市場調查報告書
商品編碼
1276761
2023-2029 年木炭潔面乳的全球市場規模、份額和行業趨勢分析報告:按應用(清潔、油和痤瘡控制、皮膚磨削、其他)、性別、分銷渠道、地區、展望和預測Global Charcoal Facewash Market Size, Share & Industry Trends Analysis Report By Application (Cleansing, Oil & Acne Control, Skin Exfoliation and Others), By Gender, By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2029 |
在預測期內,木炭洗面奶市場規模預計將以 5.5% 的複合年增長率增長,到 2029 年將達到 48 億美元。
此外,對於那些尋求安全有效護膚品的人來說,木炭清潔劑價格低廉。 政府對在個人護理產品中使用某些成分(如對羥基苯甲酸酯、十二烷基硫酸鈉和三氯生)的規定正在迅速增加。 許多國家/地區都有嚴格的法律禁止使用可能對人體健康有害的物質,例如月桂基硫酸鈉和對羥基苯甲酸酯。
對羥基苯甲酸酯、鄰苯二甲酸鹽、三氯生和甲醛是個人護理產品中可能受到限製或完全禁止的其他幾種成分。 由於它們與健康和環境問題有關,世界各國政府都在關注並監管這些化合物。 因此,許多市場參與者專注於通過添加各種有機原料來製造不含化學物質的木炭清潔劑。
COVID-19 影響分析
COVID-19 疫情對洗面奶行業產生了積極影響,因為客戶的偏好和行為改變了市場供需動態。 勞動力短缺、供應鏈中斷和原材料短缺導致大流行初期木炭洗面奶等個人護理產品的銷量下降。 然而,隨著人們對衛生和護理越來越感興趣,對包括洗面奶在內的衛生和個人護理產品的需求也在增加。 大流行還影響了做市商,導致原材料短缺和供應鏈中斷。
市場增長因素
人們對木炭清潔劑的認識不斷提高
在預測期內,消費者對木炭護膚品益處的認識預計會提高,從而推動市場擴張。 木炭因其去除皮膚毒素和雜質的聲譽而成為護膚產品中的一種流行成分。 最受歡迎的木炭產品是木炭洗面奶,用途廣泛,包括去除皮膚上的污垢和死皮細胞、控制多餘的皮脂以及治療痤瘡和痤瘡疤痕。 由於護膚品中使用了刺激性化學物質,消費者正在尋找天然和有機的替代品。 木炭清潔劑在化妝品中越來越受歡迎,因為它們是用天然成分製成的。 它也越來越受到尋求精緻而有效的護膚產品的顧客的歡迎。
社交媒體和電子商務的發展
由於社交網絡和電子商務平台的發展,預計木炭洗面奶行業未來具有強勁的增長潛力。 企業正在使用社交媒體作為強大的營銷工具來吸引更多人並獲得新客戶。 各種社交媒體渠道使企業能夠推廣他們的產品,提供提示和評論,並直接與客戶互動,幫助建立品牌知名度和客戶忠誠度。 該電子商務平台還通過全年的促銷、銷售和優惠活動為木炭洗面奶行業的擴張做出了巨大貢獻。
市場製約因素
木炭會導致極度乾燥,並且有很好的替代品。
活性炭可能適用於油性或混合性皮膚的人,但它可能不適合乾性皮膚的人。 活性炭以其吸收性能而不是保濕而聞名。 但是,乾性皮膚沒有皮脂。 活性炭就是這樣一種成分,它只會加劇不平衡。 含有活性炭的護膚產品包括清潔劑和去角質劑。 經常使用木炭清潔劑,尤其是每週一次或更多次,可以去除有助於保護皮膚免受污染和脫水的脂質和重要油脂。 結果可能是極度乾燥、發紅、發炎和更多的瑕疵,如痤瘡。
使用展望
按應用劃分,木炭洗面奶市場分為清潔、去角質、控油和祛痘等。 2022 年,油脂和痤瘡控制部門在木炭洗面奶市場中佔據了重要的收入份額。 這是因為木炭可以吸收污染物、污垢、污染、化妝品、汗水和多餘油脂等毒素,讓您的皮膚保持清潔和健康。 木炭溫和地去除毛孔中多餘的油脂,而不會引起刺激或乾燥。 活性炭可去除堵塞皮膚表面毛孔的污垢、油脂和其他污染物。 木炭的這些好處有助於控製油膩和粉刺,並有望推動該領域的增長。
性別觀點
按性別劃分,木炭潔面乳市場分為男性、女性和男女通用。 到 2022 年,男性細分市場將佔木炭洗面奶市場的最高收入份額。 由於對男性態度的改變以及個人衛生和皮膚護理意識的提高,男士美容行業已經發展壯大。 由於對專為男士護膚需求設計的產品的需求不斷增長,男士細分市場預計將在未來迅速擴張。 男性也越來越注重自己的外表,願意花錢購買美容產品,以改善整體形象和自信。 預計個人外表態度的改變和化妝品意識的增強將推動這一領域的發展。
分銷渠道展望
按分銷渠道,木炭洗面奶市場分為大賣場/超市、專賣店、藥店和在線銷售渠道。 2022 年,大賣場/超市部分佔木炭洗面奶市場的最大收入份額。 這是因為超市和大賣場等大型零售場所提供範圍廣泛的產品,包括洗面奶和其他個人護理產品。 超市、大賣場等大型零售店的洗面奶等個人護理產品種類繁多。 木炭洗面奶好像也是在這裡買的,超市大賣場一站式購物,包括洗護用品。
區域展望
分析了四個地區的木炭洗面奶市場:北美、歐洲、亞太地區和拉丁美洲/中東/非洲。 到 2022 年,北美地區將在木炭洗面奶市場佔據相當大的收入份額。 這是因為女性就業率的上升預計將增加消費者在木炭洗面奶等個人護理用品上的支出,從而提振需求。 此外,美容院的擴張以及由此帶來的產品使用量的增加正在刺激該地區的市場擴張。
The Global Charcoal Facewash Market size is expected to reach $4.8 billion by 2029, rising at a market growth of 5.5% CAGR during the forecast period.
In the last several years, charcoal has become a key component in cosmetic products. It is created by burning peat, wood, coconut shells, and olive pits in a low-oxygen environment, creating a fine, black powder. Due to its adsorbing abilities, charcoal is utilized in various beauty products, including facewash, cleansers, and even soaps. The need for efficient and secure skincare products is growing, particularly for facial skin because it is thinner and more delicate to environmental pollution and harmful UV rays.
As a result, charcoal facewash has gained popularity as a cosmetic option for daily facial maintenance. In addition to charcoal facewash, other products with charcoal, such as creams, lotions, face masks, and peel-off masks, are also gaining popularity and are renowned for their capacity to cleanse and purify the skin. An effective facial cleanser that contains charcoal shields the skin from potentially hazardous microorganisms and pollution. The demand for charcoal facewash is rising as consumers emphasize personal cleanliness and grooming.
Moreover, charcoal facewash is inexpensive for those looking for a secure and efficient skincare solution. There is a rapid rise in government regulations regarding the usage of particular ingredients like parabens, sodium lauryl sulfate, and triclosan in personal care goods. A number of nations have passed strict legislation outlawing the use of substances that may be harmful to human health, such as sodium lauryl sulfate and parabens.
Parabens, phthalates, triclosan, and formaldehyde are a few more ingredients that may be subject to limits or outright prohibitions in personal care products. Governments all over the world are paying these compounds more attention and regulating them as a result of the links these substances have to several health and environmental issues. That is why many market players are concentrating on creating chemical free charcoal facewash by adding various organic raw material.
COVID-19 Impact Analysis
The COVID-19 pandemic favorably affected the charcoal facewash industry because customer preferences and behavior changed the dynamics of supply and demand in the market. Due to a lack of labor, disruptions in the supply chain, and a shortage of raw materials, sales of personal care products, like charcoal facewash, decreased in the early stages of the pandemic. Yet, as people became more concerned with hygiene and care, there was an increased demand for hygiene and personal care products, particularly facewash. The pandemic also affected market manufacturers, resulting in a lack of raw materials and interruptions to the supply chain.
Market Growth Factors
Rising awareness regarding charcoal-based facewash
Throughout the projected period, rising consumer awareness of the advantages of utilizing skincare products with charcoal as an ingredient is anticipated to fuel market expansion. Charcoal is a common component in skincare products because of its reputation for removing toxins and impurities from the skin. The most popular charcoal-based product is charcoal facewash, which has a number of uses, including removing debris and dead skin cells, reducing excess oil, and treating acne and acne scars. The usage of harsh chemicals in skincare products is causing consumers to look for natural and organic alternatives. Because it is manufactured with natural components, charcoal facewash is becoming increasingly popular in cosmetics. Also, it is growing in popularity among customers looking for skincare products that are delicate yet effective.
The growth of social media and e-commerce
The industry for charcoal facewash is projected to have strong future growth potential due to the development of social networking and e-commerce platforms. Businesses use social media as a powerful marketing tool to reach a wider audience and attract new clients. Businesses can advertise their goods, offer tips and reviews, and interact directly with customers on a variety of social media channels, which helps build brand awareness and customer loyalty. Because of its year-round promotions, sales, and offers, e-commerce platforms are also contributing significantly to the expansion of the charcoal facewash industry.
Market Restraining Factors
Charcoal cause extreme dryness and strong presence of substitutes
While activated charcoal might benefit those with oily or mixed skin, it can work against those with dry skin. Instead of hydrating, activated charcoal is renowned for being absorbent. Sebum, however, is absent from dry skin. Activated charcoal is one such component that will only exacerbate the imbalance. Cleansers and exfoliants are two skincare products that contain activated charcoal. Using a charcoal facewash frequently, especially more than once per week, can remove lipids and vital oils that help shield the skin from pollution and dehydration. Extreme dryness, redness, and irritation, as well as an increase in pimples and other blemishes, may arise from this.
Application Outlook
Based on application, the charcoal facewash market is segmented into cleansing, skin exfoliation, oil & acne control and others. The oil & acne control segment acquired a significant revenue share in the charcoal facewash market in 2022. This is due to the fact that charcoal absorbs toxins such as pollutants, grime, pollution, makeup, sweat, and excess oil, leaving skin clean and looking healthy. Charcoal gently exfoliates extra oil from pores without causing skin irritation or drying out. Activated charcoal removes dirt, oil, and other pollutants from clogged pores on the skin's surface. These mentioned benefits of charcoal aid in oil & acne control, which is expected to drive the segment growth.
Gender Outlook
On the basis of gender, the charcoal facewash market is divided into male, female and unisex. The male segment held the highest revenue share in the charcoal facewash market in 2022. The men's grooming industry has grown as a result of shifting attitudes toward males and increased awareness of personal hygiene and skincare. Due to the rising demand for products specifically designed to meet the skincare needs of guys, the male segment is expected to expand quickly in the future. In addition, men are willing to spend money on grooming goods to improve their overall appearance and confidence as they become more concerned about their looks. The shift in attitude toward grooming and the increasing awareness of cosmetic products is expected to boost the segment's growth.
Distribution Channel Outlook
By distribution channel, the charcoal facewash market is classified into hypermarket/supermarket, specialty stores, pharmacies and online sales channel. The hypermarket/supermarket segment witnessed the largest revenue share in the charcoal facewash market in 2022. This is because large retail establishments like supermarkets and hypermarkets offer an extensive range of goods, including face wash and other things for personal care. Because they are convenient, offer a wide selection of goods, and are reasonably priced, these stores have become increasingly well-liked by customers. Supermarkets and hypermarkets offer a one-stop shop for all their purchasing needs, including personal care products, customers purchase charcoal facewash from these establishments.
Regional Outlook
Region-wise, the charcoal facewash market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region recorded a substantial revenue share in the charcoal facewash market in 2022. This is due to the rising employment rate of women, driving higher consumer spending on personal care items like charcoal facewash, which is expected to drive up demand. Also, the expansion of beauty salons and the resulting increase in product usage is fueling the market's expansion in the region.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC, The Procter and Gamble Company, Beiersdorf AG, Estee Lauder Companies, Inc. (Clinique), L'Oreal Group, Kao Corporation, Wow Skin Science (Body Cupid Pvt Ltd.), Biocrown Biotechnology Co., Ltd., Oxyglow Cosmetics Private Limited.
Market Segments covered in the Report:
By Application
By Gender
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures