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市場調查報告書
商品編碼
1467921

2024-2032 年按類型、年齡層、銷售管道和地區分類的玩具市場報告

Toys Market Report by Type, Age Group, Sales Channel, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 138 Pages | 商品交期: 2-3個工作天內

價格

2023年全球玩具市場規模達1,830億IMARC Group。消費者偏好的變化、對優質和益智玩具的投資不斷增加、技術的重大進步、家長對玩具重要性的認知不斷增強以及對創新的追求是推動市場發展的主要因素。

玩具是為玩耍、娛樂和教育而設計的物品，通常供兒童使用。這些項目有多種用途，包括激發創造力、促進認知發展和促進社交互動。玩具有多種形式，例如動作玩偶、玩偶、拼圖、棋盤遊戲、積木和電子設備。它們在孩子的身體、情緒和智力成長中發揮著至關重要的作用。透過玩玩具，孩子們可以提高他們的運動技能、手眼協調和解決問題的能力。富有想像的玩具遊戲可以讓他們探索不同的場景，鼓勵情感表達和同理心。教育玩具專門設計用於教授字母、數字和形狀等概念，使學習成為一種互動和愉快的體驗。玩具也具有文化意義，反映社會價值和趨勢。當孩子與玩具互動時，他們會透過與他人分享、合作和談判來發展社交技能。此外，玩具隨著技術的進步而發展，融入了互動功能和數位介面以適應現代學習方法。

隨著不同地區可支配所得水準的提高，父母更傾向於為孩子投資優質玩具。較高的收入使他們能夠優先考慮教育和創新玩具，促進兒童的學習和發展。此外，玩具市場的消費者偏好也不斷在改變。如今的父母尋求能夠在娛樂和教育之間取得平衡的玩具，並專注於能夠增強批判性思考能力的 STEM（科學、技術、工程和數學）玩具。除此之外，基於流行電影、電視節目和電玩遊戲的玩具在市場上也佔有重要地位。這些搭配利用現有的粉絲群來促進玩具銷售，在媒體和商品之間建立共生關係。除此之外，電子商務平台的興起擴大了玩具製造商的影響力，使他們能夠迎合全球受眾。這種全球化促進了跨境貿易和各種玩具的取得。與此一致的是，現在的父母更加意識到玩具在促進認知和運動技能發展方面的重要性。在傳授知識的同時吸引兒童的益智玩具受到高度追捧，推動了市場成長。除了這些因素之外，玩具製造商也持續投資於研發，以創造吸引兒童注意力的創新產品。玩具的多樣化，從傳統選擇到尖端技術驅動的選擇，維持了市場的擴張。此外，都市化導致居住空間變小，兒童戶外遊樂區也有限。因此，鼓勵想像力遊戲和技能發展的室內玩具受到了重視。此外，科技融入玩具已經徹底改變了這個產業。擴增實境 (AR) 和虛擬實境 (VR) 設備等互動電子玩具因其能夠以創新方式吸引和教育兒童而廣受歡迎。

玩具市場趨勢/促進因素：

增加可支配收入

隨著經濟的擴張和生活水準的提高，父母將其收入的更大一部分分配給孩子提供豐富的經驗和發展工具。較高的可支配收入使父母可以優先購買符合他們對孩子教育和娛樂願望的高品質和技術先進的玩具。這種趨勢在新興經濟體尤其明顯，其中不斷壯大的中產階級尋求為孩子提供各種玩具，以增強學習、創造力和技能發展。

不斷變化的消費者偏好

父母擴大尋求不僅僅提供娛樂的玩具；還提供更多的玩具。他們優先考慮有助於孩子認知成長和教育進步的產品。出於讓孩子為快速變化的世界做好準備的願望，父母選擇了以 STEM 為重點的玩具，以促進批判性思維、解決問題和技術素養。這種偏好的轉變導致對以創新和引人入勝的方式整合科學、技術、工程和數學概念、符合現代教育趨勢的玩具的需求激增。

重大技術進步

互動和技術驅動的玩具，包括那些具有擴增實境（AR）和虛擬實境（VR）元素的玩具，已經吸引了孩子和家長的注意力。這些玩具提供身臨其境的體驗，彌合了數位遊戲和實體遊戲之間的差距。它們不僅激發孩子的想像力，也有助於他們對現代科技的理解。將科技組件融入玩具符合當代童年的數位本質，讓孩子為科技驅動的未來做好準備。因此，科技驅動的玩具成為全球玩具市場成長的重要推動力，反映了該產業對時代變遷的適應能力。

目錄

第1章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球玩具市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：市場區隔：依產品類型

  • 動作人偶
    • 市場走向
    • 市場預測
  • 積木套裝
    • 市場走向
    • 市場預測
  • 娃娃
    • 市場走向
    • 市場預測
  • 遊戲和謎題
    • 市場走向
    • 市場預測
  • 運動及戶外玩具
    • 市場走向
    • 市場預測
  • 豪華的
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 7 章：市場區隔：依年齡段

  • 長達 5 年
    • 市場走向
    • 市場預測
  • 5至10年
    • 市場走向
    • 市場預測
  • 10年以上
    • 市場走向
    • 市場預測

第 8 章：市場區隔：依銷售管道

  • 超級市場和大賣場
    • 市場走向
    • 市場預測
  • 專賣店
    • 市場走向
    • 市場預測
  • 百貨公司
    • 市場走向
    • 市場預測
  • 網路商店
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 9 章：市場區隔：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場走向
    • 市場細分：按國家/地區
    • 市場預測

第 10 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 11 章：價值鏈分析

第 12 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 13 章：價格分析

第14章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Clementoni Spa
    • Funskool Ltd.
    • Hasbro Inc.
    • Lego A/S (Kirkbi A/S)
    • Mattel Inc.
    • Playmobil (Brandstatter Group)
    • Pressman Toy Corporation (Goliath BV)
    • Simba Dickie Group
    • Spin Master
    • Talicor Inc.
    • Thinkfun Inc. (Ravensburger North America Inc.)
    • Tomy Company Ltd.
Product Code: SR112024A4999

The global toys market size reached US$ 183.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 326.0 Billion by 2032, exhibiting a growth rate (CAGR) of 6.5% during 2024-2032. The changing consumer preferences, increasing investment on quality and educational toys, significant technological advancements, growing parental awareness about the importance of toys, and the pursuit of innovation are some of the major factors propelling the market.

Toys are objects designed for play, entertainment, and education, typically intended for children. These items serve various purposes, including stimulating creativity, promoting cognitive development, and fostering social interaction. Toys come in a wide range of forms, such as action figures, dolls, puzzles, board games, building blocks, and electronic devices. They play a crucial role in a child's physical, emotional, and intellectual growth. By engaging with toys, children can enhance their motor skills, hand-eye coordination, and problem-solving abilities. Imaginative play with toys allows them to explore different scenarios, encouraging emotional expression and empathy. Educational toys are specifically designed to teach concepts like letters, numbers, and shapes, making learning an interactive and enjoyable experience. Toys also have cultural significance, reflecting societal values and trends. As children interact with toys, they develop social skills by sharing, cooperating, and negotiating with others. Additionally, toys have evolved with technological advancements, incorporating interactive features and digital interfaces to adapt to modern learning methods.

As disposable income levels rise across different regions, parents are more inclined to invest in quality toys for their children. Higher income enables them to prioritize educational and innovative toys, fostering children's learning and development. Additionally, consumer preferences within the toys market are continuously evolving. Today's parents seek toys that offer a balance between entertainment and education, with a focus on STEM (science, technology, engineering, and mathematics) toys that enhance critical thinking skills. Other than this, toys based on popular movies, TV shows, and video games have a strong presence in the market. These tie-ins leverage existing fan bases to boost toy sales, creating a symbiotic relationship between media and merchandise. Besides this, the rise of e-commerce platforms has expanded the reach of toy manufacturers, enabling them to cater to a global audience. This globalization has facilitated cross-border trade and accessibility to a wide variety of toys. In line with this, parents these days are more aware of the importance of toys in fostering cognitive and motor skills development. Educational toys that engage children while imparting knowledge are highly sought after, driving market growth. Besides these factors, toy manufacturers continually invest in research and development to create innovative products that captivate children's attention. The diversification of toys, ranging from traditional options to cutting-edge technology-driven choices, sustains market expansion. Furthermore, urbanization has led to smaller living spaces and limited outdoor play areas for children. As a result, indoor toys that encourage imaginative play and skill development have gained prominence. Moreover, the integration of technology into toys has revolutionized the industry. Interactive and electronic toys, such as augmented reality (AR) and virtual reality (VR) devices, have gained popularity due to their ability to engage and educate children in innovative ways.

Toys Market Trends/Drivers:

Increasing Disposable Income

As economies expand and living standards improve, parents are allocating a larger portion of their income to provide their children with enriching experiences and developmental tools. Higher disposable income allows parents to prioritize the purchase of high-quality and technologically advanced toys that align with their aspirations for their children's education and entertainment. This trend is particularly evident in emerging economies, where a growing middle class seeks to provide their children with access to a diverse range of toys that enhance learning, creativity, and skill development.

Evolving Consumer Preferences

Parents are increasingly seeking toys that offer more than mere entertainment; they prioritize products that contribute to their child's cognitive growth and educational advancement. Stemming from a desire to prepare their children for a rapidly changing world, parents opt for STEM-focused toys that promote critical thinking, problem-solving, and technological literacy. This shift in preference has led to a surge in demand for toys that integrate science, technology, engineering, and mathematics concepts in innovative and engaging ways, aligning with modern educational trends.

Significant Technological Advancements

Interactive and tech-driven toys, including those featuring augmented reality (AR) and virtual reality (VR) elements, have captured the attention of both children and parents. These toys provide immersive experiences that bridge the gap between digital and physical play. They not only captivate children's imaginations but also contribute to their understanding of modern technologies. The incorporation of tech components into toys aligns with the digital nature of contemporary childhoods and prepares children for a tech-driven future. As a result, technology-driven toys stand as a prominent driver of growth within the global toys market, reflecting the industry's adaptability to changing times.

Toys Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global toys market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, age group and sales channel.

Breakup by Product Type:

Action Figures

Building Sets

Dolls

Games and Puzzles

Sports and Outdoor Toys

Plush

Others

Outdoor and sports dominate the market

The report has provided a detailed breakup and analysis of the market based on the product type. This includes action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, and others. According to the report, outdoor and sports represented the largest segment.

The emphasis on physical activity and a healthy lifestyle among parents and caregivers drives the demand for outdoor and sports-related toys. These toys encourage children to engage in active play, fostering physical development and well-being. Additionally, the allure of outdoor and sports toys lies in their ability to provide a diverse range of experiences. From traditional sports equipment like bicycles, soccer balls, and basketball hoops to innovative products such as water play sets and adventure gear, this segment caters to a broad spectrum of preferences and age groups. Moreover, the enduring appeal of outdoor play transcends generational shifts, making these toys timeless investments for families. The segment's offerings promote social interaction, cooperation, and motor skill development, aligning with parents' desires for their children's holistic growth. Furthermore, outdoor and sports toys often offer an escape from screen-based activities, aligning with growing concerns about sedentary behavior and screen time management. As parents seek to strike a balance between digital engagement and physical play, the outdoor and sports segment remains a compelling choice, solidifying its position as the largest and enduringly popular category within the toys market.

Breakup by Age Group:

Up to 5 Years

5 to 10 Years

Above 10 Years

5 to 10 years hold the largest share in the market

A detailed breakup and analysis of the market based on the age group has also been provided in the report. This includes up to 5 years, 5 to 10 years, and above 10 years. According to the report, 5 to 10 years accounted for the largest market share.

This age range is characterized by a crucial phase of cognitive and physical development, during which children are highly receptive to learning through play. As children transition from early childhood to pre-adolescence, they actively engage in exploring their surroundings, honing their motor skills, and developing their social abilities. Within this age bracket, children are more capable of comprehending complex concepts and engaging in imaginative play scenarios, making them a prime audience for a wide variety of toys. Educational toys that stimulate creativity, critical thinking, and problem-solving are particularly sought after by parents aiming to enhance their child's cognitive growth. Furthermore, children aged 5 to 10 are typically at school age, and the toys designed for this group often complement educational curricula, aligning playtime with learning objectives. This makes the 5 to 10 years segment a pivotal target for educational and skill-enhancing toys, propelling its status as the largest category in the market breakup by age group.

Breakup by Sales Channel:

Supermarkets and Hypermarkets

Specialty Stores

Department Stores

Online Stores

Others

Specialty stores dominate the market

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes supermarkets and hypermarkets, specialty stores, department stores, department stores, online stores, and others. According to the report, specialty stores represented the largest segment.

Specialty stores are dedicated to offering a curated selection of toys, often focusing on specific categories or niches that cater to diverse customer demands. This specialization allows them to provide in-depth product knowledge, personalized recommendations, and an immersive shopping experience. Customers seeking a wide variety of toys, from educational and innovative options to niche collectibles, are drawn to specialty stores for their comprehensive offerings. The hands-on interaction with products and the expertise of store staff contribute to informed purchasing decisions, fostering customer loyalty. Moreover, specialty stores often foster a sense of community among enthusiasts and collectors, enhancing the overall shopping experience. This personalized approach and ability to cater to unique interests set specialty stores apart from other sales channels, making them a preferred destination for discerning consumers seeking quality, variety, and expertise in their toy purchases.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for toys.

North America's relatively high disposable income levels and consumer spending power enable parents to invest significantly in toys that cater to their children's entertainment and educational needs. Furthermore, North American parents prioritize quality, safety, and innovation when selecting toys for their children, driving demand for a diverse range of products. The region's cultural emphasis on early childhood development and education has led to a strong demand for educational and STEM-focused toys, which align with modern learning trends. Additionally, the presence of established toy manufacturers, licensing agreements with popular media franchises, and a robust retail infrastructure contribute to the market's growth. Furthermore, North America's multicultural population contributes to a diverse range of preferences, driving demand for various types of toys that cater to different tastes and backgrounds. These factors collectively establish North America as a thriving market for toys, attracting manufacturers and retailers aiming to tap into the region's economic stability and consumer-driven demand.

Competitive Landscape:

Leading toy manufacturers consistently invest in research and development to create innovative and engaging products. They focus on incorporating cutting-edge technology, interactive features, and educational components into their toys to captivate children's interest and align with modern learning methods. Additionally, numerous key players form strategic partnerships with popular media franchises, including movies, TV shows, and video games. This allows them to produce toys based on beloved characters, expanding their customer base and capitalizing on existing fan followings. Other than this, recognizing the growing importance of eco-friendly practices, several companies have embraced sustainability in toy production. They emphasize the use of recycled materials, reduce packaging waste, and adopt environmentally friendly manufacturing processes, appealing to environmentally conscious consumers. Besides this, key players often expand their presence beyond their home markets to tap into new regions with emerging economies and growing middle-class populations. This global expansion broadens their consumer base and revenue streams. In line with this, leading toy companies invest in building strong online platforms and e-commerce capabilities. They enhance their digital presence to reach consumers directly, offer a wider range of products, and create seamless shopping experiences. Furthermore, effective marketing campaigns that highlight the educational benefits, safety features, and entertainment value of their products resonate with parents and caregivers, influencing purchasing decisions.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Clementoni Spa

Funskool Ltd.

Hasbro Inc.

Lego A/S (Kirkbi A/S)

Mattel Inc.

Playmobil (Brandstatter Group)

Pressman Toy Corporation (Goliath B.V.)

Simba Dickie Group

Spin Master

Talicor Inc.

Thinkfun Inc. (Ravensburger North America Inc.)

Tomy Company Ltd.

Recent Developments:

Mattel, Inc. has introduced a fresh lineup of Barbie dolls, drawing inspiration from the much-anticipated movie "Barbie." The Barbie the Movie doll collection showcases the iconic styles of Barbie, Ken, and newly introduced characters as seen in the film. The assortment accurately captures the outfits unveiled in the movie, ranging from the initial costumes to the coordinated ensembles donned by the characters. This collection masterfully embodies the distinctive Barbiecore and Ken-ergy personas depicted in the film.

Lego A/S (Kirkbi A/S) unveiled its latest offering, the Lego Marvel Studios Release known as "The Iron Man Hulkbuster" set. This set showcases the depiction of Iron Man as he was portrayed in the highly successful movie "Infinity Saga - Age of Ultron."

Spin Master Corp. has successfully acquired Rubik's Brands Ltd., a prominent company known for cube games. This strategic acquisition positions Spin Master to engage in direct competition with key industry players, including Mattel Inc. and Hasbro Inc. Furthermore, this move marks Spin Master's entry into the cube games market, opening up new avenues for growth and innovation.

Key Questions Answered in This Report

  • 1. What was the size of the global toys market in 2023?
  • 2. What is the expected growth rate of the global toys market during 2024-2032?
  • 3. What are the key factors driving the global toys market?
  • 4. What has been the impact of COVID-19 on the global toys market?
  • 5. What is the breakup of the global toys market based on the product type?
  • 6. What is the breakup of the global toys market based on the age group?
  • 7. What is the breakup of the global toys market based on the sales channel?
  • 8. What are the key regions in the global toys market?
  • 9. Who are the key players/companies in the global toys market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Toys Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Action Figures
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Building Sets
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Dolls
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Games and Puzzles
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Sports and Outdoor Toys
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Plush
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Others
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast

7 Market Breakup by Age Group

  • 7.1 Up to 5 Years
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 5 to 10 Years
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Above 10 Years
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Sales Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Specialty Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Department Stores
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Online Stores
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Clementoni Spa
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 Funskool Ltd.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Hasbro Inc.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Lego A/S (Kirkbi A/S)
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 SWOT Analysis
    • 14.3.5 Mattel Inc.
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Playmobil (Brandstatter Group)
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 Pressman Toy Corporation (Goliath B.V.)
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
    • 14.3.8 Simba Dickie Group
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
    • 14.3.9 Spin Master
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
    • 14.3.10 Talicor Inc.
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 Thinkfun Inc. (Ravensburger North America Inc.)
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
    • 14.3.12 Tomy Company Ltd.
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
      • 14.3.12.3 Financials

List of Figures

  • Figure 1: Global: Toys Market: Major Drivers and Challenges
  • Figure 2: Global: Toys Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Toys Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Toys Market: Breakup by Product Type (in %), 2023
  • Figure 5: Global: Toys Market: Breakup by Age Group (in %), 2023
  • Figure 6: Global: Toys Market: Breakup by Sales Channel (in %), 2023
  • Figure 7: Global: Toys Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Toys (Action Figures) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 9: Global: Toys (Action Figures) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 10: Global: Toys (Building Sets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Toys (Building Sets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Toys (Dolls) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Toys (Dolls) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Toys (Games and Puzzles) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Toys (Games and Puzzles) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Toys (Sports and Outdoor Toys) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Toys (Sports and Outdoor Toys) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Toys (Plush) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Toys (Plush) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Toys (Other Product Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Toys (Other Product Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Toys (Up to 5 Years) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Toys (Up to 5 Years) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Toys (5 to 10 Years) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Toys (5 to 10 Years) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Toys (Above 10 Years) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Toys (Above 10 Years) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Global: Toys (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Global: Toys (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Global: Toys (Specialty Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Global: Toys (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Global: Toys (Department Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Global: Toys (Department Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Global: Toys (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Global: Toys (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Global: Toys (Other Sales Channels) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Global: Toys (Other Sales Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: North America: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: North America: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: United States: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: United States: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Canada: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Canada: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Asia-Pacific: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Asia-Pacific: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: China: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: China: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Japan: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Japan: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: India: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: India: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: South Korea: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: South Korea: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: Australia: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: Australia: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Indonesia: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Indonesia: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Others: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Others: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Europe: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Europe: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Germany: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Germany: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: France: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: France: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: United Kingdom: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: United Kingdom: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Italy: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Italy: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Spain: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Spain: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Russia: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Russia: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Others: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Others: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: Latin America: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 77: Latin America: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: Brazil: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 79: Brazil: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: Mexico: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 81: Mexico: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 82: Others: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 83: Others: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 84: Middle East and Africa: Toys Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 85: Middle East and Africa: Toys Market: Breakup by Country (in %), 2023
  • Figure 86: Middle East and Africa: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 87: Global: Toys Industry: SWOT Analysis
  • Figure 88: Global: Toys Industry: Value Chain Analysis
  • Figure 89: Global: Toys Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Toys Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Toys Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
  • Table 3: Global: Toys Market Forecast: Breakup by Age Group (in Million US$), 2024-2032
  • Table 4: Global: Toys Market Forecast: Breakup by Sales Channel (in Million US$), 2024-2032
  • Table 5: Global: Toys Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Toys Market: Competitive Structure
  • Table 7: Global: Toys Market: Key Players