市場調查報告書
商品編碼
1378855
嬰兒背帶市場:2023-2028 年全球產業趨勢、佔有率、規模、成長、機會與預測Baby Carrier Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022年,全球嬰兒背帶市場規模達到5.625億美元。展望未來, IMARC Group預計到2028年市場規模將達到6.995億美元,2022-2028年複合年成長率(CAGR)為3.7%。父母對嬰兒安全和福祉的日益關注、允許多種攜帶位置的創新產品變體的推出,以及對攜帶嬰兒的免持便捷解決方案的需求不斷增加,是推動市場發展的一些主要因素。
嬰兒背帶是專為將嬰兒或幼兒安全地固定在照顧者身上而設計的產品。它們為父母或照顧者提供了一種免持且方便的方式,可以讓他們的寶寶靠近,同時可以自由地走動和參與各種活動。它們通常由帶子、扣環和織物面板組成,形成支撐結構以牢固地固定嬰兒。它們還配有帶襯墊的肩帶和腰帶,以均勻分佈重量。此外,它們還提供不同的攜帶位置,例如前背、後背、臀背。這些背帶專為嬰兒和幼兒設計,某些型號提供可調節設定以適應兒童的成長。
這個市場主要是由全球核心家庭數量不斷增加所推動的。此外,由於扣環嬰兒背帶符合人體工學的兩肩設計和舒適的座椅設計,因此對扣環嬰兒背帶的需求不斷增加。這些嬰兒背帶既經濟又輕便,可以支撐嬰兒的體重、臀部和脊椎。此外,許多國家的管理機構正在對嬰兒背帶的製造實施嚴格的安全標準,這鼓勵領先廠商添加允許多種攜帶位置的創新功能。此外,電子商務通路上產品的便捷獲取、職業女性數量的增加以及社交媒體平台對消費者購買決策的影響力不斷增強是促進市場成長的其他因素。
父母對嬰兒健康的擔憂日益增加
父母對嬰兒安全和福祉的擔憂日益增加,對市場產生了重大影響。如今,父母優先考慮嬰兒的安全和舒適,推動了產業內產品設計、製造標準和消費者偏好的變化。此外,父母也關心嬰兒的舒適度,尤其是在溫暖的氣候下或在身體活動期間。因此,需要由透氣織物製成的嬰兒背帶,以實現適當的空氣流通和溫度調節。此外,具有吸濕排汗性能和網狀面板的背帶也因其能夠讓嬰兒保持涼爽和舒適而受到歡迎。
推出創新產品變體
創新產品的推出對市場產生了重大影響,推動了成長並塑造了消費者的偏好。製造商不斷創新,以滿足父母和照顧者不斷變化的需求,從而開發出新的和改進的嬰兒背帶選擇。這些創新產品變體提供獨特的特性、設計和功能,可滿足特定的要求和偏好。它們還具有先進的襯墊、可調節肩帶、腰部支撐和符合人體工學的座椅位置,可促進臀部和脊椎的最佳對齊。此外,創新嬰兒背帶提供了一系列攜帶位置,以適應不同的發育階段和偏好,這正在加速其在全球的採用。
對免持便捷解決方案的需求不斷成長
如今,父母和照顧者擴大尋求能夠讓他們自由地處理多項任務和進行日常活動,同時讓嬰兒保持親密和安全的產品。免持嬰兒背帶讓照護者騰出雙手來完成其他任務,同時將寶寶放在身邊。這種便利性使父母能夠在擁擠的空間中穿梭、做家事、跑腿或參與戶外活動,同時與嬰兒保持牢固的聯繫,從而促進市場成長。此外,對免持和便利解決方案的需求導致了緊湊型攜帶式嬰兒背帶的發展。可折疊或折疊式設計使護理人員可以在不使用時輕鬆存放和運輸背帶。
IMARC Group提供了全球嬰兒背帶市場報告各細分市場主要趨勢的分析,以及 2023-2028 年全球、區域和國家層面的預測。我們的報告根據產品類型和配銷通路對市場進行了分類。
附扣背帶
包裹載體
吊帶架
其他
帶扣載體主導市場
該報告根據產品類型對市場進行了詳細的細分和分析。這包括扣環背帶、包裹背帶、吊帶背帶等。根據該報告,帶扣載體代表了最大的部分。
帶扣背帶以其簡單易用而聞名。它們通常具有可調節的帶子和帶扣,使護理人員可以快速輕鬆地固定和調整背帶。扣環提供可靠、安全的緊固,確保背帶在使用過程中保持在適當的位置。帶扣背帶的簡單設計使其適合各種用戶,包括那些不太熟悉嬰兒佩戴技術的用戶。此外,扣環背帶提供快速方便的緊固,讓父母可以輕鬆穿上和取下背帶,無需複雜的包裹或捆綁。這種便利性對於時間有限或需要經常在不同照顧者之間切換的父母來說尤其重要。
超級市場和大賣場
專賣店
網路商店
其他
專賣店佔市場最大佔有率
報告還根據配銷通路對市場進行了詳細的細分和分析。這包括超市和大賣場、專賣店、網路商店等。報告顯示,專賣店佔了最大的市場佔有率。
專門銷售嬰兒產品的專賣店通常提供種類繁多的嬰兒背帶。他們精心挑選產品,專門滿足父母和照護人員的需求,確保提供各種品牌、款式和設計的全面選擇。這個廣泛的產品系列使客戶能夠比較不同的營運商,並選擇最適合他們的偏好、預算和特定要求的營運商。此外,這些商店僱用的員工對嬰兒背帶擁有專業知識和深入的了解。他們接受過培訓,可以根據個人需求和偏好提供個人化的幫助、指導和建議。這些專業知識可幫助客戶做出明智的決策,了解不同承運人的功能和優勢,並確保正確使用和適合以獲得最佳的舒適性和安全性。
北美洲
美國
加拿大
亞太地區
中國
日本
印度
韓國
澳洲
印尼
其他
歐洲
德國
法國
英國
義大利
西班牙
俄羅斯
其他
拉丁美洲
巴西
墨西哥
其他
中東和非洲
歐洲在市場上表現出明顯的主導地位
該報告還對所有主要區域市場進行了全面分析,其中包括北美(美國和加拿大);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告稱,歐洲是最大的市場。
與其他地區相比,歐洲的出生率相對較高,這為包括嬰兒背帶在內的嬰兒產品提供了龐大且不斷成長的客戶群。許多歐洲國家的高人口密度進一步推動了對嬰兒背帶的需求,因為父母和照顧者正在尋求適合城市生活環境的便捷且免持的解決方案。此外,該地區對嬰兒產品(包括嬰兒背帶)有嚴格的安全和品質標準。歐洲父母優先考慮嬰兒的安全和福祉,他們尋找符合嚴格安全法規和標準的產品。符合這些標準並提供可靠安全功能的嬰兒背帶在該地區獲得了巨大的關注。
市場競爭格局的特點是既有多家老牌企業,也有新興公司。市場競爭激烈,各公司努力透過產品創新、安全功能、舒適性、品牌聲譽和行銷策略來使自己脫穎而出。如今,主要廠商正在推出具有可調式肩帶、腰部支撐和多個攜帶位置等功能的軟結構背帶。他們也使用生物材料生產環保嬰兒背帶,以滿足有環保意識的父母的需求。此外,領先企業正在整合先進技術,以擴大其消費者基礎並鞏固其在市場上的立足點。
阿爾薩納公司
寶貝克坦
比約恩·AB
寶得適兒童安全公司
埃爾戈嬰兒
Firstcry 零售 DWC-LLC
好孩子國際控股有限公司
拉拉布有限責任公司
莫比包裝公司
多美有限公司
Ergobaby 推出了 Ergobaby Omni Breeze,這是其嬰兒背帶系列的新成員。 Omni Breeze 採用輕盈透氣的網眼布料,適合溫暖的氣候,並為嬰兒和照護者提供更多的氣流。
BabyBjorn 於 2020 年推出了迷你嬰兒背帶,針對新生兒和約 12 個月大的嬰兒。迷你嬰兒背帶設計易於使用,為新生兒提供符合人體工學的攜帶位置,無需嬰兒墊。
FirstCry Retail DWC-LLC 擴大了其在阿拉伯聯合大公國的零售業務,在不同地點開設了新的實體店。這種擴張策略使他們能夠涵蓋更廣泛的客戶群,並為尋找嬰兒背帶的客戶提供面對面的購物體驗。
The global baby carrier market size reached US$ 562.5 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 699.5 Million by 2028, exhibiting a growth rate (CAGR) of 3.7% during 2022-2028. The rising parental concerns regarding safety and well-being of their infants, the introduction of innovative product variants that allow multiple carry positions, and the escalating demand for hands-free convenient solutions to carry infants are some of the major factors propelling the market.
Baby carriers are products designed to securely hold and carry infants or young children against the caregiver's body. They provide a hands-free and convenient way for parents or caregivers to keep their baby close while having the freedom to move around and engage in various activities. They typically consist of straps, buckles, and fabric panels that create a supportive structure to hold the baby securely. They also have padded shoulder straps and a waist belt for even weight distribution. In addition, they offer different carrying positions, such as front carry back carry, and hip carry. These carriers are designed for infants and toddlers, and some models offer adjustable settings to accommodate the growth of the child.
The market is primarily driven by the increasing number of nuclear families across the globe. In addition, there is an escalating demand for buckled baby carriers due to their ergonomic two-shouldered and comfortable seating design. These baby carriers are economical and lightweight and support the weight, hips and spine of the babies. Besides, the governing agencies of numerous countries are implementing stringent safety standards on the manufacturing of baby carriers, which is encouraging leading players to add innovative features that allow multiple carry positions. Moreover, the easy product availability on e-commerce channels, the increasing number of working women, and the growing influence of social media platforms on consumer buying decisions are some of the other factors contributing to market growth.
The rising parental concerns regarding well-being of their infants
The rising parental concerns regarding the safety and well-being of their infants are significantly impacting the market. Parents today prioritize the safety and comfort of their babies, driving changes in product design, manufacturing standards, and consumer preferences within the industry. Moreover, parents are concerned about their infants' comfort, especially in warmer climates or during physical activities. As a result, there is a demand for baby carriers made from breathable fabrics that allow for proper air circulation and temperature regulation. Besides, carriers with moisture-wicking properties and mesh panels are also gaining popularity due to their ability to keep babies cool and comfortable.
The introduction of innovative product variants
The introduction of innovative product variants is significantly impacting the market, driving growth and shaping consumer preferences. Manufacturers are constantly innovating to meet the evolving needs of parents and caregivers, leading to the development of new and improved baby carrier options. These innovative product variants offer unique features, designs, and functionalities that cater to specific requirements and preferences. They also feature advanced padding, adjustable straps, lumbar support, and ergonomic seating positions that promote optimal hip and spine alignment. Besides, innovative baby carrier variants offer a range of carrying positions to accommodate different developmental stages and preferences, which is accelerating its adoption across the globe.
The escalating demand for hands-free convenient solutions
Nowadays, parents and caregivers are increasingly seeking products that offer them the freedom to multitask and go about their daily activities while keeping their infants close and secure. Hands-free baby carriers allow caregivers to have their hands available for other tasks while keeping their baby close. This convenience enables parents to navigate crowded spaces, perform household chores, run errands, or engage in outdoor activities while maintaining a strong bond with their infants, thus contributing to market growth. Besides, the demand for hands-free and convenient solutions has led to the development of compact and portable baby carriers. Foldable or collapsible designs allow caregivers to easily store and transport the carrier when not in use.
IMARC Group provides an analysis of the key trends in each segment of the global baby carrier market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on product type and distribution channel.
Buckled Carrier
Wrap Carrier
Sling Carrier
Others
Buckled carrier dominates the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes buckled carrier, wrap carrier, sling carrier, and others. According to the report, buckled carrier represented the largest segment.
Buckled carriers are known for their simplicity and ease of use. They typically feature adjustable straps and buckles that allow caregivers to secure and adjust the carrier quickly and easily. The buckles provide a reliable and secure fastening, ensuring that the carrier stays in place during use. The straightforward design of buckled carriers makes them accessible to a wide range of users, including those who may be less familiar with babywearing techniques. Moreover, buckled carriers offer quick and convenient fastenings, allowing parents to easily put on and take off the carrier without the need for complex wrapping or tying. This convenience is particularly valued by parents who have limited time or who need to switch between different caregivers frequently.
Supermarkets and Hypermarkets
Specialty Stores
Online Stores
Others
Specialty stores hold the largest share in the market
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, online stores, and others. According to the report, specialty stores accounted for the largest market share.
Specialty stores dedicated to baby products typically offer a wide and diverse range of baby carriers. They curate their product selection to cater specifically to the needs of parents and caregivers, ensuring a comprehensive range of options from various brands, styles, and designs. This extensive product range allows customers to compare different carriers and choose the one that best suits their preferences, budget, and specific requirements. Moreover, these stores employ staff members who possess expertise and in-depth knowledge about baby carriers. They are trained to provide personalized assistance, guidance, and recommendations based on individual needs and preferences. This expertise helps customers make informed decisions, understand the features and benefits of different carriers, and ensure proper usage and fit for optimal comfort and safety.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Europe exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe was the largest market.
Europe has a relatively high birth rate compared to other regions, contributing to a large and continuously growing customer base for baby products, including baby carriers. The high population density in many European countries further drives the demand for baby carriers, as parents and caregivers seek convenient and hands-free solutions for urban living environments. Moreover, the region has stringent safety and quality standards for baby products, including baby carriers. European parents prioritize the safety and well-being of their infants, and they look for products that meet rigorous safety regulations and standards. Baby carriers that comply with these standards and offer reliable safety features are gaining immense traction in the region.
The competitive landscape of the market is characterized by the presence of several established players as well as emerging companies. The market is highly competitive, with companies striving to differentiate themselves through product innovation, safety features, comfort, brand reputation, and marketing strategies. Nowadays, key players are introducing soft-structured carriers with features such as adjustable straps, lumbar support, and multiple carrying positions. They are also using biomaterials for producing eco-friendly baby carriers to cater to environmentally conscious parents. Moreover, the leading players are integrating advanced technologies to expand their consumer base and strengthen their foothold in the market.
Artsana S.p.A.
Baby K'tan
BabyBjorn AB
Britax Child Safety Inc.
Ergobaby
Firstcry Retail DWC-LLC
Goodbaby International Holdings Ltd
Lalabu LLC
Moby Wrap Inc.
Tomy Company Ltd.
Ergobaby introduced Ergobaby Omni Breeze, a new addition to their baby carrier lineup. The Omni Breeze features a lightweight and breathable mesh fabric, making it suitable for warmer climates and providing increased airflow for both the baby and the caregiver.
BabyBjorn launched the Baby Carrier Mini in 2020, targeting newborns and infants up to approximately 12 months old. The Baby Carrier Mini is designed to be easy to use and provides an ergonomic carrying position for newborns without the need for an infant insert.
FirstCry Retail DWC-LLC has expanded its retail presence in the United Arab Emirates, opening new physical stores across different locations. This expansion strategy allows them to reach a wider customer base and provide in-person shopping experiences for customers looking for baby carriers.