市場調查報告書
商品編碼
1470830
電子商務汽車售後市場:按產品、分銷管道和最終用戶分類 - 2024-2030 年全球預測eCommerce Automotive Aftermarket Market by Product (Electrical Parts, Engine Components, Infotainment & Multimedia), Distribution Channel (3rd Party Stand Alone e-tailer, Direct to Customer, Marketplace), End User - Global Forecast 2024-2030 |
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預計2023年電商汽車售後市場規模為128.5億美元,2024年達147.1億美元,2030年預計將達337.5億美元,複合年成長率為14.78%。
電子商務汽車售後市場是汽車售後市場的一個部門,專門專注於售後零件的線上銷售和分銷。我們利用我們的電子商務平台為客戶提供一種便捷的方式來瀏覽、比較和購買汽車零件和服務,以維修、改進和客製化他們的車輛。最終用戶主要是個人車主、汽車愛好者以及維修保養店等專業服務提供者。該市場受到多種成長要素的影響,包括網路普及的提高、各種汽車產品的便利性、宅配的便利性以及線上平台數量的增加。此外,全球汽車產量的擴張和持有保有量的增加,進一步增加了對電商汽車後市場的需求。然而,對精確零件相容性的要求以及線上故障排除的難度有時會阻礙線上銷售。此外,運輸大型、笨重的汽車零件可能非常複雜且成本高昂,會影響整體盈利。然而,主要參與者正在透過投資先進的物流和供應鏈複雜性策略以及改善數位基礎設施來克服運輸挑戰。人們對電動車 (EV) 的日益偏好以及由此產生的對特定零件的需求也可能會在市場上創造潛在的成長領域。
主要市場統計 | |
---|---|
基準年[2023] | 128.5億美元 |
預測年份 [2024] | 147.1億美元 |
預測年份 [2030] | 337.5億美元 |
複合年成長率(%) | 14.78% |
人們越來越傾向於在線購買內裝產品和配件
汽車電氣元件包括電池、交流發電機、起動器、感測器和線束。這些組件對於汽車電氣系統的運作至關重要,由於先進電子和混合技術的出現,汽車電氣系統變得更加複雜。引擎零件包括活塞、噴油器、凸輪軸以及引擎重建、性能改進和定期維護所需的許多其他零件。汽車領域的資訊娛樂和多媒體正日益成為標準期望,特別是在連結性和互動性領域。內裝配件增強了車輛內裝的舒適性、美觀、便利性和安全性。座椅套、地墊、汽車收納盒、方向盤套等內裝配件可以在我們的線上平台上購買。合金輪圈、高性能輪圈等輪胎和輪圈在電商平台上銷售,方便顧客。
分銷管道:透過顧客直銷通路進行有效的產品滲透
第三方獨立電子零售商是獨立的線上零售商,提供各種汽車零件和配件,非常適合尋找來自各個製造商的專業零件和綜合目錄的消費者。直接面向客戶的管道提供了更深入的客戶參與和對分銷的更大品牌控制的機會,從而提供獨特的品牌體驗。市場是一個線上平台,多個賣家可以在其中列出產品。市場通常有更好的選擇和更容易的價格比較,而且平台的性質也允許更具競爭力的定價。
最終用戶:企業對企業交易導致需求增加
汽車後市場的公司間交易是指製造商、批發商、機構投資者等公司之間的交易。需要優質零件以確保服務可靠性和客戶滿意度的企業更喜歡在線購買汽車售後零件。汽車售後市場中的企業對客戶涉及企業和作為其產品最終用戶的個人消費者之間的交易。多樣化的需求、小訂單以及與消費者的直接互動是 B to C 細分市場的特徵。全面的產品描述和方便用戶使用的平台對於支援 B2C 領域的明智決策至關重要。
區域洞察
電子商務汽車售後市場在美洲(主要是美國和加拿大)正在經歷強勁成長,這主要是受到消費者對便利性的需求和不斷擴大的線上購買產品範圍的推動。強勁的汽車產業和消費者對電動車的需求正在推動電子商務汽車售後市場的成長。消費者對交易速度和透明度的需求正在催生創新的平台解決方案。歐盟國家的消費行為差異很大,德國、法國和英國等西歐地區在線上售後市場銷售方面處於領先地位。歐盟市場的特點是嚴格的車輛排放和安全法規,這對售後市場部門的產品供應有直接影響。歐盟消費者的環保意識越來越強,更有可能購買環保的售後產品。一個互聯的電子商務生態系統,提供跨各種線上平台的無縫購物體驗,是目前該市場的重點投資領域。亞太地區汽車售後市場多元化,其中中國、日本和印度是主要參與者。在中國,由於汽車持有量的增加和消費者客製化汽車的願望,市場正在迅速擴大。印度和中國的電子商務汽車售後市場對成本敏感,中階不斷壯大,要求物有所值的服務和產品。重點是在不影響品質的情況下負擔得起。
FPNV定位矩陣
FPNV定位矩陣對於評估電商汽車後市場市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一個綜合工具,可以對電子商務汽車售後市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.電商汽車後市場市場規模及預測如何?
2.在電子商務汽車售後市場的預測期間內,有哪些產品、細分市場、應用和領域需要考慮投資?
3.電商汽車後市場市場的技術趨勢和法規結構是什麼?
4.電商汽車後市場主要廠商的市場佔有率為何?
5.進入電商汽車後市場市場的合適型態和策略手段是什麼?
[193 Pages Report] The eCommerce Automotive Aftermarket Market size was estimated at USD 12.85 billion in 2023 and expected to reach USD 14.71 billion in 2024, at a CAGR 14.78% to reach USD 33.75 billion by 2030.
The eCommerce automotive aftermarket is a sector within the larger automotive aftermarket that specifically focuses on the online sale and distribution of aftermarket parts and accessories. It leverages electronic commerce platforms to provide customers with a convenient method to browse, compare, and purchase automotive parts and services for vehicle repair, enhancement, or customization. End-users are predominantly individual vehicle owners, car enthusiasts, and professional service providers, such as repair and maintenance workshops. The market is influenced by several growth factors, such as the increasing internet penetration, ease of accessibility to a diverse range of automotive products, the convenience of home delivery, and the growing number of online platforms. Additionally, the expanding production of automobiles and rising ownership of vehicles across the world have further accentuated the demand for e-commerce automotive aftermarket. However, the requirement for precise part compatibility and the difficulty of online troubleshooting can impede online sales. Additionally, shipping large and bulky automotive parts can be complicated and expensive, affecting overall profitability. However, key players are investing in advanced logistics and supply chain advancement strategies and improving the digital infrastructure to overcome shipping challenges. The rise in the preference for electric vehicles (EVs) and the subsequent need for specific components can also create potential growth arenas within the market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 12.85 billion |
Estimated Year [2024] | USD 14.71 billion |
Forecast Year [2030] | USD 33.75 billion |
CAGR (%) | 14.78% |
Product: Rising preference for online purchase of interior accessories
Electrical components in automobiles include batteries, alternators, starters, sensors, and wiring harnesses. These parts are essential for the operation of the vehicle's electrical system, which has grown in complexity with the advent of advanced electronics and hybrid technologies. Engine components encompass a vast range of parts such as pistons, fuel injectors, and camshafts that are sought after for engine rebuilding, performance enhancement, or routine maintenance. Infotainment & Multimedia in the automotive segment are increasingly becoming a standard expectation, particularly in the realm of connectivity and interactivity. Interior accessories cater to comfort, aesthetics, convenience, and safety within the vehicle cabin. Interior accessories such as seat covers, floor mats, car organizers, and steering wheel covers are available on online platforms. Tires & wheels including a variety of products such as alloy wheels and performance tires are available on E-commerce platforms for customer convenience.
Distribution Channel: Effective product penetration in direct to customer channels
Third-party stand-alone e-tailers are independent online retailers who offer a range of automotive parts and accessories and are ideal for consumers looking for specialized parts and a comprehensive catalog from various manufacturers. Direct to customer channels offer a distinct brand experience, with opportunities for deeper customer engagement and better brand control over distribution. Marketplaces are online platforms where multiple sellers can list their products for sale. Marketplaces typically excel in terms of product range and ease of price comparison and also offer more competitive pricing due to the nature of the platform.
End User: Increasing demand from Business-to-business transactions
Business-to-business in the automotive aftermarket pertains to transactions between businesses such as manufacturers, wholesalers, and institutional buyers. Businesses require high-quality parts to ensure service reliability and customer satisfaction prefer online purchase of aftermarket automotive parts. Business to customers in the automotive aftermarket relates to transactions between businesses and individual consumers, who are end-users of the products. Diverse needs, smaller order volumes, and direct engagement with consumers characterize the business-to-customer segment. Comprehensive product descriptions and user-friendly platforms are critical to assist in informed decision-making in the business-to-customer segment.
Regional Insights
In the Americas, with a specific focus on the U.S. and Canada, the eCommerce automotive aftermarket is experiencing robust growth, largely driven by consumer demand for convenience and the expanding range of products available online. The presence of a robust automobile industry and consumer demand for EVs has augmented the growth of the e-Commerce automotive aftermarket. Consumer demand for speed and transparency in transactions is leading to innovative platform solutions. Consumer behavior in EU countries varies greatly, with regions in Western Europe such as Germany, France, and the UK leading in online aftermarket sales. The EU market is characterized by stringent regulations on vehicle emissions and safety, which directly impacts product offerings in the aftermarket sector. EU consumers are increasingly becoming eco-conscious, with a trend toward purchasing green aftermarket products. Interconnected e-Commerce ecosystems, which provide a seamless shopping experience across various online platforms, are currently a significant area of investment in this market. Asia Pacific's automotive aftermarket is diverse, with China, Japan, and India being the major players. In China, the market is rapidly expanding due to the increasing vehicle ownership and the consumer's penchant for car customization. India and China's landscape for e-Commerce automotive aftermarket is cost-sensitive, with a burgeoning middle class that seeks value-for-money services and products. The emphasis is on affordability without compromising on quality.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the eCommerce Automotive Aftermarket Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the eCommerce Automotive Aftermarket Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the eCommerce Automotive Aftermarket Market, highlighting leading vendors and their innovative profiles. These include Advance Auto Parts, Inc., Alibaba Group Holding Limited, Amazon.com, Inc., Arch Auto Parts by Transtar Holding Co., AutoAnything, AutoZone Inc., CARiD by PARTS iD, Inc., CarParts.com, Inc., Das Ersatzteil GmbH, eBay Inc., Flipkart Private Limited, National Automotive Parts Association, nopCommerce, OE Connection, O'Reilly Automotive, Inc., Pep Boys, RevolutionParts., Robert Bosch GmbH, RockAuto, LLC, Sana Commerce, Sears, Roebuck and Co., SimplePart by InfoMedia, Tire Rack by Discount Tire, Tradesoft, and X-Cart Holdings LLC.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the eCommerce Automotive Aftermarket Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the eCommerce Automotive Aftermarket Market?
3. What are the technology trends and regulatory frameworks in the eCommerce Automotive Aftermarket Market?
4. What is the market share of the leading vendors in the eCommerce Automotive Aftermarket Market?
5. Which modes and strategic moves are suitable for entering the eCommerce Automotive Aftermarket Market?