市場調查報告書
商品編碼
1172710
汽車數據管理全球市場規模、份額、行業趨勢分析報告:按組件、按數據類型、按應用、按部署類型、按車輛類型、按地區展望和預測,2022-2028 年Global Automotive Data Management Market Size, Share & Industry Trends Analysis Report By Component, By Data Type, By Application, By Deployment Type, By Vehicle Type, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球汽車數據管理市場規模預計將達到 37 億美元,預測期內復合年增長率為 17.8%。
所有這些組件都充當“數據實用程序”,提供企業應用程序所需的數據管理功能,以及利用這些應用程序生成的數據的分析和算法。 現代技術可幫助數據庫管理員 (DBA) 自動執行傳統的管理任務,但大多數數據庫部署的規模和復雜性通常需要人工干預。 當需要物理干預時,更容易發生錯誤。 減少對人工數據管理的需求是新數據管理系統、自治數據庫的根本目的。
COVID-19 影響分析
COVID-19 大流行對市場的擴張產生了重大影響。 供應鏈中斷影響了銷售、交貨時間和製造,導致 2020 年汽車銷量大幅下降,進而減少了對汽車行業和依賴於銷售的車輛數據管理的需求。 然而,從 2021 年開始,聯網汽車的普及將增加對車輛數據管理的需求。
市場增長因素
汽車行業的技術發展
在汽車行業中嵌入信息學和遠程信息處理的需求不斷增長,這推動了技術改進,旨在提升乘客的便利性和車內體驗。 隨著聯網汽車的出現,無處不在的車載蜂窩連接為促進者教育、參與和貫穿車輛整個生命週期的服務提供了新的選擇。 隨著越來越多的軟件定義車輛功能,集成蜂窩連接和無線 (OTA) 軟件升級對於在車輛的整個生命週期內保持車輛安全性和相關性至關重要,它已成為一種手段。
保險公司對基於使用情況的保險 (UBI) 越來越感興趣。
基於使用的保險 (UBI) 是一種保險形式,其中保費與車輛的使用量成正比。 保險公司使用分析解決方案來了解實時車輛使用情況併計算保險費。 基於使用情況的保險 (UBI) 是一種監控裡程和駕駛模式的汽車保險形式。 UBI 通常與車載通信設備(遠程信息處理)配合使用,這些設備可通過插入式設備自行安裝在車輛中,或者車輛製造商已經集成為原始設備。
市場製約因素
網絡違規案例增加
隨著數字化轉型的推進,新的網絡安全風險的出現在所難免。 網絡犯罪分子正在利用 COVID-19 的爆發,將遠程組織和企業作為目標。 威脅行為者正在使用越來越複雜的勒索軟件策略來破壞一般的工業流程,尤其是汽車行業。 特別是,專家們發現越來越多的嵌入式系統 (ICS) 可能會從 IT 網絡遷移到 OT 網絡。 聯網車輛是這些危險的主要驅動因素之一。
組件視角
基於組件,汽車數據管理市場細分為軟件和服務。 軟件部門將在 2021 年佔據汽車數據管理市場的最高收入份額。 這是由於終端用戶(例如車隊所有者、運輸和物流公司以及汽車製造商)對汽車軟件的需求和使用不斷增長,以跟蹤車輛。
數據類型視角
汽車數據管理市場按數據類型分為結構化和非結構化。 2021 年,非結構化細分市場在汽車數據管理市場中佔據了相當大的收入份額。 這是因為自動駕駛、聯網和非自動駕駛車輛使用 LiDAR 和其他傳感器收集大量非結構化數據。 汽車行業的市場進入者正在使用雲技術在雲中存儲非結構化車輛數據。 非結構化數據有助於無人駕駛汽車的發展。
應用展望
汽車數據管理市場按應用細分為預測性維護、保修分析、安全和保障管理、駕駛員/用戶行為分析和經銷商績效分析。 2021 年,駕駛員和用戶行為分析部門在汽車數據管理市場中的收入份額最高。 該細分市場的崛起歸因於多項戰略的部署,包括通過面部識別和身體特徵監測來監測駕駛員的身體狀況,通過車載遠程信息處理收集導航數據,以及評估駕駛模式。
部署類型展望
汽車數據管理市場根據部署類型分為本地和雲端。 到 2021 年,內部部署部分將在汽車數據管理市場中佔據相當大的收入份額。 本地軟件部署在組織擁有的物理硬件上,位於公司的物理場所,通常在其自己的數據中心。 IT 團隊可以物理訪問數據,使他們能夠更好地控制服務器硬件和數據配置、安全性和管理。
按車型預測
汽車數據管理市場按車輛類型分為自動駕駛和非自動駕駛類型。 到 2021 年,非自動駕駛細分市場將在汽車數據管理市場中佔據最高的收入份額。 這是因為非自動駕駛車輛在沒有人工協助的情況下無法運行。 汽車數據管理正在鏈接的非自動駕駛車輛中尋找應用程序。 鉸接式車輛根據速度、發動機狀況和裡程等標準生成數據。
區域展望
按地區劃分,分析了北美、歐洲、亞太地區和 LAMEA 的汽車數據管理市場。 到 2021 年,北美市場在汽車數據管理市場的收入份額將增加。 這是由於主要市場供應商的存在、大量可支配收入、對新車的需求以及現代技術的採用增加等因素造成的。 此外,允許自動駕駛汽車在道路和高速公路上互動的美國交通法的進步預計將促進自動駕駛汽車的測試和使用,增加該地區對車輛數據管理的需求。。
合作夥伴關係是市場進入者採取的主要策略。 根據基數矩陣中的分析,Microsoft Corporation 和 Amazon Web Services, Inc. 正在引領汽車數據管理市場。 SAP SE、IBM Corporation 和 Azuga, Inc. 等公司是汽車數據管理市場的領先創新者。
The Global Automotive Data Management Market size is expected to reach $3.7 billion by 2028, rising at a market growth of 17.8% CAGR during the forecast period.
Data management is the process of gathering, storing, and utilizing information in a safe, efficient, and cost-effective manner. The purpose of data management is to assist individuals, organizations, and linked objects in optimizing the use of data within the constraints of policy and law so that they may maximize the organization's profit from choices and actions. As businesses increasingly rely on intangible assets to generate value, a solid data management strategy is becoming more crucial than ever.
Today's businesses require a data management system that effectively manages data across a heterogeneous yet unified data layer. Data management platforms serve as the foundation for data management systems, including databases, data lakes and warehouses, big data management systems, and data analytics, among others.
All of these components function as a "data utility" to provide the data management capabilities a company need for its applications, as well as the analytics and algorithms that utilize the data generated by those applications. Even though modern technologies assist database administrators (DBAs) in automating several conventional administration chores, manual intervention is frequently necessary due to the scale and complexity of most database deployments. When physical intervention is necessary, the possibility of mistakes increases. Reducing the need for human data administration is a fundamental purpose of the autonomous database, a novel data management system.
COVID-19 Impact Analysis
The COVID-19 pandemic had a huge influence on the market's expansion. The supply chain disruption hurt sales, delivery schedules, and manufacturing, resulting in a significant decline in automobile sales in 2020, and consequently a decline in the demand for automotive data management, which is dependent on the demand and sales of the automotive industry. Since 2021, however, the need for automotive data management has increased due to the growth of connected automobiles.
Market Growth Factor
Technological developments in the vehicle industry
The rising need for built-in informatics and telematics in the automobile industry has led to technological improvements targeted at enhancing the in-vehicle experience for both drivers and passengers. With the advent of the connected car, ubiquitous in-vehicle cellular connections offer new options for educating and engaging drivers, as well as servicing the vehicles throughout their lifetime. As software defines an increasing number of vehicle functions, the ability to upgrade software OTA (over the air) makes integrated cellular connectivity a critical means of maintaining vehicle security and relevance over the vehicle's lifespan.
Insurers are increasingly interested in usage-based insurance (UBI)
Usage-based insurance (UBI) is a form of insurance in which the premium is directly proportional to the amount of vehicle use. Insurers utilize analytics solutions to gain access to real-time car usage data to calculate premiums. Usage-Based Insurance (UBI) is a form of automobile insurance that monitors mileage and driving patterns. UBI is frequently powered by in-vehicle telecommunication devices (telematics) - technology that is accessible in a vehicle that is self-installed via a plug-in device or already incorporated as original equipment by car manufacturers.
Market Restraining Factor
Growing cases of the cyber breaches
As digital transformation has progressed, new cybersecurity risks have unavoidably emerged. Cybercriminals capitalize on the Covid-19 outbreak by targeting distant organizations and enterprises. Increasingly complex ransomware strategies are being adopted by threat actors to harm industrial processes in general, and the automobile industry in particular. Notably, specialists are observing an increase in the prevalence of incorporation systems (ICSes), which can migrate from IT networks to OT networks. Connected vehicles are one of the major contributors to these dangers.
Component Outlook
Based on the Component, the Automotive Data Management Market is segmented into Software and Services. The software segment acquired the highest revenue share in the automotive data management market in 2021. This is due to the growing demand and use of automotive software among end-users such as fleet owners, transportation and logistics firms, and car manufacturers to track the vehicle.
Data Type Outlook
On the basis of Data Type, the Automotive Data Management Market is divided into Structured and Unstructured. The unstructured segment recorded a substantial revenue share in the automotive data management market in 2021. It is because Using LiDAR and other sensors, autonomous, connected, and non-autonomous cars collect a tremendous quantity of unstructured data. Market participants in the automotive industry are using cloud technologies to store unstructured vehicle data on the cloud. Unstructured data aids in the development of driverless vehicles.
Application Outlook
On the basis of Application, the Automotive Data Management Market is categorized into Predictive Maintenance, Warranty Analytics, Safety & Security Management, Driver & User Behavior Analysis, and Dealer Performance Analysis. The driver & user behavior analysis segment procured the highest revenue share in the automotive data management market in 2021. This segment's rise can be attributable to the many strategies deployed, such as monitoring the driver's physical condition with face recognition and monitoring of physical features, gathering navigation data using onboard telematics, and assessing driving patterns.
Deployment Type Outlook
Based on the Deployment Type, the Automotive Data Management Market is bifurcated into On-premise and Cloud. The on-premise segment witnessed a substantial revenue share in the automotive data management market in 2021. On-premise software is deployed on physical hardware that is owned by an organization, placed on the company's physical grounds, and typically in its own data center. Because the IT team can physically access the data, it has greater control over the server hardware and data setup, security, and administration.
Vehicle Type Outlook
By Vehicle Type, the Automotive Data Management Market is classified into Autonomous and Non-autonomous. The non-autonomous segment garnered the highest revenue share in the automotive data management market in 2021. It is because non-autonomous cars cannot operate without human assistance. Automotive data management has found application in linked non-autonomous vehicles. Connected automobiles generate data depending on criteria such as speed, engine state, and distance travelled.
Regional Outlook
Region-wise, the Automotive Data Management Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment garnered the revenue share in the automotive data management market in 2021. It is due to the factors such as the existence of key market vendors, considerable disposable incomes, the need for new automobiles, and the increasing adoption of modern technology. Moreover, advances in U.S. traffic legislation that let autonomous vehicles interact on roads and highways have led to a surge in the testing and usage of self-driving vehicles, which is likely to drive the need for automotive data management in the area.
The major strategies followed by the market participants are Partnerships. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation and Amazon Web Services, Inc. are the forerunners in the Automotive Data Management Market. Companies such as SAP SE, IBM Corporation, Azuga, Inc. are some of the key innovators in Automotive Data Management Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Sibros Technologies Inc., Azuga, Inc. (Bridgestone Corporation), Microsoft Corporation, SAP SE, IBM Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Otonomo Technologies Ltd., Agnik LLC, Procon Analytics, LLC and Xevo, Inc. (Lear Corporation)
Recent Strategies Deployed in Automotive Data Management Market
Partnerships, Collaborations and Agreements:
Oct-2022: Microsoft joined hands with Mercedes-Benz, which offers financing, leasing, car subscription and car rental, and fleet management. Together, the companies aimed to combine the physical and digital worlds to propel value creation. Moreover, Mercedes-Benz can simulate and refine manufacturing procedures infinitely in the Microsoft Cloud before getting them to the shop floor to improve productivity and reduce their ecological effect amid ongoing change and uncertainty.
Oct-2022: SAP came into a partnership with Otonomo, a leading platform, and marketplace for vehicle data. Through this partnership, the companies aimed to combine its smart mobility data platform with sap digital vehicle hub. Moreover, combining the otonomo smart mobility data platform with sap digital vehicle hub aids companies to more effectively handle connected vehicle data across their vehicle fleets.
Oct-2022: AWS joined hands with BMW, the world's foremost premium manufacturer of automobiles and motorcycles. Through this collaboration, the companies aimed to provide a solution that contains BMW vehicle signals and fleet intelligence data, then securely procedures and route the data in the cloud. Moreover, AWS and BMW Group are eager to make the concept of software-defined transportation an existence and to improve the abilities of vehicles on the road.
Aug-2022: Sibros came into a partnership with Google Cloud Platform, a platform offered by Google. Together, the companies aimed to bring flexible and intelligent connected vehicle-to-cloud solutions to automakers across the world. Moroever, Sibros' connected vehicle solution would be available on Google Cloud, enhanced with a variety of Google apps, cloud, and automotive services to assist automakers to reinvent the connected mobility experience.
Aug-2022: SAP joined hands with Capgemini, a multinational information technology services and consulting company. Together, the companies aimed to boost the automotive industry's journey forward in sustainability. Additionally, Capgemini and SAP would deliver cloud products and services to sustain sustainability transformation in technology, strategy, and business model change. Moreover, the collaboration would help automotive companies identify the business importance of sustainability and inject sustainability management into products and services across their supply chains.
Jul-2022: Azuga formed a partnership with CerebrumX, an AI-Powered Connected Vehicle Data Platform. This partnership aimed to utilize the ability of connected vehicle data to optimize fleet management with real-time, actionable, and precise insights. Moreover, this collaboration with Azuga would reinforce Azuga's fleet tracking platform with CerebrumX's artificial intelligence-powered Augmented Deep Learning Platform (ADLP) providing implanted vehicle data and cloud-based telematic application programming interface (API) s.
Mar-2022: Sibros joined hands with ACTIA, a foremost player in the manufacture, design, and diagnostics of electronic embedded systems. Through this collaboration, the companies aimed to combine Sibros' OTA firmware products with the ACU6, Sibros have assembled a powerful combination to help consumers introduce new connected vehicle features, decrease time-to-market and complete global security, safety, and data privacy conditions right out-of-the-box.
Mar-2022: Otonomo joined hands with Henshin along with wefox. Through this collaboration, the companies aimed to develop rich, actionable vehicle data sets to force innovation and create additional value for enterprises delivering rental, insurance, and leasing services to fleet vehicle operators. Moreover, wefox also declared it would be the first to market with new insurance products enabled by the joint platform.
Feb-2022: Sibros Technologies formed a partnership with Pricol Limited, automotive components, and precision-engineered products. This partnership aimed to provide deep connected vehicle solutions in the ASEAN and Indian markets. Moreover, Sibros' connected all-in-one platform would complete Pricol's offering of products on Driver Information Systems (DIS) and Telematics to deliver end-to-end solutions to the OEMs.
Jan-2022: Microsoft joined hands with Annata, a Global independent solution provider. This collaboration aimed to drive the conversion of distribution and retail and to allow new mobility services. Moreover, Annata's customer relationships and growing offering of abilities in Annata 365 integrated with the strength and scale of the Microsoft Cloud would help provide the solutions the industry needs at scale.
Jan-2022: SAP formed a partnership with Mahindra & Mahindra, the world's biggest tractor division. Through this partnership, SAP would allow Mahindra & Mahindra to successfully advance their technology landscape and improve their general procedures by relocating SAP to a safe managed cloud environment whilst driving to a microservices-enabled open stack architecture facilitated by utilizing SAP Business Technology Platform.
Jan-2022: Amazon teamed up with Stellantis, a multinational automotive manufacturing corporation. Together, the companies aimed to develop an offering of software-based products and services that seamlessly combine with consumers' digital lives and add value over time via regular over-the-air (OTA) software updates.
Jan-2022: Otonomo came into a partnership with AUDI AG, a German automotive manufacturer of luxury vehicles. Through this partnership, Audi will would deliver Otonomo with data points from Audi-connected cars, ranging from odometer readings to crash information, including crash location and severity. Moreover, this partnership is a crucial option that would authorize Otonomo to cooperate on innovative technologies and upcoming services.
Jan-2022: Otonomo Technologies partnered with NextBillion.ai, a provider of an enterprise Map Data and AI platform. This partnership would drive innovation and time to market for products and services of mobility companies across the globe. Additionally, NextBillion.ai would represent a step forward in the mobility intelligence solutions available to fleets, smart cities, EV providers, and others.
Dec-2021: Otonomo partnered with NXP Semiconductors, a Dutch semiconductor designer and manufacturer. This partnership aimed to drive the time-to-value for the data developed at the vehicle edge. Moreover, the partnership provides alignment and business continuity between NXP's S32G vehicle network processors at the vehicle edge and the Otonomo Mobility Intelligence Platform in the cloud, to deliver a smooth, safe infrastructure for transmitting data from the vehicle to the cloud.
Aug-2021: Azuga formed a partnership with ServiceTrade, a software-as-a-service platform that handles job scheduling. Together, the companies aimed to assist commercial contractors to enhance Service and simplify procedures. Moreover, the ServiceTrade combination delivers a wide range of advantages to fire protection contractors, commercial building service contractors, mechanical and commercial HVAC businesses, etc.
Aug-2021: Microsoft teamed up with Arrival, a producer of multi-category commercial electric vehicles. Through this collaboration, the companies aimed to jointly develop an automotive open data platform. Additionally, Microsoft Azure would allow advanced telemetry, and vehicle and fleet data management within vehicle fleets.
Jul-2021: Otonomo formed a partnership with Mercedes-Benz, a German luxury and commercial vehicle. Through this partnership, Otonomo would create fleet data available across 25 countries throughout Europe to fleet management companies and operators, such as delivery companies, service providers, car rental businesses, and others, so that they can achieve immediate access to connected vehicle data and enhance their productivity and decrease expenses. Moroever, Otonomo looks forward to fleets across Europe utilizing vehicle data from Otonomo to operate with decreased IT burden, smarter routing, safer driving, and fuel savings for fleets across Europe.
Jun-2021: Otonomo teamed up with Amazon Web Services, a subsidiary of Amazon. This collaboration would further promote the transformation of the mobility ecosystem and speed up transportation services for all. Additionally, together, AWS and Otonomo would provide a solution for the automotive industry to completely utilize the value of connected vehicle data.
Feb-2020: SAP teamed up with proaxia automotive solutions. This collaboration aimed to benefit consumers in the vehicle and heavy equipment dealer enterprise along with the workshop service business. Moreover, the partnership with proaxia would accelerate SAP's consumer journey toward an intelligent business in the automotive retail industry for dealerships.
Product Launches and Expansions:
Sep-2022: Sibros launched recallsdata.com, the first software-related recalls analytics dashboard. Recallsdata.com was developed in search of its vision of a net zero software flaws future in the next 10 years, thus eradicating all software-related vehicle recalls by 2032. Moreover, Vehicle recalls are a resumed safety, cost- and time-intensive challenge in the automotive industry.
Dec-2021: AWS launched AWS FleetWise along with AWS Automotive. The AWS FleetWise is a new service that creates it easier for automakers to gather and retrieve sensor and telemetry data from their vehicle fleets whereas AWS Automotive, a wider, industry-specific initiative that provides together a range of the company's products under a single umbrella, equivalent to AWS's other industry solutions such as AWS for Industrial.
Mar-2021: Azuga introduced SafetyIQ, a new Software as a Service solution for insurance firms and commercial auto fleet owners and managers. The safetyIQ allows owner/manager consumers to decrease expenses and enhance road safety.
Acquisitions and Mergers:
Apr-2022: Otonomo completed the acquisition Floow, a United Kingdom-based SaaS provider. With this acquisition, Floow's established offering of connected insurance customers and strategic partnerships with Otonomo's connected car platform, Otonomo believe that they are now even better positioned to deliver prominent intelligent and connected solutions to the international data mobility market.
Jul-2021: IBM took over Bluetab, an IT Services boutique serving large corporations. With this acquisition, the Blue tab would accelerate migration to the cloud and help customers to recognize even more importance of their mission-critical data.
Mar-2021: Azuga completed the acquisition of Mobility, which harmonizes, enriches, and analyzes connected vehicle data. With this acquisition, Azuga would create a new SaaS platform to boost the advantages and insights of telematics, AI, video, and vehicle data delivers to Carriers, MGAs, Brokers, and other insurance suppliers. Moreover, Mobikit offers data infrastructure for connected vehicles, and let's harmonize, enrich, and analyze connected vehicle data.
Dec-2020: IBM completed the acquisition of Instana, a German-American software firm. With this acquisition, IBM would deliver industry-leading, AI-powered automation abilities to handle the complexity of modern applications that travel hybrid cloud landscapes.
Market Segments covered in the Report:
By Component
By Data Type
By Application
By Deployment Type
By Vehicle Type
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures