市場調查報告書
商品編碼
1390519
護髮素市場:2023-2028 年全球產業趨勢、佔有率、規模、成長、機會與預測Hair Serum Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022年,全球護髮素市場規模達到11.39億美元。展望未來, IMARC Group預計到2028年市場規模將達到18.27億美元,2022-2028年複合年成長率(CAGR)為8.19%。
護髮素是液體護髮產品,用於保護和改善頭髮的質地、品質和光澤。它們具有濃稠的凝膠狀稠度,由矽、神經醯胺和各種氨基酸製成。矽作為一種閃亮成分,可滲透頭皮,為頭髮提供額外的光澤、光滑度和無毛躁特性。將精華素塗抹在頭髮上,從髮根到髮梢。它通常有有機和合成變體,pH 值較低,可防止頭皮腫脹和乾燥。精華液有助於梳理和撫平頭髮,減少毛躁和損傷,增加頭髮光澤並保護頭髮免受環境污染。它們也廣泛用於頭髮造型和護理應用。
全球護髮素市場主要是由越來越多的消費者遭受過度脫髮和脫髮相關問題的推動。此外,大眾對護髮精華相對於傳統使用的化學護髮產品的好處的認知不斷提高,這也推動了市場的成長。護髮精華在頭髮上添加一層保護層,防止暴露於紫外線、污垢和其他污染物,從而更長時間地保持頭皮清潔。此外,各種產品創新,例如注入天然堅果油的不含對羥基苯甲酸酯、硫酸鹽和人工著色劑的變體的推出,也是其他生長誘導因素。與此一致的是,產品製造商透過社群媒體平台上的名人代言積極的促銷活動以及透過線上零售管道提供便利的產品也有利於市場成長。其他因素,包括消費者支出能力的提高,以及男性和女性對其外表的意識不斷增強,預計將推動市場成長。
The global hair serum market size reached US$ 1,139 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,827 Million by 2028, exhibiting a growth rate (CAGR) of 8.19% during 2022-2028.
Hair serums are liquid-based hair care products used for protecting and improving the texture, quality and shine of the hair. They have thick gel-like consistency and are manufactured using silicon, ceramides and various amino acids. The silicon acts as a sparkling ingredient that penetrates the scalp and provides additional shine, smoothness and frizz-free properties to the hair. The serum is applied to the hair from the roots to the tips. It is commonly available in organic and synthetic variants with low pH levels that prevent swelling and dryness in the scalp. Serums aid in detangling and smoothening of hair, minimizing frizz and damage, increasing shine and protecting the hair from environmental pollution. They are also widely used for hair styling and treatment applications.
The global hair serum market is primarily driven by the increasing number of consumers suffering from excessive hair loss and hair fall-related problems. Moreover, rising awareness among the masses regarding the benefits of hair serums over traditionally used chemical-based hair care products is providing a thrust to the market growth. Hair serums add a protective layer on the hair that prevents exposure to ultraviolet (UV) rays, dirt and other pollutants, thereby maintaining a clean scalp for longer durations. Additionally, various product innovations, such as the launch of paraben-, sulfate- and artificial colorant-free variants infused with naturally sourced nut oils, are acting as other growth-inducing factors. In line with this, aggressive promotional activities by product manufacturers through celebrity endorsements on social media platforms and convenient product availability through online retail channels, are also favoring the market growth. Other factors, including rising expenditure capacities of the consumers, along with the increasing consciousness among both males and females regarding their physical appearance, are anticipated to drive the market toward growth.
IMARC Group provides an analysis of the key trends in each sub-segment of the global hair serum market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on nature, product type and distribution channel.
Organic
Conventional
Hair Treatment Serum
Hair Styling Serum
Supermarkets and Hypermarkets
Specialty Stores
Pharmacy and Drug Stores
Online Stores
Others
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being Amka Products (Pty) Ltd., Avon Products Inc., Giovanni Cosmetics Inc., Henkel AG & Co. KGaA, HerStyler, John Paul Mitchell Systems, Kao Corporation, L'Oreal S.A., Mirta de Perales, The Procter & Gamble Company and Unilever plc.