市場調查報告書
商品編碼
1415327
社群媒體廣告市場:按類型、配置、最終用途分類 - 2024-2030 年全球預測Social Media Advertising Market by Type (Banner Advertising, Interstitial Advertising, Location-Based Advertising), Deployment (Desktops, Mobile Devices), End-Use - Global Forecast 2024-2030 |
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預計2023年社群媒體廣告市場規模為1,090.9億美元,預估2024年將達1,216.6億美元,2030年將達2,367.2億美元,複合年成長率為11.70%。
全球社群媒體廣告市場
主要市場統計 | |
---|---|
基準年[2023] | 1090.9億美元 |
預測年份 [2024] | 1216.6億美元 |
預測年份 [2030] | 2367.2億美元 |
複合年成長率(%) | 11.7% |
社群媒體廣告涉及在社群媒體平台上建立和共用廣告以覆蓋特定受眾。這種型態的廣告利用社群網路龐大的用戶群來增加品牌曝光、增加銷售量並實現特定的行銷目標。透過利用社群媒體平台強大的定位功能,廣告主可以根據人口統計、地理或行為模式的標準為使用者客製化訊息。社群媒體廣告涵蓋多種廣告格式,包括展示廣告、影片廣告和影響者合作夥伴關係。它使行銷人員能夠衡量參與度、追蹤轉換並獲得詳細的分析,從而促進資料主導的決策和策略最佳化。由於網路服務的普及和全球社群媒體用戶數量的不斷增加,社群媒體廣告的影響範圍正在擴大。此外,行動優先通訊和購物的趨勢不斷成長,需要轉向社群媒體廣告。然而,隱私問題和有關用戶資料的嚴格規定可能會抑制廣告商有效定位潛在客戶的能力。此外,利用擴增實境(AR)和虛擬實境(VR)提供沉浸式廣告體驗預計將推動全球社群媒體廣告市場的成長。
區域洞察
由於受眾多樣化和技術整合程度高,社群媒體廣告市場在美洲正在發展。對人工智慧驅動的客戶參與和廣告個人化的機器學習的投資正在推動美洲社交媒體廣告市場的成長。由於嚴格的資料保護法,歐盟國家是社群媒體廣告的複雜市場,這表明歐盟國家對消費者資料保護的日益關注以及對透過社群管道進行網路購物的親和性日益濃厚。社群媒體的使用在 EMEA(歐洲、中東和非洲)地區顯著成長,平台適應地區偏好。雖然行動裝置的高普及正在推動社交商務,但奢侈品和服務的社群媒體廣告在歐洲、中東和非洲地區非常普及。快速的數位成長、多元化的文化、創新的社交媒體廣告技術以及對利用高速網際網路進行複雜廣告(包括 AR 和 VR)的重視正在推動亞太地區社交媒體廣告市場的成長。我們正在推動。
FPNV定位矩陣
FPNV定位矩陣對於評估社群媒體廣告市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對社群媒體廣告市場中供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴考察,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1-市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2-市場開拓:我們深入研究利潤豐厚的新興市場,並分析它們在成熟細分市場中的滲透率。
3- 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4-競爭力評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5- 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1-社群媒體廣告市場的市場規模和預測是多少?
2-社群媒體廣告市場預測期間需要考慮投資的產品、細分市場、應用程式和領域有哪些?
3-社群媒體廣告市場的技術趨勢和法律規範是什麼?
4-社群媒體廣告市場主要廠商的市場佔有率是多少?
5-進入社群媒體廣告市場合適的型態和策略手段是什麼?
[194 Pages Report] The Social Media Advertising Market size was estimated at USD 109.09 billion in 2023 and expected to reach USD 121.66 billion in 2024, at a CAGR 11.70% to reach USD 236.72 billion by 2030.
Global Social Media Advertising Market
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 109.09 billion |
Estimated Year [2024] | USD 121.66 billion |
Forecast Year [2030] | USD 236.72 billion |
CAGR (%) | 11.7% |
Social media advertising involves creating and sharing advertisements through social media platforms to reach a specific audience. This form of advertising leverages the vast user bases of social networks to increase brand exposure, boost sales, or achieve specific marketing objectives. By utilizing the powerful targeting capabilities of social media platforms, advertisers can tailor their messaging to users based on demographic, geographic, or behavior-based criteria. Social media advertising encompasses a variety of ad formats, including display ads, video ads, influencer partnerships, and more. It enables marketers to measure engagement, track conversion, and obtain detailed analytics, facilitating data-driven decision-making and strategy optimization. The increasing penetration of Internet services and the rise in the number of social media users globally have expanded the reach of social media advertising. Additionally, the growing mobile-first communication and shopping trend has necessitated a shift towards social media advertising. However, Privacy concerns and stringent regulations over user data can inhibit the ability of advertisers to target potential customers effectively. Moreover, the utilization of augmented reality (AR) and virtual reality (VR) to create immersive ad experiences is anticipated to encourage the growth of the social media advertising market worldwide.
Regional Insights
The social media advertising market is evolving in the Americas owing to the presence of diverse audiences and a high level of technology integration. Investments in AI-driven customer engagement and machine learning for personalizing ads have encouraged the growth of the social media advertising market in the Americas. The EU countries present a complex market for social media advertising due to strict data protection laws and represent growing interest in protecting consumer data alongside an increasing affinity towards online shopping through social channels. The EMEA region is experiencing significant growth in social media usage, with platforms adapting to local preferences. High mobile penetration drives social commerce, while advertising on social media for luxury goods and services is highly prevalent in the EMEA region. Rapid digital growth, diverse cultures, innovative social media advertising techniques, and considerable emphasis on leveraging high-speed internet for sophisticated advertising involving AR and VR are propelling the social media advertising market growth in the APAC region.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Social Media Advertising Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Social Media Advertising Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Social Media Advertising Market, highlighting leading vendors and their innovative profiles. These include Advance Publications, Inc., Amazon.com, Inc., Baidu, Inc., ByteDance Ltd., eBay Inc., Google LLC, LinkedIn Corporation, Meta Platforms, Inc., Microsoft Corporation, Pandora Media, Inc., Pinterest, Inc., Sina Corporation, Snap Inc., Soho Media Group, Tencent Holdings, Ltd., Verizon Communications Inc., and X Corp..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Social Media Advertising Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Social Media Advertising Market?
3. What are the technology trends and regulatory frameworks in the Social Media Advertising Market?
4. What is the market share of the leading vendors in the Social Media Advertising Market?
5. Which modes and strategic moves are suitable for entering the Social Media Advertising Market?