市場調查報告書
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1154906
全球雲端電視市場規模、份額和行業趨勢分析報告:按部署類型、組織規模、設備類型(移動和聯網電視、機頂盒)、行業、區域展望和預測2022-2028Global Cloud TV Market Size, Share & Industry Trends Analysis Report By Deployment Type, By Organization Size, Device Type (Mobile Phones & Connected TVs and STBs), By Vertical, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球雲端電視市場規模預計將達到 49 億美元,預測期內復合年增長率為 20.3%。
據 Multichannel News 報導,ActiveVideo 的策略是用 HTML5 編寫一次並從雲端端處理,無需運營商為每個設備、操作系統和渲染引擎創建不同版本的 UI。旨在防止這種操作惡夢。劇本接著說,該平台將在不改變客戶當前設備的情況下實現“安全的 OTT 廣播作為頻道產品的一個組成部分”的交付。
COVID-19 影響分析
COVID-19 的健康問題顯著改變了所有消費者的習慣和作息。遠程辦公和社會隔離要求正在將家庭視頻的使用增加到以前無法想像的水平。消費者還通過豐富的在線信息學習新技能並從中獲得樂趣。 COVID-19 疫情改變了人們通過 OTT 平台、YouTube 等視頻分發網站以及視頻會議設備和軟件開展網絡研討會和內部會議的工作方式。 COVID-19 大流行和現代社會將視頻在家庭中的使用推向了前所未有的高度。觀眾平均每週花費□□近 7 小時 55 分鐘,推動了雲端電視市場的增長。
市場增長因素
請求改進點播或交互式觀看的用戶體驗
由於技術進步和消費者行為,可供消費者使用的視頻資料正在不斷發展。隨著這些發展,現有的媒體模型和平台正在被通過互聯網向各種鏈接設備的數字分發所取代。這種根本性轉變為廣播公司和運營商帶來了三大顛覆,所有這些都需要雲端電視平台的可擴展性、成本靈活性和敏捷性。
5G 的採用推動了對雲端電視的需求
預計 5G 技術利用率的提高和無線通信的不斷發展將加速市場的擴張。為了提升雲端電視體驗,許多電信運營商都在投資開發5G技術。例如,諾基亞和 AT&T 聯合使用 AT&T 的互聯網電視流媒體服務 DIRECTV NOW 完成了固定無線 5G 測試,推進了 39GHz 頻段的 5G 技術。
市場製約因素
農村地區缺乏高速互聯網基礎設施和互聯網接入
缺乏高速網絡基礎設施是阻礙雲端電視普及的關鍵因素之一。與互聯網和移動設備的連接是雲端電視的關鍵組成部分。農村地區繼續遇到移動網絡的連接問題。這些地區缺乏設施且連通性有限,使它們偏遠而古樸。對於雲端電視提供商來說,這個問題讓遠程到達變得非常困難。
部署類型展望
雲端電視市場按部署類型分為公共雲端和私有雲。私有雲部分在 2021 年的雲端電視市場中佔據了很大的收入份額。私有雲是一種雲端服務基礎設施,僅供一個客戶使用。這種方法將雲端計算的許多優勢與本地 IT 設備的安全性和管理相結合。
按組織規模劃分的前景
雲端電視市場按組織規模分為中小企業和大型企業。 2021 年,大型企業細分市場在雲端電視市場中獲得了最大的收入份額。雲端電視使企業能夠快速輕鬆地安裝,以幫助發展當前市場。雲端電視可以降低建設和維護成本,節省大量時間。
設備類型展望
按設備類型劃分,雲端電視市場分為手機、聯網電視和機頂盒。機頂盒部分在 2021 年的雲端電視市場中佔據了相當大的收入份額。機頂盒是一種硬件設備,可以接收數字信號,對其進行解碼,然後在電視上顯示它們。信號包括通過電話和電纜連接接收的電視信號和互聯網數據。
行業展望
按行業劃分,它分為電信運營商、媒體和廣播公司。 2021 年,電信企業業務在雲端電視市場的收入份額最高。這是由於世界各國電信部門的擴張。此外,電信行業的主要參與者正在大力投資實施雲端電視等先進解決方案。
區域展望
按地區分析了北美、歐洲、亞太地區和 LAMEA 的雲端電視市場。北美地區在 2021 年佔據了雲端電視市場的最高收入份額。原雲端電視用戶之一。雲端電視在該地區的擴張受到了各種大型企業和初創企業的影響。提供直播視頻流和視頻點播等視頻流平台的眾多服務提供商和運營商的存在也是雲端電視在該地區擴張的關鍵因素。
The Global Cloud TV Market size is expected to reach $4.9 billion by 2028, rising at a market growth of 20.3% CAGR during the forecast period.
A software platform called Cloud TV virtualizes CPE or STB features, enabling pay-tv operators and other video streaming service providers to equip current and future-generation cable television and IPTV set-top boxes, as well as connected consumer electronics devices, with cutting-edge user interfaces and online video services like YouTube and Hulu.
In 2006, ICTV and Switched Media, a company that creates solutions for the customization of video streams, merged to become ActiveVideo. In 2008, the business adopted the moniker ActiveVideo. By virtualizing STB functionality, Cloud TV makes it possible for current and the next devices, including QAM STBs and "newer IP-capable devices, such as Charter's new Worldbox," Internet-connected TVs, and specialized streaming boxes, to offer Web-like guides and full online video experiences.
Multichannel News reports that ActiveVideo's strategy aims to prevent that operational nightmare by requiring that it only be written once, in HTML5, and handled from the cloud, "rather than needing operators to create a different edition of the UI for each device, operating system, and rendering engine". Screenplays continue by saying that the platform allows for the distribution of "secured OTT broadcasts as an integral component of channel offerings" without having to change the customers' current gadgets.
COVID-19 Impact Analysis
All consumers' habits and routines have been significantly changed by the COVID-19 health issue. Mandates for working from home and social isolation have increased in-home video usage to previously unheard-of levels. Through a wealth of online information, consumers are also developing new skills and staying entertained. The COVID-19 pandemic has changed how people work, whether it is through OTT platforms, video hosting websites like YouTube, or video conferencing equipment and software for conducting webinars and internal meetings. The COVID-19 pandemic and the contemporary period have increased in-home video usage to heights never before seen. Viewers consume a variety of stuff for almost 7 hours and 55 minutes per week on average which propels the growth of the Cloud TV market.
Market Growth Factor
Demand for Improved On-Demand or Interactive Viewing User Experiences
The method that video material presented to consumers is evolving as a result of technological advancements and consumer behavior. With these developments, established media models and platforms are being replaced by digital distribution via the internet to a variety of linked devices. Three significant disruptions for broadcasters and telecommunications companies are being brought on by this fundamental transformation, and each one calls for cloud TV platforms' scalability, cost flexibility, and agility.
5G Adoption Will Boost Demand for Cloud Tv
Rising 5G technology usage and expanding wireless communication developments are anticipated to accelerate market expansion. To improve the cloud TV experience, many telecom providers are making investments in the development of 5G technologies. For instance, Nokia and AT&T worked together to complete fixed wireless 5G tests using AT&T's internet TV streaming service, DIRECTV NOW, to advance 5G technology in the 39 GHz band.
Market Restraining Factor
Rural Areas Lack High-Speed Internet Infrastructure and Internet Access
The lack of fast network infrastructure is one of the key obstacles to the widespread adoption of cloud TV. Connectivity to the internet and mobile devices is a key component of cloud TV. Rural areas continue to have connectivity issues with mobile networks. These regions lack facilities and have limited connectivity, making them remote and archaic. For cloud TV providers, this problem has made it very difficult for them to reach out to remote areas.
Deployment Type Outlook
Based on the Deployment Type, the Cloud TV Market is segmented into Public cloud and Private cloud. The private cloud segment witnessed a significant revenue share in the cloud tv market in 2021. A private cloud is a cloud services infrastructure that is exclusively used by one client. This method combines many advantages of cloud computing with the security and management of on-premises IT equipment.
Organization Size Outlook
On the basis of Organization Size, the Cloud TV Market is divided into Small and Medium-sized Enterprises and Large Enterprises. The large enterprise segment procured the largest revenue share in the cloud tv market in 2021. Cloud TVs assist businesses with rapid and simple installations, assisting them in growing their current markets. They decrease building and maintenance expenses and save a lot of time.
Device Type Outlook
Based on the Device Type, the Cloud TV market is fragmented into Mobile phones & Connected TVs, and STBs. The STBs segment witnessed a substantial revenue share in the cloud tv market in 2021. A set-top box is a hardware device that receives, decodes, and displays a digital signal on a television. The signal can be either a television signal or Internet data and is received through a telephone or cable connection.
Vertical Outlook
By Verticals, the Cloud TV Market is classified into Telecom companies, Media organizations & broadcasters. The Telecom companies segment garnered the highest revenue share in the cloud TV market in 2021. It is due to the expansion of the telecom sector across various nations of the world. In addition, key companies operating in the telecom sector are significantly investing in the adoption of advanced solutions like cloud TV.
Regional Outlook
Region-wise, the Cloud TV Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region procured the highest revenue share in the cloud tv market in 2021. It is one of the original cloud TV users. The expansion of cloud TV in the area is influenced by the existence of various major businesses and startups. Another important element for the expansion of cloud TV in the area is the existence of numerous service providers and businesses offering video streaming platforms including live video streaming and video-on-demand.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SeaChange International, Inc., Brightcove, Inc., CSG Systems International, Inc., Comcast Technology Solutions, Aferian plc, Kaltura, Inc., MediaKind, IntelliMedia Networks, MatrixStream Technologies, Inc. and Minerva Networks, Inc.
Strategies Deployed in Cloud TV Market
Sep-2022: SeaChange formed a partnership with source Digital, the innovator of Source Activated Moments. This partnership aimed to deliver a choice to monetize video and metaverse content that is above and beyond traditional advertising models while starting the full potential of advertising inventory on connected TVs by building interactive moments that confront the user for improved clickthrough rates. Moreover, the first commercial application of the partnership would be to deploy Source, a connected TV-enabled network developed for customers in the OTT and metaverse space.
Sep-2022: MediaKind partnered with Arqiva, the British telecommunications business. Together, the companies aimed to introduce Arqplex, a new hybrid content management service set to convert headend services for broadcast and OTT networks. Moreover, the Arqplex service delivers secured and trustworthy content multiplexing, aggregation, packaging, and encoding for content distribution.
Aug-2022: MediaKind expanded its live video cloud processing with the development of its edge offering. MediaKind today announces new technology advancements to its offering of edge products, providing enhanced technology combination opportunities with the primary industry standards to content broadcasters, owners, and TV operators alike. Moreover, MediaKind today discloses new technology advances to its offering of edge products, providing raised technology integration opportunities with the major industry standards to broadcasters, content owners, and TV operators alike.
Sep-2021: Kaltura came into a partnership with Oracle Cloud Infrastructure, American multinational computer technology. Together, the companies aimed to make the complete coverage of Kaltura video abilities and experiences such as live streaming, video content management, interactive video paths, real-time conferencing, and visual marketing general within Oracle Cloud.
Jul-2021: SeaChange International launched StreamVid, an end-to-end, completely handled software-as-a-service (SaaS) platform. StreamVid platform enhances every element of an organization's streaming company and permits operators and content owners to connect instantly with their subscribers. Moreover, the platform can be implemented instantly to provide all content such as OTT, TVOD, Connected TV, SVOD, and AVOD to all devices in 4K quality.
Jun-2021: CSG signed an agreement with Maxis, a supreme communications service provider in Malaysia. Through this agreement Maxis' cloud-based digital monetization provider, CSG allowed the recent introduction of Maxis TV 2.0 which would help propel the future growth of Maxis' offering. Moreover, CSG is allowing companies to innovate and evolve successful ecosystem participants with elegant solutions that provide exceptional experiences for their consumers.
Nov-2020: Kaltura formed a partnership with CommScope, an American network infrastructure supplier. Under this partnership, combined solutions would utilize the power of Amazon Web Services (AWS) to deliver a reinforced cloud platform from deployment and implementation, planning to delivery, and continued growth for consumers establishing large-scale cloud TV services. Additionally, partnership would integrate Kaltura's TV content management platform and other cloud solutions. Moreover, AWS permits video providers improved operational flexibility and resilience, and allows them to take benefit of optimized resources and price systems.
Jul-2020: CSG formed a partnership with Bell, Canada's largest communications business. Through this partnership, CSG would continue to sustain residential consumer assistance and billing for Bell's Fibe and Alt TV services. Moreover, Bell would resume utilizing CSG ACP, part of CSG's offering of billing solutions that sustain hundreds of millions of video, voice, and data subscribers across the world.
Jun-2019: Kaltura partnered with Dish TV, the Indian satellite television provider. This partnership aimed to boost the Kaltura OTT platform Watcho. Moreover, the partnership would contribute to fulfilling the evolving entertainment demands of Indian consumers by constantly learning about their content consumption patterns.
Apr-2019: Brightcove took over Ooyala, a provider of cloud video technology. This acquisition would reinforce Brightcove's function as the market leader in the online video industry. Moreover, Ooyala OVP consumers join an already amazing list of organizations operating with Brightcove.
Apr-2018: Kaltura came into a partnership with Massive, a specialist UX seller for the OTT industry. Together, the companies aimed to assist video service providers to offer customized video experiences based on the interests, attributes, and routines of each viewer. Additionally, The Kaltura Massive tie-up would assist TV operators to find cost-effective methods to enhance consumer commitment, improve transformation, decrease churn rates and differentiate their assistance in a crowded OTT marketplace.
Market Segments covered in the Report:
By Deployment Type
By Organization Size
By Device Type
By Vertical
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures