市場調查報告書
商品編碼
1370508
約會服務市場:2023-2028 年全球產業趨勢、佔有率、規模、成長、機會與預測Dating Services Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022年,全球約會服務市場規模達到87億美元。展望未來,IMARC Group預計到2028年市場規模將達到130億美元,2023-2028年年複合成長率(CAGR)為6.49%。
約會服務是指會員可以與新朋友聯繫並尋找新伴侶的線上平台。線上約會服務通常提供數位訊息傳遞,以增強溝通並幫助用戶與合適的相容個人相匹配。憑藉方便用戶使用的介面、即時訊息、廣泛的社交網路和基於位置的約會功能,線上約會服務在年輕人中越來越受歡迎。通常,用戶根據年齡、性別和位置等因素應用搜尋過濾器來自行進行搜索,以根據他們的生活方式和觀點找到即時匹配。為了加強人與人之間的溝通,一些約會服務提供應用程式內語音通話和視訊通話功能以及簡訊。
該市場的主要推動力是線上約會應用程式在大眾(尤其是年輕人)中的普及程度大幅提高。這可以歸因於個人擴大接觸各種社交媒體平台以及建立線上聯繫的趨勢不斷成長。除此之外,透過這些服務導航和記錄浪漫關係的易用性和便利性導致這些服務在全球範圍內的使用率更高。此外,智慧型手機使用量的增加,加上網路普及率的提高,正在為市場成長創造充足的機會。越來越多的單身人士尋求特定特徵來尋找合適的伴侶,這也推動了市場的發展。主要市場參與者採取的積極行銷策略也創造了積極的市場前景。推動市場發展的其他一些因素包括快速數位化、智慧型裝置銷售的增加、消費者可支配收入水準的提高以及廣泛的研發 (R&D) 活動。
The global dating services market size reached US$ 8.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 13.0 Billion by 2028, exhibiting a growth rate (CAGR) of 6.49% during 2023-2028.
Dating services refer to online platforms where members can connect with new people and find new partners. Online dating services typically offer digital messaging that enhances communication and helps match the user with a suitable compatible individual. With user-friendly interface, real-time messaging, broad social network, and location-based dating features, online dating services are gaining traction among the young population. Typically, users conduct the search on their own by applying search filters based on factors, such as age, gender and location, to find an instant match according to their lifestyle and outlook. To enhance communication between people, several dating services offer in-app voice calling and video calling features, along with text messaging.
The market is majorly driven by a considerable rise in the popularity of online dating apps among the masses, particularly the young population. This can be attributed to the increasing exposure of individuals to various social media platforms and the growing trend of making online connections. In addition to this, the ease of usage and convenience for navigating and documenting romantic relationships via these services is resulting in a higher uptake of these services on the global level. Also, the increasing smartphone usage, coupled with an increase in internet penetration, is creating ample opportunities for market growth. The market is also propelled by the rising number of single individuals looking for specific characteristics for finding a suitable partner. Aggressive marketing strategies adopted by the major market players are also creating a positive market outlook. Some of the other factors providing an impetus to the market include rapid digitization, the augmenting sales of smart devices, inflating disposable income levels of the consumers, and extensive research and development (R&D) activities.
IMARC Group provides an analysis of the key trends in each sub-segment of the global dating services market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, service and demographics.
Online
Traditional
Matchmaking
Social Dating
Adult Dating
Niche Dating
Adult
Generation X
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being Bumble, Coffee Meets Bagel, Eharmony (Parship Group GmbH), Love Group Global Ltd, Match Group Inc., rsvp.com.au Pty Ltd, Ruby Life Inc., Spark Networks SE and The Meet Group Inc. (ParshipMeet Holding GmbH).