市場調查報告書
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1378782
網路內容管理市場:2023-2028 年全球產業趨勢、佔有率、規模、成長、機會與預測Web Content Management Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022 年,全球網路內容管理市場規模達到 71 億美元。展望未來, IMARC Group預計到 2028 年,市場規模將達到 174 億美元,2022-2028 年複合年成長率 (CAGR) 為 16.1%。搜尋引擎最佳化 (SEO) 與 WCM 解決方案的日益整合、多個企業對自動化的廣泛需求以及新興的資訊科技 (IT) 產業是推動市場發展的一些關鍵因素。
Web 內容管理 (WCM) 包括一組流程和技術,可協助組織管理其網站上數位內容的建立、修改和發布。它幫助企業簡化內容製作、發布和管理流程,同時提高數位行銷和傳播工作的效率和成效。它由多個元件組成,包括內容創作和編輯系統、內容儲存庫、發布引擎和一組協作工具。內容創作和編輯系統為作者創建和修改內容提供了方便用戶使用的介面,而內容儲存庫則儲存和組織了作者創建的所有內容。發布引擎將內容交付到適當的管道,例如網站、行動應用程式或社交媒體平台,而協作工具使多個用戶能夠同時處理相同的內容。因此,網路內容管理是現代數位行銷和傳播策略的重要組成部分,使組織能夠透過多個數位管道向受眾創建和交付高品質、相關且有吸引力的內容。
全球市場主要由多個企業對自動化的廣泛需求所推動。這可以歸因於快速數位化、智慧型手機的日益普及以及高速網路連線的普及。同時,隨著組織可用的數位管道數量不斷增加,WCM 解決方案的採用率大幅上升,這些解決方案提供了一個集中平台來管理多個管道的內容,使組織能夠更輕鬆地確保跨管道的一致性和品質。所有數位接觸點,這正在創造積極的市場前景。此外,不斷的技術進步以及物聯網(IoT)、人工智慧(AI)和雲端運算的出現極大地支持了全球層面的需求。此外,搜尋引擎最佳化 (SEO) 與 WCM 解決方案的日益整合,使組織能夠針對搜尋引擎最佳化其內容,並提高其在搜尋結果中的可見性和排名,從而推動市場發展。其他因素,包括快速的都市化、激烈的商業競爭、新興的資訊科技(IT)產業以及廣泛的研發(R&D)活動,也對市場產生了有利的影響。
The global web content management market size reached US$ 7.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 17.4 Billion by 2028, exhibiting a growth rate (CAGR) of 16.1% during 2022-2028. The growing integration of search engine optimization (SEO) with WCM solutions, the widespread demand for automation across multiple businesses and the emerging information technology (IT) industry represent some of the key factors driving the market.
Web content management (WCM) includes a set of processes and technologies that assist organizations in managing the creation, modification, and publishing of digital content on their websites. It helps businesses to streamline their content production, publishing, and management processes while improving the efficiency and effectiveness of their digital marketing and communication efforts. It consists of several components, including a content authoring and editing system, a content repository, a publishing engine, and a set of collaboration tools. The content authoring and editing system provides a user-friendly interface for authors to create and modify content, while the content repository stores and organizes all the content created by the authors. The publishing engine delivers the content to the appropriate channels, such as websites, mobile apps, or social media platforms, and the collaboration tools enable multiple users to work on the same content simultaneously. As a result, web content management is a critical component of modern digital marketing and communication strategies, enabling organizations to create and deliver high-quality, relevant, and engaging content to their audiences across multiple digital channels.
The global market is majorly driven by the widespread demand for automation across multiple businesses. This can be attributed to rapid digitization, the growing popularity of smartphones and the penetration of high-speed internet connectivity. Along with this, with the growing number of digital channels available to organizations, there has been a considerable rise in the uptake of WCM solutions that provide a centralized platform for managing content across multiple channels, making it easier for organizations to ensure consistency and quality across all digital touchpoints, which is creating a positive market outlook. Moreover, continual technological advancements and the emergence of the Internet of Things (IoT), artificial intelligence (AI) and cloud computing are significantly supporting the demand on the global level. In addition, the growing integration of search engine optimization (SEO) with WCM solutions has enabled organizations to optimize their content for search engines and improve their visibility and ranking in search results, which is providing a boost to the market. Other factors, including rapid urbanization, intensive business competition, the emerging information technology (IT) industry and extensive research and development (R&D) activities, are also impacting the market favorably.
IMARC Group provides an analysis of the key trends in each sub-segment of the global web content management market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, deployment type, organization size and vertical.
Solutions
Services
The report has provided a detailed breakup and analysis of the web content management market based on the component. This includes solutions and services. According to the report, services represented the largest segment.
On-premises
Cloud-based
A detailed breakup and analysis of the web content management market based on the deployment type has also been provided in the report. This includes on-premises and cloud-based. According to the report, cloud-based type accounted for the largest market share.
Large Enterprises
Small and Medium Enterprises
The report has provided a detailed breakup and analysis of the web content management market based on the organization size. This includes large enterprises and small and medium enterprises. According to the report, large enterprises exhibit a clear dominance in the market.
BFSI
IT and Telecom
Retail
Education
Government
Healthcare
Media and Entertainment
Travel and Hospitality
Others
A detailed breakup and analysis of the web content management market based on the vertical has also been provided in the report. This includes BFSI, IT and telecom, retail, education, government, healthcare, media and entertainment, travel and hospitality and others. According to the report, media and entertainment hold the leading position in the market.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for web content management. Some of the factors driving the North America web content management market included the growing smartphone users, continual technological advancements, intensive business competition, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global web content management market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Acquia Inc., Adobe Inc., Contentful Inc., Crownpeak Technology Inc., Episerver Inc., e-Spirit AG (Adesso AG), International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, SDL Plc, Sitecore Corporation A/S, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.