市場調查報告書
商品編碼
1308129
預測性分析市場:2023-2028年全球行業趨勢、佔有率、規模、成長、機會及預測Prescriptive Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022年,全球描述性分析市場規模達到48億美元。展望未來,IMARC Group預計到2028年,該市場規模將達到161億美元,2023-2028年間的年複合成長率(CAGR)將達到21.43%。數據的不斷擴散、網路犯罪數量的不斷上升以及醫療保健和BFSI行業產品就業的不斷增加是推動市場發展的一些關鍵因素。
描述性分析採用機器學習(ML)、人工智慧(AI)和統計算法來分析海量數據並提供建議的行動方案。它使用歷史數據和即時數據,並考慮不同的變量、約束條件和目標,以模擬各種情景並確定最佳行動方案。它被認為是企業最佳化營運、做出以數據為導向的戰略決策並取得更好結果的重要工具。因此,它在醫療保健、金融、供應鏈管理和行銷等眾多行業得到了廣泛應用。
隨著可用數據量呈指數級成長,全球各地的企業都在尋找解決方案,例如能夠利用收集到的資訊推動真正商業價值的描述性分析。除此之外,描述性分析還為企業提供全面的數據分析,以確定數據驅動的戰略決策,這反過來又對市場成長產生了積極影響。此外,網路犯罪率的上升,以及對防止欺詐活動的需求不斷成長,也為市場帶來了可觀的成長機會。與此同時,在銀行、金融服務和保險(BFSI)領域大規模使用產品來檢測和標記欺詐行為、提醒銀行並提供建議的行動方案,也是另一個重要的成長誘因。此外,醫療保健行業廣泛採用該產品來評估患者原有病情、確定其未來發病風險並實施特定的預防性治療計劃,這也促進了市場的成長。與此同時,規範性分析被用於為患者制定個性化治療方案,並提供更好、更優質的患者護理,這也有助於市場擴張。此外,對雲平台的偏好、雲數據倉庫的不斷發展,以及在方便用戶使用性、準確性和安全性方面的重大技術進步,都為市場創造了有利的前景。
The global prescriptive analytics market size reached US$ 4.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 16.1 Billion by 2028, exhibiting a growth rate (CAGR) of 21.43% during 2023-2028. Expanding proliferation of data, the rising number of cybercrimes, and the increasing product employment in the healthcare and BFSI sectors represent some of the key factors driving the market.
Prescriptive analytics employs machine learning (ML), artificial intelligence (AI), and statistical algorithms to analyze massive amounts of data and provide recommended courses of action. It uses historical and real-time data and considers different variables, constraints, and objectives to simulate various scenarios and determine the best course of action. It is considered a valuable tool in businesses to optimize operations, make data-driven strategic decisions, and cause better outcomes. As a result, it finds a wide range of applications across numerous industries, such as healthcare, finance, supply chain management, and marketing.
With the exponentially growing amount of data available, businesses across the globe are looking for solutions, such as prescriptive analytics, that can leverage collected information to drive real business value. Besides this, prescriptive analytics provides businesses with comprehensive data analysis to identify data-driven strategic decisions, which, in turn, is positively impacting the market growth. Moreover, rising incidences of cyber crimes, coupled with the growing need to preclude fraudulent activities, are presenting remunerative growth opportunities for the market. In line with this, the largescale product utilization in the banking, financial services, and insurance (BFSI) sector to detect and flag frauds, alert the bank, and provide recommended courses of action, is acting as another significant growth-inducing factor. In addition to this, the widespread product adoption across the healthcare industry to assess pre-existing patient conditions, determine their risk for developing future conditions, and implement specific preventative treatment plans is contributing to the market growth. Concurrent with this, prescriptive analytics is used to develop personalized treatment plans for patients and provide improved and quality patient care, which is aiding in market expansion. Furthermore, the shifting preference for cloud platforms, expanding development of cloud data warehouses, and significant technological advancements in terms of user-friendliness, accuracy, and security are creating a favorable outlook for the market.
IMARC Group provides an analysis of the key trends in each sub-segment of the global prescriptive analytics market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, deployment mode, business function, organization size and industry vertical.
Software
Services
The report has provided a detailed breakup and analysis of the prescriptive analytics market based on the component. This includes software and services. According to the report, software represented the largest segment.
On-premises
Cloud-based
A detailed breakup and analysis of the prescriptive analytics market based on the deployment mode has also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises accounted for the largest market share.
Operations
Sales
Marketing
Finance
Human Resources
The report has provided a detailed breakup and analysis of the prescriptive analytics market based on the business function. This includes operations, sales, marketing, finance, and human resources.
Small and Medium-sized Enterprises
Large Enterprises
A detailed breakup and analysis of the prescriptive analytics market based on the organization size has also been provided in the report. This includes small and medium-sized enterprises, and large enterprises.
BFSI
Healthcare
IT and Telecommunications
Retail
Media and Entertainment
Manufacturing
Energy and Utilities
Transportation and Logistics
Government
Others
The report has provided a detailed breakup and analysis of the prescriptive analytics market based on the industry vertical. This includes BFSI, healthcare, IT and telecommunications, retail, media and entertainment, manufacturing, energy and utilities, transportation and logistics, government, and others. According to the report, BFSI represented the largest segment.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for prescriptive analytics. Some of the factors driving the North America prescriptive analytics market included the massive generation of data, escalating concerns regarding cyber security, and widespread product adoption across numerous industries.
The report has also provided a comprehensive analysis of the competitive landscape in the global prescriptive analytics market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Altair Engineering Inc., Alteryx Inc., Fair Isaac Corporation, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, River Logic Inc., Salesforce Inc., SAP SE, SAS Institute Inc., Teradata Corporation, TIBCO Software Inc. and Zebra Technologies Corporation. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.