市場調查報告書
商品編碼
1154855
工藝蘇打水全球市場規模,份額和行業趨勢分析報告:按口味(可樂,熱帶水果,漿果,其他),包裝(玻璃,罐頭,塑料),分銷渠道,地區,展望和預測2022-2028Global Craft Soda Market Size, Share & Industry Trends Analysis Report By Flavor (Cola, Tropical Fruits, Berries and Others), By Packaging (Glass, Cans, Plastic), By Distribution Channel, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球精釀汽水市場規模預計將達到 9.012 億美元,預測期內復合年增長率為 5.2%。
因此,生產者和買家之間建立了緊密的聯繫。就像農貿市場一樣,您可以與農民見面並了解食材的來源。另一方面,擁有數千名員工的大公司大量生產蘇打水。它還需要專門的專業人員來管理和組織其活動。
COVID-19 影響分析
COVID-19 的爆發以及由此導致的長時間停工對全球餐飲和酒吧行業產生了重大負面影響,對整個精釀汽水行業的負面影響有限。 COVID-19 大流行顯著改變了人們的飲酒習慣,將他們從酒吧和餐館轉移到家中。此外,由於對免疫力和健康的興趣增加以及其高營養價值,消費者越來越喜歡精釀蘇打水而不是軟飲料和酒精飲料。
市場增長因素
年輕人對正宗飲料的興趣與日俱增
由於健康生活方式的普及,人們對健康的關注度越來越高,年輕人對原汁原味飲料的渴望正在推動精釀蘇打水市場的擴張。消費者現在正在採取全面的健康方法,並且更喜歡提供更多健康益處的飲料。功能性和健康的飲料趨勢越來越受到消費者的歡迎。隨著消費者的健康意識越來越強,他們準備嘗試更健康的傳統軟飲料替代品。強化硫酸鹽蘇打水在市場上獲得了強大的地位,尤其是在以健康為代價尋求含糖產品的消費者中。
提高消費者對軟飲料中有害成分的認識
隨著消費者對軟飲料中使用的有害添加劑的了解越來越多,對精釀汽水的需求正在迅速增長。蘇打水等含糖飲料含糖量高,會增加胰島素水平並支持腫瘤生長。乳腺癌、前列腺癌和胰腺癌被認為在飲用用化學物質著色的軟飲料的人中更常見,這些化學物質也用於給軟飲料調味和著色。
市場製約因素
訪問消費的健康相關問題
軟飲料的使用與多種長期健康問題有關。增加的風險是由於軟飲料中的其他成分,主要是糖。然而,一些含糖軟飲料每盎司含糖量超過幾克,超過了成人每日推薦攝入量。據說每天喝一到兩杯含糖工藝蘇打水會顯著增加患代謝綜合徵和 2 型糖尿病的風險。所有這些因素都對工藝汽水市場產生了負面影響。
風味展望
根據口味,精釀汽水市場分為可樂、熱帶水果、漿果等。 2021 年,可樂細分市場以最大的收入份額主導了精釀汽水市場。年輕一代和千禧一代對蘇打軟飲料的需求不斷增長,正在推動這一細分市場的增長。可樂口味獨特、新穎、非傳統的口味,完美滿足了客戶對新奇、創意、非傳統軟飲料的需求。不斷增長的消費者需求促使產品製造商生產各種具有獨特風味和香氣的精釀蘇打水。
包外觀
工藝汽水市場按包裝分為玻璃、罐、塑料等。在 2021 年的精釀汽水市場中,罐裝細分市場將佔據很大的收入份額。這是由於對環保包裝的日益關注以及越來越多的小型獨立釀酒商。除了價格低廉之外,雜貨店和大型零售商中罐頭的廣泛供應也有望支持這一細分市場的擴張。
分銷渠道前景
按分銷渠道,精釀汽水市場分為場內和場外。 2021 年精釀汽水市場被證實擁有最高的場外銷售份額。場外渠道以大賣場、雜貨店、便利店、超市、折扣店和電子商務網站為主。這些超市是製成的飲料產品到達最終消費者的重要分銷渠道,並且是精釀蘇打水的主要零售商之一。
區域展望
按地區分析了北美、歐洲、亞太地區和拉美地區的精釀汽水市場。 2021 年,北美地區在精釀汽水市場的收入份額最大。這是由於主流零售商的增加、健康問題的增加以及消費者對健康飲料的偏好不斷變化。這些地區對各種工藝蘇打水的需求不斷增長,預計將推動該地區市場。由於產品發布的增加以及包裝和標籤技術的進步,預計對各種工藝飲料產品的需求將會增加。
The Global Craft Soda Market size is expected to reach $901.2 Million by 2028, rising at a market growth of 5.2% CAGR during the forecast period.
By combining syrup with carbonated water, craft soda is created. Many substances can be utilized to make the syrup, but they are usually all-natural and organic. If someone carbonates water that already contains syrup, a lot of foam will be created, which could harm the carbonation device.
On the other hand, craft soda is produced using organic fruit & plant extracts. which are typically raised on nearby farms. The manufacturers in such farms usually produce their drinks in small quantities. And after it has all been sold, another batch will be produced. Additionally, they are often produced with greater care and attention, which results in a healthier soda with a superior taste. The individuals who manufacture them or live in the town where they are made are frequently known to those who consume them.
Therefore, there is a stronger connection between those who produce it and those who purchase it. Comparable to a farmer's market, where one may meet the farmers and learn about the source of the food. On the other hand, very huge corporations that employ thousands of people create sodas in mass quantities. They also require committed experts to manage and organize their activities.
COVID-19 Impact Analysis
The COVID-19 outbreak and the ensuing protracted lockdown had a significant negative impact on the restaurant & bar industry globally, which in turn had a limited negative influence on the craft soda industry overall. People's drinking habits have significantly changed during the COVID-19 pandemic, moving from pubs and restaurants to their homes. Due to the rising importance of immunity and health, many consumers now favor craft soda over soft drinks and alcoholic beverages since it has more nutritional value.
Market Growth Factors
The increasing interest of young individuals in authentic beverages
Due to the growing popularity of a healthy lifestyle, rising health concerns and the desire of young adults for authentic beverages are driving the craft soda market's expansion. Nowadays, consumers take a holistic approach to well-being and prefer beverages that offer greater health advantages. The trend of functional and healthful beverages is becoming increasingly popular among consumers. Consumers are prepared to test healthier alternatives to conventional soft drinks as they have grown more health conscious. Especially among consumers looking for products with high sugar content as the price for their health, enhanced craft soda is acquiring a strong market position.
Increasing consumer awareness of the hazardous components in soft drinks
The demand for craft soda is expanding at a rapid rate due to rising levels of consumer knowledge regarding the hazardous additives that are used in soft drinks. Sugary drinks like soda have a high concentration of sugar, which raises insulin levels and supports the growth of tumors. Cancers of the breast, prostate, and pancreas may be more likely to develop in people who consume soft drinks colored with chemicals that are also used to flavor and color soft drinks.
Market Restraining Factors
Health-related issues due to access consumption
The use of soft drinks has been connected to several long-term health issues. The elevated risks are due to the additional ingredients in soft drinks, mainly sugar. However, some sugar-sweetened soft drinks have a couple of grams or more of sugar per ounce serving, which is more than the adult daily recommended limit. The risk of developing metabolic syndrome and type 2 diabetes is significantly increased by consuming one to two servings of sugar-sweetened craft soda each day. All these factors are negatively affecting the craft soda market.
Flavor Outlook
Based on flavor, the craft soda market is segmented into cola, tropical fruits, berries, and others. In 2021, the cola segment dominated the craft soda market with the maximum revenue share. The increased demand for soft drinks with soda among the younger generation and millennials is fueling the sector's growth. The distinctive, novel and non-traditional taste of the cola flavor perfectly satisfies customer demand for novel, inventive, and non-traditional soft drinks. Product producers are now creating a variety of craft sodas with unique tastes and flavors due to growing consumer demand.
Packaging Outlook
On the basis of packaging, the craft soda market is fragmented into glass, cans, plastic and others. The cans segment covered a significant revenue share in the craft soda market in 2021. This is because there has been an increased emphasis placed on environmentally friendly packaging, as well as the rise of additional small-scale independent brewers. Also, the widespread availability of cans in grocery stores and mass merchandisers, in addition to their inexpensive prices, will help the expansion of the market segment.
Distribution Channel Outlook
By distribution channel, the craft soda market is divided into on-trade and off-trade. In 2021, the off-trade segment witnessed the highest revenue share in the craft soda market. The off-trade channel is composed of hypermarkets, grocery stores, convenience stores, supermarkets, discount stores, and e-commerce websites in a significant majority. These supermarkets are essential distribution channels for bringing created beverage goods to end consumers and are among the main retailers that carry craft sodas.
Regional Outlook
Region wise, the craft soda market is analyzed across North America, Europe, Asia Pacific and LAMEA. In 2021, the North America region registered the maximum revenue share in the craft soda market. This is due to a rise in mainstream retailers, rising health concerns, and a shift in consumer preferences toward healthy drinks. The regional market is predicted to be driven by the rising need for a variety of craft sodas from these regions. The demand for various types of crafted beverage products is anticipated to increase as a result of an increasing number of product releases and developments in packaging and labeling technology.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include PepsiCo, Inc., The Coca Cola Company, Reed's, Inc., Jones Soda Co., Appalachian Brewing Company, The Original Craft Soda Company, SIPP eco beverage Co., Inc., and The Boylan Bottling Company.
Strategies Deployed in Craft Soda Market
Oct-2022: Jones Soda expanded its existing Mary Jones line of cannabis beverages by releasing new marijuana-infused drinks in 16-ounce cans. This launch aimed at the company's goal to enter the cannabis industry to leverage its brand equity, diversify its portfolio as well as move towards a profitable category.
Aug-2022: Reed unveiled Reed's Zero Sugar Stormy Mule. The launch offers a keto-friendly mule on the iconic Dark and Stormy and is naturally brewed with REAL, fresh ginger root & natural rum flavor without the added sugar content.
Jun-2022: The Coca-Cola Company joined hands with Brown-Forman, a spirits and wine company. Under this collaboration, the company would launch the iconic Jack & Coke cocktail as a branded, ready-to-drink (RTD) pre-mixed cocktail option. This collaboration would bring together two classic American icons to deliver customers a taste experience they love in a way that is consistent, convenient, and portable.
Feb-2022: Pepsi introduced Nitro Pepsi, first-ever nitrogen-infused Cola that's not a traditional soda. The launch focused on consumers' concern over heavy carbonation as a barrier to enjoying an ice-cold cola. Nitro Pepsi offers a new way to enjoy Pepsi cola with a new experience.
Feb-2022: Coca-Cola released Coca-Cola Creations, a new global innovation platform. Also, the company launched Coca-Cola Starlight, its first limited-edition product. The launch aimed at engaging global audiences with magical and unexpected tastes, moments, and collaborations. Coca-Cola Starlight combines great Coca-Cola taste with a dash of the unexpected, including a reddish hue. The taste includes additional notes reminiscent of stargazing around a campfire.
Nov-2021: Reed's launched Flying Cauldron Butterscotch Cream Soda, and relaunched Virgil's Bavarian Nutmeg Root Beer, in classic half-liter Swing-lid packaging. The pint-sized glass bottles feature a ceramic swing-lid resealable top, making it even easier to sip, share and enjoy handcrafted beverages with family & friends.
Jun-2021: Reed's expanded its existing Real Ginger Ale line by adding Real Ginger Ale Shirley Tempting and Transfusion mocktails, two latest zero-sugar, ginger ale mocktails. The expansion focused on growing consumer interest in non-alcoholic beverages. The expanded line would serve consumers with healthy & tasty alternatives.
Jun-2021: Reed's expanded Virgil's craft soda range by launching Zero Sugar Grapefruit Soda, Zero Sugar Dr. Better, Zero Sugar Ginger Ale, a three new zero-sugar, keto-certified variants. With this expansion, the company would its handcrafted taste to consumers' doorsteps.
Feb-2021: Reed's partnered with Unique Foods, a food & beverage platform. This partnership aimed at expanding the company's retail footprint throughout Canada. This partnership would further provide increased availability for Reed's Ginger Beer in both Extra as well as Original varieties, and Virgil's handcrafted sodas, in Root Beer, Vanilla Cream, Black Cherry, and Orange Cream flavors.
Sep-2020: Pepsi partnered with Red Lobster, an American casual dining restaurant chain. This partnership aimed at developing a cocktail made with Mtn Dew named Dew Garita. The launched beverage would be available at select Red Lobster restaurants beginning in September and across the nation till the year's end.
Oct-2019: Reed's signed an agreement with Full Sail Brewing, a craft brewery company. The agreement focused on the development, marketing, and distribution of ready-to-drink Reed's Craft Ginger Mules. These latest products would be serving consumers with authentic Craft Ginger Mules made with real, quality ingredients in convenient, take-anywhere cans.
Dec-2018: PepsiCo acquired SodaStream International, an Israel-based maker of the consumer home carbonation product. The acquisition would empower customers to personalize their preferred beverage in an eco-friendly way along with providing PepsiCo with a significant presence in the at-home marketplace. Furthermore, with this acquisition, PepsiCo aimed at accelerating progress on its shared goal of curbing plastic waste and building a more sustainable future.
Market Segments covered in the Report:
By Flavor
By Packaging
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures