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1423306

2024-2032 年按格式類型、應用程式、最終用戶和地區分類的數位戶外廣告市場報告

Digital OOH Advertising Market Report by Format Type, Application, End-User, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 144 Pages | 商品交期: 2-3個工作天內

價格

2023 年，全球數位戶外廣告市場規模達到 194 億美元。展望未來， IMARC Group預計到 2032 年，市場規模將達到 498 億美元，2024-2032 年複合年成長率 (CAGR) 為 10.8%。顯著的技術進步、數據驅動的定位和個人化、擴大的覆蓋範圍、上下文內容交付、生態友善性和成本效益是推動該行業的一些主要因素。

數位戶外 (DOOH) 廣告是一種當代行銷策略，利用 LED 廣告看板和螢幕等數位顯示器來提供動態和基於位置的廣告內容。這些展示位於人流量大的公共區域、交通樞紐、購物中心和其他黃金地段。與傳統的靜態廣告看板相比，戶外廣告可以輪流展示多個廣告，而且通常是即時的。這種形式的廣告因其能夠透過視覺上引人注目且上下文相關的內容吸引受眾而越來越受歡迎。 DOOH 活動可以遠端管理和更新，從而使廣告商能夠快速調整其訊息傳遞，以適應不斷變化的人口統計或行銷目標。

在廣告中擴大採用數位技術的推動下，全球數位戶外廣告產業正在經歷強勁成長。除此之外，產品的廣泛採用因其提供動態且引人入勝的內容交付而為行業擴張創造了積極的前景。此外，從傳統印刷到數位格式的轉變，使廣告商能夠精確定位特定的人口統計和地理區域，從而帶來更高的投資回報率（ROI）和更有效率的廣告支出，從而促進了市場的成長。除此之外，戶外數位媒體提供即時內容更新和互動體驗的能力增強了受眾參與度和品牌知名度，有助於市場擴張。此外，高速網路連線的普及和顯示技術的進步正在促進市場擴張，從而使廣告活動更有活力和影響力。除此之外，數位戶外媒體中資料分析和程序化廣告的整合可以更好地衡量廣告效果和內容個性化，這對尋求數據驅動的行銷活動最佳化洞察的廣告商越來越有吸引力，從而推動市場向前發展。

數位戶外廣告市場趨勢/促進因素：

數位科技的進步

數位技術的快速發展是戶外廣告產業成長的主要推動力。傳統的靜態廣告看板正在被動態數位顯示器所取代，包括 LED 螢幕、互動式資訊亭和數位看板。這些數位格式使廣告商能夠提供視覺上引人注目且引人入勝的內容，以吸引路人的注意。此外，數位顯示器的靈活性可實現即時內容更新和遠端管理，使廣告主能夠快速調整其訊息傳遞以回應不斷變化的市場條件、事件或人口統計資料。隨著科技的不斷進步，對於尋求創新方式與目標受眾建立聯繫的廣告主來說，戶外數位媒體成為更具吸引力的選擇。

數據驅動的定位與個人化

戶外廣告利用數據驅動的定位和個人化的能力是另一個重要的成長誘導因素。透過資料分析和程式化廣告的整合，廣告主可以收集對受眾行為、偏好和人口統計的洞察。這些資料可用於建立高度針對性和相關的廣告活動。同時，DOOH 可以根據一天中的時間、天氣條件或與特定位置的接近程度顯示不同的內容。這種個人化程度提高了廣告的有效性並增強了整體觀眾體驗，從而促進了行業的成長。此外，廣告主可以最佳化其廣告活動以獲得更高的投資報酬率，這使得 DOOH 對於尋求可衡量且高效的廣告解決方案的人來說是一個有吸引力的選擇。

擴大影響範圍並增強參與度

戶外廣告的全球影響力和增強的參與能力對其成長做出了重大貢獻。 DOOH 顯示器策略性地放置在人流量大的公共區域、交通樞紐、購物中心和其他顯著位置。這確保了廣告主可以接觸廣泛且多樣化的受眾，包括本地和國際消費者。此外，DOOH 內容的動態特性（包括動態圖形、視訊和互動性）吸引了觀眾並鼓勵他們與廣告訊息進行互動。據此，互動式觸控螢幕、2D碼和行動整合使觀眾能夠立即採取行動，例如進行購買或存取其他資訊。這種程度的參與度提高了品牌知名度，並促進了廣告商與其目標受眾之間的直接聯繫，使 DOOH 對於希望給人留下持久印象的品牌來說成為一個有吸引力的選擇。

目錄

第1章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球數位戶外廣告市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場區隔：依格式類型
  • 市場區隔：按應用
  • 市場區隔：按最終用戶
  • 市場區隔：按地區
  • 市場預測

第 6 章：市場區隔：依格式類型

  • 數位廣告看板
    • 市場走向
    • 市場預測
  • 影片廣告
    • 市場走向
    • 市場預測
  • 氣氛廣告
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 7 章：市場區隔：按應用

  • 戶外的
    • 市場走向
    • 市場預測
  • 室內的
    • 市場走向
    • 市場預測

第 8 章：市場區隔：依最終用戶

  • 零售
    • 市場走向
    • 市場預測
  • 娛樂
    • 市場走向
    • 市場預測
  • 銀行業
    • 市場走向
    • 市場預測
  • 運輸
    • 市場走向
    • 市場預測
  • 教育
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 9 章：市場區隔：按地區

  • 歐洲
    • 市場走向
    • 市場預測
  • 北美洲
    • 市場走向
    • 市場預測
  • 亞太地區
    • 市場走向
    • 市場預測
  • 中東和非洲
    • 市場走向
    • 市場預測
  • 拉丁美洲
    • 市場走向
    • 市場預測

第 10 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 11 章：價值鏈分析

第 12 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 13 章：價格分析

第14章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • APG|SGA
    • Clear Channel Outdoor Holdings Inc.
    • Global Media
    • JCDecaux
    • Lamar Advertising Company
    • oOh!media Limited
    • Outfront Media Inc.
    • Stroer
Product Code: SR112024A1312

Abstract

The global digital OOH advertising market size reached US$ 19.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 49.8 Billion by 2032, exhibiting a growth rate (CAGR) of 10.8% during 2024-2032. Significant technological advancements, data-driven targeting and personalization, expanded reach, contextual content delivery, eco-friendliness, and cost-effectiveness are some of the major factors propelling the industry.

Digital out-of-home (DOOH) advertising is a contemporary marketing strategy that utilizes digital displays, such as LED billboards and screens, to deliver dynamic and location-based advertising content. These displays are situated in high-traffic public areas, transportation hubs, shopping malls, and other prime locations. Compared to traditional static billboards, DOOH advertising can showcase multiple advertisements in rotation, often in real time. This form of advertising is gaining popularity due to its ability to engage audiences with visually compelling and contextually relevant content. DOOH campaigns can be remotely managed and updated, allowing advertisers to adapt their messaging swiftly to suit changing demographics or marketing objectives.

The global digital OOH advertising industry is experiencing robust growth driven by the increasing adoption of digital technology in advertising. Besides this, the widespread product adoption as it offers dynamic and engaging content delivery is creating a positive outlook for industry expansion. Moreover, the shift from traditional print to digital formats, allowing advertisers to target specific demographics and geographies with precision, leading to higher return on investment (ROI) and more efficient ad spend is contributing to the market's growth. In addition to this, the ability of DOOH to provide real-time content updates and interactive experiences enhances audience engagement and brand visibility, aiding in market expansion. Furthermore, the proliferation of high-speed internet connectivity and advancements in display technology are catalyzing market expansion, enabling more vibrant and impactful advertising campaigns. Apart from this, the integration of data analytics and programmatic advertising in DOOH allows for better measurement of ad performance and the personalization of content, which is increasingly appealing to advertisers seeking data-driven insights for campaign optimization, thereby propelling the market forward.

Digital OOH Advertising Market Trends/Drivers:

Advancements in digital technology

The rapid evolution of digital technology is a primary driver behind the growth of the DOOH advertising industry. Traditional static billboards are being replaced by dynamic digital displays, including LED screens, interactive kiosks, and digital signage. These digital formats offer advertisers the ability to deliver visually compelling and engaging content that captures the attention of passersby. Additionally, the flexibility of digital displays enables real-time content updates and remote management, allowing advertisers to adapt their messaging quickly in response to changing market conditions, events, or demographics. As technology continues to improve, DOOH becomes an even more attractive option for advertisers seeking innovative ways to connect with their target audience.

Data-driven targeting and personalization

The ability of DOOH advertising to leverage data-driven targeting and personalization is acting as another significant growth-inducing factor. Through the integration of data analytics and programmatic advertising, advertisers can gather insights into audience behavior, preferences, and demographics. This data can be used to create highly targeted and relevant advertising campaigns. Concurrent with this, DOOH can display different content based on the time of day, weather conditions, or proximity to specific locations. This level of personalization increases the effectiveness of advertising and enhances the overall viewer experience, strengthening the industry growth. Moreover, advertisers can optimize their campaigns for better ROI, making DOOH an attractive choice for those seeking measurable and efficient advertising solutions.

Expanded reach and enhanced engagement

The global reach and enhanced engagement capabilities of DOOH advertising contribute significantly to its growth. DOOH displays are strategically placed in high-traffic public areas, transportation hubs, shopping malls, and other prominent locations. This ensures that advertisers can reach a vast and diverse audience, including both local and international consumers. Furthermore, the dynamic nature of DOOH content, which includes motion graphics, video, and interactivity, captivates viewers and encourages them to interact with the advertising message. In line with this, interactive touchscreens, QR codes, and mobile integrations enable viewers to take immediate actions, such as making purchases or accessing additional information. This level of engagement drives brand awareness and fosters direct connections between advertisers and their target audience, making DOOH an appealing option for brands looking to make a lasting impression.

Digital OOH Advertising Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global digital OOH advertising market report, along with forecasts at the global and regional levels for 2024-2032. Our report has categorized the market based on the format type, application, and end-user.

Breakup by Format Type:

Digital Billboards

Video Advertising

Ambient Advertising

Others

Digital billboards dominate the market

The report has provided a detailed breakup and analysis of the market based on the format type. This includes digital billboards, video advertising, ambient advertising, and others. According to the report, digital billboards represented the largest segment.

The surging demand for digital OOH billboard advertising is primarily fueled by its ability to deliver contextual and hyper-localized content. In comparison to traditional billboards, DOOH billboards can adapt their messaging based on real-time data, such as traffic conditions, audience demographics, and nearby events, thereby creating a positive outlook for industry expansion. Moreover, this dynamic content delivery enhances the relevance of advertisements and allows advertisers to align their messages with the situation, increasing the likelihood of capturing viewers' attention and driving engagement. As a result, brands are increasingly drawn to DOOH billboard advertising as an effective means to connect with their target audience in a highly contextual and impactful manner, ultimately yielding higher returns on their advertising investments.

Breakup by Application:

Outdoor

Indoor

Outdoor holds the largest share of the market

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes indoor and outdoor. According to the report, outdoor accounted for the largest market share.

The eco-friendly and cost-effective attributes of DOOH advertising in outdoor applications represent one of the key factors influencing the market growth. DOOH signage typically employs energy-efficient LED displays that consume less power compared to traditional lighting systems, contributing to a reduced carbon footprint. Moreover, the durability of these displays ensures a longer lifespan, reducing maintenance and replacement costs for advertisers. This eco-conscious approach aligns with the growing emphasis on sustainability and corporate responsibility, making DOOH an attractive choice for brands looking to convey an environmentally friendly image. In confluence with this, the cost efficiencies and longer-term benefits associated with DOOH outdoor applications further incentivize advertisers to invest in this medium as a sustainable and cost-effective advertising solution, presenting lucrative opportunities for industry expansion.

Breakup by End-User:

Retail

Recreation

Banking

Transportation

Education

Others

Retail dominates the market

The report has provided a detailed breakup and analysis of the market based on the end-user. This includes retail, recreation, banking, transportation, education, and others. According to the report, retail represented the largest segment.

The burgeoning demand for DOOH advertising in the retail sector is primarily driven by its capacity to enhance in-store customer experiences. DOOH displays deployed in retail environments allow for dynamic, eye-catching content that can be tailored to promote specific products, offers, or seasonal campaigns. Furthermore, DOOH's interactivity can engage shoppers through touchscreens, QR codes, and mobile integrations, enabling instant access to additional product information or make purchases directly, thereby strengthening the market growth. Additionally, the real-time adaptability of DOOH content also facilitates the promotion of last-minute deals or inventory updates, ensuring that retailers can swiftly respond to market dynamics and customer preferences, ultimately fostering brand engagement and bolstering sales. This capability to transform brick-and-mortar spaces into immersive, information-rich shopping environments is a compelling driver for DOOH adoption in the retail sector.

Breakup by Region:

North America

Europe

Asia Pacific

Middle East and Africa

Latin America

Asia-Pacific exhibits a clear dominance, accounting for the largest digital OOH advertising market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. According to the report, Asia-Pacific accounted for the largest market share.

The increasing urbanization and development of modern infrastructure in many Asia Pacific countries have led to a surge in foot traffic in major metropolitan areas. This rise in urbanization makes DOOH advertising an attractive medium for reaching a vast and diverse audience, providing impetus to the market's growth. Concurrent with this, the high penetration of smartphones in the region has created opportunities for synergy between DOOH and mobile advertising, allowing for interactive campaigns and real-time engagement with tech-savvy consumers, thus aiding in industry expansion. Moreover, the cultural diversity and varied consumer preferences across Asia Pacific nations make DOOH's ability to deliver localized and culturally relevant content, especially appealing to advertisers seeking to connect with consumers in this dynamic and burgeoning market. In addition to this, the region's growing middle class and rising consumer spending power further drive the demand for DOOH advertising as brands seek to tap into this expanding consumer base with impactful and contextually relevant campaigns.

Competitive Landscape:

The competitive landscape of the global digital OOH advertising market is characterized by a mix of established players and innovative startups, reflecting the industry's dynamic nature. Key players in this market include leading advertising agencies, digital signage companies, and technology providers. Major advertising agencies have extensive networks of digital displays in prime locations worldwide, giving them a significant market presence. These companies leverage their experience and global reach to offer advertisers extensive coverage and strategic placement. Simultaneously, tech-focused firms provide programmatic solutions and content management platforms, enabling advertisers to efficiently manage and optimize their DOOH campaigns. Innovative startups specialize in data analytics, enabling advertisers to refine their targeting and measure campaign effectiveness. Furthermore, partnerships and acquisitions have become common as companies seek to expand their offerings and market reach.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

APG|SGA

Clear Channel Outdoor Holdings Inc.

Global Media

JCDecaux

Lamar Advertising Company

oOh!media Limited

Outfront Media Inc.

Stroer

Recent Developments:

In May 2023, JCDecaux SE announced the acquisition of Clear Channel Outdoor Holdings, Inc. complementing the former's presence in Italy and Spain, in an increasingly digitised outdoor advertising market.

In April 2023, OUTFRONT Media Inc. announced that its subsidiary, Outfront Media Canada LP collaborated with RCC Media Inc., to rollout 39 digital bridge overpass screens and 8 large format digital bulletins throughout the Greater Toronto Area.

In July 2023, oOh!media launched an expanded data suite for audience-led campaign planning and attribution. They've signed a long-term Out of Home partnership with Unpacked by Flybuys, leveraging transactional data from 9 million Flybuys members and 2 billion Westpac card transactions

Key Questions Answered in This Report

  • 1. What was the size of the global digital OOH advertising market in 2023?
  • 2. What is the expected growth rate of the global digital OOH advertising market during 2024-2032?
  • 3. What are the key factors driving the global digital OOH advertising market?
  • 4. What has been the impact of COVID-19 on the global digital OOH advertising market?
  • 5. What is the breakup of the global digital OOH advertising market based on format type?
  • 6. What is the breakup of the global digital OOH advertising market based on the application?
  • 7. What is the breakup of the global digital OOH advertising market based on the end-user?
  • 8. What are the key regions in the global digital OOH advertising market?
  • 9. Who are the key players/companies in the global digital OOH advertising market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Digital OOH Advertising Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Format Type
  • 5.5 Market Breakup by Application
  • 5.6 Market Breakup by End-User
  • 5.7 Market Breakup by Region
  • 5.8 Market Forecast

6 Market Breakup by Format Type

  • 6.1 Digital Billboards
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Video Advertising
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Ambient Advertising
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Application

  • 7.1 Outdoor
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Indoor
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End-User

  • 8.1 Retail
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Recreation
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Banking
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Transportation
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Education
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Others
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast

9 Market Breakup by Region

  • 9.1 Europe
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 North America
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Asia Pacific
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Middle East and Africa
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Latin America
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 APG|SGA
    • 14.3.2 Clear Channel Outdoor Holdings Inc.
    • 14.3.3 Global Media
    • 14.3.4 JCDecaux
    • 14.3.5 Lamar Advertising Company
    • 14.3.6 oOh!media Limited
    • 14.3.7 Outfront Media Inc.
    • 14.3.8 Stroer

List of Figures

  • Figure 1: Global: Digital OOH Advertising Market: Major Drivers and Challenges
  • Figure 2: Global: Digital OOH Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Digital OOH Advertising Market: Breakup by Format Type (in %), 2023
  • Figure 4: Global: Digital OOH Advertising Market: Breakup by Application (in %), 2023
  • Figure 5: Global: Digital OOH Advertising Market: Breakup by End-User (in %), 2023
  • Figure 6: Global: Digital OOH Advertising Market: Breakup by Region (in %), 2023
  • Figure 7: Global: Digital OOH Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 8: Global: Digital OOH Advertising Industry: SWOT Analysis
  • Figure 9: Global: Digital OOH Advertising Industry: Value Chain Analysis
  • Figure 10: Global: Digital OOH Advertising Industry: Porter's Five Forces Analysis
  • Figure 11: Global: Digital OOH Advertising (Digital Billboards) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Digital OOH Advertising (Digital Billboards) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Digital OOH Advertising (Video Advertising) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Digital OOH Advertising (Video Advertising) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Digital OOH Advertising (Ambient Advertising) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Digital OOH Advertising (Ambient Advertising) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Digital OOH Advertising (Other Format Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Digital OOH Advertising (Other Format Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Digital OOH Advertising (Outdoor) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Digital OOH Advertising (Outdoor) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Digital OOH Advertising (Indoor) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Digital OOH Advertising (Indoor) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Digital OOH Advertising (Retail) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Digital OOH Advertising (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Digital OOH Advertising (Recreation) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Digital OOH Advertising (Recreation) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Digital OOH Advertising (Banking) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Digital OOH Advertising (Banking) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Digital OOH Advertising (Transportation) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Digital OOH Advertising (Transportation) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Digital OOH Advertising (Education) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Digital OOH Advertising (Education) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Digital OOH Advertising (Other End-Users) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Digital OOH Advertising (Other End-Users) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Europe: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Europe: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: North America: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: North America: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Asia Pacific: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Asia Pacific: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Middle East and Africa: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Middle East and Africa: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Latin America: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Latin America: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032

List of Tables

  • Table 1: Global: Digital OOH Advertising Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Digital OOH Advertising Market Forecast: Breakup by Format Type (in Million US$), 2024-2032
  • Table 3: Global: Digital OOH Advertising Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 4: Global: Digital OOH Advertising Market Forecast: Breakup by End-User (in Million US$), 2024-2032
  • Table 5: Global: Digital OOH Advertising Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Digital OOH Advertising Market Structure
  • Table 7: Global: Digital OOH Advertising Market: Key Players