市場調查報告書
商品編碼
1471229
地板市場:按產品、安裝類型、最終用戶、分銷管道 - 2024-2030 年全球預測Wood Flooring Market by Product (Engineered Wood, Solid Wood), Installation Type (Floating, Glue-Down, Nail-Down), End-User, Distribution Channel - Global Forecast 2024-2030 |
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預計2023年地板市場規模為576.7億美元,預計2024年將達到608.4億美元,2030年將達到846.3億美元,複合年成長率為5.63%。
地板是指為結構和美觀目的而設計的由木材製成的產品。木材因其環保特性、耐用性和可修復性而成為常見的地板材料。木地板具有多種款式、顏色、剪裁和品種,是一種多功能且有吸引力的地板材料。向永續住宅裝飾和環保建築材料的轉變正在推動對地板的需求。此外,由於全球經濟復甦,建設活動的活性化往往會導致地板需求的增加。然而,地板(尤其是高級產品)的高成本限制了其採用,特別是在成本敏感地區。此外,改進的耐磨層和防水技術等技術創新使硬木地板更加耐用和多功能。
主要市場統計 | |
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基準年[2023] | 576.7億美元 |
預測年份 [2024] | 608.4億美元 |
預測年份 [2030] | 846.3億美元 |
複合年成長率(%) | 5.63% |
產品:工程木材因其耐用性而在高濕度地區變得越來越重要
工程木材因其多功能性和耐用性而廣泛應用於商業和住宅空間。工程木材由多層壓縮木材製成,表面覆蓋硬木頂層,旨在最大限度地減少實木地板因氣候變遷而產生的膨脹和收縮。實木地板因其耐用性、可靠性以及在其使用壽命內可多次打磨和修補的能力而受到重視。實木傳統上因其經典的外觀和堅實的腳感而受到青睞,對於尋求高檔、永恆的室內美學的住宅來說,實木仍然是久負盛名的選擇。實木常用於需要天然木材風格的空間,例如客廳和臥室。
安裝類型:由於其高穩定性,黏劑安裝方法擴大應用於人流量大的商業設施。
浮動結構涉及使用卡扣鎖定或榫槽系統將地板板彼此連接,而不是將它們直接連接到底層地板上。它特別適合 DIY,常用於工程木地板和強化木地板。黏合方法使用強力黏劑將地板固定到底層地板上。這種方法非常穩定,常用於工程木地板和實木硬地板。在地板材料的穩定性至關重要的環境中,例如交通繁忙的商業設施或溫度和濕度劇烈變化的區域,首選膠粘。打釘是最古老、最傳統的地板安裝方法之一。這是一種將地板直接釘在底層地板(通常是木質底層地板)上的方法。這種方法非常適合安裝實心硬木,因為它提供了非常穩定且永久的地板解決方案。釘子結構是歷史悠久的住宅所需的魅力和真實性的一部分。
最終用戶:商業領域優先考慮能夠承受嚴重磨損的地板。
在商業領域,人們選擇地板通常是因為其耐用性、美觀性以及為企業環境增添的溫暖感。行政區、會議室、大廳等選用地板,營造豪華、專業的形象。在這種情況下,首選能夠承受繁忙交通和商業環境要求的高階耐用材料,例如硬木或工程木材。住宅地板領域的特點是消費者對舒適性、風格和長期投資價值的偏好。住宅通常選擇地板是因為其自然美景、舒適的氛圍以及提高房產轉售價值的能力。在住宅中,地板的選擇範圍從實心硬木到更實惠的具有木材外觀的層壓板。
分銷管道:地板的品質、質地和顏色容易取得,增加了對線下管道的偏好。
消費者在做出決定之前更喜歡看到和觸摸實際的產品樣品,通常會選擇線下管道。旗艦店是地板企業展示所有產品的重要零售通路。這些優質商店策略性地位於人流量大的地點,吸引了大量顧客。這些商店旨在反映品牌的身份、精神和價值提案。 Home Center 是家居裝修和建築產品的一站式商店,包括多種地板選擇。這些大型商店經常木工自己動手的顧客、承包商和專業建築商。專賣店是專門銷售地板及相關產品的零售店。這些商店提供專門的選擇,通常迎合尋求自訂或高階地板解決方案的客戶。這些商店的銷售人員專注於專業知識,可以提供有關木材類型、耐用性、維護、永續性等的詳細指導。地板的線上分銷管道包括電子商務平台、線上零售商以及製造商提供的直接面對消費者的銷售。這種選擇對那些重視便利性、快速比較選擇的能力以及由於缺乏實體店而有可能獲得最低價格的消費者來說很有吸引力。線上市場也很有吸引力,因為可以提供更廣泛的產品和實體門市可能沒有實體庫存的產品。
區域洞察
在美國和加拿大,消費者偏好耐用且美觀的硬木。對環境永續性的擔憂和對本地生產的興趣正在促使消費者轉向工程木製品。買家越來越意識到耐用性和生命週期成本的重要性。美國各地區正在投資以擴大永續林業和創新製造流程為中心的措施。在歐盟,生態設計指令和對永續採購的嚴格規定正在鼓勵製造商投資環保和可再生地板。消費者對奢侈品和復古美學表現出高度的喜愛,但他們同樣重視環保認證。在歐盟國家,研究重點是開發地板材料解決方案,以改善材料性能並最大限度地減少對環境的影響。中東地區的高階住宅和商業空間建設蓬勃發展,這有利於高檔、耐用的地板。在非洲,隨著公民收入水準的提高,對具有成本效益的解決方案的需求更大,市場也更加多樣化。中國的地板市場受到快速都市化和新興中產階級的推動,中國在生產和消費方面都處於領先地位。日本市場以創新為中心,強調無縫施工工藝和環保材料。由於意識和可負擔性的提高,以及投資湧入可擴展的生產和分銷網路,印度對工程地板的需求激增。
FPNV定位矩陣
FPNV定位矩陣對於評估地板市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限。最前線 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對地板市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該細分市場競爭特徵的寶貴見解,包括在研究基準年中觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:包括新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:包括對未來技術、研發活動和突破性產品開發的智力見解。
1.地板市場的市場規模和預測是多少?
2.在地板市場預測期內,我們應該考慮投資哪些產品和應用?
3. 地板市場的技術趨勢和法規結構是什麼?
4.地板市場主要廠商的市場佔有率是多少?
5.進入地板市場合適的形式和策略手段是什麼?
[183 Pages Report] The Wood Flooring Market size was estimated at USD 57.67 billion in 2023 and expected to reach USD 60.84 billion in 2024, at a CAGR 5.63% to reach USD 84.63 billion by 2030.
Wood flooring refers to products manufactured from timber designed for use as either structural and aesthetic. Wood is a common flooring material due to its environmental profile, durability, and restorability. Available in various styles, colors, cuts, and species, wood floors can be a versatile and attractive flooring material. A shift towards sustainable home decor and eco-friendly building materials is propelling the demand for wood flooring. In addition, an upsurge in construction activities, fueled by global economic recovery, often leads to increased demand for wood flooring. However, the high cost of wood flooring, especially premium products, limits its adoption, particularly in cost-sensitive regions. Furthermore, innovations such as improved wear layers and water-resistant technologies are making wood floors more durable and versatile.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 57.67 billion |
Estimated Year [2024] | USD 60.84 billion |
Forecast Year [2030] | USD 84.63 billion |
CAGR (%) | 5.63% |
Product: Growing significance of engineered wood in high moisture areas due to its durability
Engineered wood has become a prevalent choice for commercial and residential spaces due to its versatility and durability. Comprising multiple layers of compressed timber finished with a top layer of hardwood, engineered wood is designed to minimize the expansion and contraction that solid wood floors typically undergo in varying climates. Solid wood flooring is valued for its longevity, authenticity, and the ability to be sanded and refinished multiple times throughout its life span. Traditionally favored for its classic look and substantial feel underfoot, it remains a prestigious option for homeowners seeking a premium and timeless interior aesthetic. Solid wood is often preferred for installation in living areas, bedrooms, and other spaces where the prestige of natural wood is desired.
Installation Type: Increasing adoption of glue-down installation method in high traffic commercial settings due to its stability
The floating installation method involves wood flooring planks that are not directly attached to the subfloor but rather connect to each other via click-and-lock and tongue-and-groove systems. It's particularly suited for DIY projects and is commonly used for engineered wood and laminate flooring options. Glue-down installation involves fixing the wood flooring to the subfloor with a strong adhesive. This method offers excellent stability and is often used for both engineered wood and solid hardwood flooring. Glue-down is preferred in environments where flooring stability is paramount, such as in high-traffic commercial settings and areas with significant temperature and humidity changes. The nail-down technique is one of the oldest and most traditional methods of wood floor installation. It involves nailing the wood flooring directly into the subfloor, typically a wood base. This method is highly preferred for solid hardwood installations, as it provides a very stable and permanent flooring solution. Nail-down installation is part of the charm and authenticity sought after in historic homes and premium installations.
End-User: Commercial sector prioritizing wood flooring for withstanding significant wear and tear
Within the commercial segment, wood flooring is often chosen for its durability, aesthetic appeal, and the warmth it adds to corporate environments. Businesses typically opt for wood flooring in executive areas, conference rooms, and lobbies to project a premium and professional image. The preference here leans towards high-end, durable materials such as hardwood and engineered wood that can withstand heavy foot traffic and demands in commercial settings. The residential wood flooring segment is characterized by consumer preferences for comfort, style, and long-term investment value. Homeowners typically choose wood flooring for its natural beauty, the cozy ambiance it creates, and its ability to increase a property's resale value. In residential settings, there's a wide variety of wood flooring options, ranging from solid hardwood to more affordable laminates that provide the look of wood.
Distribution Channel: Rising preference for offline channel due to easy accessibility to the quality, texture, and color of the wood flooring
Consumers who prefer seeing and feeling the actual product samples before making a decision often opt for offline channels. Flagship stores function as key retail outlets for wood flooring companies to showcase their complete product range. These premier stores are strategically located in high-traffic areas to attract a substantial customer base. They are designed to reflect the brand's identity, ethos, and value proposition. Home centers are one-stop shops for home improvement and construction products, including a broad selection of wood flooring options. These large retail establishments are frequented by do-it-yourself customers, contractors, and professional builders alike. Specialty stores are retail outlets that concentrate specifically on wood flooring and related products. These stores offer a specialized assortment and typically cater to customers seeking custom or high-end flooring solutions. With a focus on specialized knowledge, the sales personnel in these stores can provide detailed guidance on wood types, durability, maintenance, and sustainability. The online distribution channel for wood flooring includes e-commerce platforms, online retailers, and direct-to-consumer sales avenues offered by manufacturers. This option appeals to consumers who value convenience, the ability to quickly compare options, and potentially minimum prices due to the lack of physical storefronts. The online segment also appeals due to its broader range of products and variations available, which may not be physically stocked in an offline store.
Regional Insights
In the United States and Canada, consumer preference leans towards hardy and aesthetically pleasing hardwood varieties. Environmental sustainability concerns and interest in local sourcing have steered customers toward engineered wood products. Buyers increasingly know the importance of durability and lifecycle costs in their purchasing decisions. American region investing in initiatives centered on expanding sustainable forestry and innovating manufacturing processes. In the EU, eco-design directives and stringent regulations on sustainable sourcing are prompting manufacturers to invest in environmentally friendly and renewable wood flooring options. Consumers demonstrate a high affinity for luxury and vintage aesthetics but are equally attentive to eco-certifications. Research in EU countries has concentrated on enhancing material properties and developing flooring solutions that minimize environmental impacts. The Middle East displays a preference for high-end, durable wood flooring due to vast construction activities in luxury residential and commercial spaces. In Africa, the market is more varied, with a considerable demand for cost-effective solutions amid rising citizens' income levels. China's wood flooring market is powered by rapid urbanization and a burgeoning middle class, with the country leading in both production and consumption. Japan's market is highly innovation-centric, valuing seamless installation processes and eco-friendly materials. India has a surge in demand for engineered wood flooring due to rising awareness and affordability, with investments pouring into scalable production and distribution networks.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Wood Flooring Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Wood Flooring Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Wood Flooring Market, highlighting leading vendors and their innovative profiles. These include AHF, LLC, American Millwork LLC, Barlinek SA, Beaulieu International Group, Bedrosians Tile & Stone, Congoleum, Daiken Corporation, Doma Flooring, ETT Fine Woods, Greenlam Industries Limited, Greenlam Industries Ltd., Kahrs Group, Lamiwood by Signature Kitchen & Bath, Marquis Industries, Inc, Mohawk Industries, Inc., Mullican Flooring, L.P., Notion, Pavimento, Royale Touche, Sears Trostel Lumber & Millwork, Shaw Industries Group, Inc., Span Floors, Tarkett S.A., Unilin Group, and Woodland floors Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Wood Flooring Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Wood Flooring Market?
3. What are the technology trends and regulatory frameworks in the Wood Flooring Market?
4. What is the market share of the leading vendors in the Wood Flooring Market?
5. Which modes and strategic moves are suitable for entering the Wood Flooring Market?