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1450973

2024-2032 年按產品、配銷通路、應用和地區分類的口腔衛生市場報告

Oral Hygiene Market Report by Product, Distribution Channel, Application, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 142 Pages | 商品交期: 2-3個工作天內

價格

2023年全球口腔衛生市場規模達508億美元。展望未來， IMARC Group預計到2032年市場規模將達到678億美元，2024-2032年複合年成長率（CAGR）為3.2%。由於公眾口腔健康意識的提高、口腔衛生產品的最新技術進步、口腔疾病盛行率的上升、老年人口的增加以及美容牙科影響力的不斷擴大，該市場正在迅速成長。

口腔衛生市場分析：

市場成長與規模：在健康意識增強和口腔護理產品進步的推動下，市場正在穩定成長。此外，牙膏、牙刷和漱口水等各種產品的便利供應滿足了不同消費者的需求，支撐了市場的成長。

主要市場促進因素：影響市場成長的主要促進因素包括公眾對口腔健康意識的提高、具有特定口腔護理需求的老年人口的不斷成長、口腔疾病患病率的上升、美容牙科影響力的不斷擴大以及消費者消費能力的不斷增強。

技術進步：產品的最新創新，例如具有先進功能的電動牙刷和專門的牙膏配方，正在支持市場成長。此外，人們越來越關注永續和環保產品的開發，吸引了一部分具有環保意識的消費者，從而支持了市場的成長。

產業應用：市場對特定應用的產品需求很高，以滿足成人、兒童和嬰兒的需求，其中成人因其多樣化和複雜的口腔護理需求而成為最大的細分市場。

主要市場趨勢：主要市場趨勢涉及向天然和有機口腔護理產品的持續轉變，反映了消費者對健康和保健的更廣泛偏好。此外，數位行銷策略的廣泛採用、擴大口腔衛生產品的覆蓋範圍和可及性正在促進市場成長。

地理趨勢：亞太地區因其龐大的人口和經濟成長而引領市場，而北美和歐洲則由於較高的消費者意識和消費能力而保持強勢地位。在經濟條件改善和健康意識提高的推動下，其他地區也出現了顯著成長。

競爭格局：該市場的特徵是全球巨頭和新興本土企業同時存在，創造了競爭環境。他們正在參與投資、併購以及與牙科專業人士合作等策略性舉措，以增強其市場地位。

挑戰與機會：市場面臨各種挑戰，例如不同國家的不同區域偏好和監管合規性。然而，新興市場的快速擴張、創新和永續產品的開發以及為更廣泛的消費者覆蓋的數位平台的採用正在為市場成長創造新的機會。

口腔衛生市場趨勢：

口腔健康意識不斷增強

公眾口腔健康意識的提升是推動口腔衛生市場的關鍵因素。意識的提高不僅涉及基本的牙科護理，還延伸到了解口腔健康對整體健康的更廣泛影響。與此一致的是，由醫療保健專業人員、牙科協會和公共衛生運動領導的各種教育舉措的推出，強調定期牙科檢查和適當口腔衛生習慣的重要性，正在促進市場成長。此外，社群媒體和數位平台的出現進一步放大了認知訊息，並涵蓋了不同人群的更廣泛受眾，從而推動了市場成長。此外，意識的提高導致消費者的行為轉變，他們現在更主動地尋求口腔健康的產品和解決方案，從而推動了市場的成長。

口腔衛生產品的最新進展

口腔衛生產品的技術進步極大地促進了市場的成長。與此一致的是，創新產品的開發，例如具有出色的牙菌斑去除功能的電動牙刷，以及易於使用和高效的水牙線，正在對市場成長產生積極影響。此外，推出具有敏感、美白或牙齦護理專用配方的牙膏，滿足不同的消費者需求，也有助於市場成長。此外，以臨床研究為支援的廣泛研發（R＆D）不僅提高了產品功效，還建立了消費者信任，正在推動市場成長。此外，這些不斷的創新不僅吸引了新客戶，還鼓勵現有消費者升級到更新、更先進的產品。

口腔疾病盛行率上升

齲齒、牙周病和口腔癌等口腔疾病發生率的增加是推動口腔衛生市場的重要因素。這些疾病在全球範圍內普遍存在，跨越社會經濟階層，通常與生活方式選擇、飲食習慣和缺乏適當的口腔護理有關。與此一致的是，隨著消費者越來越傾向於投資優質口腔衛生產品作為避免昂貴的牙科治療的手段，對預防性口腔護理的高度關注正在推動市場成長。此外，一些旨在解決口腔疾病負擔和提供優質治療選擇的公共衛生措施的推出正在對市場成長產生積極影響。

老年人口不斷增加

不斷成長的老年人口是口腔衛生市場的關鍵驅動力。老年人群面臨特定的口腔健康挑戰，例如牙齦萎縮、口乾以及對口腔疾病的易感性增加。他們需要專門的口腔護理產品來滿足他們的獨特需求。它包括軟牙刷、非磨蝕性牙膏和口腔保濕劑等產品。此外，老年人普遍更注重健康維護，包括口腔健康，因此願意投資於確保其福祉的產品。除此之外，這一人群對口腔衛生產品不斷成長的需求正促使製造商創新並創造適合老年人的產品。

美容牙科的影響力不斷升級

新興的美容牙科領域在推動口腔衛生市場方面發揮著重要作用。與此一致的是，社會對美學外觀（包括理想的微笑）的日益重視，使得牙齒美白、貼面和矯正等美容牙科手術越來越受歡迎，正在推動市場成長。此外，消費者正在尋求能夠維持和增強美容手術效果的產品，例如美白牙膏、家用美白套件以及專為美容後敏感牙齒設計的產品。此外，美容牙科的影響力從臨床環境擴展到日常口腔護理，這將消費者的習慣與對美觀外觀的渴望結合起來，有利於市場的成長。

目錄

第1章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球口腔衛生市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：市場區隔：依產品

  • 牙膏
    • 市場走向
    • 市場預測
  • 牙刷及配件
    • 市場走向
    • 市場預測
  • 漱口水/漱口水
    • 市場走向
    • 市場預測
  • 牙科配件/輔助設備
    • 市場走向
    • 市場預測
  • 假牙產品
    • 市場走向
    • 市場預測
  • 假牙清潔解決方案
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 7 章：市場區隔：按配銷通路

  • 超級市場和大賣場
    • 市場走向
    • 市場預測
  • 便利商店
    • 市場走向
    • 市場預測
  • 藥局
    • 市場走向
    • 市場預測
  • 網路商店
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 8 章：市場區隔：按應用

  • 成年人
    • 市場走向
    • 市場預測
  • 孩子們
    • 市場走向
    • 市場預測
  • 嬰兒
    • 市場走向
    • 市場預測

第 9 章：市場區隔：按地區

  • 北美洲
    • 美國
      • 市場走向
      • 市場預測
    • 加拿大
      • 市場走向
      • 市場預測
  • 亞太地區
    • 中國
      • 市場走向
      • 市場預測
    • 日本
      • 市場走向
      • 市場預測
    • 印度
      • 市場走向
      • 市場預測
    • 韓國
      • 市場走向
      • 市場預測
    • 澳洲
      • 市場走向
      • 市場預測
    • 印尼
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 歐洲
    • 德國
      • 市場走向
      • 市場預測
    • 法國
      • 市場走向
      • 市場預測
    • 英國
      • 市場走向
      • 市場預測
    • 義大利
      • 市場走向
      • 市場預測
    • 西班牙
      • 市場走向
      • 市場預測
    • 俄羅斯
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 拉丁美洲
    • 巴西
      • 市場走向
      • 市場預測
    • 墨西哥
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 中東和非洲
    • 市場走向
    • 市場細分：按國家/地區
    • 市場預測

第 10 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 11 章：價值鏈分析

第 12 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 13 章：價格指標

第14章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Church & Dwight Co. Inc.
    • Colgate-Palmolive
    • Dabur India Ltd.
    • GlaxoSmithKline
    • Henkel
    • The Himalaya Drug Company
    • Johnson & Johnson
    • Philips (Koninklijke Philips)
    • Lion Corporation
    • Procter & Gamble
    • Sunstar Suisse SA
    • Unilever
Product Code: SR112024A2001

The global oral hygiene market size reached US$ 50.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 67.8 Billion by 2032, exhibiting a growth rate (CAGR) of 3.2% during 2024-2032. The market is growing rapidly driven by increasing public awareness of oral health, recent technological advancements in oral hygiene products, rising prevalence of oral diseases, the growing geriatric populations, and the escalating influence of cosmetic dentistry.

Oral Hygiene Market Analysis:

Market Growth and Size: The market is witnessing stable growth, driven by increasing health awareness and advancements in oral care products. Furthermore, the easy availability of a broad range of products including toothpaste, toothbrushes, and mouthwashes, catering to diverse consumer needs, is supporting the market growth.

Major Market Drivers: Key drivers influencing the market growth include heightened public awareness about oral health, the growing geriatric population with specific oral care needs, rising prevalence of oral diseases, escalating influence of cosmetic dentistry, and the increasing consumer spending power.

Technological Advancements: Recent innovations in products, such as electric toothbrushes with advanced features and specialized toothpaste formulations, are supporting the market growth. Additionally, the increasing focus on sustainable and eco-friendly product developments, attracting a segment of environmentally conscious consumers, is supporting the market growth.

Industry Applications: The market is experiencing high product demand for specific applications, catering to adults, kids, and infants, with adults being the largest segment due to their diverse and complex oral care needs.

Key Market Trends: The key market trends involve the ongoing shift toward natural and organic oral care products, reflecting a broader consumer preference for health and wellness. Additionally, the widespread adoption of digital marketing strategies, expanding the reach and accessibility of oral hygiene products is bolstering the market growth.

Geographical Trends: Asia Pacific leads the market due to its large population and economic growth, while North America and Europe maintain strong positions due to high consumer awareness and spending power. Other regions are also showing significant growth, fueled by improving economic conditions and increasing health awareness.

Competitive Landscape: The market is characterized by the presence of both global giants and emerging local players, creating a competitive environment. They are engaging in strategic initiatives like investments, mergers and acquisitions, and collaborations with dental professionals to enhance their market positions.

Challenges and Opportunities: The market faces various challenges, such as diverse regional preferences and regulatory compliances across different countries. However, the rapid expansion into emerging markets, development of innovative and sustainable products, and adoption of digital platforms for wider consumer reach are creating new opportunities for the market growth.

Oral Hygiene Market Trends:

The increasing awareness of oral health

The surge in public awareness regarding oral health is a pivotal factor driving the oral hygiene market. The heightened consciousness is not just about basic dental care but extends to understanding the broader implications of oral health on overall well-being. In line with this, the introduction of various educational initiatives led by healthcare professionals, dental associations, and public health campaigns, which emphasize the importance of regular dental check-ups and proper oral hygiene practices, is catalyzing the market growth. Furthermore, the advent of social media and digital platforms, which has further amplified awareness messages, reaching a wider audience across various demographics, is bolstering the market growth. Moreover, the heightened awareness has led to a behavioral shift among consumers, who are now more proactive in seeking products and solutions for oral health, thus fueling the market growth.

Recent advancements in oral hygiene products

Technological advancements in oral hygiene products are significantly contributing to the market growth. In line with this, the development of innovative products, such as electric toothbrushes, which offer superior plaque removal, and water flossers, catering to ease of use and efficiency, is positively influencing the market growth. Additionally, the introduction of toothpaste with specialized formulations for sensitivity, whitening, or gum care, which addresses diverse consumer needs, is contributing to the market growth. Furthermore, extensive research and development (R&D) backed by clinical studies, which not only enhance product efficacy but also build consumer trust, is bolstering the market growth. Moreover, these constant innovations not only attract new customers but also encourage existing consumers to upgrade to newer, more advanced products.

Rising prevalence of oral diseases

The increasing incidence of oral diseases, such as dental caries, periodontal diseases, and oral cancers, is a significant factor driving the oral hygiene market. These diseases are prevalent across the globe, cutting across socio-economic classes, and are often linked to lifestyle choices, dietary habits, and lack of proper oral care. In line with this, the heightened focus on preventive oral care, as consumers are becoming more inclined to invest in quality oral hygiene products as a means to avoid expensive dental treatments, is bolstering the market growth. Moreover, the introduction of several public health initiatives that focus on addressing the burden of oral diseases and providing access to quality treatment options is positively influencing the market growth.

Growing geriatric population

The growing segment of the geriatric population is a key driver in the oral hygiene market. The geriatric population encounters specific oral health challenges, such as gum recession, dry mouth, and increased susceptibility to oral diseases. They require specialized oral care products that cater to their unique needs. It includes products like softer toothbrushes, non-abrasive toothpaste, and oral moisturizers. Additionally, the geriatric population is generally more conscious of health maintenance, including oral health, and thus are willing to invest in products that ensure their well-being. Besides this, the growing demand for oral hygiene products from this demographic is prompting manufacturers to innovate and create items tailored for older adults.

Escalating influence of cosmetic dentistry

The burgeoning field of cosmetic dentistry is playing a significant role in driving the oral hygiene market. In line with this, the growing societal emphasis on aesthetic appearance, including a desirable smile, making cosmetic dental procedures like teeth whitening, veneers, and orthodontics increasingly popular, is driving the market growth. Additionally, consumers are seeking products to maintain and enhance the results of their cosmetic procedures, such as whitening toothpaste, at-home whitening kits, and products designed for sensitive teeth post-cosmetic treatments. Moreover, the rising influence of cosmetic dentistry beyond clinical settings into daily oral care, which aligns consumer habits with the desire for an aesthetically pleasing appearance, is favoring the market growth.

Oral Hygiene Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product, distribution channel, and application.

Breakup by Product:

Toothpaste

Toothbrushes and Accessories

Mouthwash/Rinses

Dental Accessories/Ancillaries

Denture Products

Dental Prosthesis Cleaning Solutions

Others

Toothpaste accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product. This includes toothpaste, toothbrushes and accessories, mouthwash/rinses, dental accessories/ancillaries, denture products, dental prosthesis cleaning solutions, and others. According to the report, toothpaste represented the largest segment.

Toothpaste represents the largest segment, driven by its essential role in daily oral care routines. It caters to a variety of oral health needs, such as cavity prevention, gingivitis, tooth sensitivity, teeth whitening, and enamel protection. Furthermore, recent innovations in formulations, including natural and organic ingredients, that are attracting health-conscious consumers are positively influencing the market growth. Besides this, the easy availability of toothpaste in various flavors and formulations for different age groups, such as children and the elderly, is bolstering the market growth.

The toothbrushes and accessories segment includes manual and electric toothbrushes, interdental brushes, and toothbrush sanitizers. They offer features like timers, pressure sensors, and multiple brushing modes, which aid in effective plaque removal and gum health. Additionally, the growing emphasis on comprehensive oral care among the masses is acting as a growth-inducing factor.

Mouthwash and rinses are essential components of complete oral care, valued for their ability to reduce oral bacteria, freshen breath, and, in some cases, provide fluoride for cavity protection. It includes therapeutic mouthwashes, which offer specific benefits like combating gum disease or tooth sensitivity, and cosmetic mouthwashes, primarily focused on breath freshening.

Dental accessories/ancillaries encompass a range of products, including floss, water flossers, dental picks, and tongue cleaners. They complement toothbrushing by targeting areas that are difficult to reach, thereby enhancing overall oral hygiene. Additionally, the increasing demand for dental accessories/ancillaries due to rising awareness about the importance of interdental cleaning is favoring the market growth.

Denture products cater to the needs of individuals who use dentures, offering solutions for cleaning, maintenance, and comfort. They include denture cleansers, adhesives, and repair kits. Furthermore, manufacturers are focusing on products that ensure effective cleaning to prevent infections, as well as comfort-enhancing adhesives for a better fit.

Dental prosthesis cleaning solutions are designed for dental prostheses, including bridges and implants. They are formulated to ensure the longevity and hygiene of dental prostheses. They are gentle yet effective cleaning agents that prevent damage to the prosthesis while ensuring oral hygiene.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Pharmacies

Online Stores

Others

Supermarkets and hypermarkets holds the largest share in the industry

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stors, pharmacies, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Supermarkets and hypermarkets represent the largest segment due to the wide range of products available under one roof, competitive pricing, and the convenience of combining shopping for oral care with general groceries. Additionally, they offer products from multiple brands, including both premium and budget options, catering to a broad spectrum of consumer preferences. Furthermore, the accessibility of supermarkets and hypermarkets, especially in urban and suburban areas, makes them a primary choice for most consumers seeking oral hygiene products, supporting the market growth.

Convenience stores offer quick and easy access to essential products like toothpaste, toothbrushes, and mouthwash. They are typically located in densely populated areas, making them easily accessible for immediate or emergency purchases. Furthermore, the higher foot traffic in convenience stores also exposes oral care products to a wide range of potential buyers, contributing to sales.

Pharmacies are a key distribution channel for oral hygiene products, particularly for specialized items, such as therapeutic mouthwashes, denture care products, and products catering to specific dental conditions like sensitivity or gum disease. Additionally, consumers often perceive products sold in pharmacies as being more reliable and of higher quality, especially when endorsed or recommended by healthcare professionals.

Online stores are rapidly growing as a significant distribution channel for oral hygiene products. It offers the convenience of shopping from home, often providing a wider variety of choices, including niche and international brands that might not be available in physical stores. Additionally, online platforms also offer competitive pricing, detailed product information, customer reviews, and the ease of comparing different products.

Breakup by Application:

Adults

Kids

Infants

Adults represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the application. This includes adults, kids, and infants. According to the report, adults represented the largest segment.

The adult segment dominates the market, driven by a broad range of products tailored to their diverse needs and concerns, such as advanced toothbrushes, interdental cleaning tools, toothpaste for sensitivity, gingivitis, and whitening. Furthermore, the high purchasing power of adults and their increasing awareness of oral health's impact on overall well-being is propelling the market growth. Additionally, the rise in cosmetic dentistry and the focus on maintaining a healthy, aesthetically pleasing smile are contributing to the market growth. Additionally, the growing prevalence of oral diseases among adults, which necessitates a more intensive and specialized oral care routine, is supporting the market growth.

The kids' segment is driven by parents' increasing attention to their children's dental health from an early age. It features products specifically designed for children, including fluoride toothpaste with appealing flavors, soft-bristled toothbrushes in various fun shapes and characters, and alcohol-free mouthwashes.

The infant segment caters to the unique needs of babies and toddlers, primarily focusing on products safe for use in this age group. It includes gentle, fluoride-free toothpaste, soft-bristled toothbrushes suitable for delicate gums, and finger brushes for infants. Additionally, the growing awareness about the importance of starting oral care early to prevent future dental issues is favoring the market growth.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia Pacific leads the market, accounting for the largest oral hygiene market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

The Asia Pacific region represents the largest segment in the oral hygiene market due to its vast population and rapidly growing economies. Additionally, the increasing awareness of oral health, rising disposable incomes, and the adoption of Western lifestyle habits, are contributing to the market growth. Besides this, the presence of diverse cultures and economic conditions in the region, which offer a wide market spectrum, from basic oral care products to premium and specialized items, is strengthening the market growth. Furthermore, the growing middle class in the Asia Pacific, driving the demand for innovative and advanced oral hygiene products, is supporting the market growth.

North America is known for its advanced healthcare infrastructure and high standards of oral care. Consumers in this region tend to prefer premium and technologically advanced products, such as electric toothbrushes and specialized mouthwashes. Furthermore, the presence of major global players and continuous product innovation is favoring the market growth.

Europe offers a combination of high consumer awareness, robust healthcare systems, and a strong focus on oral health and aesthetics. Furthermore, European consumers are known for their preference for quality and effectiveness, often choosing products with scientific backing and professional endorsements.

The oral hygiene market in Latin America is driven by improving economic conditions, increasing urbanization, and growing consumer awareness about oral health. Furthermore, the penetration of international brands, coupled with the rise of local manufacturers offering affordable products, is contributing to the market growth.

The oral hygiene market in the Middle East and Africa (MEA) is characterized by diverse factors, such as increasing disposable income, urbanization, and a growing youth population. Furthermore, the growing preference for premium oral care products, owing to the increasing consumer awareness about oral health, is driving the market growth.

Leading Key Players in the Oral Hygiene Industry:

Key players are actively engaging in several strategic initiatives to maintain and enhance their market positions. They are investing heavily in research and development (R&D) to introduce innovative products that cater to evolving consumer needs and preferences, such as advanced electric toothbrushes, multifunctional toothpaste, and eco-friendly oral care solutions. Additionally, several companies are amplifying their online presence, utilizing e-commerce platforms and digital marketing strategies to reach a broader, more diverse consumer base. In addition to this, they are forming strategic partnerships and acquisitions to expand their global footprint and diversify their product portfolios.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Church & Dwight Co. Inc.

Colgate-Palmolive

Dabur India Ltd.

GlaxoSmithKline

Henkel

The Himalaya Drug Company

Johnson & Johnson

Philips (Koninklijke Philips)

Lion Corporation

Procter & Gamble

Sunstar Suisse SA

Unilever

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

In September 2021, GlaxoSmithKline introduced the first carbon-neutral toothbrush, called Dr. BEST GreenClean.

In March 2021, Colgate-Palmolive entered into a long-term collaboration with Philips to bring oral care benefits of electric toothbrushes to Latin America.

In May 2023, Dabur India Ltd. launched a new activated charcoal-based toothpaste to appeal to younger consumers.

Key Questions Answered in This Report

  • 1. What was the size of the global oral hygiene market in 2023?
  • 2. What is the expected growth rate of the global oral hygiene market during 2024-2032?
  • 3. What are the key factors driving the global oral hygiene market?
  • 4. What has been the impact of COVID-19 on the global oral hygiene market?
  • 5. What is the breakup of the global oral hygiene market based on the product?
  • 6. What is the breakup of the global oral hygiene market based on the distribution channel?
  • 7. What is the breakup of the global oral hygiene market based on the application?
  • 8. What are the key regions in the global oral hygiene market?
  • 9. Who are the key players/companies in the global oral hygiene market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Oral Hygiene Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product

  • 6.1 Toothpaste
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Toothbrushes & Accessories
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Mouthwash/Rinses
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Dental Accessories/Ancillaries
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Denture Products
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Dental Prosthesis Cleaning Solutions
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Others
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Supermarkets and Hypermarkets
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Convenience Stores
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Pharmacies
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Online Stores
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Adults
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Kids
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Infants
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Indicators

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Church & Dwight Co. Inc.
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
      • 14.3.1.4 SWOT Analysis
    • 14.3.2 Colgate-Palmolive
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
      • 14.3.2.4 SWOT Analysis
    • 14.3.3 Dabur India Ltd.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 GlaxoSmithKline
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
      • 14.3.4.4 SWOT Analysis
    • 14.3.5 Henkel
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 The Himalaya Drug Company
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 Johnson & Johnson
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Philips (Koninklijke Philips)
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 Lion Corporation
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 Procter & Gamble
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis
    • 14.3.11 Sunstar Suisse SA
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials
      • 14.3.11.4 SWOT Analysis
    • 14.3.12 Unilever
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
      • 14.3.12.3 Financials
      • 14.3.12.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Oral Hygiene Market: Major Drivers and Challenges
  • Figure 2: Global: Oral Hygiene Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Oral Hygiene Market: Breakup by Product (in %), 2023
  • Figure 4: Global: Oral Hygiene Market: Breakup by Distribution Channel (in %), 2023
  • Figure 5: Global: Oral Hygiene Market: Breakup by Application (in %), 2023
  • Figure 6: Global: Oral Hygiene Market: Breakup by Region (in %), 2023
  • Figure 7: Global: Oral Hygiene Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 8: Global: Oral Hygiene (Toothpaste) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 9: Global: Oral Hygiene (Toothpaste) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 10: Global: Oral Hygiene (Toothbrushes & Accessories) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Oral Hygiene (Toothbrushes & Accessories) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Oral Hygiene (Mouthwash/Rinses) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Oral Hygiene (Mouthwash/Rinses) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Oral Hygiene (Dental Accessories/Ancillaries) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Oral Hygiene (Dental Accessories/Ancillaries) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Oral Hygiene (Denture Products) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Oral Hygiene (Denture Products) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Oral Hygiene (Dental Prosthesis Cleaning Solutions) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Oral Hygiene (Dental Prosthesis Cleaning Solutions) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Oral Hygiene (Others) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Oral Hygiene (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Oral Hygiene Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2018 & 2023
  • Figure 23: Global: Oral Hygiene Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2024-2032
  • Figure 24: Global: Oral Hygiene Market: Sales through Convenience Stores (in Million US$), 2018 & 2023
  • Figure 25: Global: Oral Hygiene Market Forecast: Sales through Convenience Stores (in Million US$), 2024-2032
  • Figure 26: Global: Oral Hygiene Market: Sales through Pharmacies (in Million US$), 2018 & 2023
  • Figure 27: Global: Oral Hygiene Market Forecast: Sales through Pharmacies (in Million US$), 2024-2032
  • Figure 28: Global: Oral Hygiene Market: Sales through Online Stores (in Million US$), 2018 & 2023
  • Figure 29: Global: Oral Hygiene Market Forecast: Sales through Online Stores (in Million US$), 2024-2032
  • Figure 30: Global: Oral Hygiene Market: Sales through Other Distribution Channels (in Million US$), 2018 & 2023
  • Figure 31: Global: Oral Hygiene Market Forecast: Sales through Other Distribution Channels (in Million US$), 2024-2032
  • Figure 32: Global: Oral Hygiene (Adults) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Global: Oral Hygiene (Adults) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Global: Oral Hygiene (Kids) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Global: Oral Hygiene (Kids) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Global: Oral Hygiene (Infants) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Global: Oral Hygiene (Infants) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: North America: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: North America: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: United States: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: United States: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Canada: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Canada: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Asia Pacific: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Asia Pacific: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: China: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: China: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Japan: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Japan: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: India: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: India: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: South Korea: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: South Korea: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: Australia: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: Australia: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Indonesia: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Indonesia: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Others: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Others: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Europe: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Europe: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Germany: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Germany: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: France: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: France: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: United Kingdom: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: United Kingdom: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Italy: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Italy: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Spain: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Spain: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Russia: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Russia: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Others: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Others: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: Latin America: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 77: Latin America: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: Brazil: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 79: Brazil: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: Mexico: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 81: Mexico: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 82: Others: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 83: Others: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 84: Middle East and Africa: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 85: Middle East and Africa: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 86: Global: Oral Hygiene Industry: SWOT Analysis
  • Figure 87: Global: Oral Hygiene Industry: Value Chain Analysis
  • Figure 88: Global: Oral Hygiene Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Oral Hygiene Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Oral Hygiene Market Forecast: Breakup by Product (in Million US$), 2024-2032
  • Table 3: Global: Oral Hygiene Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 4: Global: Oral Hygiene Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 5: Global: Oral Hygiene Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Oral Hygiene Market: Competitive Structure
  • Table 7: Global: Oral Hygiene Market: Key Players