市場調查報告書
商品編碼
1470754
汽車資訊娛樂市場:按服務、組件、安裝類型、形式、車輛類型、地點、連接性、作業系統、應用分類 - 2024-2030 年全球預測In-vehicle Infotainment Market by Services, Component, Installation Type, Form, Vehicle Type, Location, Connectivity, Operating System, Application - Global Forecast 2024-2030 |
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預計2023年汽車資訊娛樂市場規模為162.6億美元,2024年將達189.1億美元,預計2030年將達477.4億美元,複合年成長率為16.62%。
汽車資訊娛樂系統由整合到車輛系統中的最尖端科技解決方案組成,旨在透過提供多媒體娛樂、導航和通訊功能來增強用戶體驗。消費者對即時交通資訊、藍牙連接、語音辨識系統以及與智慧型手機整合等先進功能的日益偏好,正在推動全球汽車資訊娛樂市場的需求。然而,由於開發和實施先進IVI系統的成本高昂,對價格敏感的客戶可能不會採用這些技術。此外,對資料隱私和網路威脅的擔憂給用戶安全和這些系統的整體可靠性帶來了風險。然而,無線通訊技術的最新進展已經實現了 IVI 系統與個人電子設備的無縫整合,從而創造了市場擴張的潛力。
主要市場統計 | |
---|---|
基準年[2023] | 162.6億美元 |
預測年份 [2024] | 189.1億美元 |
預測年份 [2030] | 477.4億美元 |
複合年成長率(%) | 16.62% |
消費者對娛樂服務的高度偏好,優先考慮多媒體體驗
電子呼叫服務是汽車資訊娛樂系統不可或缺的一部分,旨在緊急情況下提供快速有效的協助。這些服務會在發生碰撞時自動向緊急應變發出警報,並提供位置和車輛資訊。娛樂服務是汽車資訊娛樂的重要組成部分,提供音訊和視訊串流選項、智慧型手機整合以及對各種應用程式的存取。導航服務為駕駛員提供逐向導航和即時交通資訊,以實現安全高效的出行。車輛診斷透過提供有關引擎性能、燃油經濟性、輪胎壓力和其他重要參數的即時資訊,使駕駛員能夠監控和維護車輛健康狀況。
安裝類型:汽車資訊娛樂解決方案在售後市場通路的普及
汽車車載資訊娛樂系統迎合了那些喜歡用先進的資訊娛樂功能升級現有汽車而不購買新車的客戶。通常是一個易於安裝的選項,可替代工廠主機或立體聲系統。 OEM汽車資訊娛樂系統由汽車製造商在生產過程中安裝,以與車輛的內裝設計和整體功能無縫整合。對OEM資訊娛樂系統的需求是由消費者推動的,他們在購買新車時優先考慮整合技術,並且喜歡整個車輛的一致設計元素。
車輛類型:汽車資訊娛樂系統擴大在小客車中用於娛樂目的
重型商用車主要滿足遠距運輸和貨物裝卸需求。 HCV 特定要求的範例包括具有即時交通更新功能的 GPS 導航、遠距離診斷和電子記錄設備等車隊管理工具。輕型商用車主要用於都市區的送貨和運輸。輕型商用車的汽車資訊娛樂系統專注於智慧型手機整合、語音辨識和停車輔助等便利功能,以改善狹窄城市街道的駕駛體驗。消費者對小客車的偏好包括娛樂選項、智慧型手機連接、舒適功能(包括氣候控制)和先進的安全技術。
加強汽車資訊娛樂應用導航的部署,確保車內無縫連接環境
汽車資訊娛樂系統中的應用程式商店為駕駛員提供了一種便捷的方式來存取專為汽車使用而設計的最喜愛的應用程式和服務。這些平台服務於各種應用,包括娛樂、導航、通訊和公共事業。音樂串流媒體允許乘客按需收聽自己喜歡的歌曲或新歌曲,從而大大增強了駕駛體驗。導航是汽車資訊娛樂系統的重要方面,因為它可以讓駕駛員在不依賴外部設備且視線不離開路面的情況下高效到達目的地。虛擬助理 (VPA) 讓您透過語音控制各種汽車功能,讓駕駛體驗更加方便和安全。
區域洞察
在美洲,消費者支出的成長和汽車產量的增加對汽車資訊娛樂解決方案產生了巨大的需求。在整個美洲,消費者都優先考慮車輛的無縫連接和先進的安全功能。人們對電動車 (EV) 日益成長的興趣也影響了對先進資訊娛樂系統的需求。歐洲汽車工業專注於永續性和創新。各國政府正鼓勵電動交通解決方案等環保措施。製造商正在大力投資開發先進的資訊娛樂系統,以滿足歐盟消費者對整合導航工具和多媒體服務的偏好。隨著各國政府投資智慧城市計劃以應對都市化挑戰,中東和非洲地區擴大採用聯網汽車。這刺激了對即時交通資訊、V2X通訊和緊急服務等先進遠端資訊處理服務的需求。亞太地區快速的都市化和可支配收入水準的上升正在推動對資訊娛樂系統的需求。主要企業專注於增強連接選項,同時融入先進的安全技術,從而推動對高階資訊娛樂系統的需求。
FPNV定位矩陣
FPNV定位矩陣對於評估汽車資訊娛樂市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對汽車資訊娛樂市場供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭力評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.汽車資訊娛樂市場的市場規模與預測是多少?
2.汽車資訊娛樂市場預測期間需要考慮投資的產品、細分市場、應用和領域有哪些?
3.汽車資訊娛樂市場的技術趨勢與法規結構是什麼?
4.汽車資訊娛樂市場主要廠商的市場佔有率是多少?
5.進入汽車資訊娛樂市場的合適型態和策略手段是什麼?
[196 Pages Report] The In-vehicle Infotainment Market size was estimated at USD 16.26 billion in 2023 and expected to reach USD 18.91 billion in 2024, at a CAGR 16.62% to reach USD 47.74 billion by 2030.
The in-vehicle infotainment comprises cutting-edge technology solutions integrated into automotive systems, designed to enhance user experience by providing multimedia entertainment, navigation, and communication facilities. Increasing consumer preferences for advanced features including real-time traffic updates, bluetooth connectivity, voice recognition systems, and smartphone integration have improved the demand for in-vehicle infotainment market worldwide. However, high cost associated with the development and deployment of advanced IVI systems might deter price-sensitive customers from adopting these technologies. Additionally, concerns related to data privacy and cyber threats pose risks to user security and overall trust in these systems. Nevertheless, recent advancements in wireless communication technologies have enabled seamless integration of IVI systems with personal electronic devices, leading to the development of potential opportunities for market expansion.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 16.26 billion |
Estimated Year [2024] | USD 18.91 billion |
Forecast Year [2030] | USD 47.74 billion |
CAGR (%) | 16.62% |
Service: High consumer preference for entertainment services prioritizing multimedia experiences
E-call services are an essential component of in-vehicle infotainment designed to provide quick and efficient assistance during emergencies. These services automatically alert emergency responders in a collision, providing location and vehicle information. Entertainment services form a significant part of in-vehicle infotainment by offering audio and video streaming options, smartphone integration, and access to various apps. Navigation services offer drivers turn-by-turn directions and real-time traffic updates, ensuring safe and efficient travel experiences. Vehicle diagnostics allow drivers to monitor and maintain their vehicles' health by providing real-time information about engine performance, fuel economy, tire pressure, and other vital parameters.
Installation Type: Expanding penetration of in-vehicle infotainment solutions on aftermarket channels
Aftermarket in-vehicle infotainment systems cater to customers who prefer upgrading their existing vehicles with advanced infotainment capabilities without purchasing new vehicles. They are typically easy-to-install options that replace the factory-installed head unit or stereo system. OEM in-vehicle infotainment systems are installed by automobile manufacturers during the production process to provide seamless integration with the car's interior design and overall functionality. The demand for OEM-installed infotainment systems is driven by consumers who prioritize integrated technologies when buying new cars or prefer consistent design elements throughout their vehicles.
Vehicle Type: Improving adoption of in-vehicle infotainment systems by passenger cars for entertainment purposes
Heavy commercial vehicles primarily cater to long-haul transportation and cargo handling needs. Fleet management tools such as GPS navigation with real-time traffic updates, remote diagnostics, and electronic logging devices are examples of HCV-specific requirements. Light commercial vehicles are primarily used for urban delivery and transportation. In-vehicle infotainment systems for LCVs focus on convenience features, including smartphone integration, voice recognition, and parking assistance to improve the driving experience in tight city spaces. In passenger cars, consumer preferences revolve around entertainment options, smartphone connectivity, comfort features including climate control, and advanced safety technology.
Application: Enhancing deployment of in-vehicle infotainment for navigation to ensure seamless and connected environment within vehicles
App stores within in-vehicle infotainment systems offer drivers a convenient way to access their favorite apps and services specifically designed for in-car use. These platforms often cater to various applications such as entertainment, navigation, communication, and utilities. Music streaming significantly enhances the driving experience by offering passengers access to their favorite tunes or new songs on-demand. Navigation is a crucial aspect of in-vehicle infotainment systems as it ensures that drivers reach their destinations efficiently without relying on external devices or taking their eyes off the road. Virtual personal assistants (VPAs) enable voice-activated control over various vehicle functions, making the driving experience more convenient and safer.
Regional Insights
The increasing consumer expenditures and rising automotive production in the Americas have created significant demand for in-vehicle infotainment solutions. Consumers prioritize seamless connectivity and advanced safety features in their vehicles across the Americas. A growing interest in electric vehicles (EVs) also influences the demand for sophisticated infotainment systems. An emphasis on sustainability and innovation drives the European automotive industry. Governments encourage eco-friendly initiatives such as electric mobility solutions. Manufacturers invest significantly in developing advanced infotainment systems to cater to EU consumers' preferences for integrated navigation tools and multimedia services. The Middle East & Africa region is witnessing increased adoption of connected cars as governments invest in smart city projects to tackle urbanization challenges. This stimulates demand for advanced telematics services, including real-time traffic updates, V2X communication, and emergency services. Rapid urbanization and increasing disposable income levels in the Asia Pacific region drive the need for infotainment systems. Major Asian players focus on enhancing connectivity options while incorporating advanced safety technologies, increasing demand for high-end infotainment systems.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the In-vehicle Infotainment Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the In-vehicle Infotainment Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the In-vehicle Infotainment Market, highlighting leading vendors and their innovative profiles. These include Alps Alpine Co., Ltd., Blaupunkt GmbH, Clarion Co., Ltd., Continental AG, Denso Corporation, Desay Corporation, E-Lead Electronic Co., Ltd., Faurecia Clarion, Foryou Corporation, Fujitsu Limited, Garmin Ltd., HARMAN International, Hyundai Motor Group, JVC Kenwood Corporation, LG Corporation, Marelli Holdings Co., Ltd., Mitsubishi Electric Corporation, Panasonic Corporation, Pioneer Corporation, Robert Bosch Gmbh, TomTom International BV, Valeo S.A., and Visteon Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the In-vehicle Infotainment Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the In-vehicle Infotainment Market?
3. What are the technology trends and regulatory frameworks in the In-vehicle Infotainment Market?
4. What is the market share of the leading vendors in the In-vehicle Infotainment Market?
5. Which modes and strategic moves are suitable for entering the In-vehicle Infotainment Market?