市場調查報告書
商品編碼
1115232
2022-2028年按產品(常規、有機)、按分銷渠道(線下、線上)、按地區、前景和預測分列的超級食品粉末的全球市場規模、份額和行業趨勢分析報告Global Superfood Powders Market Size, Share & Industry Trends Analysis Report By Product (Conventional and Organic), By Distribution Channel (Offline and Online), By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球超級食品粉末的市場規模預計將達到 94 億美元,在預測期內以 7.1% 的複合年增長率增長。
超級食品粉末由富含抗氧化劑的營養水果和蔬菜製成。這些產品旨在促進免疫力和整體健康。例如,在過去的幾年裡,辣木已經擴大了它在綠色果汁、茶和沙拉等食品和飲料中的用途,因為它具有解毒的能力。除了其高營養價值外,它還被支持為“天然食品”。此外,由於對環境的影響很小,因此不存在道德問題。
由於肥胖、糖尿病和其他飲食失調,消費者正在選擇健康飲食,其中包括具有各種益處的功能性食品。因此,“超級食品”在世界範圍內越來越受歡迎,尤其是在美國、加拿大、德國和法國。此外,超級食品粉市場的新產品的推出對於該行業未來的擴張將是一個好消息。
COVID-19 影響分析
COVID-19 讓許多人密切關注自己的健康。大流行在食品和飲料行業引起了前所未有的繁榮,而其他行業則在與供應短缺作鬥爭。在消費者越來越注重健康的同時,超級食品領域也在蓬勃發展。為了佔領大部分市場,食品行業的許多品牌和公司已經開始多元化進入超級食品等新產品類別。最近的研究表明,消費者近年來傾向於選擇具有功能性益處的食品和飲料,但 COVID-19 大流行加速了這一趨勢。
市場增長因素
使用超級食物有助於減肥。
有機超級食品是一種理想的全食物補充劑,含有每日推薦量的 30% 的蔬菜和水果,有助於滋養您的身體。與蛋白質結合,可以幫助減少飢餓感,增加飽腹感,促進減肥。混合 1 份健康廚師蛋白質、1 湯匙健康廚師有機超級食品、冷凍漿果和椰子水,製成代餐飲料。富含益生元的有機超級食品支持平衡的腸道菌群和正常的排便。像 WPI 這樣的優質蛋白質補充劑可以通過減少腸道滲漏和腸道炎症來幫助人類克羅恩病患者,因此請務必將其與健康廚師蛋白結合使用。
超級食品提高免疫反應
超級食物中的抗氧化劑會被身體迅速吸收,如果您的免疫系統較弱,則尤其有益。缺乏優質營養可能會導致免疫細胞耗竭、無法產生抗體以及其他與免疫相關的問題。健康的肌膚從內部開始,所以每一餐都是滋養肌膚的機會。超級食品富含抗氧化劑,這些抗氧化劑對於增強皮膚緊緻度和彈性至關重要。
市場製約因素
使用超級食物的缺點
超級食品營養豐富,含有添加劑,對人體有多種益處。但超級食品也有其缺點。考慮到這一點,應考慮飲食調整。首先,這些膳食不是速效的並且含有豐富的營養。然而,一些進行生活方式調整的人非常喜歡健康和能量的好處,以至於他們不想回到原來的飲食習慣。
產品展望
超級食品粉末市場按產品分為常規和有機類型。傳統細分市場將在 2021 年佔據超級食品粉末市場的最高收入份額。這是由於引入帶有“Superfruit”或“SuperFood”標籤的產品導致對該產品的需求增加。健康飲食習慣的日益普及增加了對這些美味和營養食品的需求。
分銷渠道前景
超級食品粉市場按分銷渠道分為線上和線下。 2021 年,在線細分市場在 SuperFood 粉末市場取得了可觀的收入份額。由於大流行,互聯網分銷渠道已發展成為生產商、分銷商、零售商和客戶最重要的分銷渠道之一。
區域展望
按地區分析了北美、歐洲、亞太地區和 LAMEA 的超級食品粉市場。北美地區將在 2021 年佔據 SuperFood 粉末市場的最高收入份額。近年來,超級食品粉末在美國消費者中大受歡迎。該地區的飲料行業正在看到這些 SuperFood 粉末的使用增加,預計這將支持市場的擴張。由於預期壽命的延長和飲食方式的改變,功能性食品和超級食品已成為食品、強化產品和含有健康成分的強化物品的通用語。
The Global Superfood Powders Market size is expected to reach $9.4 billion by 2028, rising at a market growth of 7.1% CAGR during the forecast period.
Superfood is a catch-all phrase for a wide range of food types with exceptional nutritional value. Most urban residents now have drastically different lifestyles and eat quite different diets as a result of urbanization. Due to the great prevalence of dangerous snacks and simple affordability, many people have a lot of unhealthy diets, which has led to an increase in the prevalence of diabetes and obesity.
Consumers are increasingly selecting natural beauty products over conventional ones as they become more aware of the detrimental effects of synthetic cosmetics. Customers frequently purchase personal care items including Superfoods like avocado, turmeric, coconut oil, and honey. These motivated producers of personal care items to focus on creating all-natural skincare products with Super Food ingredients. One of the major trends that would favorably affect the growth of the SuperFood powder market is the rising use of SuperFood components in cosmetic and personal care products.
SuperFood powders are created from nutrient-dense, fruit and vegetable sources that are high in antioxidants. These goods are designed to promote immunity and overall wellness. For instance, during the past several years, moringa's use in foods and beverages including green juices, teas, and salads has expanded due to its ability to detoxify the body. In addition to their nutritional value, people favor these items because they are viewed as "natural" foods. The minimal environmental impact of these products allays consumers' ethical worries.
Consumers are choosing healthier diets that contain functional foods with a variety of advantages due to the rising prevalence of diet-related disorders including obesity and diabetes. As a result, "SuperFood" items are becoming more and more popular all around the world, but especially in the United States, Canada, Germany, and France. Additionally, the introduction of new products in the SuperFood powders market is probably good news for the industry's future expansion.
COVID-19 Impact Analysis
COVID-19 has caused many people to pay close attention to their health. While other industries struggled with a lack of supply, the pandemic caused the food and beverage sector to experience an unheard-before boom. The sector for SuperFoods has also been boosted by the concurrent rise in customer interest in health and wellness products. To capture the largest possible part of the market, many brands and businesses in the food industry have started diversifying into new product categories like SuperFoods. Recent research shows that consumers have been gravitating toward food and drink options that provide functional advantages in recent years, but the COVID-19 pandemic has expedited the trend.
Market Growth Factors
Using superfoods can aid with weight loss.
The ideal wholefood supplement, Organic SuperFood contains 30% of daily recommended diet of fruits and vegetables to assist nourish the body. When combined with protein, it can effectively control hunger, boost satiety, and promote weight loss. Blend 1 serving of Healthy Chef Protein, 1 tablespoon of Healthy Chef Organic SuperFood, frozen berries, and coconut water to make a meal-replacement beverage. Organic SuperFood, which is high in prebiotics, supports a balanced gut flora and normal bowel movements. A quality protein supplement, like WPI, can help human Crohn's disease sufferers by reducing leaky gut and gut inflammation, so be sure to pair it with Healthy Chef Protein.
Superfoods Improve Immunological Response
A boost in antioxidants from Superfoods is quickly absorbed by the body and is particularly beneficial if immune system is weak. Depletion of immune cells, the body's inability to produce antibodies, and other immune-related issues can be brought on by a lack of high-quality nutrition. Every meal is an opportunity to nourish skin since healthy skin begins from the inside out. The SuperFood is packed with antioxidants, which are essential for firmness and elasticity as well as for enhancing skin's moisture and elasticity.
Market Restraining Factors
Cons Of Using Superfoods
SuperFoods are nutrient-rich, contain additives, and benefit human bodies in a variety of ways. SuperFoods may seem like a great option, but there are some drawbacks. This must be taken into consideration while evaluating dietary adjustments. First off, these meals are not a fast fix and are rich in nutrients. However, some people who make lifestyle adjustments discover that they love the advantages of health and energy enough that they don't want to return to their old eating habits.
Product Outlook
Based on product, the SuperFood powders market is bifurcated into Conventional and Organic. The conventional segment acquired the highest revenue share in the SuperFood powders market in 2021. It is because the product demand has been boosted by the introduction of goods with "superfruit" or "SuperFood" labels. The growing popularity of a healthy diet has increased demand for these tasty and nutrient-dense foods.
Distribution Channel Outlook
On the basis of distribution channel, the SuperFood powders market is classified into Online and Offline. The online segment registered a substantial revenue share in the SuperFood powders market in 2021. Due to the pandemic, the internet distribution channel has grown to be among the most significant distribution channels for producers, distributors, retailers, and customers.
Regional Outlook
Region-wise, the SuperFood powders market is analyzed across North America, Europe, Asia Pacific and LAMEA. The North America region garnered the highest revenue share in the SuperFood powders market in 2021. SuperFood powders have seen a surge in popularity among American consumers in recent years. The region's beverage industry's increased use of these SuperFood powders is projected to support market expansion. Functional foods and SuperFoods are common words for foods with healthful components, fortified products, and enriched items due to a rise in life expectancy and changing eating patterns.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC, Glanbia PLC, Nestle S.A. (Orgain Inc.), Suncore Foods, Inc., Sunfood Corporation, Navitas Organics, Windmill Health Products, LLC (Country Farms), Your Super, Inc., Nutrisure ltd. (Naturya), and Terrasoul Superfoods.
Market Segments covered in the Report:
By Product
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures