市場調查報告書
商品編碼
1170979
牛仔褲市場規模,份額,趨勢分析報告:按分銷渠道(線上,線下),最終用戶(男,女,兒童),地區(北美,亞太,歐洲,拉丁美洲,中東和非洲)預測2022-2030Denim Jeans Market Size, Share & Trends Analysis Report By Distribution Channel (Online, Offline), By End-user (Men, Women, Children), By Region (North America, APAC, Europe, Central & South America, MEA), And Segment Forecasts, 2022 - 2030 |
牛仔牛仔褲市場增長和趨勢
根據Grandview Research的最新報告,到2030年,全球牛仔褲市場預計將達到1215億美元,2022年至2030年的複合年增長率為6.2%。這個市場是由對時尚趨勢意識的提高以及消費者對牛仔褲等品牌服裝的偏好轉變推動的。此外,牛仔褲市場的主要參與者,如 Levi Strauss、VF 和 Gap,不斷推出產品和技術創新,促進了二三線城市的增長,以擴大其全球客戶群。我們正在實施戰略,例如擴大我們的零售基地
此外,市場對商務休閒裝的接受度越來越高,這在全球範圍內帶來了新的增長機會。不斷增長的女性勞動力為牛仔褲市場提供了充足的增長機會。因為這些產品越來越多地被在工作場所和商務會議上工作的女性所採用。千禧一代和 Z 世代現在優先考慮適合不同體型的衣服,牛仔褲有各種尺寸、飾面、顏色和設計。因此,千禧一代傾向於購買錐形、寬鬆、曲線和喇叭褲等牛仔褲,推動了對這些產品的需求。
COVID-19 對全球牛仔褲市場產生了負面影響。由於封鎖,除基本服務外,所有服務都關閉,擾亂了服裝生產和分銷,影響了服裝生產商和貿易公司。政府機構已實施封鎖措施並關閉國際邊界以阻止 COVID-19 的傳播,導致牛仔牛仔褲失去一個重要市場,並導致全球服裝材料貿易供應中斷。COVID-19 的爆發阻礙了進出口活動,並限制了用於牛仔褲生產的原材料的流動。然而,隨著服裝和其他家居用品銷售回升,市場最終將恢復到大流行前的水平,從而在預測期內創造更多需求。
從銷售渠道來看,預計未來幾年線下渠道將引領細分市場份額。這是由於越來越多的消費者更喜歡到店參觀並試穿適合體型和尺碼的牛仔褲。此外,銷售人員的店內協助以適合不同體型的服裝將支持線下銷售渠道的增長。
從終端用戶來看,男性在 2020 年所佔份額最高,約佔全球牛仔褲市場的一半,預計在預測期內將繼續佔據主導地位。這要歸功於世界上最著名的名人、運動員和其他藝術家專注於男士運動時尚,並與世界上最著名的牛仔褲品牌合作,如 Wrangler、Calvin Klein、H&M Hannes & Mauritz AB。
預計未來幾年北美將佔據最大的市場份額。由於服裝市場零售額的增長,北美有望在預測期內保持領先地位。此外,Levi Strauss & Co.、Wrangler 和 VF Corp. 等流行的美國服裝品牌與有影響力的人和體育名人合作,以推動令人興奮的男女牛仔褲系列的額外銷售。
牛仔褲大多價格昂貴,因為它們使用優質原材料並需要先進的製造技術。結果,許多人無法購買品牌牛仔褲,這是一種浪費。此外,也有不少人為了讓自己看起來更漂亮而考慮購買,或擔心預算增加而放棄購買。預計這將成為預測期內的製約因素。
牛仔牛仔褲市場報告亮點
到 2021 年,線下行業將在全球市場中佔據最高的收入份額。
這種增長是由於人們更喜歡光顧實體店以及嘗試和測試適合不同體型和體型的不同產品。
男裝部分是由於世界知名名人、運動員和其他藝術家將注意力轉向男士運動時尚,並與一些世界上最著名的牛仔褲品牌合作,如 Wrangler、Calvin Klein、H&M Hannes & Mauritz AB。預計在預測期內將顯著增加。
由於 Levi Strauss & Co.、Wrangler、VF Corp. 和 US Polo Assn 等眾多參與者的存在,北美以最高的收入份額引領全球市場。
The global denim jeans market size is anticipated to reach USD 121.50 billion by 2030 and is expected to register a CAGR of 6.2% from 2022 to 2030, according to a new report by Grand View Research, Inc. The market is driven by a rise in the consciousness regarding fashion trends coupled with shifting consumer priorities towards branded clothing products like denim jeans. In addition, consistent product launches and innovations by leading players in the denim jeans market including Levi Strauss & Co., VF Corp., the Gap, Inc., and others are implementing strategies such as expansion of their retail footprints in tier II and tier III cities to enlarge the customer base globally.
Moreover, the market is driven by increasing acceptance of business casuals for work purposes, which lead to newer growth opportunities worldwide. The increase in the women's workforce has given ample growth opportunities for the denim jeans market, as these products are increasingly adopted by working females for workplaces and business meetings. Nowadays, the millennial and Gen-Z population have set priorities towards clothes that are suitable for different body types and denim jeans come in a wide array of sizes, finishes, colors, and designs. As, a result of this, the millennial generation is more likely to purchase denim jeans such as tapered fit, loose-fitting, curves, and bell-bottom jeans, which will likely drive the demand for such products.
COVID-19 has had an adverse effect on the worldwide denim jeans market. As a result of the lockdown, all companies were closed, with the exception of necessary services, disrupting the production and distribution of clothing products, and impacting clothes producers and merchants. The main market for denim jeans was lost when government bodies implemented lockdown measures to stop the spread of COVID-19 and sealed international borders, causing a global disruption in the clothing material trade supply. The COVID-19 outbreak has hampered export and import activity and restricted the movement of raw materials used in the production of denim jeans. However, the market is likely to eventually return to pre-pandemic levels, since sales of clothing and other lifestyle products have seen an uptick in sales and will generate more demand over the forecast period.
Based on sales channel, the offline channel is estimated to lead the segmental share over the coming years due to increasing customer preferences for in-store visits and try and test denim jeans according to their body shape and sizes. Also, the in-store assistance from salespersons towards appropriate fitment to different body types will assist the offline sales channel in its growth.
Based on end-user, men accounted for the highest share in 2020, accounting for about half of the global denim jeans market, and is expected to continue its dominance throughout the forecast period. This is owing to the fact that the world's most famous celebrities, athletes, and other artists are paying attention to men's sports fashion and cooperating with some of the world's most famous denim pants labels, like Wrangler, Calvin Klein, H&M Hannes & Mauritz AB, and others.
North America is expected to have the largest market share in the coming years. It will maintain its leading position during the forecast period due to growth in retail sales revenue in the apparel market. Furthermore, Popular American clothing brands like Levi Strauss & Co., Wrangler, VF Corp., collaborate with influencers and sports personalities towards inspirational collections of denim jeans for both men and women to drive more sales.
The majority of denim jeans are expensive because they are created using high-quality raw materials and need a high level of manufacturing skills. This fact prevents many individuals from purchasing branded jeans because they perceive it as a waste of money. Many people consider purchasing a clothing item to enhance their looks but decide against it because they are concerned that it would increase their budgetary expenses. This is expected to be a constraint during the projected period.