市場調查報告書
商品編碼
1115294
氣泡食品和食品的全球市場規模、份額和行業趨勢分析報告:2022-2028 年按分銷渠道(交易內、交易外)、產品、地區的前景和預測Global Bubble Food & Beverages Market Size, Share & Industry Trends Analysis Report By Distribution Channel (On-trade and Off-trade), By Product, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,氣泡食品和飲料的全球市場規模預計將達到 70 億美元,在預測期內以 9.2% 的複合年增長率增長。
此外,消費者對健康意識的提高以及對綠茶、烏龍茶、紅茶和白茶等健康飲料的偏好正在促進市場的擴大。此外,年輕人對調味奶茶消費量的增加也推動了奶茶市場的增長。積極的營銷活動和名人代言也是市場擴張的因素。許多新口味和混合物的引入以及年輕人對各種茶的高需求預計將為市場增長提供有利可圖的機會。
基於 boba 的快餐小吃和飲料的日益普及導致市場不斷增長。千禧一代和 Z 世代尤其受到影響。隨著人們更喜歡更健康的飲料而不是蘇打水,對珍珠奶茶的需求正在上升。珍珠奶茶由奶基、紅茶、綠茶、烏龍茶、boba(脆球)和果凍製成。此外,社交媒體極大地促進了珍珠奶茶世界的傳播。
COVID-19 影響分析
COVID-19 大流行對市場增長產生了負面影響。這是珍珠奶茶的關鍵成分波巴供應延遲的結果。 COVID-19 大流行對社會的許多方面產生了重大影響,包括珍珠奶茶市場。需要持續的安全措施、有效的診斷測試和廣泛的疫苗接種才能恢復正常。 COVID-19 給珍珠奶茶市場等行業帶來的供應鍊和物流中斷眾所周知,並且在 2021 年下半年變得更糟。
市場增長因素
產品種類繁多
產品有茉莉花茶、水果香精、紅茶等多種類型和口味。果味茶有幾種類型,包括加糖果味飲料和果味奶油飲料。紅茶、綠色茉莉花和其他茶品種可供乳糖不耐症患者使用。消費者有更多選擇,因為有多種類型的蕎麥茶可供選擇。這種營銷策略有助於吸引更多客戶。為了吸引客戶,公司還推出了新的口味和成分。
客戶偏好採用健康飲料替代品
消費者正在轉向龍舌蘭、甜葉菊和蜂蜜等糖替代品,因為肥胖和糖尿病等疾病與糖攝入量增加有關。這些天然甜味劑用於減少或替代波巴茶中的糖含量。這些天然甜味劑比普通糖更受糖尿病患者和注重健康的人的青睞。它還因其抗氧化、抗炎、抗癌等優良特性而受到消費者的強烈青睞。
市場製約因素
存在其他替代飲料
在西方國家,咖啡和其他含咖啡因的飲料很普遍,而咖啡消費趨勢阻礙了人們對茶作為一種創新飲料不斷增長的需求。由於其作為能源的廣泛使用以及作為消費者在旅途中生活方式的即飲飲料的可用性,對咖啡的需求正在增加。提供多種實用咖啡品類,如Cold Brew、Snap Chilled、Nitro Cold Brew、泡騰罐裝咖啡等創意咖啡。
產品展望
按產品劃分,氣泡飲料市場分為水果零食、甜點、珍珠奶茶、水果飲料等。甜點細分市場在 2021 年泡沫食品和飲料市場中佔據了相當大的份額。預計該細分市場的增長將受到各種用波巴珍珠製成的甜食的支持,包括波巴華夫餅、刨冰甜點和波巴輪派。在高級餐廳和咖啡館,廚師們正在利用珍珠來增強冰凍和加熱甜點的風味,因為他們的顧客有興趣體驗新的布丁風味。
來源觀點
按來源,泡沫食品和飲料市場分為基於木薯的泡沫和破裂的泡沫。在 2021 年泡沫食品和飲料市場中,以木薯為基礎的細分市場份額最大。木薯粉是製作木薯珍珠的關鍵成分,取自木薯根。由於對純素食品和飲料的需求不斷增長,對 boba(一種以木薯粉為基礎的各種天然成分的混合物)的需求正在增長。
分銷渠道前景
泡沫食品和飲料市場按分銷渠道分為場外(大賣場/超市、在線等)和場內。場外交易部分已經佔據了泡沫食品和飲料市場的很大份額。網店、大賣場、雜貨店和其他零售商都包括在非貿易領域。消費者越來越多地使用互聯網,公司正在針對消費者的每一個接觸點進行營銷,預計這將推動這個市場的增長。
地區概覽
按地區分析了北美、歐洲、亞太地區和拉美地區的氣泡飲料市場。 2021 年,亞太地區在泡沫食品和飲料市場中的收入份額最高。這是因為泡泡餐和飲料在泰國、中國、新西蘭和澳大利亞等國家越來越受歡迎。此外,預計中國、泰國和澳大利亞等地區越來越多的產品發布也將有助於該行業的發展。該地區對珍珠奶茶的需求也在增加,因為它可以減輕壓力。
6.1.4.1.1 美國泡沫食品和飲料市場(按場外交易類型)
6.1.4.2.1.1 按類型劃分的加拿大非貿易食品和飲料市場
6.1.4.3.1.1 按場外交易類型劃分的墨西哥泡騰食品和飲料市場
6.1.4.4.1.1 北美和其他地區:按場外交易類型劃分的泡沫食品和飲料市場
6.2.4.1.1 德國泡騰食品和飲料市場(按場外交易類型
)6.2.4.2.1.1 按場外交易類型劃分的英國泡沫食品和飲料市場
6.2.4.3.1.1 按場外交易類型劃分的法國泡沫食品和飲料市場
6.2.4.4.1.1 按類型劃分的俄羅斯非貿易泡沫食品和飲料市場
6.2.4.5.1.1 按場外交易類型劃分的西班牙起泡食品和飲料市場
6.2.4.6.1.1 按類型劃分的意大利非貿易泡沫食品和飲料市場
6.2.4.7.1 其他歐洲食品和飲料市場(按場外交易類型)
6.3.4.1.1 中國泡騰食品和飲料市場(按場外交易類型)
6.3.4.2.1.1 按非貿易類型劃分的日本氣泡食品市場
6.3.4.3.1.1 按場外交易類型劃分的印度泡沫食品和飲料市場
6.3.4.4.1.1 韓國起泡食品和飲料市場:按場外交易類型分類
6.3.4.5.1.1 新加坡氣泡食品和飲料市場(按非銷售類型)
6.3.4.6.1.1 按場外交易類型劃分的馬來西亞泡泡食品和飲料市場
6.3.4.7.1 其他亞太食品和飲料市場(按非出售類型
)6.4.4.1.1 巴西起泡食品和飲料市場(按場外交易類型
)6.4.4.2.1.1 按場外交易類型劃分的阿根廷起泡食品和飲料市場
6.4.4.3.1 阿聯酋泡沫食品和飲料市場:按場外交易類型
6.4.4.1.1 沙特阿拉伯食品和飲料市場:按非商業類型劃分
6.4.4.5.1.1 按場外交易類型劃分的南非泡沫食品和飲料市場
6.4.4.6.1.1 按場外交易類型劃分的尼日利亞泡沫食品和飲料市場
6.4.4.7.1.1 LAMEA 其他地區:按場外交易類型劃分的泡沫食品和飲料市場
The Global Bubble Food & Beverages Market size is expected to reach $7 billion by 2028, rising at a market growth of 9.2% CAGR during the forecast period.
Taiwanese tea-based beverage bubble tea, sometimes referred to as pearl milk tea, boba juice, bubble milk tea, or simply boba or boba tea, was created in Tainan and Taichung. The majority of recipes for bubble tea start with a tea base that has been blended with fruit or milk. Then, chewy tapioca balls, also known as bubbles, pearls, boba, and fruit jelly are frequently added. Versions of ice-blended drinks typically contain fruit or syrup and have a slushy consistency.
The beverage comes in a wide variety of flavors and contains a variety of components. The two most popular flavors are tapioca-infused bubble milk tea and tapioca-infused bubble milk green tea. While emerging countries like China, Brazil, & India are swiftly catching up, developed countries like the U.S., Canada, and Germany have seen quite a high adoption of bubble tea.
Additionally, consumers' growing health consciousness and preference for healthy beverages including green tea, oolong tea, black tea, & white tea are contributing to the market's expansion. Moreover, the growth of the bubble tea market is fueled by an increase in the consumption of flavored bubble tea among young people. Aggressive marketing campaigns & celebrity endorsements have also paved the road for the market's expansion. The introduction of numerous new flavors and mixes as well as the high demand for a range of teas among young people are predicted to offer lucrative chances for market growth.
The market is expanding as a result of the rising popularity of quick snacks & drinks made with boba. The millennial generation & generation Z are particularly influenced by it. The demand for bubble tea has also increased as people prefer healthy drinks to carbonated ones. It is produced with milk as the base and tea, like black tea, green tea, oolong tea, etc., along with boba (crunchy balls) & fruit jelly. Beside this, social media significantly contributed to the popularity of bubble tea in the world.
COVID-19 Impact Analysis
The outbreak of the COVID-19 pandemic has had a detrimental effect on market growth. This is a result of the supply delay for boba, a crucial component of bubble tea. The COVID-19 pandemic had a significant impact on many facets of society, including the bubble tea market. The continuation of safety precautions, efficient diagnostic testing, along with broad immunization is necessary for things to get back to normal. Industry-wide supply chain & logistics disruptions brought on by COVID-19, such as those in the bubble tea market, have been well-documented & have gone worse in the second half of 2021.
Market Growth Factors
Presence Of Large Variety Of Products
The market offers a variety of sorts & tastes, including green jasmine, fruit-flavored, & black tea. There are several varieties of fruit-flavored tea, including sweetened fruit drinks & cream drinks with fruit flavoring. The lactose-intolerant population has access to black, green jasmine, & other tea varieties. The consumer has additional alternatives due to the availability of many boba tea varieties. This marketing tactic aids in bringing more customers. In an effort to draw customers, companies are also introducing new flavors and compositions.
Customers Preference Of Adopting Healthy Drinks Alternatives
Consumers are turning to sugar substitutes such as agave, stevia, & honey caused by diseases like obesity & diabetes are linked to an increase in sugar intake. These kinds of natural sweeteners are used to replace or lower the amount of sugar in boba tea. These natural sweeteners are preferred by diabetics and health-conscious individuals over normal sugar. Due to these goods' advantageous characteristics, such as their antioxidant, anti-inflammatory, and anti-carcinogenic capabilities, consumers strongly like them.
Market Restraining Factors
Presence Of Other Alternative Beverages
The widespread availability of other caffeinated drinks like coffee & trends in coffee consumption in western countries offers a barrier to the growing demand for such tea as an innovative beverage. The demand for coffee has increased as a result of expanding usage as an energy booster and improved availability as a ready-to-drink to accommodate consumers' on-the-go lifestyles. A surplus of creative coffees, including cold brew, snap chilled, nitro cold brew, and effervescent canned coffee, are available in a diversity of practical coffee categories.
Products Outlook
On the basis of products, the bubble food & beverages market is segmented into fruit snacks, desserts, bubble tea, fruit beverages and others. The desserts segment acquired a substantial share in the bubble food & beverages market in 2021. The segment growth is predicted to be aided by the availability of a variety of sweets produced with boba pearls, including boba waffles, shaved ice desserts, & boba wheel pie. Chefs are utilizing boba pearls to improve the flavors of iced & heated desserts because customers are interested in experiencing new pudding flavors at high-end restaurants and cafes.
Source Outlook
By source, the bubble food & beverages market is fragmented into tapioca based and bursting bubble. In 2021, the tapioca-based segment held the largest revenue share in the bubble food & beverage market. Tapioca is a key component in the creation of tapioca boba pearls and is obtained from the cassava root. Further increasing demand for tapioca-based boba that has been mixed with a variety of natural ingredients is the increased desire for vegan food & beverages.
Distribution Channel Outlook
Based on distribution channel, the bubble food & beverage market is classified into off-trade (hypermarkets & supermarkets, online & others) and on-trade. The off-trade segment procured a significant share in the bubble food & beverages market. Online shops, hypermarkets, grocery stores, & other retailers are included in the off-trade segment. Consumers are increasingly using the internet, and businesses are targeting their marketing to all consumer touchpoints, which is anticipated to drive this market's growth.
Regional Outlook
Region wise, the bubble food & beverages market is analyzed across North America, Europe, Asia Pacific and LAMEA. In 2021, the Asia Pacific region witnessed the highest revenue share in the bubble food & beverages market. This is attributed by a rise in the popularity of bubble meals & drinks in nations such as Thailand, China, New Zealand & Australia. Further, the segment development is projected to be aided by an increase in the number of product releases in regions like China, Thailand, and Australia. Also, the demand for bubble tea is growing in the region due to the fact that it may decrease stress.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Del Monte Pacific Limited, Bubble Tea Club, Fokus Inc., Gong Cha, Ten Ren Tea Co., Ltd., Modoo Food Ltd., Lollicup USA Inc., and Bubble Tea Supply Inc.
Market Segments covered in the Report:
By Distribution Channel
By Source
By Product
By Geography
Companies Profiled
Unique Offerings from KBV Research
6.1.4.1.1.1 US Bubble Food & Beverages Market by Off-trade Type
6.1.4.2.1.1 Canada Bubble Food & Beverages Market by Off-trade Type
6.1.4.3.1.1 Mexico Bubble Food & Beverages Market by Off-trade Type
6.1.4.4.1.1 Rest of North America Bubble Food & Beverages Market by Off-trade Type
6.2.4.1.1.1 Germany Bubble Food & Beverages Market by Off-trade Type
6.2.4.2.1.1 UK Bubble Food & Beverages Market by Off-trade Type
6.2.4.3.1.1 France Bubble Food & Beverages Market by Off-trade Type
6.2.4.4.1.1 Russia Bubble Food & Beverages Market by Off-trade Type
6.2.4.5.1.1 Spain Bubble Food & Beverages Market by Off-trade Type
6.2.4.6.1.1 Italy Bubble Food & Beverages Market by Off-trade Type
6.2.4.7.1.1 Rest of Europe Bubble Food & Beverages Market by Off-trade Type
6.3.4.1.1.1 China Bubble Food & Beverages Market by Off-trade Type
6.3.4.2.1.1 Japan Bubble Food & Beverages Market by Off-trade Type
6.3.4.3.1.1 India Bubble Food & Beverages Market by Off-trade Type
6.3.4.4.1.1 South Korea Bubble Food & Beverages Market by Off-trade Type
6.3.4.5.1.1 Singapore Bubble Food & Beverages Market by Off-trade Type
6.3.4.6.1.1 Malaysia Bubble Food & Beverages Market by Off-trade Type
6.3.4.7.1.1 Rest of Asia Pacific Bubble Food & Beverages Market by Off-trade Type
6.4.4.1.1.1 Brazil Bubble Food & Beverages Market by Off-trade Type
6.4.4.2.1.1 Argentina Bubble Food & Beverages Market by Off-trade Type
6.4.4.3.1.1 UAE Bubble Food & Beverages Market by Off-trade Type
6.4.4.4.1.1 Saudi Arabia Bubble Food & Beverages Market by Off-trade Type
6.4.4.5.1.1 South Africa Bubble Food & Beverages Market by Off-trade Type
6.4.4.6.1.1 Nigeria Bubble Food & Beverages Market by Off-trade Type
6.4.4.7.1.1 Rest of LAMEA Bubble Food & Beverages Market by Off-trade Type
List of Figures