市場調查報告書
商品編碼
1466318
本地列表管理軟體市場:按組件、部署模式、行業、最終用戶 - 2024-2030 年全球預測Local Listing Management Software Market by Component (Analytics & Cleansing, Local Rank Tracking Tool, Reputation Building Tool), Deployment Mode (On-Cloud, On-Premise), Industry, End-User - Global Forecast 2024-2030 |
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預計2023年本地上市管理軟體市場規模為28.3億美元,預計2024年將達32.7億美元,2030年將達到83.2億美元,複合年成長率為16.64%。
本地列表管理軟體是一種數位工具,旨在幫助企業驗證各種線上目錄、地圖和社交平臺上的位置資訊的準確性和一致性。這款專用軟體簡化了管理企業清單的流程,讓企業透過集中操作更新大量商店的地址、電話號碼和營業時間等詳細資訊。本地搜尋查詢和行動裝置使用的增加、跨管道品牌一致性的需求以及客戶評論在本地 SEO 中的重要性正在推動本地列表管理軟體的採用。然而,現有 CRM 系統的整合問題和引發資料安全問題的隱私法可能會阻礙市場的擴充性。然而,增加對新產品開拓和產品改進的投資可能會為本地上市管理軟體市場創造成長機會。
主要市場統計 | |
---|---|
基準年[2023] | 28.3億美元 |
預測年份 [2024] | 32.7億美元 |
預測年份 [2030] | 83.2億美元 |
複合年成長率(%) | 16.64% |
更多地使用審查監控工具來增強組件客戶參與
分析和清理工具可協助您在線上分析和清理本地清單資料。分析和清理解決方案可確保各個平台上業務資訊的準確性、一致性和時效性。分析和清理解決方案可協助識別重複、不準確和過時的資訊,這些資訊可能會對您企業的本地搜尋排名產生負面影響。本地排名追蹤工具可讓您監控具有本地意圖的查詢的搜尋引擎排名。該軟體追蹤指定關鍵字在不同地理位置的排名,並提供對本地搜尋可見性和效能的深入了解。聲譽建立工具旨在幫助企業提高網路聲譽。聲譽建立工具可協助您管理線上評論、吸引客戶並推廣正面的體驗,以建立與潛在客戶的信任。審核監控工具可協助企業即時了解各平台上的客戶回饋。評論監控工具會在發布新評論時向企業發出警報,從而實現更快的回應和客戶參與。
部署模式:越來越偏好雲端基礎的本地列表管理軟體
雲端配置是指託管在供應商的雲端基礎架構上的軟體,允許使用者透過網際網路存取服務。雲端上模式的特點是彈性、擴充性和成本效益。它們通常採用基於訂閱的模式,從而減少了對硬體的大量前期投資的需求。另一方面,本地部署將軟體安裝在公司的伺服器上,使您能夠更好地控制資料、提高資料安全性,並能夠根據公司的特定要求進行自訂。由於監管或隱私問題,需要嚴格控制其系統和資料的公司更喜歡本地軟體。雲端上解決方案初始成本較低,可以減少內部 IT 維護的需求,這使其成為中小型企業和沒有可靠IT基礎設施的公司的決定因素。然而,本地解決方案提供了更高的安全性和可自訂性,這使得它們對於大型企業和高度監管行業的公司至關重要。
飯店業本地列表管理軟體的行業普及
在汽車行業,本地列表管理軟體可帶來顯著的聲譽優勢,例如提高經銷商知名度、庫存追蹤和客戶評論管理。客戶在購買前通常會在線上搜尋經銷商、服務和評論,因此準確的清單至關重要。本地上市管理軟體幫助金融機構跨平台管理準確的業務資訊。在醫療保健領域,潛在患者找到有關醫療保健提供者、服務和地點的準確且最新的資訊非常重要。在家庭服務中,本地列表管理重點關注可能沒有固定位置的服務區域內的企業。可靠性和準確的服務資訊對於吸引所有居家照護的客戶至關重要。酒店業依靠本地列表管理,透過確保旅遊網站資訊的可見性和準確性來吸引遊客和本地顧客。律師事務所使用本地列表管理軟體來幫助客戶在關鍵決策時刻找到他們。律師事務所使用的刊登廣告應介紹其服務內容、業務領域及律師資格。本地房地產清單管理很重要,因為它允許仲介和代理商宣傳您的房產並輕鬆與您聯繫。房地產中使用的平台需要不斷更新列表,其中包含詳細的房產資訊和代理商聯絡資訊。零售商使用本地列表管理軟體來檢查產品可用性和商店資訊,以增加客流量和銷售。
最終用戶:中小型企業擴大採用本地列表管理軟體
大型企業需要全面的本地列表管理解決方案來處理多個位置和大量資料。大型企業喜歡本地列表管理軟體的高級分析、整合功能、擴充性、強大的安全功能和專用支援。對於大型企業來說,管理軟體必須能夠集中管理大量的本地列表,以確保所有平台上資訊的一致性。另一方面,中小型企業需要具有成本效益、方便用戶使用且能夠管理少量清單的本地列表管理軟體。他們喜歡簡單、必備的功能,例如批量上傳、易用性和經濟性。小型企業受益於提供高效的本地列表創建和更新功能的軟體,而不會因複雜的功能而讓用戶感到不知所措。
區域洞察
隨著企業越來越依賴本地列表管理軟體來提高知名度和獲取客戶,美洲本地列表管理軟體市場正在快速成長。該地區的數位轉型繼續塑造消費者和企業的互動,從而更加重視準確的線上資訊。在美洲,消費者對行動搜尋和線上評論的依賴不斷增加,推動了對跨各種數位平台提供全面、即時清單更新的軟體的需求。亞太地區是一個多元化且快速變化的市場,最近在擴大電子商務平台和加強本地上市能力方面進行了投資。亞太地區的本地供應商利用技術提供準確且方便用戶使用的清單資訊。歐洲有多種語言和文化,您本地的清單管理軟體必須滿足您的在地化需求。歐盟嚴格的資料保護法導致軟體投資優先考慮消費者隱私,同時保持本地清單的準確性。中東地區的數位化正在迅速發展,企業正在尋找能夠滿足精通技術的消費者群的上市解決方案。非洲多樣化的經濟氣候和行動優先的網路用戶需要針對行動存取進行最佳化的本地列表解決方案以及針對每個國家獨特市場量身定做的內容。
FPNV定位矩陣
FPNV 定位矩陣對於評估本地清單管理軟體市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對本地列表管理軟體市場中供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.本地上市管理軟體市場的市場規模與預測為何?
2.在本地上市管理軟體市場的預測期間內,有哪些產品、細分市場、應用程式和領域需要考慮投資?
3.本地上市管理軟體市場的技術趨勢與法規結構是什麼?
4.本地列表管理軟體市場主要供應商的市場佔有率是多少?
5. 進入本地上市管理軟體市場的合適型態和策略手段是什麼?
[196 Pages Report] The Local Listing Management Software Market size was estimated at USD 2.83 billion in 2023 and expected to reach USD 3.27 billion in 2024, at a CAGR 16.64% to reach USD 8.32 billion by 2030.
Local listing management software is a digital tool designed to help businesses confirm the accuracy and consistency of their location-based information across various online directories, maps, and social platforms. This specialized software streamlines the process of managing business listings, allowing companies to update their details such as addresses, phone numbers, business hours, and more across numerous outlets with one centralized operation. The increase in local search queries and mobile device use, the necessity for brand consistency across channels, and the importance of customer reviews in local SEO increase the adoption of local listing management software. However, integration issues with existing CRM systems and privacy laws with data security concerns may hinder market scalability. Nevertheless, the development of new products and rise in investment for the advancement of the products may create potential opportunities for growth of the local listing management software market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 2.83 billion |
Estimated Year [2024] | USD 3.27 billion |
Forecast Year [2030] | USD 8.32 billion |
CAGR (%) | 16.64% |
Component: Increasing use of review monitoring tools for enhanced customer engagement
Analytics & cleansing tools help analyze and clean up local listing data online. Analytics & cleansing solutions ensure business information is accurate, consistent, and up-to-date across various platforms. Analytics & cleansing solutions help identify duplicates, inaccuracies, and outdated information that could harm a business's local search ranking. The local rank tracking tool enables businesses to monitor their search engine ranking for queries with local intent. This software tracks rankings for specified keywords across different geographic locations, providing insights into local search visibility and performance. Reputation-building tools are designed to help businesses improve their online reputation. Reputation-building tools aid in managing online reviews, engaging with customers, and promoting positive experiences to build trust with potential customers. Review monitoring tools help businesses keep track of customer feedback across various platforms in real-time. Review monitoring tools alert companies when new reviews are posted, enabling quick response and customer engagement.
Deployment Mode: Growing preference for cloud-based local listing management software
On-cloud deployment refers to software hosted on the provider's cloud infrastructure, allowing users to access the service through the Internet. On-cloud mode is characterized by its flexibility, scalability, and cost-effectiveness, as it usually operates on a subscription-based model, mitigating the need for substantial upfront investments in hardware. On the other hand, on-premise deployment involves installing software on the company's servers, offering heightened control and security over the data and customization capabilities that match specific enterprise requirements. Businesses requiring tight control over their systems and data due to regulatory or privacy concerns prefer on-premise software. On-cloud solutions have lower initial costs and reduce the need for in-house IT maintenance, which can be a determining factor for smaller businesses or those without robust IT infrastructure. However, on-premise solutions offer enhanced security and customization, which might be essential for larger enterprises or those in highly regulated industries.
Industry: Penetration of local listing management software across hospitality sector
The automotive sector benefits greatly from local listing management software to improve dealership visibility, track inventory, and manage customer reviews to enhance reputation. Customers frequently search for dealerships, services, and reviews online before purchasing, making accurate listings essential. Local listing management software aids financial institutions in maintaining precise business information across various platforms, which is necessary for trust-building. In healthcare, local listing management software is paramount that potential patients find accurate and up-to-date information about healthcare providers, services, and locations. For home services, local listing management focuses on service-area businesses that might not have a fixed location. Trust and accurate service information are critical for attracting customers across home services. The hospitality industry relies on local listing management to attract tourists and local patrons by ensuring the visibility and accuracy of information across travel sites. Law firms use local listing management software to ensure clients find them during crucial decision-making moments. Listings used in law firms must showcase services, areas of practice, and lawyers' credentials. Local listing management in real estate is critical for brokers and agents to advertise properties and be easily contactable. Platforms used in real estate require constant updates to listings with detailed property information and agent contact details. Retailers use local listing management software while ensuring product availability and store information to drive foot traffic and sales.
End-User: Emerging adoption of local listing management software by small and medium-sized enterprises
Large enterprises require comprehensive local listing management solutions that handle multiple locations and vast amounts of data. Large enterprises prefer advanced analytics, integration capabilities, scalability, robust security features, and dedicated support in local listing management software. For large enterprises, the management software must enable centralized control of numerous local listings to ensure consistency of information across all platforms. On the other hand, small and medium-sized enterprises require local listing management software that is cost-effective, user-friendly, and tailored to manage fewer listings. Their preferences revolve around simplicity, essential features such as bulk uploading, ease of use, and affordability. Small and medium-sized businesses benefit from software that offers efficient local listing creation and updating capabilities without overwhelming users with complex features.
Regional Insights
The local listing management software market in the Americas is rapidly growing due to businesses' growing reliance on local listing management software for visibility and customer acquisition. The digital transformations in the region continue to shape consumer interactions with businesses with a sharp focus on accurate online information. A trend towards mobile-based searches and consumer reliance on online reviews in the Americas has increased the demand for software that provides comprehensive and real-time listing updates across various digital platforms. Asia Pacific represents a diverse and rapidly changing market due to expanding e-commerce platforms and recent investments toward advancing local listing features. The local vendors in the Asia-Pacific leverage technology to provide accurate and user-friendly listing information. With a vast array of European languages and cultures, local listing management software must cater to localization needs. The EU's stringent data protection laws have led to software investments that prioritize consumer privacy while maintaining accuracy in local listings. The Middle East has seen a surge in digital adoption, and businesses are looking for listing solutions that can cater to a tech-savvy consumer base. With its varied economic landscapes and mobile-first internet users, Africa demands local listing solutions optimized for mobile access and tailored content for each nation's unique market.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Local Listing Management Software Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Local Listing Management Software Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Local Listing Management Software Market, highlighting leading vendors and their innovative profiles. These include Adplorer Marketing Solutions, LLC, Advice Interactive Group LLC, Birdeye Inc., BrightLocal Ltd., Chatmeter, Inc., DBA Media, LLC, Experience.com, FreshLime, Inc., GoSite, Inc., LOCALiQ by Newsquest Media Group, Marketing 360, Moz, Inc. by iContact Marketing Corp, PromoRepublic Oy, rankingCoach, Inc., Reputation.com, Inc., Rio SEO by Forsta group, Semrush Inc., SOCi, Inc., Synup Corporation, Thryv, Inc., uberall GmbH, UpCity, Inc., Vendasta Technologies Inc., Whitespark Inc., Woobound Marketing, and Yext, Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Local Listing Management Software Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Local Listing Management Software Market?
3. What are the technology trends and regulatory frameworks in the Local Listing Management Software Market?
4. What is the market share of the leading vendors in the Local Listing Management Software Market?
5. Which modes and strategic moves are suitable for entering the Local Listing Management Software Market?
TABLE 3