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1370237

行動加值服務 (MVAS) 市場：2023-2028 年全球產業趨勢、佔有率、規模、成長、機會與預測

Mobile Value-Added Services (MVAS) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
出版日期: | 出版商: IMARC | 英文 145 Pages | 商品交期: 2-3個工作天內

價格

概要

市場概況：

2022年全球行動增值服務市場規模達8,528億美元。展望未來，IMARC Group預估至2028年市場規模將達到2,0110億美元，2023-2028年年複合成長率（CAGR）為15.32%。

行動加值服務（MVAS）是指電信部門提供的各種非核心設施。這包括簡訊服務（SMS）、互動式語音和視訊回應（IVVR）、無線應用協定（WAP）、非結構化補充服務數據（USSD）、公用事業增值服務、社交網路、資訊娛樂和行動教育。這些附加服務由業者提供並收取額外費用，被視為增加收入的有效來源。除此之外，這些服務還有助於增強整體消費者體驗、改善定價主張並最佳化營運商的投資回報 (ROI)。

城市化進程的不斷加快，以及全球智慧型手機和平板電腦用戶數量的大幅增加，是推動市場成長的關鍵因素之一。此外，3G和4G服務的日益普及導致行動應用程式和網路的廣泛使用也推動了市場成長。人們（尤其是年輕人）越來越傾向於透過 OTT 媒體服務形式獲取基於價值的內容，以便隨時隨地獲取創新內容，這是另一個主要的成長誘導因素。此外，各行業數位化的新興趨勢也為市場成長創造了積極的前景。例如，汽車租賃服務提供者正在使用行動定位服務（LBS）為其消費者提供追蹤設施。其他因素，包括 5G 技術的進步、電信基礎設施的改進以及基於雲端的增值服務系統的引入，預計將進一步推動市場發展。

本報告回答的關鍵問題：

  • 迄今為止，全球行動加值服務 (MVAS) 市場的表現如何？未來幾年將如何表現？
  • 主要區域市場有哪些？
  • COVID-19 對全球行動加值服務 (MVAS) 市場有何影響？
  • 市場區隔的解決方案是什麼？
  • 根據設備類型分類的市場是怎麼樣的？
  • 基於最終用戶的市場區隔是什麼？
  • 基於垂直市場的細分是什麼？
  • 產業價值鏈的各個階段是什麼？
  • 該行業的關鍵促進因素和挑戰是什麼？
  • 全球行動加值服務（MVAS）市場的結構如何？誰是主要參與者？
  • 產業競爭程度如何？

目錄

第 1 章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球行動加值服務 (MVAS) 市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：依解決方案分類市場

  • 簡訊服務 (SMS)
    • 市場走向
    • 市場預測
  • 多媒體訊息服務 (MMS)
    • 市場走向
    • 市場預測
  • 基於位置的服務
    • 市場走向
    • 市場預測
  • 行動電子郵件和即時通訊
    • 市場走向
    • 市場預測
  • 行動貨幣
    • 市場走向
    • 市場預測
  • 行動廣告
    • 市場走向
    • 市場預測
  • 行動資訊娛樂
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 7 章：按設備類型分類的市場細分

  • 智慧型手機
    • 市場走向
    • 市場預測
  • 平板電腦
    • 市場走向
    • 市場預測
  • 筆記型電腦/數據卡
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 8 章：最終用戶的市場區隔

  • 中小企業
    • 市場走向
    • 市場預測
  • 企業
    • 市場走向
    • 市場預測

第 9 章：按產業分類的市場區隔

  • BFSI
    • 市場走向
    • 市場預測
  • 媒體和娛樂
    • 市場走向
    • 市場預測
  • 衛生保健
    • 市場走向
    • 市場預測
  • 教育
    • 市場走向
    • 市場預測
  • 零售
    • 市場走向
    • 市場預測
  • 政府
    • 市場走向
    • 市場預測
  • 電信與資訊技術
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 10 章：按地區分類的市場細分

  • 北美洲
    • 美國
      • 市場走向
      • 市場預測
    • 加拿大
      • 市場走向
      • 市場預測
  • 亞太地區
    • 中國
      • 市場走向
      • 市場預測
    • 日本
      • 市場走向
      • 市場預測
    • 印度
      • 市場走向
      • 市場預測
    • 韓國
      • 市場走向
      • 市場預測
    • 澳洲
      • 市場走向
      • 市場預測
    • 印尼
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 歐洲
    • 德國
      • 市場走向
      • 市場預測
    • 法國
      • 市場走向
      • 市場預測
    • 英國
      • 市場走向
      • 市場預測
    • 義大利
      • 市場走向
      • 市場預測
    • 西班牙
      • 市場走向
      • 市場預測
    • 俄羅斯
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 拉丁美洲
    • 巴西
      • 市場走向
      • 市場預測
    • 墨西哥
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 中東和非洲
    • 市場走向
    • 按國家/地區分類的市場細分
    • 市場預測

第 11 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 12 章：價值鏈分析

第 13 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 14 章：價格指標

第15章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • AT&T
    • Alphabet Inc.
    • Amazon.com Inc.
    • Apple Inc.
    • Baidu Inc.
    • Comverse Technology Inc.
    • Gaana.com
    • Gemalto
    • Google LLC
    • InMobi
    • Kongzhong Corp
    • Mahindra Comviva
    • Mobily
    • One97 Communications Ltd.
    • OnMobile
    • Vodafone Group Plc
Product Code: SR112023A2123

Abstract

Market Overview:

The global mobile value-added services market size reached US$ 852.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 2,011.0 Billion by 2028, exhibiting a growth rate (CAGR) of 15.32% during 2023-2028.

Mobile value-added services (MVAS) refer to various non-core facilities offered by the telecommunications sector. This includes short message service (SMS), Interactive Voice and Video Response (IVVR), Wireless Application Protocol (WAP), Unstructured Supplementary Service Data (USSD), utility VAS, social networking, infotainment and m-education. These additional services are offered by the operator at a supplementary charge and are considered as an effective source of added revenue. Apart from this, these services also aid in enhancing the overall consumer experience, improving the pricing proposition and optimizing the return on investment (ROI) for the operator.

Rising urbanization, along with a significant increase in the number of smartphone and tablet users across the globe, is one of the key factors driving the growth of the market. Furthermore, the increasing penetration of 3G and 4G services that have resulted in the widespread utilization of mobile applications and the web is also providing a boost to the market growth. The growing preference, especially among the youth population, for value-based content in the form of over-the-top (OTT) media services to access innovative content on-the-go, is acting as another major growth-inducing factor. Additionally, the emerging trend of digitization across industries is also creating a positive outlook for the market growth. For instance, car rental service providers are using mobile location-based services (LBS) to offer tracking facilities to their consumers. Other factors, including advancements in the 5G technology, improvements in the telecommunications infrastructure and the introduction of cloud-based VAS systems, are projected to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global mobile value-added services market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on solution, device type, end-user and vertical.

Breakup by Solution:

Short Messaging Service (SMS)

Multimedia Messaging Service (MMS)

Location Based Services

Mobile Email & IM

Mobile Money

Mobile Advertising

Mobile Infotainment

Others

Breakup by Device Type:

Mobile Phone

Tablet PC

Laptop/Data-Card

Others

Breakup by End-User:

SMBs

Enterprises

Breakup by Vertical:

BFSI

Media and Entertainment

Healthcare

Education

Retail

Government

Telecom & IT

Others

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being AT&T, Alphabet Inc., Amazon.com Inc., Apple Inc., Baidu Inc., Comverse Technology Inc., Gaana.com, Gemalto, Google LLC, InMobi, Kongzhong Corp, Mahindra Comviva, Mobily, One97 Communications Ltd., OnMobile, Vodafone Group Plc, etc.

Key Questions Answered in This Report:

  • How has the global mobile value-added services (MVAS) market performed so far and how will it perform in the coming years?
  • What are the key regional markets?
  • What has been the impact of COVID-19 on the global mobile value-added services (MVAS) market?
  • What is the breakup of the market based on the solution?
  • What is the breakup of the market based on the device type?
  • What is the breakup of the market based on the end-user?
  • What is the breakup of the market based on the vertical?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global mobile value-added services (MVAS) market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Mobile Value-Added Services (MVAS) Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Solution

  • 6.1 Short Messaging Service (SMS)
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Multimedia Messaging Service (MMS)
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Location Based Services
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Mobile Email & IM
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Mobile Money
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Mobile Advertising
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Mobile Infotainment
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast
  • 6.8 Others
    • 6.8.1 Market Trends
    • 6.8.2 Market Forecast

7 Market Breakup by Device Type

  • 7.1 Mobile Phone
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Tablet PC
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Laptop/Data-Card
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by End-User

  • 8.1 SMBs
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Vertical

  • 9.1 BFSI
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Media and Entertainment
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Healthcare
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Education
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Retail
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Government
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Telecom & IT
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Others
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 AT&T
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Alphabet Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Amazon.com Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Apple Inc.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 Baidu Inc.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 Comverse Technology Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Gaana.com
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Gemalto
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Google LLC
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 SWOT Analysis
    • 15.3.10 InMobi
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Kongzhong Corp
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
    • 15.3.12 Mahindra Comviva
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
    • 15.3.13 Mobily
      • 15.3.13.1 Company Overview
      • 15.3.13.2 Product Portfolio
    • 15.3.14 One97 Communications Ltd.
      • 15.3.14.1 Company Overview
      • 15.3.14.2 Product Portfolio
    • 15.3.15 OnMobile
      • 15.3.15.1 Company Overview
      • 15.3.15.2 Product Portfolio
      • 15.3.15.3 Financials
    • 15.3.16 Vodafone Group Plc
      • 15.3.16.1 Company Overview
      • 15.3.16.2 Product Portfolio
      • 15.3.16.3 Financials
      • 15.3.16.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Mobile Value-Added Services Market: Major Drivers and Challenges
  • Figure 2: Global: Mobile Value-Added Services Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Mobile Value-Added Services Market: Breakup by Solution (in %), 2022
  • Figure 4: Global: Mobile Value-Added Services Market: Breakup by Device Type (in %), 2022
  • Figure 5: Global: Mobile Value-Added Services Market: Breakup by End-User (in %), 2022
  • Figure 6: Global: Mobile Value-Added Services Market: Breakup by Vertical (in %), 2022
  • Figure 7: Global: Mobile Value-Added Services Market: Breakup by Region (in %), 2022
  • Figure 8: Global: Mobile Value-Added Services Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 9: Global: Mobile Value-Added Services (Short Messaging Service) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Mobile Value-Added Services (Short Messaging Service) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Mobile Value-Added Services (Multimedia Messaging Service) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Mobile Value-Added Services (Multimedia Messaging Service) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Mobile Value-Added Services (Location Based Services) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Mobile Value-Added Services (Location Based Services) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Mobile Value-Added Services (Mobile Email & IM) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Mobile Value-Added Services (Mobile Email & IM) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Mobile Value-Added Services (Mobile Money) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Mobile Value-Added Services (Mobile Money) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Mobile Value-Added Services (Mobile Advertising) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Mobile Value-Added Services (Mobile Advertising) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Mobile Value-Added Services (Mobile Infotainment) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Global: Mobile Value-Added Services (Mobile Infotainment) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Global: Mobile Value-Added Services (Other Solutions) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Global: Mobile Value-Added Services (Other Solutions) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Global: Mobile Value-Added Services (Mobile Phone) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Global: Mobile Value-Added Services (Mobile Phone) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Global: Mobile Value-Added Services (Tablet PC) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Global: Mobile Value-Added Services (Tablet PC) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: Global: Mobile Value-Added Services (Laptop/Data-Card) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: Global: Mobile Value-Added Services (Laptop/Data-Card) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: Global: Mobile Value-Added Services (Other Device Types) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: Global: Mobile Value-Added Services (Other Device Types) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: Global: Mobile Value-Added Services (SMBs) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: Global: Mobile Value-Added Services (SMBs) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: Global: Mobile Value-Added Services (Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: Global: Mobile Value-Added Services (Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Global: Mobile Value-Added Services (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Global: Mobile Value-Added Services (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: Global: Mobile Value-Added Services (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: Global: Mobile Value-Added Services (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: Global: Mobile Value-Added Services (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: Global: Mobile Value-Added Services (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: Global: Mobile Value-Added Services (Education) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: Global: Mobile Value-Added Services (Education) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: Global: Mobile Value-Added Services (Retail) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: Global: Mobile Value-Added Services (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: Global: Mobile Value-Added Services (Government) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: Global: Mobile Value-Added Services (Government) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: Global: Mobile Value-Added Services (Telecom & IT) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: Global: Mobile Value-Added Services (Telecom & IT) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: Global: Mobile Value-Added Services (Other Verticals) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: Global: Mobile Value-Added Services (Other Verticals) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: North America: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: North America: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: United States: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: United States: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: Canada: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: Canada: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: Asia Pacific: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: Asia Pacific: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: China: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: China: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: Japan: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: Japan: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: India: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: India: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: South Korea: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: South Korea: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: Australia: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 70: Australia: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Indonesia: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: Indonesia: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: Others: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 75: Europe: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 76: Europe: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 77: Germany: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 78: Germany: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 79: France: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 80: France: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 81: United Kingdom: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 82: United Kingdom: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 83: Italy: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 84: Italy: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 85: Spain: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 86: Spain: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 87: Russia: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 88: Russia: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 89: Others: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 90: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 91: Latin America: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 92: Latin America: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 93: Brazil: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 94: Brazil: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 95: Mexico: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 96: Mexico: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 97: Others: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 98: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 99: Middle East and Africa: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 100: Middle East and Africa: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 101: Global: Mobile Value-Added Services Industry: SWOT Analysis
  • Figure 102: Global: Mobile Value-Added Services Industry: Value Chain Analysis
  • Figure 103: Global: Mobile Value-Added Services Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Mobile Value-Added Services Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Mobile Value-Added Services Market Forecast: Breakup by Solution (in Million US$), 2023-2028
  • Table 3: Global: Mobile Value-Added Services Market Forecast: Breakup by Device Type (in Million US$), 2023-2028
  • Table 4: Global: Mobile Value-Added Services Market Forecast: Breakup by End-User (in Million US$), 2023-2028
  • Table 5: Global: Mobile Value-Added Services Market Forecast: Breakup by Vertical (in Million US$), 2023-2028
  • Table 6: Global: Mobile Value-Added Services Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 7: Global: Mobile Value-Added Services Market: Competitive Structure
  • Table 8: Global: Mobile Value-Added Services Market: Key Players