Juniper Research's latest “Digital Identity” research provides an exhaustive guide to this rapidly changing and highly complex landscape. The research provides insights into the development of the market across different regulatory regimes, technologies and use cases, as well as 5-year forecasts for the following key digital identity sectors:
- Third-party Digital Identity Apps
- Civic Digital Identity
- Mobile Biometric Technologies
- Digital Identity Verification
The report outlines the current state of the digital identity ecosystem, and how this is evolving over time, including the growth of identity networks. It also provides a comprehensive guide on the complex national and international regulatory landscape for digital identity; accompanied by a future outlook. Readers will also be provided with valuable insights into vendors' digital identity strategies and a fine-grained analysis of the current competitive landscape, supported by interviews with key vendors in the field.
This research suite comprises:
- Strategy & Trends (PDF)
- Competitive Landscape (PDF)
- Data & Forecasts (PDF & Excel)
KEY FEATURES
- Sector Dynamics: A detailed analysis of the current status of digital identity and how this is going to change over time, including aspects such as:
- Different identity models (including centralised, federated and decentralised) and which options will succeed.
- Technologies being leveraged within identity and how these technologies are best utilised.
- How the pandemic has catalysed digital identity verification.
- How orchestration is becoming increasingly important.
- Regulatory Analysis: In-depth discussion on how legislation and cultural factors are impacting digital identity solution deployment across over 27 country markets.
- Benchmark Industry Forecasts: Market forecasts covering digital identity prospects across a number of areas:
- Digital Identity User Base
- Digital Identity Civic App User Base
- Digital Identity Card User Base
- Mobile Identity User Base
- Mobile Identity Revenue
- Mobile Biometrics User Base
- Digital Identity Verification Usage
- Digital Identity Verification Revenue
- Digital Identity Market Revenue
- Data is split by our 8 key regions and 27 countries, including:
- Argentina
- Australia
- Brazil
- Canada
- China
- Colombia
- Denmark
- France
- Germany
- India
- Italy
- Japan
- Mexico
- Netherlands
- Norway
- Poland
- Portugal
- Russia
- Saudi Arabia
- Singapore
- South Africa
- South Korea
- Spain
- Sweden
- Turkey
- UK
- US
- Interviews with leading players across the digital identity value chain, including:
- Entrust
- Evernym
- Experian
- GBG
- IDEMIA
- Mitek
- Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 15 digital identity vendors, together with our Competitor Leaderboard:
- Callsign
- Civic Technologies
- Entrust
- Evernym
- Experian
- G+D
- GBG
- HYPR
- IBM
- IDEMIA
- Jumio
- Mitek
- Okta
- Signicat
- Thales
KEY QUESTIONS
- 1. What forms of digital identity will consumers use in the future?
- 2. How successful will decentralised identity platforms be?
- 3. What effect will regulations have on the digital identity market?
- 4. What will the value be of the digital identity market in 2026?
- 5. What are the leading companies' strategies for developing digital identity?
COMPANIES REFERENCED
- Interviewed: Entrust, Evernym, Experian, GBG, IDEMIA, Mitek.
- Case Studied: GBG, Experian.
- Included in Juniper Research Innovation Index: Callsign, Civic Technologies, Entrust, Evernym, Experian, Giesecke+Devrient, GBG, HYPR, IBM, IDEMIA, Jumio, Mitek, Okta, Signicat, Thales.
- Mentioned: Accel, Accenture, Acuant, AFS (Arvato Financial Solutions), Airbnb, AllClear ID, Allianz, Altimeter Capital, Amazon Web Services, Anna, Antel, Antelop Solutions, Atlassian, Avoka, Bank of Ghana, Barclaycard, Beam, betfair, BioCatch, Black Fire Innovation, Blockchain Capital, BNP Paribas, Bonifii, Breed Reply, BrScan, Bundesdruckerei, Caixa Bank, Centana Growth Partners, Cisco, Cognisa Capital, Cognizant, Convego, Credly, CULedger, CVS Health, CyberArk, Danish National Police , Daon, Deloitte, Deutsche Telekom, Digidentity, Dokobit, easyJet, eID, Ekata, Emailage, Encap Security, Equifax, FedEx, Feedzai, Fidelity, Filia , Genesis One Capital, Genetec Inc, Google, Great Hill Partners, Groupon, Hitachi, HSBC, IDNow, IDR&D, illion, Infraclear, Innovalor, Intel, Java, JP Morgan, Khosla Ventures, KPGM, Lego, Lexis Nexis, Liquidnet, Lloyds Banking Group, Mastercard, Microsoft, Monzo, Moodys, MyCelia, NASDAQ, National Civil Registry, National Geographic, Nationwide, NavInfo, NetLynch, NHSX, Novartis, OneSpan, Onfido, Orange, Oxfam, Paper Verify, Peloton, Plug and Play Tech Center, Proofpoint, PTB Ventures, pwc, Qualcomm Ventures, Rabobank, Rakuten, Refinitiv, SailPoint, Salesforce, Samsung, Santander, SAP, Sequoia Capital, ServiceNow, SHODEN, Sirius, Solana Blockchain, Sopra Steria, Sovrin Network, Square, Standard Chartered, StarSign, Stripe, T Mobile, Takeda Pharmaceuticals, Tapad, TechJutsu, Telenor, Temenos, Transunion, Trulioo, Truu, UK Home Office, Unisys, Veridos, VHI Healthcare, Visa, VMware, Volkswagen, Volvo, WEF's (World Economic Forum) Global Innovators Community, WeWork, wmware,, Workday, WorldReach.
DATA & INTERACTIVE FORECAST
Juniper Research's “Digital Identity” forecast suite includes:
- Regional splits for 8 key regions, as well as 27 country-level data splits for:
- Argentina
- Australia
- Brazil
- Canada
- China
- Colombia
- Denmark
- France
- Germany
- India
- Italy
- Japan
- Mexico
- Netherlands
- Norway
- Poland
- Portugal
- Russia
- Saudi Arabia
- Singapore
- South Africa
- South Korea
- Spain
- Sweden
- Turkey
- UK
- US
- Forecast segment splits by:
- Third-party Digital Identity Apps
- Civic Digital Identity
- Mobile Biometric Technologies
- Digital Identity Verification
- Digital Identity Revenue
- Interactive Scenario Tool allowing users to manipulate Juniper Research's data for 8 different metrics.
- Access to the full set of forecast data of more than 45 tables and over 11,600 datapoints.
Juniper Research's highly granular IFxl (interactive Excel) database enables clients to manipulate Juniper Research's forecast data and charts to test their own assumptions using the Interactive Scenario Tool, and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.
Table of Contents
Market Trends & Strategies
1. Key Takeaways & Strategic Recommendations
- 1.1 Key Takeaways
- 1.1.1 Identity and Fraud Are Becoming Synonymous
- 1.1.2 Governments Will Ramp Up Their Digital Identity Efforts
- 1.1.3 Identity Verification Use Cases and Underlying Technologies Will Continue to Dominate the Market
- 1.2 Strategic Recommendations
- 1.2.1 Designing Secure and Inclusive Digital Identity Systems Is Imperative for Their Success
- 1.2.2 Interoperability Will be a Game Changer for Digital Identity
- 1.2.3 Public and Private Sector Collaboration on Digital Identity Initiatives Shape the Market
2. Digital Identity: Market Landscape
- 2.1 Introduction
- Figure 2.1: Total Value of Fraudulent Transactions ($m), Split by eCommerce Segment, 2019-2024
- 2.2 Definitions and Scope
- 2.3 Identity Tasks
- 2.4 Forms of Digital Identity
- 2.5 Digital Identity Landscape
- Figure 2.2: Federated Identity Model
- Figure 2.3: SSO Model
3. Digital Identity Verification
- 3.1 Digital Identity Verification
- Figure 3.1: Decentralised Identity Systems
- Figure 3.2: Types of Interoperability in an Identity System
4. Digital Identity Regional Analysis
- 4.1 Digital Identity Regional Analysis
- 4.1.1 North America
- i. Canada
- Figure 4.1: Pan-Canadian Trust Framework Sources of Identity Evidence
- Figure 4.2: Verified.Me Use Case
- ii. US
- Figure 4.3: Apple ID Wallet for TSA
- 4.1.2 Latin America
- i. Brazil
- ii. Mexico
- iii. Argentina
- Figure 4.4: Argentina National ID Card (2020)
- iv. Columbia
- 4.1.3 West Europe
- Figure 4.5: eIDAS Framework
- i. Denmark
- ii. France
- iii. Germany
- iv. Italy
- v. The Netherlands
- Figure 4.6: The Netherlands eID Features (2021)
- vi. Norway
- vii. Portugal
- viii. Spain
- ix. Sweden
- x. UK
- 4.1.4 Central and Eastern Europe
- i. Poland
- ii. Russia
- iii. Turkey
- 4.1.5 India and the Indian Subcontinent
- 4.1.6 Far East and China
- i. China
- ii. Japan
- iii. South Korea
- 4.1.7 Asia Pacific
- i. Australia
- ii. Singapore
- 4.1.8 Africa and the Middle East
- i. South Africa
- ii. Saudi Arabia
Competitor Leaderboard
1. Juniper Research Competitor Leaderboard
- 1.1 Why Read This Report
- Table 1.1: Juniper Research Competitor Leaderboard: Digital Identity Vendors Included & Product Portfolio
- Figure 1.2: Juniper Research Competitor Leaderboard for Digital Identity
- Table 1.3: Juniper Research Leaderboard: Digital Identity Vendors & Positioning
- Table 1.4: Juniper Research Competitor Leaderboard Heatmap: Digital Identity Vendors
2. Company Profiles
- 2.1 Vendor Profiles
- 2.1.1 Callsign
- i. Corporate
- Table 2.1: Callsign Funding Rounds
- ii. Geographical Spread
- iii. Key Clients and Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 2.1.2 Civic Technologies
- i. Corporate
- Table 2.2: Civic Funding Rounds
- ii. Geographical Spread
- iii. Key Clients and Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.3: Identity.com Marketplace Offer
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 2.1.3 Entrust
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients and Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.4: Entrust Core Building Blocks
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 2.1.4 Evernym
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients and Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 2.1.5 Experian
- i. Corporate
- Table 2.5: Experian Financial Snapshot ($m) FY, (2019-2021)
- ii. Geographical Spread
- iii. Key Clients and Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.6: Cross Core Platform Infrastructure and Processes
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 2.1.6 Giesecke+Devrient
- i. Corporate
- Table 2.7: G+D Financial Snapshot (€ m), FYE December 31st
- ii. Geographical Spread
- iii. Key Clients and Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 2.1.7 GBG
- i. Corporate
- Table 2.8: GBG Financial Snapshot 2021 (£ m), FYE 31st March
- ii. Geographical Spread
- iii. Key Clients and Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 2.1.8 HYPR
- i. Corporate
- Table 2.9: HYPR Funding Rounds
- ii. Geographical Spread
- iii. Key Clients and Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.10: HYPR True Passwordless SSO
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 2.1.9 IBM
- i. Corporate
- Table 2.11: IBM Financial Snapshot ($ mil) 2020 FYE, 31st December
- ii. Geographical Spread
- iii. Key Clients and Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 2.1.10 IDEMIA
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients and Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 2.1.11 Jumio
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients and Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 2.1.12 Mitek
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients and Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 2.1.13 Okta
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients and Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 2.1.14 Signicat
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients and Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 2.1.15 Thales
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients and Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.12: Thales Digital ID Wallet Security
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 2.2 Juniper Research Leaderboard Assessment Methodology
- 2.2.1 Limitations & Interpretation
- Table 2.13: Juniper Research Competitor Leaderboard Scoring Criteria
- 2.3 Related Research
Data & Forecasting
1. Digital Identity: Introduction & Methodology
- 1.1 Introduction
- Figure 1.1: Total Value of Fraudulent Transactions ($m), Split by eCommerce Segment, 2020-2025
- 1.2 Definitions & Scope
- 1.2.1 Identity Tasks
- 1.2.2 Forms of Digital Identity
- 1.2.3 Digital Identity Technologies
- 1.3 Methodology & Assumptions
- Figure 1.2: Civic ID Forecast Methodology
- Figure 1.3: Digital ID Apps Forecast Methodology
- Figure 1.4: MSISDN-based Mobile ID Forecast Methodology
- Figure 1.5: Digital Identity Revenue Forecast Methodology
2. Mobile Identity Forecasts
- 2.1 Introduction
- 2.2 App Forecasts
- Figure & Table 2.1: Number of Digital Identity Apps Installed (m), Split by 8 Key Regions, 2021-2026
- 2.2.1 Third-party Digital Identity Apps in Use
- Figure & Table 2.2: Third-party Digital ID Apps in Use per annum (m), Split by 8 Key Regions, 2021-2026
- 2.3 MSISDN Single Sign-in
- Figure & Table 2.3: Number of Mobile Devices Using MSISDN for Single Sign-in (m), Split by 8 Key Regions, 2021-2026
- 2.4 Smartphone Biometrics
- Figure & Table 2.4: Total Smartphones Featuring Biometric Hardware, installed base (m), Split by 8 Key Regions, 2021-2026
3. Civic Digital Identity Forecasts
- 3.1 Introduction
- 3.2 Civic Digital Identity Documentation
- Figure & Table 3.1: Number of People with Digital Identity Documents (m), Split by 8 Key Regions, 2021-2026
- 3.2.1 Civic Digital Identity Cards
- Figure & Table 3.2: Number of People with Civic Digital Identity Cards (m), Split by 8 Key Regions, 2021-2026
- 3.2.2 Civic Digital Identity Apps
- Figure & Table 3.3: Number of People with Civic Digital Identity Apps (m), Split by 8 Key Regions, 2021-2026
4. Digital Identity Revenue Forecasts
- 4.1 Introduction
- 4.2 Digital Identity Revenue
- Figure & Table 4.1: Total Digital Identity Revenue ($m), Split by 8 Key Regions, 2021-2026
- Figure 4.2: Total Digital Identity Revenue ($m), Split by Revenue Area, 2021-2026