說服性內容管理應用程序的全球市場：未來預測（2021-2025）

2020 年至 2025 年，全球說服性內容管理 (PCM) 軟件市場預計將以 14.9% 的複合年增長率增長。消費者和企業正在使用在線服務，對網站和視頻軟件的需求正在擴大，因為面對面的接觸在世界各個國家仍然是不可能的，這是市場的主要增長。這是一個因素。每個行業的許多公司現在都在轉變為數字公司，將沉浸式內容與各種數據和評級聯繫起來，以創造一種動態體驗來教育、娛樂和說服員工和客戶。隨著基於雲的解決方案的出現，提供可擴展且具有同理心的體驗的能力將鼓勵未來進一步採用。

本報告分析了說服性內容管理應用程序的全球市場，提供了產品和技術的概述、整體市場規模展望（到 2025 年）以及按部署方法和地區劃分的詳細趨勢，我們正在調查主要市場推廣/制約因素、未來問題和機遇。

IDC 市場趨勢預測（圖表）

執行摘要

對技術供應商的建議

市場預測

市場背景

• 市場促進/約束因素
  • 促進因素
    • 繼續將數字體驗投資作為戰略重點
    • 通過更多地使用富媒體來加速參與
    • 對 SaaS/雲原生解決方案的期望
  • 抑製器
    • 建立新的技術棧
    • 與開源的衝突
• 主要市場趨勢
• 與之前預測結果的變化

市場的定義

分析方法

相關分析

This IDC study provides a sizing of the worldwide persuasive content management (PCM) software market in 2021, historical data, and a five-year forecast through 2026 by geographical region and deployment type. It also provides commentary on market growth and the emerging trends and provides actionable advice for technology suppliers. This document updates the PCM software market view included in Worldwide Persuasive Content Management Applications Forecast, 2021-2025 (IDC #US46252421, May 2021)."The persuasive content management market is expected to grow at a CAGR of 14.8% from 2021 to 2026 due to heightened demand for consumer online digital services and employee digital workspaces," said Marci Maddox, research director for Digital Experience Strategies at IDC. "Organizations are on a digital journey to connect with their employees, customers, consumers, citizens, students, and the like, with immersive content influenced by data insights. Growth in cloud and headless solutions offer organizations a choice in how they deliver dynamic experiences that educate, entertain, interact, and persuade."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

Market Context

• Drivers and Inhibitors
  • Drivers
    • Expectations for More Immersive and Engaging Experiences
    • Increased Demand for Personalized Experiences
    • Interest in Headless Content Services
  • Inhibitors
    • Skills Shortage for Creative Media and Custom Experiences
    • Native SaaS Entrants Compete with Rearchitected Legacy Apps
• Significant Market Developments
• Changes from Prior Forecast

Market Definition

Methodology

• Historical and Forecast Market Values and Exchange Rates

Related Research