市場調查報告書
商品編碼
1155451
植物基飲料全球市場規模、份額和行業趨勢分析報告:按產品(原味、風味)、類型(大豆、杏仁、椰子、燕麥、其他)地區展望和預測2022-2028Global Plant-based Beverages Market Size, Share & Industry Trends Analysis Report By Product (Plain and Flavored), By Type (Soy, Almond, Coconut, Oats and Others), By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,植物基飲料的全球市場規模預計將達到 488 億美元,預測期內復合年增長率為 11.2%。
由於植物性健康趨勢的急劇增長,全球對植物性食品和飲料的需求也在快速增長。世界各地數百萬人在他們的膳食、零食、飲料和零食中用植物性替代品取代動物性產品。公司有很大的潛力來駕馭這股浪潮,成為這個呈指數級增長的細分市場的領導者。
隨著客戶飲食偏好的演變,他們對不同飲料的偏好也會發生變化。一些人刻意堅持彈性素食、素食和純素飲食,而另一些人則靈活多變,享受各種美食。這為有進取心的製造商提供了創造滿足人們特定需求的飲料的機會。
COVID-19 影響分析
Covid-19 大流行對全球許多經濟體產生了重大影響。由於對營養產品的需求增加,COVID-19 爆發對植物基飲料市場產生了積極影響。由於植物性飲料提供營養和增強免疫力,因此在大流行期間植物性飲料的採用顯著增加。植物飲料可以最大限度地減少病毒的影響,因此在廣泛感染期間有更多人飲用這些產品。
市場增長因素
為客戶提供多種變化和選擇
市場增長的主要驅動力之一是植物基飲料基料和口味在世界各地的廣泛供應。今天的消費者需要各種各樣的植物基飲料和乳製品替代品。而且由於我們不再根據植物性飲料與乳製品的相似性來判斷植物性飲料,因此風味和質地的可能性得到了極大的擴展。因此,現在正是探索植物性食品可以為您的客戶提供哪些服務的最佳時機。
改善腸道環境,同時增加可持續性和保質期
越來越多的消費者轉向專門設計用於促進腸道健康的產品。植物基飲料和乳製品替代品處於引領益生元和益生菌趨勢的理想位置。隨著消費者偏好轉向環保意識,食品和飲料的可持續性將發揮關鍵作用。這突出了植物性飲料和乳製品替代品的好處。但隨著行業的發展,植物性食品和飲料也會發展。
市場製約因素
與乳製品相比,味道和質地較差,健康益處較少。
隨著市場的發展,有必要迎合全新類型的消費者。他們可以選擇食用乳製品,因此需要極佳的口感和質地。但是,您不必模仿乳製品的味道和質地。他們想要奢侈,並且很高興植物性食物嘗起來像植物。這可以使乳製品具有出色的風味和質地。
產品展望
按產品劃分,植物基飲料市場分為原味飲料和調味飲料。 2021 年,風味飲料在植物基飲料市場中佔據了相當大的收入份額。由於此類產品的持續增長,許多風味飲料已進入市場。這些產品目前提供多種口味,包括法式香草、草莓、椰子、香蕉、漿果、巧克力、椰子和榛子。
按類型劃分的前景
按類型劃分,植物基飲料市場分為大豆、椰子、杏仁、燕麥等。到 2021 年,大豆部分將在植物基飲料市場佔據最大的收入份額。豆漿因其與乳製品牛奶相似的健康益處而在世界範圍內被廣泛消費。此外,麵包師和糖果商也開始使用該產品來獲得更多消費者的認可。
區域展望
按地區劃分,對北美、歐洲、亞太地區和拉美地區的植物基飲料市場進行了分析。 2021 年,亞太地區佔植物基飲料市場的最大收入份額。該地區不斷增長的素食人口,尤其是千禧一代對天然、健康的植物性食品和飲料的偏好,預計將刺激該地區的產品需求。印度、中國和泰國等國家正在通過選擇更健康的食物替代品來養成健康的生活方式。
市場進入者採取的主要策略是產品發布。根據 Cardinal Matrix 中的分析,Danone S.A.、Campbell's Soup Company(Pacific Foods of Oregon, LLC)是植物基飲料市場的先驅。 Califia Farms LLC、SunOpta, Inc 和 Koia 等公司是植物基飲料市場的領先創新者。
The Global Plant-based Beverages Market size is expected to reach $48.8 billion by 2028, rising at a market growth of 11.2% CAGR during the forecast period.
Plant-based beverages are beverages that can be substituted for dairy products. These plant-based beverages are considered a particularly healthful alternative to dairy products. Soymilk, rice milk, coconut milk, and almond milk are some of the most popular plant-based beverages. They are deemed healthy due to the presence of numerous vitamins and minerals. In addition, they are low in fat and cholesterol and contain no lactose.
Beverages derived from plants are the primary alternatives to dairy milk for those with dietary restrictions due to health concerns or a desire for plant-based cuisine. Although most media coverage of plant-based diets focuses on meat substitutes, dairy alternatives as well as plant-based beverages should not be neglected. In recent years, the market has risen gradually, with consumers with lactose intolerance and malabsorption driving the majority of the expansion.
Due to the dramatic growth of the plant-based health trend, the demand for plant-based foods and beverages is also increasing at a very rapid pace all over the world. For meals, snacks, drinks, and treats, millions of individuals throughout the world are replacing animal-based items with plant-based alternatives. Companies have a tremendous potential to ride this wave and become leaders in the exponentially growing segment.
As customers' dietary preferences evolve, so do their preferences for various beverages. While some deliberately adhere to a flexitarian, vegetarian, or vegan diet, others enjoy the flexibility to vary their cuisine. This has created an opportunity for enterprising manufacturers to create beverages that cater to the specific demands of people.
COVID-19 Impact Analysis
The COVID-19 pandemic significantly impacted a number of economies all over the world. various businesses, irrespective of their sizes, were majorly demolished owing to the abrupt emergence of the outbreak. The COVID-19 outbreak has had a favorable impact on the plant-based beverages market due to the increasing demand for nutritional products. The adoption of plant-based beverages significantly increased during the pandemic as a result of the fact that plant-based beverages provide nourishment and promote immunity. The plant-based beverage can minimize the impact of the virus, due to which, more and more people consumed these products during the widespread infection.
Market Growth Factor
Wide Range of Varieties and Choices for Customers
One of the major factors that are significantly increasing the growth of the market is the availability of a wide range of bases as well as flavors of plant-based beverages throughout the world. Today's consumers seek variety in plant-based beverage and dairy substitute options. And because they no longer judge plant-based items based on their resemblance to dairy, this opens up a plethora of flavor and texture possibilities. It means that now is the ideal time to investigate what plant-based foods have to offer customers.
Enhances Gut Health While Increasing Sustainability and Shelf-Life
Increasing numbers of consumers are using items made specially to promote intestinal health. Beverages derived from plants and dairy substitutes are ideally positioned to lead the prebiotics as well as probiotic trend. Sustainability in food and beverages would play a significant role in the shift of consumer preferences towards environmental consciousness. This highlights the benefits of plant-based beverages and dairy substitutes. However, as the industry evolves, plant-based foods and beverages will also be evaluated.
Market Restraining Factor
Lack of Taste and Texture Along with Lesser Health Benefits in Contrast to Dairy Milk
As the market has expanded, it has had to accommodate a completely new and different type of consumer. They have the option to consume dairy, therefore excellent flavor and texture are a must. Interestingly, this does not necessitate imitating the flavor and texture of dairy. They seek indulgence and are content for plant-based foods to taste like plants. This creates the potential for flavor and texture-rich dairy products.
Product Outlook
On the basis of Product, the Plant-based Beverages Market is bifurcated into Plain and Flavored. In 2021, the flavored beverages segment recorded a substantial revenue share of the plant-based beverages market. A number of flavored beverages have been introduced to the market as a result of the consistent growth of such items. These items are currently available in a variety of flavors, including French vanilla, strawberry, coconut, banana, berry, chocolate, coconut, and hazelnut.
Type Outlook
By Type, the Plant-based Beverages Market is segregated into Soy, Coconut, Almond, Oat, and Others. The soy segment acquired the largest revenue share of the plant-based beverages market in 2021. Soy milk is extensively consumed around the world due to its similar health benefits to dairy-based milk. Additionally, bakers and confectioners have also started the use of this commodity in order to gain the traction of a bigger number of consumers.
Regional Outlook
Region-Wise, the Plant-based Beverages Market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In 2021, Asia-Pacific accounted for the biggest revenue share of the plant-based beverages market. The expanding vegan population in the region, particularly the preference of millennials for plant-based, natural, and healthful foods and beverages, is anticipated to stimulate regional product demand. Countries such as India, China, and Thailand have adopted a healthy lifestyle by selecting healthier food alternatives.
The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix; Danone S.A., Campbell Soup Company (Pacific Foods of Oregon, LLC) are the forerunners in the Plant-based Beverages Market. Companies such as Califia Farms LLC, SunOpta, Inc, Koia are some of the key innovators in Plant-based Beverages Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Danone S.A. (Sofina Group), Campbell Soup Company (Pacific Foods of Oregon, LLC), Blue Diamond Growers, Inc., SunOpta, Inc, The Hain Celestial Group, Inc., Califia Farms LLC, Koia, Vitasoy International Group Co., Ltd. and Noumi Limited
Recent Strategies Deployed in Plant-based Beverages Market
Partnership, Collaboration and Agreement:
Jan-2022: Califia released the Almondmilk Creamer and Cinnamon Roll Oat Creamer and Zero Sugar Oatmilk and Oat + Almond Plantmilk Blend, a line of dairy-free beverages. With this launch, the company aimed to expand its existing product portfolio of creamers, brewed-to-blend coffees, plant milks, and barista products. Furthermore, these products would allow customers to experiment with plant-based alternatives.
Apr-2021: Pacific Foods rolled out Creamy Plant-Based Broths and Creamy Oat Milk Soups. Through this launch, the company aimed to offer USDA-certified vegan, organic, and sourced ingredients to its customers. Moreover, the creamy oat milk soups would be available in the market in two varieties viz. garden tomato and cumin carrot. Furthermore, soy-free, gluten-free, as well as non-GMO creamy plant-based broths would be available in two flavors, namely zesty ginger and turmeric and herb and roasted garlic.
Aug-2020: Koia unveiled the Koia Thrive, a range of adaptogenic drinks. Through this launch, the company aimed to aid customers in managing the modern and evolving environment via three functional flavors, including Chill Chocolate, Golden Turmeric, and Miracle Matcha, to fulfill their demands.
May-2020: Pacific Foods launched the Organic Reduced Sugar Oat Original Plant-Based Beverage. With this launch, the company aimed to fulfill the rising demands of customers for a creamy and mild oat taste in order to be used in anything from baked goods to smoothies. Furthermore, this range of products aimed to replicate the creamy consistency of Vanilla Oat and Organic Original flavors of Pacific with 80% less sugar.
Product Launch and Product Expansion:
Apr-2021: SunOpta acquired Dream and WestSoy, plant-based beverage businesses of the Hain Celestial Group. Through this acquisition, the company aimed to integrate the capabilities into its plant-based foods and beverages portfolio in order to expedite growth throughout the market
Feb-2021: Danone completed its acquisition of Follow Your Heart, a plant-based pioneer. Through this acquisition, the company aimed to leverage Follow Your Heart's capabilities in order to expand its portfolio and business.
Business Expansions:
Feb-2021: SunOpta expanded its business with the launch of SOWN, its organic oat coffee creamers. With this business expansion, the company aimed to meet the increasing demand for a broad range of plant-based food and beverages.
Market Segments covered in the Report:
By Product
By Type
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures