市場調查報告書
商品編碼
1379144
網路即時通訊市場:2023-2028 年全球產業趨勢、佔有率、規模、成長、機會與預測Web Real-Time Communication Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022年,全球網路即時通訊市場規模達到62億美元。展望未來, IMARC Group預計到2028年市場規模將達到487億美元,2022-2028年複合年成長率(CAGR)為41.3%。對無縫通訊的需求不斷成長、智慧型手機和平板電腦的使用不斷增加、醫療保健領域產品的採用不斷增加以及高速網際網路連接的廣泛使用是推動市場的一些主要因素。
Web 即時通訊 (WebRTC) 是一個開源專案和一組技術,可直接在 Web 瀏覽器中實現即時通訊,無需安裝額外的插件或軟體。它為透過網路傳輸音訊、視訊和資料提供了一個標準化框架,促進點對點通訊和協作。多年來,WebRTC 因其簡單性、跨平台相容性以及無需用戶安裝額外軟體或插件即可實現即時通訊的能力而獲得了極大的普及和採用。它的應用範圍很廣,包括語音和視訊通話、視訊會議、線上遊戲、直播、遠端協作工具、客戶支援等。
該市場的主要推動力是銀行、金融服務和保險 (BFSI) 行業擴大採用產品來提供視訊銀行服務。此外,由於對智慧型手機的高度依賴以及高速網路連線普及率的不斷提高,行動銀行(行動銀行)應用程式的使用率不斷增加,也促進了市場的成長。此外,由於慢性病盛行率激增,遠端患者監測(RPM)解決方案的採用不斷增加也促進了市場成長。此外,WebRTC 與物聯網 (IoT) 設備的兼容性以及與人工智慧 (AI) 技術整合的能力為創新帶來了新的機會。 WebRTC 與物聯網設備的無縫整合可實現各種物聯網應用中的即時通訊,例如智慧家庭、連網汽車和工業自動化,從而促進了市場成長。
對無縫通訊的需求不斷成長
隨著企業和個人尋求易於使用並整合到現有系統中的即時通訊解決方案,WebRTC 提供基於瀏覽器、免插件通訊的能力變得越來越有吸引力。這種需求轉化為 WebRTC 技術採用的增加,從而導致市場擴張。此外,企業和產業正在將 WebRTC 融入各種應用程式,例如客戶支援、遠距醫療、線上教育、協作工具等。 WebRTC的多功能性使其能夠滿足跨行業無縫通訊的多樣化需求,擴大了其應用範圍和市場範圍。此外,WebRTC 提供的易用性和可訪問性正在推動其在各個行業的採用,包括客戶服務、遠距醫療、線上教育和協作工具。
醫療保健領域的產品採用率不斷上升
近年來,遠距醫療和遠距患者護理解決方案的採用加速,特別是在全球事件需要遠距醫療服務的情況下。 WebRTC 在醫療保健提供者和患者之間實現即時音訊和視訊通訊方面發揮著至關重要的作用。它與網路瀏覽器的無縫整合使醫療保健專業人員能夠進行虛擬諮詢、診斷病情、提供遠端監控並提供及時的建議。此外,WebRTC 提供加密和安全功能,確保即時通訊期間病患資訊的機密性和隱私性。它還促進醫療保健專業人員之間的即時協作和諮詢,無論其地理位置如何。它使醫生、專家和其他醫療保健提供者能夠無縫地溝通和共享資訊。例如,透過WebRTC技術,多學科團隊會議、遠端診斷和專家之間的諮詢變得更有效率和有效。協作醫療保健實踐的日益普及推動了對 WebRTC 促進即時通訊和資訊交換的需求。
主要參與者之間的合作夥伴關係和收購不斷增加
WebRTC 與 IoT 裝置的整合可實現這些裝置和 Web 瀏覽器之間的即時通訊。這種整合允許透過基於瀏覽器的介面與物聯網設備進行無縫控制、監控和通訊。例如,WebRTC 可以促進監視攝影機的即時視訊串流或實現與智慧家庭設備的雙向音訊通訊。這種整合增強了物聯網用戶體驗並擴展了物聯網應用程式的功能。此外,人工智慧技術與 WebRTC 的整合可實現進階分析和自動化功能。人工智慧演算法可以分析透過 WebRTC 捕獲的即時音訊和視訊資料,提供有價值的見解並實現自動化決策,這也促進了市場成長。
IMARC Group提供了全球網路即時通訊市場報告各細分市場主要趨勢的分析,以及 2023 年至 2028 年全球、區域和國家層面的預測。我們的報告根據組件、支援 WebRTC 的設備和垂直市場對市場進行了分類。
解決方案
語音通話和會議
視訊通話和會議
訊息和檔案共享
其他
服務
解決方案代表領先領域
該報告根據組件類型提供了詳細的市場細分和分析。這包括解決方案(語音通話和會議、視訊通話和會議、訊息和文件共享等)和服務。根據該報告,解決方案代表了最大的部分。
解決方案部分涵蓋廣泛的產品,為企業和組織提供端到端 WebRTC 解決方案。這些解決方案通常包括軟體開發套件 (SDK)、通訊平台和應用程式介面 (API),使開發人員能夠將 WebRTC 功能整合到其應用程式和服務中。透過提供全面的解決方案,此細分市場滿足了希望無縫實施 WebRTC 功能的企業的多樣化需求。此外,這些解決方案通常提供可擴展性,以適應不斷成長的用戶群和增加的使用量,確保企業可以隨著需求的發展無縫擴展其通訊功能。
移動的
桌面
藥片
其他
手機佔市場最大佔有率
報告中還提供了基於支援 WebRTC 的設備的市場的詳細細分和分析。這包括行動裝置、桌上型電腦、平板電腦等。報告顯示,移動佔據了最大的市場佔有率。
WebRTC 本質上非常適合行動裝置。其基於瀏覽器的特性消除了用戶安裝額外應用程式或插件的需要,使其方便且方便用戶使用。行動瀏覽器擴大支援 WebRTC 功能,確保即時通訊的無縫整合和卓越的使用者體驗。行動環境允許直覺的觸控介面、相機和麥克風存取以及輕鬆共享媒體內容,所有這些都有助於行動裝置在 WebRTC 市場中的主導地位。此外,行動裝置可以隨時隨地進行通訊,非常適合即時通訊應用。透過手機,使用者可以參與支援 WebRTC 的語音和視訊通話、參與直播或隨時隨地協作處理專案。行動裝置提供的攜帶性和連接性與 WebRTC 的本質完美契合,使用戶無論身在何處都可以無縫通訊。
BFSI
零售
資訊科技和電信
公部門
媒體與娛樂
製造業
衛生保健
其他
IT 和電信是主導領域
報告中還提供了基於支援 WebRTC 的設備的市場的詳細細分和分析。這包括 BFSI、零售、IT 和電信、公共部門、媒體和娛樂、製造、醫療保健等。報告稱,IT 和電信是最大的細分市場。
IT 和電信業是 WebRTC 技術的早期採用者,並認知到其徹底改變即時通訊的潛力。作為利用 WebRTC 的先驅,該行業已將該技術整合到其通訊基礎設施、平台和服務中。電信公司、網路服務供應商和 IT 組織已採用 WebRTC 來增強其產品,從而推動該行業佔據重要的市場佔有率。此外,網際網路協定語音 (VoIP) 和會話發起協定 (SIP) 是 IT 和電信產業通訊服務不可或缺的一部分。 WebRTC 與 VoIP 和 SIP 技術無縫整合,允許基於瀏覽器的音訊和視訊通話。這種整合擴展了 VoIP 和 SIP 服務的功能,從而增強了通訊體驗並促進了 WebRTC 在 IT 和電信領域的採用。
北美洲
美國
加拿大
亞太
中國
日本
印度
韓國
澳洲
印尼
其他
歐洲
德國
法國
英國
義大利
西班牙
俄羅斯
其他
拉丁美洲
巴西
墨西哥
其他
中東和非洲
北美在市場上表現出明顯的主導地位
該報告還對所有主要區域市場進行了全面分析,其中包括北美(美國和加拿大);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告顯示,北美地區佔據最大的市場佔有率。
北美一直處於技術進步和創新的前沿。該地區擁有矽谷等主要技術中心,促進了 WebRTC 等尖端技術的發展。北美擁有大量技術公司和熟練的專業人員,在推動 WebRTC 的成長和採用方面發揮了重要作用。此外,該地區擁有發達且強大的資訊技術和電信基礎設施。該地區擁有廣泛的高速網路連線、先進的資料中心和可靠的電信網路。此基礎設施為 WebRTC 實施提供了堅實的基礎,確保無縫的即時通訊體驗。這些基礎設施組件的可用性促成了北美在 WebRTC 市場的主導地位。
市場競爭格局是動態的,其特點是存在提供一系列解決方案和服務的各種參與者。目前,主要參與者正在投資研發 (R&D),以增強其 WebRTC 產品。他們還改進功能、使用者體驗和安全功能。此外,各種領導企業正在選擇收購或合併來鞏固其在市場中的地位。透過收購互補的公司或技術,他們可以擴大自己的能力、客戶群或地理影響力。他們還提供專門的支援團隊、開發人員資源和論壇,以幫助客戶有效地整合和利用 WebRTC。
美國電話電報公司
阿瓦亞公司
思科系統公司
Dialogic 公司(Enghouse Systems Limited)
甲骨文公司
普利沃公司
寶利通公司(繽特力公司)
庫比斯
Ribbon 通訊營運公司
桑格瑪科技公司
特威利奧公司
Vonage 控股公司
Twilio Inc. 推出了新的 API 和工具來促進 WebRTC 整合,並為開發人員提供在其應用程式中建立即時通訊功能的方法。 Twilio 也一直致力於提高其 WebRTC 基礎架構的可擴充性和可靠性。
Vonage Holdings Corp. 推出了新的 WebRTC API 和 SDK,使開發人員能夠更輕鬆地將即時通訊功能整合到他們的應用程式中。 Vonage 也強調其 WebRTC 產品的靈活性和客製化選項。
Avaya Inc. 已將 WebRTC 功能整合到其通訊和協作平台中。其 Avaya IX Workplace 平台包括 WebRTC 整合,可讓企業將即時通訊功能嵌入到其應用程式中並提供無縫通訊體驗。
The global web real-time communication market size reached US$ 6.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 48.7 Billion by 2028, exhibiting a growth rate (CAGR) of 41.3% during 2022-2028. The increasing demand for seamless communication, the rising use of smartphones and tablets, the rising product adoption in the healthcare sector, and the widespread availability of high-speed internet connectivity are some of the major factors propelling the market.
Web real-time communication (WebRTC) is an open-source project and set of technologies that enables real-time communication directly within web browsers, without the need for additional plugins or software installations. It provides a standardized framework for audio, video, and data transmission over the internet, facilitating peer-to-peer communication and collaboration. Over the years, WebRTC has gained significant popularity and adoption due to its simplicity, cross-platform compatibility, and its ability to enable real-time communication without requiring users to install additional software or plugins. It is used in a wide range of applications, including voice and video calling, video conferencing, online gaming, live streaming, remote collaboration tools, customer support, and more.
The market is primarily driven by the rising product adoption of banking, financial services and insurance (BFSI) industry to offer video banking services. In addition, the increasing utilization of mobile banking (m-banking) apps due to considerable reliance on smartphones and rising penetration of high-speed internet connectivity is augmenting the market growth. Besides, the rising adoption of remote patient monitoring (RPM) solutions due to the surging prevalence of chronic conditions is also contributing to market growth. Moreover, WebRTC's compatibility with Internet of Things (IoT) devices and its ability to integrate with artificial intelligence (AI) technologies present new opportunities for innovation. The seamless integration of WebRTC with IoT devices enables real-time communication in various IoT applications, such as smart homes, connected cars, and industrial automation which is augmenting the market growth.
The increasing demand for seamless communication
As businesses and individuals seek real-time communication solutions that are easy to use and integrate into existing systems, WebRTC's ability to provide browser-based, plugin-free communication becomes increasingly attractive. This demand translates into increased adoption of WebRTC technology, resulting in market expansion. Moreover, businesses and industries are incorporating WebRTC into various applications such as customer support, telemedicine, online education, collaboration tools, and more. The versatility of WebRTC allows it to meet the diverse needs of seamless communication across multiple sectors, expanding its application scope and market reach. Besides, the ease of use and accessibility offered by WebRTC is driving its adoption across various industries, including customer service, telehealth, online education, and collaboration tools.
The rising product adoption in healthcare sector
The adoption of telemedicine and remote patient care solutions has accelerated in recent years, especially with the global events that have necessitated remote healthcare services. WebRTC plays a crucial role in enabling real-time audio and video communication between healthcare providers and patients. Its seamless integration with web browsers allows healthcare professionals to conduct virtual consultations, diagnose conditions, provide remote monitoring, and offer timely advice. Moreover, WebRTC offers encryption and security features that ensure the confidentiality and privacy of patient information during real-time communication. It also facilitates real-time collaboration and consultations among healthcare professionals, regardless of their geographical locations. It enables doctors, specialists, and other healthcare providers to communicate and share information seamlessly. For instance, multidisciplinary team meetings, remote diagnostics, and consultations between experts are made more efficient and effective with WebRTC technology. The increasing adoption of collaborative healthcare practices drives the demand for WebRTC in facilitating real-time communication and information exchange.
Rising partnerships and acquisitions amongst key players
WebRTC integration with IoT devices enables real-time communication between these devices and web browsers. This integration allows for seamless control, monitoring, and communication with IoT devices through browser-based interfaces. For example, WebRTC can facilitate live video streaming from surveillance cameras or enable two-way audio communication with smart home devices. This integration enhances the IoT user experience and expands the capabilities of IoT applications. Moreover, the integration of AI technologies with WebRTC enables advanced analytics and automation capabilities. AI algorithms can analyze real-time audio and video data captured through WebRTC, providing valuable insights and enabling automated decision-making, which is also augmenting the market growth.
IMARC Group provides an analysis of the key trends in each segment of the global web real-time communication market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on component, WebRTC-enabled devices and vertical.
Solution
Voice Calling and Conferencing
Video Calling and Conferencing
Message and File Sharing
Others
Services
Solution represents the leading segment
The report has provided a detailed breakup and analysis of the market based on the component type. This includes solution (voice calling and conferencing, video calling and conferencing, message and file sharing, and others) and services. According to the report, solution represented the largest segment.
The solution segment encompasses a wide range of offerings that provide end-to-end WebRTC solutions to businesses and organizations. These solutions typically include software development kits (SDKs), communication platforms, and application programming interfaces (APIs) that enable developers to integrate WebRTC capabilities into their applications and services. By offering comprehensive solutions, this segment caters to the diverse needs of businesses looking to implement WebRTC functionality seamlessly. Moreover, these solutions often offer scalability to accommodate growing user bases and increased usage, ensuring that businesses can expand their communication capabilities seamlessly as their needs evolve.
Mobile
Desktop
Tablet
Others
Mobiles hold the largest share in the market
A detailed breakup and analysis of the market based on the WebRTC enabled devices has also been provided in the report. This mobile, desktop, tablet, and others. According to the report, mobile accounted for the largest market share.
WebRTC is inherently well-suited for mobile devices. Its browser-based nature eliminates the need for users to install additional applications or plugins, making it convenient and user-friendly. Mobile browsers increasingly support WebRTC functionalities, ensuring seamless integration and excellent user experiences for real-time communication. The mobile environment allows for intuitive touch interfaces, camera and microphone access, and easy sharing of media content, all of which contribute to the dominance of mobiles in the WebRTC market. Moreover, Mobile devices enable communication anytime and anywhere, making them ideal for real-time communication applications. With mobiles, users can engage in WebRTC-enabled voice and video calls, participate in live streaming, or collaborate on projects on the go. The portability and connectivity offered by mobiles align perfectly with the essence of WebRTC, allowing users to communicate seamlessly irrespective of their location.
BFSI
Retail
IT and Telecom
Public Sector
Media and Entertainment
Manufacturing
Healthcare
Others
IT and telecom represents the leading segment
A detailed breakup and analysis of the market based on the WebRTC enabled devices has also been provided in the report. This includes BFSI, retail, IT and telecom, public sector, media and entertainment, manufacturing, healthcare, and others. According to the report, IT and telecom represented the largest segment.
The IT and telecom industry were early adopters of WebRTC technology, recognizing its potential to revolutionize real-time communication. As pioneers in leveraging WebRTC, this sector has integrated the technology into their communication infrastructure, platforms, and services. Telecommunication companies, internet service providers, and IT organizations have embraced WebRTC to enhance their offerings, driving the sector's significant market share. Besides, voice over Internet Protocol (VoIP) and Session Initiation Protocol (SIP) are integral to the IT and telecom sector's communication services. WebRTC seamlessly integrates with VoIP and SIP technologies, allowing for browser-based audio and video calls. This integration expands the capabilities of VoIP and SIP services, enabling enhanced communication experiences and promoting the adoption of WebRTC within the IT and telecom sector.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America holds the largest market share.
North America has been at the forefront of technological advancements and innovation. The region is home to major technology hubs, such as Silicon Valley, which foster the development of cutting-edge technologies like WebRTC. With a strong presence of technology companies and skilled professionals, North America has been instrumental in driving the growth and adoption of WebRTC. Moreover, the region boasts a well-developed and robust IT and telecom infrastructure. The region has widespread high-speed internet connectivity, advanced data centers, and reliable telecommunications networks. This infrastructure provides a solid foundation for WebRTC implementation, ensuring seamless real-time communication experiences. The availability of these infrastructure components has contributed to the dominance of North America in the WebRTC market.
The competitive landscape of the market is dynamic and characterized by the presence of various players offering a range of solutions and services. At present, key players are investing in research and development (R&D) to enhance their WebRTC offerings. They are also improving functionalities, user experiences, and security features. Moreover, various leading players are opting for acquisitions or mergers to consolidate their position in the market. By acquiring complementary companies or technologies, they can expand their capabilities, customer base, or geographic presence. They are also providing dedicated support teams, developer resources, and forums to assist customers in integrating and utilizing WebRTC effectively.
AT&T Inc.
Avaya Inc.
Cisco Systems Inc.
Dialogic Corporation (Enghouse Systems Limited)
Oracle Corporation
Plivo Inc.
Polycom Inc. (Plantronics Inc.)
Quobis
Ribbon Communications Operating Company Inc.
Sangoma Technologies Corporation
Twilio Inc.
Vonage Holdings Corp.
Twilio Inc. have introduced new APIs and tools to facilitate WebRTC integration and provide developers with the means to build real-time communication features into their applications. Twilio has also been working on improving the scalability and reliability of its WebRTC infrastructure.
Vonage Holdings Corp. have launched new WebRTC APIs and SDKs to enable developers to integrate real-time communication features into their applications more easily. Vonage has also emphasized the flexibility and customization options in their WebRTC offerings.
Avaya Inc. has been incorporating WebRTC capabilities into its communication and collaboration platforms. Its Avaya IX Workplace platform includes WebRTC integration, allowing businesses to embed real-time communication features into their applications and provide seamless communication experiences.