軟啟動器市場：2023-2028年全球行業趨勢、佔有率、規模、成長、機會和預測

2022年，全球軟啟動器市場規模達到20億美元。展望未來，IMARC Group預計，到2028年，市場規模將達到27億美元，在2023-2028年期間表現出4.5%的成長率（CAGR）。

軟起動器，或稱降壓起動器，指的是根據晶閘管的工作原理運行的額週邊設備備，它允許電流單向流動的傳導。它們有助於減少啟動期間動力系統的浪湧電流和臨時限制扭矩，這反過來又有助於保護電子設備，延長機械部件的壽命，消除馬達發熱，並防止顛簸。除此之外，軟起動器還提供了更高的效率和可控的啟動，以確保順利啟動，因此，它被廣泛用於維持泵、風扇和壓縮機的三相電壓供應。目前，軟起動器在商業上有低、中、高三種電壓類型。

軟啟動器市場趨勢：

主要推動軟起動器市場成長的關鍵因素之一是，由於對工業泵和電動機的需求不斷成長，產品在各個工業垂直領域得到了廣泛的採用。除此之外，正在進行的建築活動的增加加強了加熱、通風和空調（HVAC）應用的軟啟動器的部署，這正在推動市場的成長。資料中心市場中不斷成長的產品應用也進一步支持了這一點，它有助於減少系統運行所需的浪湧電流。與此相呼應，一些國家的政府機構為投資污水處理項目而採取的許多有利計劃，其中軟啟動器被涵蓋泵和冷卻器，以確保獲得清潔的水，是另一個成長的誘導因素。此外，各種數位解決方案的大規模整合使得軟啟動器的發展具有緊湊、靈活和模組化的設計，這進一步為消費者和供應商提供了各種先進的特性和功能，包括加強保護和卓越的通訊能力，提高效率和減少停機時間。這反過來又使該產品在全球範圍內的整體銷售量膨脹起來。

目錄

第一章：前言

第二章：範圍和方法

• 研究的目標
• 利益相關者
• 數據來源
  • 主要來源
  • 二級來源
• 市場評估
  • 自下而上的方法
  • 自上而下的方法
• 預測方法

第三章：執行摘要

第四章：簡介

• 概述
• 主要行業趨勢

第五章：全球軟啟動器市場

• 市場概況
• 市場表現
• COVID-19的影響
• 市場預測

第六章：按類型分類的市場

• 低壓軟啟動器
  • 市場趨勢
  • 市場預測
• 中高壓軟起動器
  • 市場趨勢
  • 市場預測

第7章：按應用分類的市場

• 泵類
  • 市場趨勢
  • 市場預測
• 風機和鼓風機
  • 市場趨勢
  • 市場預測
• 壓縮機
  • 市場趨勢
  • 市場預測

第8章：按最終使用行業分類的市場

• 採礦和金屬
  • 市場趨勢
  • 市場預測
• 食品和飲料
  • 市場趨勢
  • 市場預測
• 能源和電力
  • 市場趨勢
  • 市場預測
• 石油和天然氣
  • 市場趨勢
  • 市場預測
• 其他
  • 市場趨勢
  • 市場預測

第九章：按地區分類的市場

• 北美洲
  • 美國
    • 市場趨勢
    • 市場預測
  • 加拿大
    • 市場趨勢
    • 市場預測
• 亞太地區
  • 中國
    • 市場趨勢
    • 市場預測
  • 日本
    • 市場趨勢
    • 市場預測
  • 印度
    • 市場趨勢
    • 市場預測
  • 韓國
    • 市場趨勢
    • 市場預測
  • 澳大利亞
    • 市場趨勢
    • 市場預測
  • 印尼
    • 市場趨勢
    • 市場預測
  • 其他國家
    • 市場趨勢
    • 市場預測
• 歐洲
  • 德國
    • 市場趨勢
    • 市場預測
  • 法國
    • 市場趨勢
    • 市場預測
  • 英國
    • 市場趨勢
    • 市場預測
  • 義大利
    • 市場趨勢
    • 市場預測
  • 西班牙
    • 市場趨勢
    • 市場預測
  • 俄羅斯
    • 市場趨勢
    • 市場預測
  • 其他國家
    • 市場趨勢
    • 市場預測
• 拉丁美洲
  • 巴西
    • 市場趨勢
    • 市場預測
  • 墨西哥
    • 市場趨勢
    • 市場預測
  • 其他國家
    • 市場趨勢
    • 市場預測
• 中東和非洲
  • 市場趨勢
  • 按國家分類的市場
  • 市場預測

第十章：SWOT分析

• 概述
• 優勢
• 劣勢
• 機會
• 威脅

第十一章：價值鏈分析

第十二章：波特五力分析

• 概述
• 買方的議價能力
• 供應商的議價能力
• 競爭程度
• 新進入者的威脅
• 替代品的威脅

第十三章：價格分析

第十四章：競爭格局

• 市場結構
• 主要參與者
• 主要參與者的概況
  • ABB Ltd.
  • AuCom Electronics Ltd. (Benshaw Inc)
  • Carlo Gavazzi Holding AG
  • CG Power and Industrial Solutions
  • Danfoss Group
  • Eaton Corporation PLC
  • Littelfuse Inc.
  • OMRON Corporation
  • Rockwell Automation Inc.
  • Schneider Electric SE
  • Siemens AG
  • SOLCON

The global soft starter market size reached US$ 2.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 2.7 Billion by 2028, exhibiting a growth rate (CAGR) of 4.5% during 2023-2028.

Soft starter, or reduced voltage starters, refer to an additional device that operates on the working principle of thyristor, which allows the conduction of current to flow in one direction. They aid in reducing the inrush currents and limiting torque temporarily in the powertrain during startup, which, in turn, assists in protecting the electronic equipment, extending mechanical components lifespan, eliminating motor heating, and preventing bumps. Apart from this, soft starters offer improved efficiency and controlled startup to ensure smooth starting, due to which it is extensively used in maintaining a three-phase voltage supply in pumps, fans, and compressors. Currently, soft starters are commercially available in low, medium, and high voltage types.

Soft Starter Market Trends:

One of the key factors primarily driving the soft starter market growth is the widespread product adoption across various industrial verticals due to the growing demand for industrial pumps and electric motors. In addition to this, the rising ongoing construction activities has intensified the deployment of a soft starter for heating, ventilation, and air conditioning (HVAC) applications, which is propelling the market growth. This is further supported by the growing product application in data center market, which aids in reducing the inrush current required for operating the systems. In line with this, numerous favorable initiatives being undertaken by the government bodies of several countries for investing in wastewater projects, wherein soft starter is incorporated in pumps and coolers to ensure access to clean water is acting as another growth-inducing factor. Additionally, the large-scale integration of various digital solutions has enabled the development of soft starter in compact, flexible, and modular designs, which further offers various advanced features and functions to consumers and suppliers, including enhanced protection and superior communication capabilities, increased efficiency, and reduced downtime. This, in turn, is inflating the overall sales of the product across the globe.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global soft starter market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, application and end use industry.

Breakup by Type:

Low Voltage Soft Starter

Medium to High Voltage Soft Starter

Breakup by Application:

Pumps

Fans and Blowers

Compressors

Breakup by End Use Industry:

Mining and Metal

Food and Beverage

Energy and Power

Oil and Gas

Others

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being ABB Ltd., AuCom Electronics Ltd. (Benshaw Inc), Carlo Gavazzi Holding AG, CG Power and Industrial Solutions, Danfoss Group, Eaton Corporation PLC, Littelfuse Inc., OMRON Corporation, Rockwell Automation Inc., Schneider Electric SE, Siemens AG and SOLCON.

Key Questions Answered in This Report

1. What was the size of the global soft starter market in 2022?

2. What is the expected growth rate of the global soft starter market during 2023-2028?

3. What are the key factors driving the global soft starter market?

4. What has been the impact of COVID-19 on the global soft starter market?

5. What is the breakup of the global soft starter market based on the type?

6. What is the breakup of the global soft starter market based on the application?

7. What is the breakup of the global soft starter market based on the end use industry?

8. What are the key regions in the global soft starter market?

9. Who are the key players/companies in the global soft starter market?

Table of Contents

1   Preface

2   Scope and Methodology

• 2.1  Objectives of the Study
• 2.2  Stakeholders
• 2.3  Data Sources
  • 2.3.1  Primary Sources
  • 2.3.2  Secondary Sources
• 2.4  Market Estimation
  • 2.4.1  Bottom-Up Approach
  • 2.4.2  Top-Down Approach
• 2.5  Forecasting Methodology

3   Executive Summary

4   Introduction

• 4.1  Overview
• 4.2  Key Industry Trends

5   Global Soft Starter Market

• 5.1  Market Overview
• 5.2  Market Performance
• 5.3  Impact of COVID-19
• 5.4  Market Forecast

6   Market Breakup by Type

• 6.1  Low Voltage Soft Starter
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2  Medium to High Voltage Soft Starter
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7   Market Breakup by Application

• 7.1  Pumps
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2  Fans and Blowers
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3  Compressors
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8   Market Breakup by End Use Industry

• 8.1  Mining and Metal
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2  Food and Beverage
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3  Energy and Power
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4  Oil and Gas
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5  Others
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast

9   Market Breakup by Region

• 9.1  North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2  Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3  Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4  Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5  Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10  SWOT Analysis

• 10.1  Overview
• 10.2  Strengths
• 10.3  Weaknesses
• 10.4  Opportunities
• 10.5  Threats

11  Value Chain Analysis

12  Porters Five Forces Analysis

• 12.1  Overview
• 12.2  Bargaining Power of Buyers
• 12.3  Bargaining Power of Suppliers
• 12.4  Degree of Competition
• 12.5  Threat of New Entrants
• 12.6  Threat of Substitutes

13  Price Analysis

14  Competitive Landscape

• 14.1  Market Structure
• 14.2  Key Players
• 14.3  Profiles of Key Players
  • 14.3.1  ABB Ltd.
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
    • 14.3.1.3 Financials
    • 14.3.1.4 SWOT Analysis
  • 14.3.2  AuCom Electronics Ltd. (Benshaw Inc)
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
  • 14.3.3  Carlo Gavazzi Holding AG
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
    • 14.3.3.3 Financials
  • 14.3.4  CG Power and Industrial Solutions
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
    • 14.3.4.3 Financials
    • 14.3.4.4 SWOT Analysis
  • 14.3.5  Danfoss Group
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
  • 14.3.6  Eaton Corporation PLC
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
    • 14.3.6.3 Financials
    • 14.3.6.4 SWOT Analysis
  • 14.3.7  Littelfuse Inc.
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
    • 14.3.7.3 Financials
  • 14.3.8  OMRON Corporation
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
    • 14.3.8.3 Financials
    • 14.3.8.4 SWOT Analysis
  • 14.3.9  Rockwell Automation Inc.
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
    • 14.3.9.3 Financials
    • 14.3.9.4 SWOT Analysis
  • 14.3.10  Schneider Electric SE
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
    • 14.3.10.3 Financials
    • 14.3.10.4 SWOT Analysis
  • 14.3.11  Siemens AG
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio
    • 14.3.11.3 Financials
    • 14.3.11.4 SWOT Analysis
  • 14.3.12  SOLCON
    • 14.3.12.1 Company Overview
    • 14.3.12.2 Product Portfolio

List of Figures

• Figure 1: Global: Soft Starter Market: Major Drivers and Challenges
• Figure 2: Global: Soft Starter Market: Sales Value (in Billion US$), 2017-2022
• Figure 3: Global: Soft Starter Market Forecast: Sales Value (in Billion US$), 2023-2028
• Figure 4: Global: Soft Starter Market: Breakup by Type (in %), 2022
• Figure 5: Global: Soft Starter Market: Breakup by Application (in %), 2022
• Figure 6: Global: Soft Starter Market: Breakup by End Use Industry (in %), 2022
• Figure 7: Global: Soft Starter Market: Breakup by Region (in %), 2022
• Figure 8: Global: Soft Starter (Low Voltage Soft Starter) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 9: Global: Soft Starter (Low Voltage Soft Starter) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 10: Global: Soft Starter (Medium to High Voltage Soft Starter) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 11: Global: Soft Starter (Medium to High Voltage Soft Starter) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 12: Global: Soft Starter (Pumps) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 13: Global: Soft Starter (Pumps) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 14: Global: Soft Starter (Fans and Blowers) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 15: Global: Soft Starter (Fans and Blowers) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 16: Global: Soft Starter (Compressors) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 17: Global: Soft Starter (Compressors) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 18: Global: Soft Starter (Mining and Metal) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 19: Global: Soft Starter (Mining and Metal) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 20: Global: Soft Starter (Food and Beverage) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 21: Global: Soft Starter (Food and Beverage) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 22: Global: Soft Starter (Energy and Power) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 23: Global: Soft Starter (Energy and Power) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 24: Global: Soft Starter (Oil and Gas) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 25: Global: Soft Starter (Oil and Gas) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 26: Global: Soft Starter (Other End Use Industries) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 27: Global: Soft Starter (Other End Use Industries) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 28: North America: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 29: North America: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 30: United States: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 31: United States: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 32: Canada: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 33: Canada: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 34: Asia-Pacific: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 35: Asia-Pacific: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 36: China: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 37: China: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 38: Japan: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 39: Japan: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 40: India: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 41: India: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 42: South Korea: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 43: South Korea: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 44: Australia: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 45: Australia: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 46: Indonesia: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 47: Indonesia: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 48: Others: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 49: Others: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 50: Europe: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 51: Europe: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 52: Germany: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 53: Germany: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 54: France: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 55: France: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 56: United Kingdom: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 57: United Kingdom: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 58: Italy: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 59: Italy: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 60: Spain: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 61: Spain: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 62: Russia: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 63: Russia: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 64: Others: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 65: Others: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 66: Latin America: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 67: Latin America: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 68: Brazil: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 69: Brazil: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 70: Mexico: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 71: Mexico: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 72: Others: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 73: Others: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 74: Middle East and Africa: Soft Starter Market: Sales Value (in Million US$), 2017 & 2022
• Figure 75: Middle East and Africa: Soft Starter Market: Breakup by Country (in %), 2022
• Figure 76: Middle East and Africa: Soft Starter Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 77: Global: Soft Starter Industry: SWOT Analysis
• Figure 78: Global: Soft Starter Industry: Value Chain Analysis
• Figure 79: Global: Soft Starter Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Soft Starter Market: Key Industry Highlights, 2022 and 2028
• Table 2: Global: Soft Starter Market Forecast: Breakup by Type (in Million US$), 2023-2028
• Table 3: Global: Soft Starter Market Forecast: Breakup by Application (in Million US$), 2023-2028
• Table 4: Global: Soft Starter Market Forecast: Breakup by End Use Industry (in Million US$), 2023-2028
• Table 5: Global: Soft Starter Market Forecast: Breakup by Region (in Million US$), 2023-2028
• Table 6: Global: Soft Starter Market: Competitive Structure
• Table 7: Global: Soft Starter Market: Key Players