市場調查報告書
商品編碼
1471333
寵物配件市場:按產品類型、寵物類型、分銷管道分類 - 全球預測 2024-2030 年Pet Accessories Market by Product (Bowls, Clothing, Collars, Harnesses & Leashes), Pet Type (Cat, Dog, Horse), Distribution Channel - Global Forecast 2024-2030 |
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預計2023年寵物用品市場規模為104.1億美元,預計2024年將達到110.1億美元,2030年將達到157.4億美元,複合年成長率為6.08%。
寵物配件包括各種旨在提高農場動物的生活品質、安全和福祉的物品。這些產品不僅滿足美學目的,而且對各種動物物種(包括狗、貓、鳥類、魚類、爬蟲類和小型哺乳動物)也具有功能性目的。典型的寵物配件包括項圈、皮帶、食物碗、寢具、玩具、美容設備和保健產品。寵物擁有量的增加以及對寵物健康和保健意識的提高等因素促進了寵物配件市場的成長。此外,在社群媒體上推廣寵物伴侶等社會趨勢也推動了對時尚獨特寵物配件的需求。然而,寵物配件製造過程中的品管不當可能會導致健康危害並導致產品召回。此外,為不同的動物物種和品種設計配件是一項繁瑣的任務,這可能會影響市場的成長。然而,製造商正在探索先進的製造策略,以促進寵物配件的生產。此外,寵物產業的技術創新帶動了GPS追蹤器、自動餵食器等智慧配件的發展,為寵物飼主帶來了便利和安心。由可回收和生物分解性材料製成的寵物配件以及提高寵物舒適度和安全性的符合人體工學的高品質設計可以進一步促進寵物配件的成長。
主要市場統計 | |
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基準年[2023] | 104.1億美元 |
預測年份 [2024] | 110.1億美元 |
預測年份 [2030] | 157.4億美元 |
複合年成長率(%) | 6.08% |
產品消費者對寵物訓練項圈、線束和牽引繩的需求不斷成長
寵物碗是寵物餵食的必備配件,從基本型號到強大的可程式設計自動餵食器。例如,普通碗簡單且價格實惠,而自動餵食器則適合日程繁忙的飼主。寵物碗可幫助您控制份量並維持寵物的健康體重。寵物服飾包括服裝、毛衣、夾克和防護衣,既實用又美觀。功能性服裝可以提高寵物在極端天氣條件下的舒適度,而裝飾性物品則可以滿足飼主對客製化和慶祝活動的渴望。項圈、線束和牽引繩類別重點在於步行和訓練所需的安全和控制用品。選擇項圈是為了識別和時尚,選擇線束是為了增強控制和緩解壓力,選擇皮帶是為了不同的長度和功能。飼餵設備包括自動飼餵器、飲水機和零食分配器。根據寵物的舒適度、體型和飼主的居住空間來選擇住房和床上用品。有多種選擇,從簡單的墊子到豪華的寵物屋。也提供針對健康問題的特殊寢具,例如為老年寵物提供的整形外科床。寵物美容產品包括刷子、指甲刀和洗髮精,並根據寵物的品種、皮毛類型、敏感性等進行選擇。廁所管理工具和清潔濕紙巾等寵物衛生產品對於維持衛生環境至關重要。寵物玩具可以滿足寵物玩耍、追逐和咀嚼的本能需求。互動和智慧玩具也不斷湧現,以增加寵物的精神刺激。
寵物類型:越來越多的貓主人正在推動對貓專用配件的需求
對貓咪配件的需求集中在舒適性、安全性和刺激性。基於需求的偏好通常包括貓抓板、馬桶、玩具、床等。狗狗配件可滿足從運動到訓練的各種需求。顧客經常尋找耐用的玩具、皮帶、線束和穿戴式裝置來監測他們的健康狀況。狗喜歡提供遊戲和運動的玩具。因此,需要奔跑、追逐、拉扯的寵物玩具是適合狗狗的寵物配件。馬飼主優先考慮確保動物安全和舒適的配件,例如馬鞍、美容套件和防護裝備。兔子配件主要用於飼養、餵食和飼養。必需品包括籠子、水瓶和咀嚼玩具。
分銷管道:提高線上通路寵物配件的便利性、多樣性和有競爭力的價格
線下分銷通路是指顧客可以購買寵物用品的實體店,包括寵物店、超級市場和專賣店。客戶通常更喜歡這個管道,因為他們可以第一手看到產品並在購買後立即擁有所有權。您還可以享受獲得個人客戶服務的好處。線下通路的一個值得注意的子類別是豪華寵物精品店,它迎合了尋求奢侈品的利基市場。寵物配件的線上分銷管道正在快速成長,因為它們比實體店購買更方便且選擇範圍更廣。消費者經常轉向線上管道尋求有競爭力的價格、客戶評論和宅配的便利性。主要電子商務平台和製造商直接面對消費者的網站正在使該行業蓬勃發展。訂閱盒服務提供客製化的寵物配件選擇,是該細分市場的創新子類別。就隨時訪問和送貨上門的便利性而言,網路購物顯然是贏家。然而,線下購物適合最後一刻和緊急購買。與線下零售商相比,線上通路通常具有較低的管理成本,並且可以提供更具競爭力的定價和定期促銷。線下管道可以透過提供即時的專家建議和服務來提供更個人化的客戶體驗。
區域洞察
在美洲,尤其是北美,高寵物擁有率和飼主渴望提供舒適和照顧正在推動寵物配件的使用。寵物的人性化趨勢明顯,導致對高品質、多功能寵物配件的需求增加。美洲生產環境完善,大型跨國公司和中小企業都積極參與。重點是創新、高品質的產品,並強調永續性。美洲的市場參與者包括推動創新的知名品牌,這些公司在行銷和直接面對消費者的管道上投入巨資,並專注於差異化和品牌化。在亞太地區,趨勢因國家而異,但中階不斷壯大,擁有可支配收入並願意購買寵物配件。亞太地區是一個快速成長的市場,生產成本低,工業基礎不斷發展,特別是在中國和印度等國家,使其成為重要的製造地。 EMEA(歐洲、中東和非洲)地區是一個成熟的市場,對環保和優質寵物產品有著很高的需求,尤其是在西歐,由於消費者意識和對動物福利的關注不斷增強。我們的歐洲、中東和非洲生產基地的特點是嚴格遵守歐盟產品品質和環境影響法規,創造了一個生產高品質、永續且合規的寵物配件的環境。
FPNV定位矩陣
FPNV定位矩陣對於評估寵物配件市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對寵物配件市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 寵物用品市場的市場規模與預測是多少?
2.寵物配件市場預測期間需要考慮投資的產品、細分市場、應用和領域有哪些?
3. 寵物用品市場的技術趨勢和法規結構是什麼?
4.寵物用品市場主要廠商的市場佔有率是多少?
5.進入寵物用品市場適合的型態和策略手段有哪些?
[192 Pages Report] The Pet Accessories Market size was estimated at USD 10.41 billion in 2023 and expected to reach USD 11.01 billion in 2024, at a CAGR 6.08% to reach USD 15.74 billion by 2030.
Pet accessories encompass a wide array of items designed to enhance domesticated animals' quality of life, safety, and well-being. These products are not just about aesthetics but also serve functional purposes for different species, such as dogs, cats, birds, fish, reptiles, and small mammals. Typical pet accessories include collars, leashes, feeding bowls, bedding, toys, grooming tools, and health care products. Factors such as increased pet ownership and growing awareness of pet health and wellness contribute to the growth of the pet accessories market. Furthermore, social trends, such as showcasing pet companions on social media, also drive demand for fashionable and unique pet accessories. However, improper quality control during the manufacturing of pet accessories can lead to health hazards, which consequently leads to product recalls. Furthermore, designing accessories for different species and breeds of animals can be a cumbersome task, thereby affecting the market's growth. However, manufacturers are exploring advanced manufacturing strategies to ease production of pet accessories. Moreover, innovations in the pet industry have led to the development of smart accessories, such as GPS trackers and automatic feeders, contributing to pet owners' convenience and peace of mind. Pet accessories made from recyclable or biodegradable materials and high-quality ergonomic designs that enhance the comfort and safety of pets can further contribute to the growth of pet accessories.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 10.41 billion |
Estimated Year [2024] | USD 11.01 billion |
Forecast Year [2030] | USD 15.74 billion |
CAGR (%) | 6.08% |
Product: Growing consumer demand for pet collars, harnesses, and leashes to train pets
Pet bowls are essential accessories for feeding pets, varying from basic models to sophisticated, programmable automatic feeders. Each type serves a specific need; for instance, plain bowls offer simplicity and affordability, while automated feeders cater to pet owners with busy schedules. Pet bowls help control portion size and keep the pet at a healthy weight. Pet clothing includes costumes, sweaters, jackets, and protective wear, which serve both functional and aesthetic purposes. Functional clothing improves the comfort of pets in extreme weather, while decorative items cater to the owners' desire for customization and festivity. The collars, harnesses & leashes category is dominated by safety and control products necessary for walks and training. Collars are chosen for identification and fashion, harnesses for improved control and reduced strain, and leashes for varying lengths and functionalities. Feeding & utensils include automated feeders, water fountains, and treat dispensers. Housing and bedding are chosen based on pet comfort, size, and owner's living space. Options range from simple cushions to luxury pet houses. Specialized bedding that addresses health issues, such as orthopedic beds for older pets, are also available. Pet grooming products cover brushes, nail clippers, and shampoos and are selected based on pet breed, coat type, and sensitivity issues. Pet hygiene products, including waste management tools and cleansing wipes, are indispensable for maintaining a hygienic environment. Pet toys cater to the instinctual needs for play, chase, and chew. Interactive and smart toys are emerging to enhance pets' mental stimulation.
Pet Type: Rising cat ownership driving demand for accessories specifically catering to cats
The demand for cat accessories focuses on comfort, safety, and stimulation. The need-based preference typically includes items such as scratching posts, litter boxes, toys, and beds. The dog accessories cater to various needs ranging from exercise to training. Customers often look for durable toys, leashes, harnesses, and health-monitoring wearables. Dogs prefer toys with games and exercises. Therefore, pet toys that require running, chasing, or tugging are suitable pet accessories for dogs. Horse owners prioritize accessories that ensure the safety and comfort of their animals, such as saddles, grooming kits, and protective gear. Rabbit accessories are directed towards housing, feeding, and enrichment. Essentials include cages, water bottles, and chew toys.
Distribution Channel: Increased convenience, variety, and competitive pricing for pet accessories in online channels
Offline distribution channels refer to physical retail outlets where customers can purchase pet accessories, and this segment includes pet stores, supermarkets, and specialty stores. Customers often prefer this channel due to the tangible shopping experience it provides, allowing them to inspect products directly and obtain immediate ownership upon purchase. It also offers the added benefit of personal customer service interactions. A notable subcategory of offline channels is the luxury pet boutiques, catering to a niche market seeking premium products. The online distribution channel for pet accessories has seen exponential growth, as it offers convenience and a broader range of products than what might be available in a physical store. Consumers often turn to online channels for competitive pricing, customer reviews, and the convenience of home delivery. Major e-commerce platforms and direct-to-consumer sites from manufacturers have made this segment flourish. Subscription box services, offering tailored selections of pet accessories, represent an innovative subcategory within this segment. Online shopping is the clear winner in terms of convenience, with anytime access and home delivery. However, offline shopping can be more suitable for last-minute or emergency purchases. Online channels often have lower overhead costs, leading to more competitive pricing and regular promotions compared to offline retailers. Offline channels can deliver a more personalized customer experience, with immediate expert advice and service, while online platforms provide customer reviews and ratings, which can be helpful for decision-making.
Regional Insights
In the Americas, particularly in North America, the use of pet accessories is driven by a high pet ownership rate and owners' eagerness to offer comfort and care. There is a significant tendency for pet humanization, leading to increased demand for premium and multifunctional pet accessories. The production landscape in the Americas is well-established, with both large multinational corporations and small-to-medium enterprises actively participating. The focus is on innovative and high-quality products with a leaning towards sustainable practices. Market players in the Americas include well-known brands driving innovation, with companies heavily investing in marketing and direct-to-consumer channels, focusing on differentiation and branding. In the APAC region, with varying trends across countries, there is a growing middle class with disposable income willing to spend on pet accessories, although the market leans towards essential items due to varying stages of pet humanization. APAC serves as a burgeoning market and a significant manufacturing hub due to lower production costs and growing industrial bases, specifically in countries including China and India. The EMEA region shows a mature market with high demand for eco-friendly and luxury pet products, especially in Western Europe, due to heightened consumer awareness and animal welfare considerations. The EMEA production scene is characterized by stringent EU regulations guiding product quality and environmental impact, fostering an environment where high-quality, sustainable, and compliant pet accessories are produced.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Pet Accessories Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Pet Accessories Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Pet Accessories Market, highlighting leading vendors and their innovative profiles. These include AeroMark International, Inc., American Pet Works, Ancol Pet Products, AR Industries, Bessie + Barnie, Bonne et Filou, Bowsers Pet Products, BuddyBrands, Carmel Ceramica, Inc., Chilly Dog, Clutch Made Factory, Dallas Dogs Ltd., Dean & Tyler Inc., Fabri-Tech, Inc., FurHaven Pet Products, Go Pet Club, Hgp Luxury Pet Accessories, HolistaPet, Kong Company, LaDolce Petz, Mirage Pet Products, Nest Bedding, Inc., Pet Factory Inc., PetPals Group, Inc., Prevue Pet Products, Rolf C. Hagen, Inc., Rosewood Pet Products Ltd., Spectrum Brands, Inc., and Ware Manufacturing, Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Pet Accessories Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Pet Accessories Market?
3. What are the technology trends and regulatory frameworks in the Pet Accessories Market?
4. What is the market share of the leading vendors in the Pet Accessories Market?
5. Which modes and strategic moves are suitable for entering the Pet Accessories Market?
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