市場調查報告書
商品編碼
1115158
刮鬍刀全球市場規模/份額/行業趨勢分析報告,按消費者、分銷渠道(超市/大賣場、便利店、在線)、產品類型、地區、展望/預測2022-2028Global Razor Market Size, Share & Industry Trends Analysis Report By Consumer, By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, and Online), By Product Type, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球刮鬍刀市場規模預計將達到 144.5 億美元,在預測期內以 4.1% 的複合年增長率增長。
消費者環保是最近滲透到美容和包裝行業的趨勢。大多數刮鬍刀由金屬製成,並帶有很多包裝。玩家正在加緊努力通過使用可回收和環保材料生產商品來解決這些問題。另一方面,留鬍子非常流行,尤其是在年輕人中。越來越多的人使用優質刮鬍刀和修剪器來管理鬍鬚。
COVID-19 影響分析
在 COVID-19 流行期間,工廠因關閉指南而關閉,這對刮鬍刀的生產產生了重大影響。此外,供應鏈中斷導致原材料短缺和市場擴張受限。此外,顧客衣冠不整,減少了對刮鬍刀的需求。此外,世界各地的封鎖限制擾亂了供應路線。此外,一次性刮鬍刀行業的全球庫存供應鏈出現缺口是由於嚴格的封鎖規定和社會距離標準導致製造服務中斷。
市場增長因素
增加人們的可支配收入
在全球許多國家,消費者可支配收入正在增加。結果,人們在各種奢侈品和化妝品上花費更多。此外,世界範圍內對各種化妝品的需求也在增加。此外,由於生活水平的提高以及為改善個性和外表而進行的大量投資,越來越多的顧客開始使用刮鬍刀來改善他們的美容和衛生。此外,由於世界各地女性的社會進步,男性和女性對化妝品的需求正在增加。
對安全刮鬍刀的需求不斷擴大
在當今時代,安全刮鬍刀是另一個新興趨勢,整個市場都見證了許多突破。世界各地的人們都在採用安全刮鬍刀來實現乾淨和令人滿意的剃須。此外,安全刮鬍刀讓您剃得更近。刀片式刮鬍刀的刀片包裹在塑料墊中,可容納 2 到 7 個刀片。多刀片刀片式刮鬍刀可用於剃乾淨線條。
市場萎縮的因素
剃須引起的瘙癢和炎症
刮鬍刀灼傷,即用刮鬍刀剃須時發生的瘙癢,是安全刮鬍刀最擅長的領域。多種因素會加劇這種刺激,包括多次剃須同一區域、使用鋒利的刀片、剃得太近或用力過猛以及刀片臟。很容易看出多刀片刮鬍刀刀片架設計如何加劇這些問題。首先,大量刀片意味著一次劃動會將幾把刮鬍刀拖到同一個表面上。因此,可能會發生不剃須。
按產品類型劃分的前景
按產品類型,刮鬍刀市場分為刀片式刮鬍刀、一次性刮鬍刀和電動刮鬍刀。 2021 年,電動刮鬍刀細分市場在刮鬍刀市場取得了可觀的收入份額。推動這一細分市場增長的一個關鍵因素是易於獲得從飛利浦和布勞恩到 Syska 和 Nova 等國內和國際品牌。在個人護理業務蓬勃發展的國家,無論性別如何,對此類產品的需求都會增加。
消費趨勢
根據消費群,刮鬍刀市場分為男性和女性。 2021年,男士刮鬍刀市場收入份額最高。由於千禧一代越來越多地使用刮鬍刀,這一細分市場正在迅速增長。此外,由於男性更關心自己的修飾,因此用於修飾鬍鬚的刮鬍刀的需求正在增加。
按分銷渠道劃分的市場前景
按分銷渠道,刮鬍刀市場分為超市/大賣場、便利店和在線。在線細分市場在 2021 年的刮鬍刀市場中獲得了很大的收入份額。 Purplle、Nykaa 和 Amazon 等在線商店和應用程序的龐大而成熟的客戶群為該市場的擴張做出了重大貢獻。通過在線渠道銷售產品的主要驅動力是互聯網用戶數量的增加、這些平台上不同製造商的各種產品 24 小時供應、折扣和交易的盛行以及訪問的便利性。出於這個原因,該領域正在迅速發展。
地區概覽
按地區分析了北美、歐洲、亞太地區和拉美地區的刮鬍刀市場。 2021 年,北美地區的刮鬍刀市場收入份額最大。寶潔等知名生產商的存在正在推動這一領域的增長。獲得高科技產品的便利性和消費者對個人美容重要性的認識不斷提高,正在推動該行業對產品的需求。
The Global Razor Market size is expected to reach $14.45 billion by 2028, rising at a market growth of 4.1% CAGR during the forecast period.
The term razor refers to a tool that often has a number of blades so that unwanted body hair can be removed quickly and gently. Among the common varieties of razors are cartridges, electric, and disposable. Humans have always been fascinated by physical attractiveness, which is related to self-esteem or self-confidence. The necessity for on-the-go grooming solutions and the rising awareness of physical hygiene among both men and women are fueling the market for razors. Promotions involving celebrity endorsements and developing technical advancements play a major role in fueling the market's expansion.
Numerous factors are driving the industry, but a growing focus on men's grooming and expanding consumer awareness of personal hygiene are the main drivers of this product. Due to their consistent use in emerging nations, various new types of razors, especially disposable razors are gaining the traction of customers all over the world. The main variables influencing product demand across these nations are low prices and the accessibility of native brands. Electric shavers, like trimmers, and epilators, are more popular due to their dependability and simplicity of use.
Consumer environmental concern is a recent trend that has penetrated the grooming and packaging industries. The majority of razors are metal and come in a lot of packaging. Players have been increasing their efforts to allay these worries by producing goods from recyclable and environmentally friendly materials. On the other hand, growing a beard has become extremely fashionable, especially among young people. In order to maintain their beard, these people are increasingly employing high-quality razors and trimmers.
COVID-19 Impact Analysis
Due to factory closures imposed by lockdown guidelines established during the COVID-19 pandemic, the production of razors was majorly impacted. Additionally, the supply chain disruption caused a shortage of raw materials, which restrained market expansion. Additionally, customers were being more careless in their grooming practices, which reduced the demand for razors. Moreover, supply channels were hampered by lockdown limitations all over the world. Additionally, gaps in the global inventory supply chains for the disposable razor industry have been caused by interruptions in manufacturing services brought on by strict lockdown regulations and social distance standards.
Market Growth Factors
Increasing Disposable Income Of People
Numerous nations around the world are witnessing an increase in consumer disposable income. People are consequently shelling out a lot of money on a variety of high-end goods and cosmetics. Additionally, the need for a variety of cosmetic products is rising globally. Additionally, customers are adopting razors in order to maintain a good appearance and hygiene as a result of their improving living standards and significant investments in enhancing their personalities and appearance. The demand for cosmetics among men and women would increase due to the increasing professionalism along with the number of working women around the world.
Rising Demand For Safety Razors
In the modern era, along with a significant number of breakthroughs being witnessed across the market, safety razors are another emerging trend. People all over the world are increasingly adopting safety razors for their attribute of delivering clean and satisfactory results. Additionally, safety razors enable closer shaving. Cartridge-based blades wrap their blades in plastic buffers and can have two to seven blades. Multi-bladed cartridge razors can be used to shave neat and clean lines.
Market Restraining Factors
Itchiness And Irritation Caused By Razors
Regarding razor burn, the ongoing itchiness caused by shaving, safety razors excel most visibly in this area. This irritation can be made worse by a number of things, including shaving the same spot repeatedly, using a sharp blade, shaving too closely or with too much pressure, or using an unclean blade. It is simple to understand how a multi-bladed razor cartridge's design could exacerbate some of these issues. To begin with, having many blades implies that by default, each stroke drags a number of razors across the same surface. Re-shaving an area just makes the issue worse.
Product Type Outlook
Based on product type, the razor market is classified into Cartridge, Disposable and Electric. In 2021, the electric shavers segment recorded a significant revenue share of the razor market. The primary factor that is expediting the growth of the segment is the accessibility of national and international brands, spanning from Philips and Braun to Syska and Nova. The demand for such items will increase regardless of gender in various countries, where the personal care business is flourishing.
Consumer Outlook
On the basis of consumer, the razor market is bifurcated into Men and Women. In 2021, the men segment witnessed the highest revenue share of the razor market. This segment is rapidly growing due to the increasing utilization of shaving razors among millennials. Men nowadays are more concerned about their appearance, due to which, the demand for razors for the purpose of beard grooming and maintaining is rising.
Distribution Channel Outlook
By distribution channel, the razor market is segmented into Supermarkets & Hypermarkets, Convenience stores and Online. In 2021, the online segment garnered a significant revenue share of the razor market. The large, well-established client base of online shops and applications like Purplle, Nykaa, and Amazon has greatly aided in the expansion of this market. Major factors propelling product sales through online channels include the rise in internet users, the availability of a wide variety of products from different manufacturers on these platforms around-the-clock, the prevalence of discounts and deals, and convenience of access. Therefore, this segment is rapidly growing.
Regional Outlook
Region-wise, the razor market is analyzed across North America, Europe, Asia Pacific and LAMEA. In 2021, North America recorded the biggest revenue share of the razor market. The growth of the segment is increasing due to the presence of well-known producers like P&G. The market's accessibility to high-tech goods and rising consumer awareness of the importance of personal grooming have enhanced product demand in this area.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter and Gamble Company, Koninklijke Philips N.V., Edgewell Personal Care Company, B. Braun Melsungen AG, Societe Bic S.A., Syska LED Lights Private Limited, Harry's, Inc., and Dorco Co. Ltd., Super-max group, and Nova
Strategies deployed in Razor Market
Partnerships, Collaborations and Agreements:
Mar-2019: Gillette partnered with TerraCycle, an international leader in recycling. This partnership aimed to bring shaving products that support environmental sustainability. The companies would allow customers to recycle their products in 3 manners viz. Gillette Razor Local Recycling Solutions, Gillette Razor Recycling Program, and Gillette On Demand Razor Recycling Program.
Product Launches and Product Expansions:
Mar-2022: Philips rolled out hilips Norelco OneBlade First Shave. The new product aimed to offer an enhanced shaving experience to allow customers to improve their appearance. The new product is developed to offer a convenient, clean, and comfortable shave without cuts and burns.
Oct-2021: Braun, a wholly-owned subsidiary of Procter & Gamble, released the Series 9 Pro, an innovation to its offering of world-class shavers. Through this launch, the company aimed to evolve the grooming experience for customers with its upgraded efficiency, flexibility, and precision.
Oct-2021: Royal Philips unveiled Body Groomer Series 3000- BG3005/15. The new product aimed to offer the best-in-class shaving experience without compromising skin comfort. Moreover, the new product is also equipped with patented rounded tips as well as a hypo-allergenic foil.
Jul-2021: Gillette Venus teamed up with Rifle Paper, a lifestyle brand. Through this collaboration, the companies aimed to launch a new limited-edition shave collection, which features hand-illustrated floral designs of Rifle Paper across Gillette's products.
Jul-2021: Royal Philips introduced its new Beard Trimmer BT1000 series. The new product aimed to offer an improved experience to people who are in the initial days of shaving. The new product is skin-friendly and features ease of use along with affordable prices.
Mar-2021: Edgewell launched Schick, Xtreme men's1, and Skintimate three-blade women's razors, a range of men's and women's disposable razors. The new products are equipped with handles made with up to 100% PCR plastic.
Jan-2019: DORCO introduced DORCO PACE 3 Pro to its PACE Pro lineup. With this product launch, the company aimed to strengthen its range of premium three-blade razors. In addition, the new product features a better guard bar and lubricating strip.
Jun-2018: SYSKA rolled out Uniblade - UT1000, an innovative shaver-cum-trimmer. The new product aimed to streamline trimming, shaving, and beard shaping through a single product. Moreover, the new product would also offer a comfortable and efficient shaving experience.
Business Expansions:
Oct-2018: Harry's expanded its business with the launch of its standalone women's body care brand facility. With this business expansion, the company aimed to offer better handles in its razors and the pink labels on its lotions.
Market Segments covered in the Report:
By Consumer
By Distribution Channel
By Product Type
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures