市場調查報告書
商品編碼
1466430
照片沖印和商品市場:按產品、技術、設計、銷售管道和最終用途分類 - 2024-2030 年全球預測Photo Printing & Merchandise Market by Product (Calendars, Photo Cards, Photo Gifts), Technology (3D Printing, Digital Printing, Instant Printing), Design, Sales Channel, End-Use - Global Forecast 2024-2030 |
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照片沖印和商品市場規模預計到 2023 年為 263 億美元,預計到 2024 年將達到 287.1 億美元,到 2030 年將達到 488 億美元,複合年成長率為 9.23%。
全球照片印刷和商品市場以客製化和個人化列印照片的需求為主,企業和組織廣泛使用這些照片來建立品牌、建立團隊精神並支持一項事業,並且隨著其發展而多樣化。使用電腦軟體創建照片印刷品的先進數位印刷技術越來越受歡迎,因為與滾筒印刷、網版印刷和轉印。透過線上管道客自訂設計的照片列印產品的需求、使用照片列印進行品牌行銷以及忠誠度計劃的趨勢正在推動市場。此外,使用高效能數位相機和印表機進行商務用大量相片列印會增加產品成本,從而限制市場成長。此外,自訂設計的 T 卹、日曆、禮品、口號等擴大被用作企業本身及其產品的當前和當代品牌策略。
主要市場統計 | |
---|---|
基準年[2023] | 263億美元 |
預測年份 [2024] | 287.1億美元 |
預測年份 [2030] | 488億美元 |
複合年成長率(%) | 9.23% |
此外,一些企業,特別是中小型企業(SME)和新興企業,正在使用照片列印產品技術來提高品牌知名度並吸引潛在客戶的注意。因此,客製化印刷產品作為品牌工具的使用正在增加,預計將在預測期內擴大市場成長。
消費者對客製化照片禮品的偏好,優先考慮產品新穎性和情感聯繫
個性化日曆因其作為組織工具和個性化裝飾物品的雙重功能而受到穩定的需求。客戶擴大在辦公桌和牆壁上使用個人照片來客製化日曆,這表明了對實用性和情感價值的需求。照片卡會經歷季節性高峰,尤其是在節日和特殊活動期間。客戶想要具有獨特、高品質設計的照片卡。照片禮品包括馬克杯、枕頭、自訂服裝等等。客製化提供的新穎性和情感連結正在顯著推動消費者的偏好。傳統的照片沖印由重視有形記憶的忠實客戶群維護。儘管經歷了數位轉型,照片印刷仍然很明顯,特別是用於檔案和裝飾目的。帆布印刷品、金屬印刷品和裱框照片等牆壁裝飾適合那些希望透過獨特或精心挑選的藝術品來個性化其生活和工作空間的人。客戶優先考慮牆壁裝飾的品質、美學吸引力和客製化選項。
銷售管道:網路平台提供各種照片沖印產品及商品
線下銷售管道主要在實體店和售貨亭直接向消費者提供照片沖印和產品服務。線下銷售管道迎合了那些喜歡產品實物打樣和直接人際互動以獲得客製化服務的客戶。客戶轉向離線管道來滿足即時列印需求以及高度個人化的產品選擇和設計幫助。線上銷售管道包括電子商務平台和專用網站,您可以在其中訂購照片列印和客製化產品,並將其送貨上門。使用線上管道的客戶通常優先考慮便利性、比較產品和價格的能力以及閱讀客戶評論的好處。對於大量訂單以及無法在線下購買的獨特或可自訂產品,首選線上管道。線上管道提供無與倫比的便利性、多樣性和產品比較功能,滿足數位原生原住民和快速大規模尋求客製化解決方案的人們的需求。
區域洞察
隨著 BFSI 等零售和商業部門越來越注重提高品牌知名度和建立客戶忠誠度,美洲、歐洲和亞太地區各種類型的照片印刷和商品服務的使用正在不斷擴大。美洲和亞太地區越來越多的新興企業專注於提供可與社交媒體帳戶整合的照片列印和商品服務,允許用戶直接從各自的社交媒體資料中選擇和列印照片,預計將有助於市場發展。生長。此外,體育活動和比賽的增加也推動了整個歐洲對客製化 T 恤和杯子的需求。線上平台的可用性和數位列印技術的進步擴大了世界各地各種照片列印和商品行銷服務的可用性。可支配收入的增加以及消費者對使用新技術的禮品產品(如卡片、馬克杯、相冊、客製化 T 恤等)的興趣不斷增加,推動了亞太地區和歐洲、中東和非洲地區照片列印和商品行銷市場的成長。
FPNV定位矩陣
FPNV 定位矩陣對於評估照片列印和商品市場極為重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對照片沖印和商品市場供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.照片沖印及商品市場的市場規模與預測為何?
2.在照片印刷和商品市場的預測期間內,有哪些產品、細分市場、應用和領域需要考慮投資?
3.照片沖印及商品市場的技術趨勢及法規結構是什麼?
4.照片沖印及商品市場主要供應商的市場佔有率為何?
5.進入照片沖印及商品市場的合適型態和策略手段是什麼?
[195 Pages Report] The Photo Printing & Merchandise Market size was estimated at USD 26.30 billion in 2023 and expected to reach USD 28.71 billion in 2024, at a CAGR 9.23% to reach USD 48.80 billion by 2030.
The global photo printing & merchandise market is growing diversly with the rising need for customized and personalized printed photos widely used to help businesses and organizations establish branding, build team spirit, support a cause, and more. Several advanced digital printing techniques that involve the creation of photo prints with the help of styles conceptualized using computer software are gaining popularity over other troublesome and time-consuming printing techniques like roller, screen, and transfer printing owing to their cost-effectiveness. Demand for custom-designed, photo-printed merchandise through online channels and the use of photo printing for brand marketing, and the trend of loyalty programs are driving the market. Moreover, the use of high-performance digital cameras and printers for commercial and bulk photo printing limits the market growth due to the increased cost of the products. Additionally, custom-designed t-shirts, calendars, gift items, slogans, and others are being used by companies more promptly as a current and modern branding strategy by companies to brand their company and offerings.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 26.30 billion |
Estimated Year [2024] | USD 28.71 billion |
Forecast Year [2030] | USD 48.80 billion |
CAGR (%) | 9.23% |
Furthermore, several companies, especially small-medium enterprises (SMEs) and start-ups, use the photo printing merchandise technique to boost brand visibility and attract the attention of their prospective customers. Therefore, the growing use of customized printed products as a branding tool is expected to augment market growth over the forecast period.
Product: Consumer preference for customized photo gifts to prioritize novelty and emotional connection
Personalized calendars have seen a steady demand due to their dual functionality as organizational tools and personalized decor items. Customers lean towards customizing calendars with personal photos for desk or wall use, indicating a need for both practical utility and emotional value. The photo card boasts significant seasonal peaks, notably during holidays and special events. Clients seek unique, high-quality designs of photo cards that can be personalized. The photo gift encompasses many products, including mugs, pillows, and custom apparel. The novelty and emotional connection customization offers highly drive consumers' preferences. The traditional photo prints remain stable, with a dedicated customer base valuing tangible memories. Despite digital shifts, the photo prints are still revealed, particularly for archival and decorating purposes. Wall decor, including canvas prints, metal prints, and framed photos, caters to those looking to personalize their living or working spaces with unique or curated artwork. Customers prioritize quality, aesthetic appeal, and customization options in the wall decors.
Sales Channel: Wide availability of photo printing products and merchandise on online platforms
The offline sales channel primarily involves physical retail stores and kiosks offering photo printing and merchandise services directly to the consumer. The offline sales channel caters to customers who prefer physical proofing of their products and direct interpersonal interaction for customized service. Customers lean towards offline channels for immediate printing needs and when seeking highly personalized product selection and design assistance. Online sales channels include eCommerce platforms and dedicated websites that allow customers to order photo prints and customized merchandise to be delivered to their doorstep. Customers drawn to the online channel typically prioritize convenience, the ability to compare products and prices, and the benefit of reading customer reviews. The online channel is favored for bulk orders and when seeking unique or customizable merchandise that is not readily available offline. The online channel offers unparalleled convenience, variety, and the ability to compare products, catering to a digitally native audience and those seeking customized solutions on a larger scale quickly.
Regional Insights
Increasing focus on creating brand awareness and building customer loyalty across commercial sectors such as retail and BFSI is expanding the usage of various types of photo printing & merchandise services in the Americas, Europe, and APAC. The increasing number of start-ups across the Americas and Asia-Pacific and their focus on providing photo printing & merchandise services that can be integrated with social media accounts that allow users to directly select and print their photos from their respective social media profiles is expected to benefit the growth of the market. Additionally, increasing sports activities and tournaments increases the demand for customized t-shirts and cups across Europe. The availability of online platforms and advancements in digital printing technology is expanding the availability of various photo printing & merchandising services worldwide. Growing disposable income and rising consumer interest in exploring new technology-based gifting articles such as cards, mugs, photo books, and customized t-shirts are subsequently benefiting the photo printing & merchandising market growth in the Asia-Pacific and EMEA region.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Photo Printing & Merchandise Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Photo Printing & Merchandise Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Photo Printing & Merchandise Market, highlighting leading vendors and their innovative profiles. These include Amazon.com, Inc., Card Factory, Cimpress PLC, Circle Graphics, Inc., Digitalab Ltd., District Photo, Inc., DocuMart, EZ Prints, Inc., Fujifilm Holdings Corporation, Google LLC by Alphabet Inc., Hallmark Cards, Incorporated, Kodak Alaris Holdings Limited, Miller's Professional Imaging Co., Minted, LLC, Nations Photolab, Photobox Limited, PlanetArt, LLC, Printful Inc., Printify, Inc., Printique LLC, ProDPI, Rakuten Shashinkan, Inc. by Rakuten Group, Inc., RitzPix, RPI Print, Inc., Saal Digital Corporation, Sfidante Co., Ltd. by MIXI, Inc., Shutterfly, LLC, Smartphoto Group NV, SmugMug, Inc., Teespring, Inc., Timpson Ltd., Walgreens Boots Alliance, Inc., Walmart Inc., WhiteWall USA Inc., Xpozer Europe B.V., Yourdesign, and Zoomin.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Photo Printing & Merchandise Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Photo Printing & Merchandise Market?
3. What are the technology trends and regulatory frameworks in the Photo Printing & Merchandise Market?
4. What is the market share of the leading vendors in the Photo Printing & Merchandise Market?
5. Which modes and strategic moves are suitable for entering the Photo Printing & Merchandise Market?