市場調查報告書
商品編碼
1335582
全球電子郵件安全市場規模、佔有率、產業趨勢分析報告:按用途(IT/通訊、政府、醫療保健、媒體/娛樂、BFSI、其他)、按部署類型、按地區、展望和預測,2023-2030 年Global Email Security Market Size, Share & Industry Trends Analysis Report By Application (IT & Telecom, Government, Healthcare, Media & Entertainment, BFSI, and Others), By Deployment Type, By Regional Outlook and Forecast, 2023 - 2030 |
到 2030 年,電子郵件安全市場規模預計將達到 77 億美元,預測期內年複合成長率為 9.9%。
根據 KBV Cardinal Matrix 發表的分析,思科系統公司和博通公司是市場的領導者。 2023 年 7 月,Broadcom, Inc. 簽訂收購VMware, Inc. 的協議,以最大限度地促進雲端運算領域的競爭和革命。 Open Text Corporation、Fortinet, Inc. 和 Proofpoint, Inc. 等公司是該市場的主要創新者。
市場成長要素
人們越來越關注社交垃圾郵件和電子郵件安全
推動市場重要性的主要要素之一是人們越來越重視增強電子郵件安全性。這是至關重要的,因為所有企業都關心電子郵件資料保護。最重要的是,它可以保護您的帳戶免受病毒和軟體相關問題的風險。推動市場成長的主要要素之一是社交垃圾郵件事件的增加。而且,這些要素是不可能忽視的,因此企業必須高度重視它們。由於對社交垃圾郵件的關注增加,預計該市場將穩步成長。
網路威脅的頻率不斷增加
網路威脅的頻率和複雜性不斷增加是推動市場的要素之一。詐騙已經變得善於發現弱點並進行有針對性的攻擊,促使各地的組織加強其電子郵件安全程序。隨著組織越來越意識到資料外洩和未經授權存取敏感資訊的風險和後果,對強大的電子郵件安全解決方案的需求不斷增加。魚叉式網路釣魚、扣押和憑證盜竊的可能性不斷增加,為電子郵件保護安全市場的參與者提供了良好的預測。市場預計將受益於上述方面。
市場抑制因素
昂貴的電子郵件加密解決方案
企業在採用電子郵件加密解決方案時面臨的主要障礙是建立這些解決方案所需的高成本。透過使用電子郵件加密解決方案,組織和使用者可以降低電子郵件系統中資料遺失的風險。採用電子郵件加密解決方案會顯著增加企業的管理成本,因為需要更多的 IT 資源來保護和加密電子郵件。此解決方案的成本隨著加密檔案的大小而線性增加。對於預算較低的公司來說,按使用者(電子郵件帳戶)收取的軟體許可費、電子郵件加密軟體的維護費以及對使用者的技術支援費用都很昂貴。此外,這些加密解決方案必須與現有 IT 基礎架構相容。所有這些擔憂都阻礙了市場。
應用前景
根據用途,市場分為 BFSI、政府、醫療保健、IT 和電信、媒體和娛樂等。 2022 年,BFSI 細分市場在市場中獲得了可觀的收入佔有率。在金融業,電子郵件產生的資料量是巨大的。銀行和其他金融機構擴大使用服務來儲存和分析複雜的資料,以提高客戶滿意度。不斷提高的客戶期望、不斷擴大的技術能力和法規要求也要求銀行機構採取積極主動的安全措施。
部署類型展望
依部署型態,市場分為雲端、本地和混合。 2022年,雲端領域佔據市場最高收入佔有率。雲端基礎的電子郵件安全解決方案支援遠端指紋掃描、臉部認證和文件身份驗證。此外,企業開始實施這些解決方案以降低成本、提高營運效率並提高安全性。
區域展望
從區域來看,我們對北美、歐洲、亞太地區和拉丁美洲地區的市場進行了分析。 2022年,北美地區以最高的收入佔有率引領市場。北美強大的市場地位可歸因於該地區最尖端科技的高採用率、大量成熟的網路安全公司以及嚴格的資料保護法。北美市場的主導地位是該地區對網路安全和建立強大的 IT 基礎設施的重視。此外,該地區是許多行業領先公司的所在地,提供廣泛的電子郵件安全解決方案和服務。
The Global Email Security Market size is expected to reach $7.7 billion by 2030, rising at a market growth of 9.9% CAGR during the forecast period.
Cyberattacks, particularly ransomware and phishing attempts, have increased against healthcare organizations. The Healthcare segment will capture 1/5th share in the market by 2030, due to the increase in Cyberattacks. Cybercriminals intend to gain illegal access to sensitive patient data, disrupt healthcare services, or extort vulnerable organizations for money. SlashNext conducted a study in 2022 that involved examining billions of attachments, messages, and URLs in browsers, email clients, and mobile devices over a half year, leading to over 255 million attacks. In comparison to the previous year, they noted a 61% increase in the frequency of phishing attacks. Healthcare providers use cutting-edge email security solutions to address these risks to recognize and stop such assaults.
The major strategies followed by the market participants are Acquisitions as the key developmental strategy to keep pace with the changing demands of end users. For instance, In December, 2021, Open Text Corporation completed the acquisition of Zix Corporation, to deliver clients a powerhouse SMB platform for email security, threat management, data protection and compliance solutions. Additionally, In December, 2022, Proofpoint, Inc. took over Illusive, to deliver customers a combined solution that would expand protection across the whole attack chain for critical threats.
Based on the Analysis presented in the KBV Cardinal matrix; Cisco Systems, Inc. and Broadcom, Inc. are the forerunners in the Market. In July, 2023, Broadcom, Inc. entered into an agreement to acquire VMware, Inc, to maximize competition and revolution in cloud computing. Companies such as Open Text Corporation, Fortinet, Inc. and Proofpoint, Inc. are some of the key innovators in the Market.
Market Growth Factors
Increasing focus on social spam and email security
One of the main factors contributing to the importance of the market is the growing emphasis on enhanced email security. This is of the utmost importance, as every company is concerned with protecting the data of the email. Most importantly, they excel at safeguarding accounts from the risks of viruses and software-related problems. One of the main factors driving the growth of the market is the rise in social spam incidents. Further, it has become crucial for companies to place the greatest emphasis on these factors because it is impossible to disregard them. Thus, as a result of the rising focus on social spam, the is estimated to grow at a steady pace.
Cyberthreats are occurring more frequently
The rise in the frequency and complexity of cyber threats is one factor driving the market. Organizations everywhere are driven to bolster their email security procedures as fraudsters become more skilled at finding weaknesses and conducting targeted assaults. Strong email security solutions are increasingly in demand as people become more aware of the risks and repercussions that could result from data breaches and illegal access to critical information. The growth in the likelihood of spear phishing, seizure, and credential theft has provided lucrative prospects for players in the email protection security market. The market is expected to benefit from the aspects above.
Market Restraining Factors
Costly email encryption solutions
The main obstacle companies confront when adopting email encryption solutions is the significant expense associated with establishing these solutions. Using email encryption solutions, organizations and users can lessen the danger of data loss on email systems. Adopting email encryption solutions significantly raises overhead costs for enterprises as more IT resources are required to secure and encrypt emails. The cost of the solution increases in proportion to the size of the encrypted file. A costly solution for low-budget enterprises to implement is the software licensing fees levied per user (email account), maintenance charges of the email encryption software, and technical assistance for users. Additionally, these encryption solutions must be compatible with existing IT infrastructures. All these concerns thus hamper the market.
Application Outlook
Based into application, the market is categorized into BFSI, government, healthcare, IT & telecom, media & entertainment, and others. In 2022, the BFSI segment acquired a substantial revenue share in the market. The amount of data created via emails in the financial industry is enormous. Banks and other financial institutions use services to store and analyze complex data more frequently to increase customer satisfaction. A proactive approach to security is also being demanded of banking institutions due to rising customer expectations, expanding technical capabilities, and regulatory requirements.
Deployment Type Outlook
By deployment, the market is classified into cloud, on-premises and hybrid. In 2022, the cloud segment held the highest revenue share in the market. Remote fingerprint scanning, facial recognition, and document verification are all made possible using cloud-based email security solutions. In addition, companies have begun implementing these solutions and have realized that they reduce costs, improve operational efficiency, and enhance security.
Regional Outlook
Region wise, the market is analysed across North America, Europe, Asia Pacific and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. A strong market position for North America may be attributed to the region's high adoption of cutting-edge technology, substantial number of well-established cybersecurity companies, and strict data protection laws. The North American market is dominated by the region's emphasis on cybersecurity and its robust IT infrastructure. In addition, the region is home to a number of industry leaders, resulting in the availability of an extensive array of email security solutions and services.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Cisco Systems, Inc., Broadcom, Inc., Open Text Corporation, Fortinet, Inc., Barracuda Networks, Inc., Trend Micro Inc., BAE Systems PLC, Proofpoint, Inc. (Thoma Bravo), Intermedia.net, Inc. and DataFlowX
Recent Strategies Deployed in Email Security Market
Partnerships, Collaborations & Agreements:
Jul-2023: Proofpoint, Inc. partnered with Telefonica Tech, a multinational telecommunications company. Following this partnership, both companies would introduce 'Clean Email Business', a cutting-edge security service focused on assisting medium-sized businesses to safeguard their corporate email and promote regulatory compliance and continued business continuity in the Spanish market.
Nov-2022: Barracuda Networks, Inc. came into partnership with Amazon Security Lake of Amazon Web Services. Under this partnership, Barracuda Networks, Inc. would provide email security findings combined with Amazon Security Lake. Additionally, customers' access to security data from email security solutions, which would be used for a range of security use cases including threat detection, investigation, and incident response, is costly and complicated by combining both offerings.
Aug-2022: Fortinet came into partnership with Comcast Business, a provider of big business capabilities and development to small businesses at affordable prices. Through this partnership, Fortinet would create SASE services that help customers at any stage of digital advancement with Fortinet's industry-leading security-driven networking technology.
Jul-2021: Trend Micro Inc. teamed up with Microsoft Corporation, an America-based multinational technology corporation. Together, the companies focused to offer greater impact in cybersecurity for the combined customers that allows digital transformation for them by using Trend Micro's expansive security expertise and Azure's cloud computing platform. Moreover, the companies aimed to develop cloud-based cybersecurity solutions on Microsoft Azure as well as give rise to co-selling opportunities.
Product Launches and Product Expansions:
Apr-2023: Fortinet, Inc. made enhancements to the Fortinet Security Fabric. The enhanced product would allow the latest threat prevention and coordinated reply for a self-defending ecosystem around networks, clouds, and endpoints.
Jun-2022: Cisco Systems, Inc. introduced Cisco Security Cloud, a combined platform that secures and associates organizations of any shape and size. The launched product would safeguard the unity of the entire IT environment lacking public cloud lock-in.
Jun-2021: Internmedia.net, Inc. rolled out AI Guardian, a modern artificial intelligence-based security solution. The launched product would be created to secure businesses and their workforce from vicious and targeted cyberattacks.
Mar-2021: Cisco unveiled the latest and expanded offering of Secure Access Service Edge (SASE). Through this launch, the company aimed to integrate its SASE capabilities into a single subscription service as well as offer flawless and secure access to any application across any cloud, network, or anywhere users work.
Acquisitions and Mergers:
Jul-2023: Broadcom, Inc. acquired VMware, Inc., an American cloud computing and virtualization technology company. This acquisition aimed to maximize competition and revolution in cloud computing.
Dec-2022: Proofpoint, Inc. took over Illusive, a leader and pioneer in Identity Threat Detection and Response. Following this acquisition, Proofpoint would further empower market-leading threat and information protection platforms, delivering customers a combined solution that would expand protection across the whole attack chain for critical threats such as ransomware and data breaches.
Dec-2021: Open Text Corporation completed the acquisition of Zix Corporation, a leader in SaaS-based email encryption. Following this acquisition, both companies would be able to deliver clients a powerhouse SMB platform for email security, threat management, data protection and compliance solutions.
Jun-2021: Cisco took over Kenna Security, a cybersecurity leader that offers a risk-based vulnerability management platform. This acquisition aimed to transform how security and IT teams work to minimize the attack surface and the time it takes to identify and respond.
Jan-2021: Cisco Systems, Inc. acquired Banzai Cloud, a Hungary-based company with expertise in deploying cloud-native applications securely, at scale, and in production. This acquisition would allow Cisco to broaden its abilities and expertise in end-to-end cloud-native application runtime, security workflows, development, and development.
Market Segments covered in the Report:
By Application
By Deployment Type
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures