市場調查報告書
商品編碼
1245380
2022-2028 年按分銷渠道(線下,線上),類型(帽子,無簷小便帽,其他)分列的頭飾全球市場規模,份額,行業趨勢分析報告,按地區分列的展望和預測Global Headwear Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Offline and Online), By Type (Hats & Caps, Beanies and Others), By Regional Outlook and Forecast, 2022 - 2028 |
預測期內,全球頭飾市場規模預計將以 6.5% 的複合年增長率增長,到 2028 年將達到 364 億美元。
現在大多數女性通過戴頭巾、頭巾和帽子來打扮自己,以防日曬、風吹和寒冷。人們使用這些頭飾配件來保護皮膚免受陽光和寒冷的傷害,這會導致頸部和麵部出現老化的早期跡象。
COVID-19 影響分析
由於大流行期間對非必需頭飾的需求下降,因此大流行對頭飾市場產生了負面影響。此外,多個國家實施的封鎖措施迫使線下零售商關閉,影響了商業領域可穿戴設備的供需並減緩了市場增長。此外,由於出門人數減少,對頭飾的需求也有所下降。但是,在 COVID-19 大流行期間,在線銷售額略有增加。
市場增長因素
運動休閒的發展增加了對運動帽的需求。
對於運動員來說,以帽子為中心的頭飾作為運動裝備不可或缺,並創造了運動休閒等時尚運動。跑步帽和運動帽在炎熱時通過蒸發頭部的汗水來幫助您保持涼爽。它還有助於防止汗水進入眼睛。由於這種趨勢的高需求,頭飾市場正在增長。受此趨勢影響,許多運動製造商紛紛推出品質更佳、概念更新穎的頭飾,以滿足日益增長的需求。因此,隨著運動帽的需求增加,將有助於帶動整體頭飾市場的增長。
增加頭飾製造的創新
醫生和其他醫護人員在工作時必須戴帽子,這是他們著裝的重要組成部分。頭飾正在改進,因此它不會損壞頭髮,並允許它在執行重要任務時不會出錯。因此,這一領域的創新將增加各種頭飾的銷量。因此,頭飾市場的技術創新不斷增加,導致生產出適合特定應用的頭飾,加速了市場的擴張。
市場製約
劣質頭飾減少需求
國家衛生服務中心認為,頻繁和長時間戴帽子不會促進脫髮,但帽子太緊會使末端變乾,並將油脂留在根部。當頭髮變得油膩時,污垢和細菌就會積聚,阻礙氧氣流向髮根,從而導致脫髮。為此,越來越多的人用圍巾代替帽子,這與頭飾的需求有直接關係。
按類型展望
按類型劃分,頭飾市場分為帽子、便帽和其他。2021 年,頭飾市場在帽子領域的收入份額最高。該細分市場的增長歸因於全球範圍內對瓶蓋的廣泛使用。帽子用途廣泛,用途廣泛,每個人都將其作為日常戶外裝飾品。此外,各種圖案的帽子被製作成適用於各種場景,帽子生意得到了很多年輕人的支持。運動員經常使用棒球帽和遮陽板作為運動必需品。此外,軟蓋使任何人都可以輕鬆使用。
分銷渠道
基於分銷渠道,頭飾市場分為線下和線上。2021 年,在線業務在頭飾市場中佔據了很大的收入份額。隨著互聯網使用的普及,智能手機用戶的數量正在增加。電子商務使客戶更容易瀏覽大量產品選擇,從而實現內在的市場曝光。谷歌和 Facebook 廣告等在線營銷平台的重要性日益增加,這也是電子商務的推動因素。
區域展望
按地區劃分,對北美、歐洲、亞太地區和 LAMEA 的頭飾市場進行了分析。2021 年,亞太地區在頭飾市場的收入份額最大。未來幾年,由於印度、中國和日本等國家對各種冬帽的需求不斷增長,以及人口眾多,預計亞太地區的市場將顯著穩定增長。
The Global Headwear Market size is expected to reach $36.4 billion by 2028, rising at a market growth of 6.5% CAGR during the forecast period.
Every piece of clothing worn on the head is referred to as headwear. Consumers consider headwear, including headbands, caps, hats, and beanies, as fashion rather than merely a practical requirement. The headwear market is expected to grow over the coming years due to the paradigm shift in consumer purchasing behavior. Many firms now provide headbands with cutting-edge patterns like padded and embroidered to attract customers. In addition, Prada, a high-end shop, contributes to the demand for hair accessories by offering a variety of designer headbands. The fashion industry's sensibility improved due to the population's increased urbanization, which fueled the market's expansion.
Generally, any article of clothing worn on the head is referred to as headgear, headwear, or headdress. Examples include many types of headwear, helmets, and turbans. Headwear is used for a variety of reasons, such as social customs, ornamentation, protection from the elements, or for cultural or religious reasons. The two most common headwears are hats and caps. Hats frequently have a brim that extends across the rim and can be worn on the head or fastened with hat pins. Hats can be worn appropriately by men, women, or both sexes, depending on the type. Caps, on the other hand, are often soft and frequently have simply a peak or no brim.
Currently, most women dress up and shield themselves from the sun, wind, and cold by donning headbands, headscarves, and hats. People use these headgear accessories to shield their skin from the sun's rays and the cold, which can cause early signs of aging on the neck and face.
COVID-19 Impact Analysis
The headwear market was adversely influenced by the COVID-19 pandemic because, as non-essential goods, headwear was in less demand throughout the pandemic. In addition, offline retailers had to close due to the lockdown that was imposed in several nations, which had an impact on the supply and demand of wearables in the commercial sectors and slowed the market's expansion. Additionally, as few people could go out, the demand for headwear decreased. However, during the COVID-19 pandemic, some increment in online sales was observed.
Market Growth Factors
Development of athleisure is increasing demand for sport caps
Athletes frequently consider headwear, mainly caps, necessary sports gear, giving rise to fashion movements like athleisure. When it's hotter outside, the running cap or sport caps help the user to stay cool as sweat evaporates from the head. These hats also aid in keeping sweat away from the eyes. The headwear market is expanding due to the trend's high demand. Influenced by this trend, more sports companies are releasing new headwear goods of better quality and innovative concepts to meet the growing need. Therefore, as the demand for sports caps increases, it assists in propelling the growth of the headwear market as a whole.
Increasing innovations in the making of headwear
Physicians and other medical personnel must wear hats while performing their duties, making them a crucial part of their outfits. Improved headgear keeps the hair undamaged and lets them conduct crucial operations without making any unintended mistakes. As a result, sales of all forms of headwear are increased by innovation in the sector. Hence, the rising innovations in the headwear market, which have led to the production of headwear suitable for any particular application, are accelerating the expansion of the market.
Market Restraining Factors
Poor quality headwear decrease the demand
The National Health Service asserts that though frequent and prolonged hat use does not expedite hair loss, too-tight headwear can dry out the ends of the hair and trap oils at the roots. When hair becomes oily, dirt and germs can accumulate, obstructing oxygen flow to the follicles and possibly resulting in hair loss. This directly impacts the demand for headwear as more people use scarves instead of hats.
Type Outlook
On the basis of type, the headwear market is bifurcated into hats & caps, beanies and others. The hats and caps segment garnered the highest revenue share in the headwear market in 2021. The segment's growth is owed to the widespread use of caps worldwide. Everyone uses caps as a daily outdoor adornment since they are versatile and widely utilized. The cap business is still gaining much traction among young people as businesses create caps with various patterns for different occasions. Athletes frequently use baseball hats and sun visors because they view them as essential sports gear. Additionally, since caps are soft, they can be used by anyone.
Distribution Channel Outlook
Based on distribution channel, the headwear market is segmented into offline and online. The online segment recorded a significant revenue share in the headwear market in 2021. The population of smartphone users is growing as internet usage becomes more widespread. E-commerce makes it simpler for customers to go through numerous product options, resulting in essential exposure to the market. The growing significance of online marketing platforms such as Google and Facebook ads is another factor driving e-commerce.
Regional Outlook
Region wise, the headwear market is analyzed across North America, Europe, Asia Pacific and LAMEA. The Asia Pacific region witnessed the maximum revenue share in the headwear market in 2021. In the upcoming years, the market in the Asia Pacific region is anticipated to grow significantly and steadily due to an increase in demand for various winter hats in nations like India, China, and Japan, as well as a sizable population.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adidas AG, PVH Corporation (Calvin Klein), Capri Holdings Limited, Guccio Gucci S.p.A. (Kering Group), New Era Cap Co., Lacoste (Maus Freres SA), Superdry Plc, Nike, Inc., Ralph Lauren Corporation, and PUMA SE.
Market Segments covered in the Report:
By Distribution Channel
By Type
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures