市場調查報告書
商品編碼
1468315
2024-2032 年唇部護理產品市場報告(按產品類型、配銷通路和地區)Lip Care Products Market Report by Product Type, Distribution Channel, and Region 2024-2032 |
IMARC Group年,全球唇部護理產品市場規模達24億美元。消費者對嘴唇健康的意識不斷增強,隨著城市化和環境因素的不斷發展而改變的生活方式,可支配收入的激增,對天然和創新配方的關注轉移以及電子商務平台的擴張是推動市場的一些因素。
唇部護理產品採用精心挑選的成分精心配製而成,可有效解決各種唇部問題。它們的製造過程包括選擇天然油、奶油和潤膚劑等滋養成分,以滋潤和保護嬌嫩的唇部皮膚。這些成分在防止龜裂和開裂同時促進柔軟方面發揮著至關重要的作用。唇部護理產品的優點不僅僅是保濕。許多配方都包含 SPF 保護、防止有害的紫外線 (UV) 以及防止陽光造成的傷害。此外,它們還充當屏障,保護嘴唇免受惡劣天氣條件、污染和其他外部侵害。常見的唇部護理產品包括有色唇膏和唇膜。
全球唇部護理產品市場受到消費者對唇部健康和唇部護理產品益處的日益認知的影響。此外,生活方式的改變,特別是在城市地區,污染和惡劣天氣條件等環境因素導致對有效唇部護理解決方案的需求,有利於市場成長。除此之外,消費者可支配收入的增加以及天然有機唇部護理產品的不斷普及正在推動市場成長。此外,對無化學品選擇的偏好轉變和電子商務平台的擴張正在支持市場成長。除此之外,產品配方和創新的進步(例如持久的唇部護理解決方案)以及社群媒體平台的影響力正在加速市場成長。
提高人們對唇部健康和唇部護理產品的認知
人們對唇部健康的認知不斷提高,以及適當唇部護理實踐的重要性是全球唇部護理產品市場的主要推動力。消費者越來越意識到忽視嘴唇健康所帶來的不利影響,例如乾燥、乾裂和曬傷。這種意識的提高促使人們尋求有效的解決方案來保持嘴唇柔軟、健康。市場研究表明,教育活動、廣告活動和社群媒體影響者在傳播有關唇部護理功效的訊息方面發揮著至關重要的作用。隨著消費者越來越重視唇部健康作為日常生活的一部分,他們積極尋找能夠提供營養、保濕和保護的唇部護理產品。
改變生活方式和環境因素
影響全球唇部護理產品市場的第二個促進因素是生活方式的轉變,尤其是在城市地區。污染、極端天氣條件以及吸煙和過量咖啡因攝入等生活習慣等因素都會導致嘴唇健康惡化。這些不利的環境影響會增加嘴唇乾燥、敏感和開裂的發生率,從而產生對唇部護理解決方案的需求。城市居民尋求能夠保護嘴唇免受環境侵害並恢復其天然保濕屏障的產品。此外,戶外活動的日益普及,尤其是休閒和運動領域,進一步強調了有效唇部護理的必要性。
可支配收入和個人護理支出增加
全球唇部護理產品市場受到全球消費者可支配收入增加的顯著影響。隨著經濟的成長,個人有更多的財政資源可供支配,使他們能夠花在個人護理和美容產品上。唇部護理產品被認為對於維持整體外觀和健康至關重要,導致消費者將一部分可自由支配收入分配給此類產品。此外,人們對自我照顧和個人美容的日益重視進一步推動了對唇部護理產品的需求。隨著可支配收入持續成長,唇部護理產品製造商和市場研究公司可以探索新的產品領域並擴大其在全球市場的影響力。
The global lip care products market size reached US$ 2.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3.5 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032. The increasing consumer awareness regarding lip health, changing lifestyles with rising urbanization and environmental factors, surging disposable incomes, shifting focus on natural and innovative formulations, and the expansion of e-commerce platforms are some of the factors propelling the market.
Lip care products are crafted using a blend of carefully chosen ingredients, meticulously formulated to address various lip concerns effectively. Their manufacturing process involves selecting nourishing components, such as natural oils, butter, and emollients, to hydrate and protect the delicate lip skin. These ingredients play a crucial role in preventing chapping and cracking while promoting suppleness. The advantages of lip care products extend beyond moisturization. Many formulations include SPF protection, guarding against harmful ultraviolet (UV) rays, and preventing sun-induced damage. Additionally, they act as a barrier, shielding the lips from harsh weather conditions, pollution, and other external aggressors. The common types of lip care products include tinted balms and lip masks.
The global lip care products market is influenced by the increasing awareness about lip health and the benefits of lip care products among consumers. Moreover, changing lifestyles, especially in urban areas, where environmental factors like pollution and harsh weather conditions contribute to the need for effective lip care solutions, are favoring the market growth. Besides this, the rising disposable income of consumers and the escalating popularity of natural and organic lip care products are driving the market growth. Furthermore, the shifting preference toward chemical-free options and the expansion of e-commerce platforms are supporting the market growth. Besides this, advancements in product formulations and innovations, such as long-lasting lip care solutions, and the influence of social media platforms are accelerating the market growth.
Increasing awareness about lip health and lip care products
The rising awareness about lip health and the significance of proper lip care practices is a major driver of the global lip care products market. Consumers are becoming more conscious of the detrimental effects of neglecting lip health, such as dryness, chapping, and sun damage. This heightened awareness prompts individuals to seek effective solutions to maintain soft, healthy lips. Market research indicates that educational initiatives, advertising campaigns, and social media influencers play crucial roles in disseminating information about lip care benefits. As consumers increasingly prioritize lip health as part of their daily routines, they actively seek out lip care products that offer nourishment, hydration, and protection.
Changing lifestyles and environmental factors
The second driver influencing the global lip care products market is the shift in lifestyles, particularly in urban areas. Factors like pollution, extreme weather conditions, and lifestyle habits, such as smoking and excessive caffeine intake, contribute to the deterioration of lip health. These adverse environmental influences increase the occurrence of lip dryness, sensitivity, and cracking, creating a demand for lip care solutions. Urban dwellers seek products that can shield their lips from environmental aggressors and restore their natural moisture barrier. Additionally, the growing prevalence of outdoor activities, especially in the leisure and sports sectors, further emphasizes the need for effective lip care.
Rising disposable income and expenditure on personal care
The global lip care products market is significantly influenced by the increasing disposable income of consumers worldwide. As economies grow, individuals have more financial resources at their disposal, enabling them to spend on personal care and grooming products. Lip care products are considered essential for maintaining overall appearance and well-being, leading consumers to allocate a portion of their discretionary income toward such items. Moreover, the growing emphasis on self-care and personal grooming further drives the demand for lip care products. As disposable income continues to rise, lip care product manufacturers and market research companies can explore new product segments and expand their reach in the global market.
IMARC Group provides an analysis of the key trends in each segment of the global lip care products market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type and distribution channel.
Non-Medicated
Medicated and Therapeutic
Sun Protection
Non-medicated dominates the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes non-medicated, medicated and therapeutic, and sun protection. According to the report, non-medicated lip products represented the largest segment.
The non-medicated segment dominates the lip care products market due to the rising demand for preventive lip care solutions. Consumers increasingly seek products that offer hydration, nourishment, and protection for their lips to maintain optimal lip health. Moreover, the growing preference for natural and organic ingredients contributes to the dominance of non-medicated lip care products. Additionally, the versatility of non-medicated lip care products appeals to a wider consumer base. These products are suitable for regular use by individuals of all ages, including children, and can be used in various weather conditions. Furthermore, their widespread availability in retail stores, supermarkets, and e-commerce platforms fuels their dominance in the market. As consumers prioritize preventive lip care and embrace natural solutions, the non-medicated segment continues to thrive and lead the lip care products market.
Supermarkets and Hypermarkets
Specialty Retailers
Pharmacies and Drug Stores
Online Stores
Others
Supermarkets and hypermarkets dominate the market
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, specialty retailers, pharmacies and drug stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.
The dominance of the supermarkets and hypermarkets segment in the lip care products market can be attributed to the surging awareness regarding the convenience and accessibility offered by these retail formats. Supermarkets and hypermarkets are widespread, making lip care products readily available to a wide consumer base. Their strategic locations in urban and suburban areas ensure easy access for customers seeking quick and hassle-free purchases. Additionally, the extensive product range found in supermarkets and hypermarkets allows consumers to explore various lip care options, compare brands, and make informed choices. Furthermore, the economies of scale enjoyed by these retail giants enable them to negotiate better deals with manufacturers and suppliers, resulting in competitive pricing for lip care products. This attracts cost-conscious consumers, further boosting the segment's market share. In line with this, supermarkets and hypermarkets often engage in effective marketing and promotional activities, including in-store displays and discounts, increasing product visibility and driving impulse purchases.
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Latin America
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Others
Middle East and Africa
Turkey
Saudi Arabia
Iran
United Arab Emirates
Others
Asia Pacific exhibits a clear dominance, accounting for the largest lip care products market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, Others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others); Latin America (Brazil, Mexico, Argentina, Colombia, Chile, Peru, Others); and the Middle East and Africa (Turkey, Saudi Arabia, Iran, United Arab Emirates, Others). According to the report, Asia Pacific represented the largest segment.
Asia Pacific dominates the global lip care products market due to the region's large and diverse population, coupled with increasing disposable incomes. This is also bolstered by the changing lifestyles and urbanization, which has led to a rise in environmental factors like pollution and harsh weather, further necessitating the use of lip care products for protection and nourishment. Additionally, cultural factors play a significant role, with a strong emphasis on grooming and beauty in many Asian countries, further driving the demand for lip care solutions. Moreover, the Asian market exhibits a penchant for natural and herbal products, aligning with the global trend towards clean and green beauty. This preference has given rise to a proliferation of natural lip care offerings, enhancing the region's market dominance. In line with this, the popularity of K-beauty and J-beauty trends originating from South Korea and Japan respectively, has further accelerated the adoption of lip care products throughout the Asia Pacific.
The competitive landscape of the global lip care products market is characterized by intense rivalry and a diverse range of players vying for market share. Companies operating in this space are driven by the increasing consumer demand for lip health and personalized lip care solutions. Market players strive to differentiate themselves through product innovation, unique formulations, and appealing packaging. Natural and organic lip care offerings have gained traction, pushing companies to explore sustainable and eco-friendly alternatives. Additionally, partnerships with dermatologists, cosmetologists, and influencers are leveraged to strengthen brand credibility and reach a broader audience. E-commerce platforms have become crucial channels for market penetration, providing convenient access to consumers worldwide. As competition intensifies, effective market research and strategic planning play vital roles in understanding consumer preferences, identifying market gaps, and capitalizing on emerging trends to maintain a competitive edge in the lip care products market.
Kao Corporation
Revlon, Inc.
Beiersdorf AG
The Clorox Company
Unilever N.V./PLC
Carma Labs, Inc.
L'Oreal S.A.
Bayer AG
EOS Products, LLC
Avon Products, Inc.
In March 2023, Avon Products Inc. announced to establish R&D processes in Brazil and Poland to deliver seamless supply chain capabilities for its Natura in Brazil operations and connect with key markets where representatives and consumers now reside.
In June 2023, Kao Corporation announced to relaunch the Sensai Ultimate Series to celebrate its 10th anniversary. The refreshed range will roll out in over 40 countries from September.
In February 2023, Unilever announced the sale of its Suave brand headquartered in North America to Yellow Wood Partners LCC. The Sauve beauty brand includes skin care, hair care, and deodorant products.