市場調查報告書
商品編碼
1149928
全球訂閱計費管理市場:規模、份額、行業趨勢分析報告:按最終用途、組織規模、部署類型、組件、地區展望和預測,2022-2028 年Global Subscription Billing Management Market Size, Share & Industry Trends Analysis Report By End-use, By Organization Size, By Deployment Type, By Component, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球訂閱計費管理市場規模預計將達到 141 億美元,預測期內復合年增長率為 15.7%。
訂閱計費是指客戶訂閱使用服務後的自動和定期計費過程。這包括接收雜誌、流媒體服務、SaaS、“月度盒子”和類似經常性服務的月度賬單。客戶會定期收到賬單,但他們可以隨時停止。自動從您客戶的賬戶向您的公司付款,無需重複付款。客戶收到收據但沒有其他任何事情發生的交易。
COVID-19 影響分析
突如其來的 COVID-19 大流行病嚴重影響了經濟。儘管有這些供應鏈限制、業務挫折和全球經濟衰退,訂閱公司仍在堅持。此外,訂閱 B2B 和 B2C 軟件和信息服務的影響可以忽略不計。然而,一些行業正在對增長產生不利影響,包括消費者物聯網 (IoT)、旅遊和醫院、商業物聯網服務、體育相關援助和小型企業技術。此外,COVID-19 大流行被認為會影響市場擴張,因為訂閱服務的引入受到行業的影響。
市場增長因素
訂閱業務模式的採用增加
B2B 和 B2C 公司正在增加基於訂閱的經常性收入。公司越來越多地轉向 SAAS(訂閱即服務),因為客戶希望租用軟件而不是購買軟件。大多數在線買家都參與訂閱計劃並定期購買產品。 Uber、Spotify、Apple 和 Google LLC 等知名科技公司正在從靜態、線性產品供應轉向基於訂閱的模式,以推動持續、可預測、經常性的收入。在過去幾年中,媒體和娛樂行業的訂閱量增長最為顯著。這正在推動訂閱計費管理市場的增長。
訂閱適應性的客戶請求
此外,客戶越來越希望增加購買的自由度。隨著大流行擾亂許多人的經濟,消費者比以往任何時候都更重要地購買和支付他們想要和想要利用的東西。它是。尋求節省的客戶湧入了產品即服務協議,推動了訂閱模式。然而與此同時,對訂閱的需求,包括所謂的“按使用付費”計劃,正在增長。這些系統允許客戶在需要時只購買他們需要的東西。對於客戶來說,它是通用的,對於公司來說,它需要較少的初始投資,因此有一個優勢,即客戶會留下來接受新的挑戰,尤其是在轉折點。
市場約束
企業間競爭加劇
訂閱計費是一種新的商業模式,正在迅速獲得全球許多人的支持。對於客戶來說,這不僅方便,而且可以節省很多成本。然而,由於全球範圍內訂閱計費的增長趨勢和採用,進入該領域的市場參與者也呈指數級增長。許多服務提供商正在進入市場,這對客戶有利。然而,這些市場參與者面臨著許多挑戰。因此,這個因素在阻礙訂閱計費管理市場的增長方面起著重要作用。
組件視角
訂閱計費管理市場根據組件細分為軟件和服務。軟件部門在 2021 年的訂閱計費管理市場中佔據了最大的收入份額。因為當一家公司有每月訂閱計劃時,它會更加引人注目。多輻訂閱預防、開票、開票和會計、在線支付處理、欺詐管理等由基於訂閱的業務中使用的計費軟件進行。
軟件類型展望
訂閱計費管理市場根據軟件細分為信用和收款管理、應收賬款管理、報價和價格管理、訂閱訂單管理、爭議管理等。訂閱訂單管理部分在 2021 年的訂閱計費管理市場中佔據了最大的收入份額。訂閱訂單管理的目的是通過找到正確的產品和項目組合、經常性和一次性服務以及使用費來減少客戶流失。
部署前景
訂閱計費管理市場按雲部署和本地部署劃分。基於雲的計費解決方案適應變化並有效滿足組織不斷變化的需求的能力可能是未來幾年推動該細分市場發展的關鍵因素。基於雲的計費解決方案的優勢包括流程自動化、靈活性、可擴展性、對企業運營的支持以及端到端的客戶生命週期管理。
按公司規模劃分的前景
根據公司規模,訂閱計費管理市場分為大型企業和中小型企業。 2021 年,大型企業部門在訂閱計費管理市場中佔據了最大的收入份額。大公司擁有分散的客戶群,因此正在積極開發訂閱計費管理系統以提高客戶保留率。這些技術可幫助大型組織通過改善客戶體驗來管理其客戶組合。
最終用戶視角
訂閱計費管理按最終用戶細分為 BFSI、零售和電子商務、IT 和電信、媒體和娛樂、醫療保健等。 2021 年,零售和電子商務行業將在訂閱計費管理市場中佔據相當大的收入份額。客戶偏好和購買模式的變化正在改變零售和電子商務市場。由於越來越多地使用在線渠道購買消費品,零售商正在選擇自動訂閱計費系統。
區域展望
按地區劃分,對北美、歐洲、亞太地區和 LAMEA 的訂閱計費管理市場進行了分析。到 2021 年,北美將在訂閱計費管理市場中佔據最高的收入份額。該細分市場的快速增長歸因於在該地區運營的市場參與者數量不斷增加。該領域的許多主要市場參與者都專注於開發訂閱計費管理系統以改善客戶服務。因此,這些因素正在推動該地區訂閱計費管理市場的增長。
合作夥伴關係是市場進入者採取的主要策略。根據基數矩陣中的分析,SAP SE 和 Oracle Corporation 是訂閱計費管理市場的先行者。 Zuora, Inc.、GoTransverse 和 Recurly, Inc. 等公司是訂閱計費管理市場的領先創新者。
The Global Subscription Billing Management Market size is expected to reach $14.1 billion by 2028, rising at a market growth of 15.7% CAGR during the forecast period.
An invoice, bill, or tab is a commercial document sent by a seller to a buyer in conjunction with a sale. It details the agreed-upon products, quantities, and pricing for any goods or services given by the seller to the consumer. In most circumstances, the payment conditions are included on the invoice. These can specify the number of days the buyer has to pay, and they may also provide a discount for purchases made in advance of the due date.
The customer may have already paid for the items or services listed on the invoice. Some sellers note in large, capitalized characters on an invoice whether it has been paid to avoid misunderstandings and the subsequent unneeded interactions between buyer and seller. A bill is a sales statement from the perspective of the seller. From the viewpoint of the buyer, a bill is a transaction invoice. The document identifies the buyer and seller, even though the word "invoice" suggests a financial obligation.
In conjunction with recurrent payments, subscription billing refers to the automatic, recurring billing procedure that takes place after a customer joins up to utilize a service. This could involve receiving a bill each month for a subscription to a magazine, streaming service, SaaS item, "box of the month," or other recurring services of a similar nature. Regular charges are made to customers, but they are free to stop at any moment. The amount owing to the client is automatically transferred from their account to the company instead of being harassed for payment regularly. The client receives a receipt, but other than that, nothing happens in the transaction.
COVID-19 Impact Analysis
The economy was severely impacted by the abrupt emergence of the COVID-19 pandemic. Subscription billing companies are persevering to be resilient despite these supply chain limitations, operational setbacks, and a circumstance of a worldwide recession. Additionally, the impact of subscriptions for B2B and B2C software and information services is minimal. However, several industries, such as consumer Internet of Things (IoT), travel and hospitality, commercial IoT services, sports-related assistance, and technology for small businesses are seeing a detrimental impact on their growth. The COVID-19 pandemic is also estimated to have an impact on the market expansion because of the uneven adoption of subscription services across different industries.
Market Growth Factors
Increase in subscription-based business model adoption
There has been an increase in B2B and B2C firms' subscription-based recurring income. Businesses are increasingly using subscription as a service (SAAS) because clients want to rent software rather than purchase it. A majority of online buyers are engaged in subscription programs and get items on a recurrent basis. Notable technological businesses such as Uber, Spotify, Apple, and Google LLC are transitioning from a static and linear product offering to a subscription-based model to promote consistent, predictable, and recurring income. The media and entertainment industry have had the most significant rise in subscriptions over the past few years. This is augmenting the growth of the subscription billing management market.
Customer demand for adaptability of subscription
The demand for greater purchasing freedom among customers has also grown. As the economic effects of the pandemic caused havoc on the finances of many people, it became more important than ever for consumers to be able to purchase and pay for exactly what they wanted and would utilize. Customers looking to save money rushed to product-as-a-service agreements, which strengthened subscription models. However, it also raised the demand for pay-per-use and other utilization subscription options. Under these systems, customers may personalize their purchases to receive only what they need, when they need it. Customers like the versatility; for companies, the reduced initial investment encourages customers to remain and try new things, especially during times of transition.
Market Restraining Factors
Growing Competition among the companies
Subscription billing is an emerging business model that is rapidly gaining the traction of a significant number of people all over the world. It offers a lot of savings as well as convenience to the customer. However, due to the increasing trend and adoption of subscription billing all over the world, the market players entering the sector is also increasing at an exponential rate. There is a large number of service providers penetrating the market, which is beneficial for customers. However, these market players are encountering a number of challenges owing to this. Hence, this factor is playing a major role in impeding the growth of the subscription billing management market.
Component Outlook
On the basis of Component, the Subscription Billing Management Market is divided into Software and service. The software segment acquired the largest revenue share in the subscription billing management market in 2021. It is because when firms have a monthly subscription plan, it is even more remarkable. Multiple spokes subscription prevention, invoicing, invoicing and accounting, online payment processing, fraud control, etc. are held together by billing software used by subscription-based businesses.
Software Type Outlook
Based on the Software, the Subscription Billing Management Market is segmented into Credit and Collection Management, Receivables Management, Quote and Pricing Management, Subscription Order Management, Dispute Management, and Others. The subscription order management segment procured the biggest revenue share in the subscription billing management market in 2021. The goal of subscription order management is to reduce the churn rate of customers by finding the right mix of products and projects, recurring and one-time services, and usage charges for customers.
Deployment Outlook
By Deployment, the Subscription Billing Management Market is classified into Cloud and On-premise. The ability of cloud-based billing solutions to adapt to change and effectively handle the organization's altering demands will be a crucial element driving this segment's development in the coming years. The advantages of cloud-based billing include automated procedures, flexibility, scalability, support for company operations, and end-to-end customer life cycle management.
Enterprise Size Outlook
Based on the Enterprise size, the Subscription Billing Management Market is bifurcated into Large Enterprises and SMEs. The large enterprise segment acquired the largest revenue share in the subscription billing management market in 2021. Large organizations have a dispersed client base, and as a result, they are actively engaging in subscription billing management systems to increase customer retention. These technologies help major organizations in managing their customers' portfolios by enhancing the customer experience.
End-User Outlook
On the basis of End-User, the Subscription Billing Management is divided into BFSI, Retail & E-Commerce, IT & Telecom, Media & Entertainment, Healthcare, and Others. The retail & e-commerce segment registered a substantial revenue share in the subscription billing management market in 2021. Changing customer preferences and purchasing patterns are transforming the retail and e-commerce market. Retailers are opting for automatic subscription billing systems as a result of the increased usage of online channels for purchasing consumer products.
Regional Outlook
Region-Wise, the Subscription Billing Management Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2021, North America accounted for the highest revenue share of the subscription billing management market. The rise in the growth of the segment is attributed to an expanding number of market players operating in the region. Numerous key market players in this sector are concentrating on the development of subscription billing management systems designed to improve customer service. Therefore, these factors are propelling the growth of the regional subscription billing management market.
The major strategies followed by the market participants are Partnerships. Based on the Analysis presented in the Cardinal matrix; SAP SE and Oracle Corporation are the forerunners in the Subscription Billing Management Market. Companies such as Zuora, Inc., GoTransverse and Recurly, Inc. are some of the key innovators in Subscription Billing Management Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Oracle Corporation, SAP SE, Zuora Inc., BluSynergy, Recurly, Inc., Gotransverse, Cleverbridge GmbH, LogiSense Corporation, Aria Systems, Inc., and Conga (Thoma Bravo, LP).
Recent strategies deployed in Subscription Billing Management Market
Partnerships, Collaborations & Agreements
Mar-2022: Aria Systems came into a partnership with EXA Infrastructure, the largest digital infrastructure platform. Through this partnership, Aria would continue to deliver ongoing consultative services via its Technical Account Management services, operating in partnership and as an attachment of EXA's technology team to assist optimize their usage of Aria. However, EXA intends to utilize the robust abilities and flexibility of the Aria platform to investigate new subscription and usage-based billing ideas.
Nov-2021: Oracle came into a partnership with Bharti Airtel, India's exclusive communications solutions provider. This partnership aimed to support the development of India's digital economy by obtaining a range of industry-leading cloud solutions. Additionally, Organisations are shifting to cloud-based applications to propel their digital transformation journeys.
Oct-2021: Oracle formed a partnership with Wipro, an Indian multinational corporation. Through this partnership, the companies aimed to launch Wipro Tollway Transportation and Billing solution to enhance commuters' experience while enhancing revenue for tollway management. Additionally, the platform contains toll-tag accounts, consumer portals, financial systems, commercial and operational back-office modules, and third-party payment gateways.
Sep-2021: Zuora signed an agreement with Microsoft, an American multinational technology corporation. This agreement aimed to combine several Microsoft products within Zuora which would reinforce Zuora's core offerings: boosting innovation and improving the subscriber experience. Moreover, the focus is to boost the growth of the subscription economy and automate business revenue recognition.
Jun-2021: Oracle signed an agreement with Deutsche Bank, one of the world's biggest financial services associations. Under this agreement, Deutsche Bank would boost its current database systems and relocate the bulk of its Oracle Database estate to Oracle Exadata Cloud @Customer, an on-premises deployment choice of the Oracle Exadata Cloud Service, to sustain applications that either would not transfer to the public cloud or may in the future.
Apr-2021: Aria Systems signed an agreement with GTT Communications, a foremost global cloud networking provider to multinational customers. Under this agreement, Aria's billing and monetization platform would be deployed within the business's Infrastructure division. Moreover, Aria's speed of scalability, deployment, and ease of implementation makes it perfect for any new enterprise entity in need of a modern and nimble billing platform.
Mar-2021: Conga formed a partnership with Zilliant, the industry head in intelligent B2B price optimization. With this partnership, Zilliant and Conga consumers would aid from complicated pricing optimization and a smooth, error-free operation when it comes to configuring complicated services and products, providing precise quotes, and forming deals with the most up-to-date product and pricing details.
Oct-2020: Gotransverse signed an agreement with Snowflake, the cloud data platform. This agreement would create Gotransverse's Premier Data Access add-on available via the Snowflake Data Marketplace. Additionally, premier Data Access provides consumers direct access to Gotransverse billing data reserved on Snowflake's cloud data platform for progressive visualization, reporting, and analytics.
Aug-2020: Gotransverse joined hands with TM Forum, a non-profit global enterprise. Through this collaboration, Gotransverse intends to transfer its expertise in flexible, intelligent billing systems to donate to TM Forum's Open Digital Framework and promote new enterprise solutions.
Product Launches & Product Expansion
Mar-2022: Recurly introduced Recurly Partner Connect, a distinctive gateway integration technology. The Recurly Partner Connect permits payments partners to get approved and build connections to Recurly's API, streamlining it propel integration and it permits partners to customize integrations straight to their current APIs, providing payments partners secure, open access to its platform.
Feb-2022: SAP introduced new features in SAP Subscription Billing. The new subscription now sustains the following standard partner functions for a consumer such as sold-to party, bill-to party, ship-to party, and payer. Additionally, when users create the subscription with the Subscriptions API, they can select the ship-to party, bill-to party, and payer, whereas the consumer stays the sold-to party.
Sep-2021: Zuora introduced the Unified Monetization solution at The Journey to Usership. The Unified Monetization would deliver the flexibility to seamlessly bill for all subscriptions, products, and services on a single platform, and if selected, a single invoice. Moreover, this would eradicate tedious back-end combination and data reconciliation measures present today delivering the quick agility to monetize water-as-a-service on a single platform.
May-2021: Oracle introduced the CX platform to support deeper subscriptions for B2C and B2B consumers. The Oracle CX delivers easily set up subscriptions and conducts analytics on subscriptions in the process to indicate which clients might not continue so they can be offered attention and inspired to renew their subscriptions.
Geographical Expansion
Feb-2022: Recurly expanded its geographical footprints by establishing subscription management operations & new features in Europe. The expansion would power consumer consent and development possibilities in-region.
Market Segments covered in the Report:
By End-use
By Organization Size
By Deployment Type
By Component
By Geography
Companies Profiled
Unique Offerings from KBV Research
8.1.5.1.4.1 US Subscription Billing Management Market by Software Type
8.1.5.2.4.1 Canada Subscription Billing Management Market by Software Type
8.1.5.3.4.1 Mexico Subscription Billing Management Market by Software Type
8.1.5.4.4.1 Rest of North America Subscription Billing Management Market by Software Type
8.2.5.1.4.1 Germany Subscription Billing Management Market by Software Type
8.2.5.2.4.1 UK Subscription Billing Management Market by Software Type
8.2.5.3.4.1 France Subscription Billing Management Market by Software Type
8.2.5.4.4.1 Russia Subscription Billing Management Market by Software Type
8.2.5.5.4.1 Spain Subscription Billing Management Market by Software Type
8.2.5.6.4.1 Italy Subscription Billing Management Market by Software Type
8.2.5.7.4.1 Rest of Europe Subscription Billing Management Market by Software Type
8.3.5.1.4.1 China Subscription Billing Management Market by Software Type
8.3.5.2.4.1 Japan Subscription Billing Management Market by Software Type
8.3.5.3.4.1 India Subscription Billing Management Market by Software Type
8.3.5.4.4.1 South Korea Subscription Billing Management Market by Software Type
8.3.5.5.5.1 Singapore Subscription Billing Management Market by Software Type
8.3.5.6.4.1 Malaysia Subscription Billing Management Market by Software Type
8.3.5.7.4.1 Rest of Asia Pacific Subscription Billing Management Market by Software Type
8.4.5.1.4.1 Brazil Subscription Billing Management Market by Software Type
8.4.5.2.4.1 Argentina Subscription Billing Management Market by Software Type
8.4.5.3.4.1 UAE Subscription Billing Management Market by Software Type
8.4.5.4.4.1 Saudi Arabia Subscription Billing Management Market by Software Type
8.4.5.5.4.1 South Africa Subscription Billing Management Market by Software Type
8.4.5.6.4.1 Nigeria Subscription Billing Management Market by Software Type
8.4.5.7.4.1 Rest of LAMEA Subscription Billing Management Market by Software Type
List of Figures