市場調查報告書
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企業 2.0 技術全球市場規模、份額、行業趨勢分析報告:按行業、公司規模(大型企業、中小企業)、平台、地區劃分的展望和預測,2022-2028 年Global Enterprise 2.0 Technologies Market Size, Share & Industry Trends Analysis Report By Vertical, By Enterprise Size (Large Enterprises, and Small & Medium Enterprises), By Platforms, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,企業 2.0 技術的全球市場規模預計將達到 1000 億美元,預測期內的複合年增長率為 25.4%。
此外,雲計算允許 Web 2.0 應用程序請求訪問共享的計算資源池,從而為 Web 2.0 應用程序提供幫助。 雲計算是對企業內部網和大公司用來組織通信的傳統軟件平台的網絡和社會變革。 與在使用前強加結構的傳統企業軟件相比,企業社交軟件傾向於在提供結構之前鼓勵使用。
從收入和組織的角度來看,Enterprise 2.0 在面向客戶的領域具有巨大的潛在影響。 因此,您可以使您的組織在客戶關係方面變得敏捷。 新一代技術提供了以兩種方式吸引和接觸新客戶的新方法。 企業可以獲得產品增強的想法並為消費者推出新產品。
客戶的想法比基於內部研究的想法更有可能成功。 它還使組織對消費者更值得信賴和透明,同時獲得消費者的滿意度和接受度。 例如,許多公司現在在其網站上提供在線幫助服務和產品討論。 可以立即解決用戶查詢。
COVID-19 影響分析
自疫情爆發以來,全球許多行業都受到了負面影響。 這主要是由於許多國家的政府實施封鎖,擾亂了許多部門的供應鍊和製造業務。 同樣,Enterprise 2.0 技術市場也受到了影響。 由於許多人的總體經濟狀況受到如此嚴重的破壞,許多人開始從預算中削減他們不需要的東西,從而減少了消費需求。 預計這些因素將在預測期內對市場收益構成壓力。
市場增長因素
企業 2.0 優勢的意識增強
企業正在部署 AI enterprise 2.1,這是 enterprise 2.0 技術的最新更新,是供應商的雲原生 AI 系統和工具套件,可以在 VMware vSphere 平台上運行。 此外,企業 2.0 支持任何中央雲平台和數據中心,包括裸機服務器、虛擬化基礎設施和純 CPU 系統。 企業 2.0 技術的不斷改進以及新的更新以及其他好處有望推動企業 2.0 技術市場。
互聯網和智能手機普及率提高
企業營銷人員可以利用各種流行的社交媒體平台,例如 Twitter 和 LinkedIn。 這些平台為企業提供了留住和獲取客戶的理想環境,同時與他們直接互動,幫助他們更準確地審視自己的行為。 這樣一來,互聯網和智能手機的普及有望讓企業和客戶之間的協作變得更容易,從而推動企業 2.0 技術市場的增長。
市場製約因素
網絡安全風險
企業中 Web 2.0 帶來的生活方式正在模糊私人和工作之間的界限,這種心理轉變會導致許多人分享高度敏感的信息。 此外,非機密的小塊信息的積累可以讓商業競爭對手獲取有關公司的信息,並利用這些信息來對付公司。 隨著 Web 2.0 技術使用的增加,出現了各種風險和基於應用程序的漏洞。 Web 2.0 安全問題預計會減少企業 2.0 技術的採用並阻礙市場增長。
平台展望
在平台的基礎上,企業 2.0 技術市場被細分為 wiki、博客、RSS、mashup、在線社區等。 博客部分在 2021 年的企業 2.0 技術市場獲得了可喜的增長率。 這是因為博客用於提供特定主題的新聞和評論。 博客也可以用作個人日記,允許讀者以互動形式發表評論。 博客幫助組織創建一個簡單的網絡存在,同時非正式地分享想法和獲得反饋。
公司規模展望
企業2.0技術市場按企業規模分為大型企業和中小型企業。 2021 年,中小企業在企業 2.0 技術市場中獲得了顯著的收入份額。 這是因為我們使用企業 2.0 技術來促進業務流程,同時通過社交媒體工具連接人們。 這些技術用於提高客戶、公司、供應商和合作夥伴的生產力和效率。 它還有助於提高客戶滿意度和盈利能力。
行業展望
企業 2.0 技術市場按行業劃分為 IT 和電信、BFSI、製造、醫療保健和其他。 IT 和電信部門在 2021 年企業 2.0 技術市場中的收入份額最高。 這種增長是為了提供更全面的自動化服務和增強客戶服務戰略。 IT 和電信公司正在將其運營數字化,以確保運營透明度並加快產品開發過程。
區域展望
按地區劃分,分析了北美、歐洲、亞太地區和 LAMEA 的企業 2.0 技術市場。 北美地區將在 2021 年以最大的收入份額引領企業 2.0 技術市場。 這是由於越來越多地採用大數據和其他分析技術來增加產量和增加市場份額。 此外,在高速寬帶連接可用性的幫助下,物聯網技術在不同行業的日益普及是多種設備之間通信的關鍵推動因素。 因此,一些主要參與者的出現,以及基於雲的服務的迅速採用,預計將推動該地區的市場增長。
合作夥伴關係是市場進入者採取的主要策略。 根據 Cardinal Matrix 中的分析,Microsoft Corporation 是 Enterprise 2.0 技術市場的前身。 Cisco Systems, Inc.、Oracle Corporation 和 Dell Technologies, Inc. 等公司是 Enterprise 2.0 技術市場的領先創新者。
The Global Enterprise 2.0 Technologies Market size is expected to reach $100 billion by 2028, rising at a market growth of 25.4% CAGR during the forecast period.
Enterprise 2.0 is moving web 2.0 technologies and tools into the enterprise to assist employees, suppliers, partners, and customers in building a network of like-minded individuals and sharing information. Enterprise 2.0 takes the original concept of the web, utilizing the web to feed content to visitors. Enterprise 2.0 technologies are the environment in web settings that are used to boost the business-decision making and business communication.
Enterprise 2.0 technology are used to streamline processes that aid larger companies in attaining their goals. Enterprise 2.0 implementations usually utilize a combination of social software and collaborative technologies like blogs, social bookmarking, wikis, and social networking. AI in enterprise 2.0 leverages sophisticated packaged solutions and technologies platforms that simplify, streamline, and speed up AI-driven innovation.
Moreover, cloud computing assists web 2.0 applications by allowing them to demand access to a shared pool of computing resourcing. It comprises a network and social modifications to corporate intranets and other classic software platforms utilized by large companies to organize their communication. In contrast to traditional enterprise software, which imposes structure before usage, enterprise social software tends to encourage use before providing structure.
Enterprise 2.0 has a tremendous potential impact from a revenue and organizational perspective in the customer-facing fields. Thus, it is making organizations agile in their customer relations. New-gen technologies offer new ways of engaging and contacting new customers in two ways. An enterprise can get ideas for product enhancements and launch new products for consumers.
Customers' ideas will likely be much more successful than in-house research-based ideas. Also, they make organizations more trustworthy and transparent to consumers while aiding in consumer satisfaction and support. For instance, many companies now have online assistance services and product discussions on their websites. A user's query can be solved instantly.
COVID-19 Impact Analysis
Many industries globally have been impacted negatively since the start of the pandemic. This was majorly due to the lockdowns applied by the government of many nations, which disrupted the supply chain and manufacturing operations of many sectors. Similarly, the enterprise 2.0 technologies market was also affected. Also, consumer demand decreased as many started to cut the non-essential items from their budgets as the general economic status of many people has been greatly hampered. These factors are expected to burden the market's revenue in the projected period.
Market Growth Factors
Rising awareness towards the benefits of enterprise 2.0
Companies are introducing AI enterprise 2.1, the latest update of the enterprise 2.0 technology, the vendor's cloud-native suite, which enables the enterprise to operate AI systems and tools on the VMware vSphere platforms. Furthermore, enterprise 2.0 supports every central cloud platform and data center, including bare-metal servers, virtualized infrastructure, and CPU- only systems. The constant betterment of the enterprise 2.0 technologies with new updates, combined with its other benefits, is expected to propel the enterprise 2.0 technologies market.
Rising internet and smartphone penetration
A business marketer can utilize various trending social media platforms like Twitter and LinkedIn. These platforms offer businesses an ideal environment to retain and attain customers while also aiding them to study customer behavior more precisely because these platforms directly deal with the customers. Thus, the increasing penetration of the internet and smartphones, which allows a more accessible collaboration between the business and the customer, is expected to boost the enterprise 2.0 technologies market growth.
Market Restraining Factors
Security risk on networks
The lifestyle brought by the Web 2.0 in enterprises has blurred the lines between private and professional life, and due to this psychological shift, many individuals may share information that may be sensitive. Also, the accumulation of sharing small non-sensitive can allow business competitors to gain intelligence about the company and utilize it against businesses. With the increased usage of web 2.0 technologies comes the risk and various application-based vulnerabilities. The security issues with web 2.0 will decrease the adoption of enterprise 2.0 technologies and hinder the growth of the market.
Platform Outlook
Based on platform, the enterprise 2.0 technologies market is segmented into wikis, blogs, really simple syndication (RSS), mashups, online communities and others. The blogs segment procured a promising growth rate in the enterprise 2.0 technologies market in 2021. This is due to the usage of blogs to provide news or commentary on a specific subject. Blogs can also be utilized as a personal diary and allow readers to leave comments in an interactive format. Blogs help organizations to create a simple web presence while informally sharing ideas and getting feedback.
Enterprise Size Outlook
On the basis of enterprise size, the enterprise 2.0 technologies market is divided into large enterprises and SMEs. The SMEs segment garnered a prominent revenue share in the enterprise 2.0 technologies market in 2021. This is due to using enterprise 2.0 technologies to smoothen business processes while connecting people through social media tools. These technologies are utilized to enhance productivity and efficiency between customers, companies, suppliers, and partners. Also, they aid in surging both customer satisfaction and revenue.
Vertical Outlook
By vertical, the enterprise 2.0 technologies market is classified into IT & telecom, BFSI, manufacturing, healthcare and others. The IT & telecom segment registered the highest revenue share in the enterprise 2.0 technologies market in 2021. The growth is because they provide a more comprehensive range of automated services and enhance customers' service strategy. IT & telecom companies are digitalizing their business operation to attain transparency to business operations and speed up their product development process.
Regional Outlook
Region-wise, the enterprise 2.0 technologies market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region led the enterprise 2.0 technologies market by generating the maximum revenue share in 2021. This is due to the rising adoption of big data and other analytics technology to increase production and enhance market share. Also, the rising penetration of IoT technologies across different industries, assisted by the availability of high-speed broadband connectivity, is a significant cause enabling communication between multiple devices. Hence, the presence of many vital players, joined with the rapid adoption of cloud-based services, is expected to surge the market growth in the region.
The major strategies followed by the market participants is Partnership. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation is the forerunner in the Enterprise 2.0 Technologies Market. Companies such as Cisco Systems, Inc., Oracle Corporation, Dell Technologies, Inc. are some of the key innovators in Enterprise 2.0 Technologies Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, SAP SE, Oracle Corporation, Dell Technologies, Inc., Cisco Systems, Inc., Microsoft Corporation, Avaya Inc. (Avaya Holdings Corp.), Enghouse Systems Limited (Dialogic Corporation), Vonage Holdings Corp. (Ericsson AB), and CafeX Communications, Inc.
Recent Strategies deployed in Enterprise 2.0 Technologies Market
Partnerships, Collaborations, and Agreements
Oct-2022: Oracle collaborated with Obviohealth, a provider of a decentralized clinical trial app. This collaboration would help get breakthrough therapies to boost commercialization through higher efficient combination of the wide range of data sets.
Jun-2022: Oracle partnered with Kyndryl, a global IT infrastructure services provider. The partnership involves supporting clients in advancing their cloud journey by providing managed cloud solutions. Moreover, this partnership allows Oracle to expand its customer base and support more organizations in migrating to the cloud.
May-2022: IBM Corporation signed an agreement with Amazon Web Services (AWS), a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments. This agreement would deliver IBM's clients easy and rapid access to IBM Software that covers Data and AI, Security, Sustainability, and Automation abilities.
May-2022: Dell Technologies collaborated with Snowflake, a software company providing data cloud solutions. This collaboration would combine data from Dell enterprise storage portfolio with the latter Data Cloud. This would help in the expansion of Dell's SaaS provider ecosystem for data insight in public clouds and on the ground.
Oct-2021: IBM collaborated with Apptio; a company engaged in developing technology business management solutions. This collaboration would help enterprises to transform with the help of IBM's Open Hybrid Cloud approach. The company would combine open hybrid cloud leadership with Apptio's decision support and financial analytics to create an offering to provide exceptional service to clients throughout their cloud journey.
Apr-2021: SAP SE announced an expanded partnership with Accenture, a professional services company with a specialization in information technology services and consulting. The partnership is aimed to help enterprises anchor sustainability across the complete spectrum of their business operations which is from strategy to execution.
Feb-2021: IBM entered into a partnership with Palantir Technologies, a public American software company that specializes in big data analytics. Through this partnership, the companies aimed to support businesses looking forward to increasing the value of a large amount of data which include those in retail, manufacturing, financial services, telecommunication, and healthcare.
Sep-2020: Dell Technologies came into collaboration with Fujitsu, a communication technology and information company. This collaboration would add more value to the communication service providers along with access to price-performant technology and a wide range of ecosystem partners for the deployment of their open network.
Jul-2020: SAP came into partnership with E.ON, a Germany-based electric utilities company. The partnership involves developing a platform based on SAP's S/4HANA Utilities solution. The platform would be intended for energy market participants and would also streamline the billing and exchanging information process.
Product Launches and Product Expansions
Jun-2021: Avaya introduced digital capabilities to its organizations all over the world. With this product expansion, the company aimed to offer a full range of deployment options across private, public, and hybrid clouds in order to improve the total experience for employee and customer engagement.
Apr-2021: IBM released IBM Spectrum Fusion Hyper-Converged Infrastructure, advanced storage solutions. The company aimed at simplifying data accessibility & availability across hybrid clouds along with planning to ship new container-native software-defined storage solutions designed to help companies expand data availability across complex hybrid clouds for greater business performance and resilience.
Feb-2021: Microsoft India introduced Azure Stack HCI, a new hyper-converged infrastructure (HCI). This launch enables users to effortlessly adopt a multi-cloud, multi-edge hybrid approach. It offers companies with effortless access to Microsoft Azure for hybrid cloud scenarios over remote offices, data centers, cloud, and edge locations.
Oct-2020: SAP SE unveiled SAP Customer Data Platform, the next-generation customer data platform. This launch is aimed to enable organizations to redescribe the experience of customers across every engagement ranging from commerce and marketing to sales and service.
Acquisition and Mergers
Sep-2022: Enghouse Systems completed the acquisition of VoicePort, a company that creates interactive voice response systems. Through this acquisition, Enghouse would combine CCaaS products with VoicePort's media solutions to deliver a more unified and wide range of solutions to the sector.
Jul-2022: IBM completed the acquisition of Databand, a leading provider of data observability software. This acquisition would further strengthen IBM's software portfolio across data, AI, and automation to address the full spectrum of observability and helps businesses ensure that trustworthy data is being put into the right hands of the right users at the right time. Furthermore, the acquisition would enable IBM to address the full spectrum of observability across IT operations.
Jul-2022: SAP announced the acquisition of AskData, a startup focused on search-driven analytics. The intellectual property of Askdata would be integrated into the Business Technology Platform of SAP to help clients in the SAP Analytics Cloud Solutions, by making it easy to search, collaborate and interact on live data.
Feb-2022: IBM completed the acquisition of Neudesic, a leading U.S. cloud services consultancy. This acquisition aimed to expand IBM's portfolio of hybrid multi-cloud services and further improve the company's hybrid cloud as well as AI strategy.
Feb-2021: Cisco acquired IMImobile, a leading vendor of cloud communications software and services. Following this acquisition, the company aimed to complement its vision of delivering engaging and delightful customer experiences.
Jan-2020: Enghouse Systems Limited took over Dialogic Group Inc., a telecommunications company providing cloud-based real-time communication solutions. This acquisition would add multi-media processing applications and powers to the company. Moreover, this would help in strengthening the company's position in the unified communications and enterprise video market segment.
Market Segments covered in the Report:
By Vertical
By Enterprise Size
By Platforms
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures