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電視市場規模，佔有率，趨勢分析報告:各類型，各流通管道，各地區，各市場區隔預測，2022年～2028年
市場調查報告書
商品編碼
1092563

電視市場規模，佔有率，趨勢分析報告:各類型，各流通管道，各地區，各市場區隔預測，2022年～2028年

Television Market Size, Share & Trends Analysis Report By Type (Smart TV, LCD & Plasma & LED TVs, CRT & Rear-Projection TVs), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2022 - 2028
出版日期: | 出版商: Grand View Research | 英文 84 Pages | 商品交期: 2-10個工作天內

價格

全球電視的市場規模在2022年～2028年的預測期間預計將以10.0％的年複合成長率擴大，2028年前將達到5,045億1,000萬美元。

中國、印度和巴西等新興經濟體可支配收入的增加正在推動對電視的需求。

本報告提供全球電視市場相關調查，提供市場現狀，以及各類型，各流通管道，各地區趨勢，及加入此市場的主要企業簡介等資訊。

目錄

第1章 調查手法和範圍

第2章 摘要整理

第3章 電視市場變數，趨勢及範圍

  • 市場簡介
  • 滲透與成長預測製圖
  • 產業的價值鏈分析
  • 市場動態
  • 商務環境分析
  • 電視市場藍圖
  • 打入市場策略
  • COVID-19影響

第4章 消費行為分析

第5章 電視市場:各類型估計與趨勢分析

  • 各類型趨勢分析與市場佔有率，2021年及2028年
  • 智慧電視
  • LCD，等離子，及LED TV
  • 顯象管(CRT)及背投影電視

第6章 電視市場:各流通管道估計與趨勢分析

  • 各流通管道趨勢分析與市場佔有率，2021年及2028年
  • 離線
  • 線上

第7章 電視市場:各地區估計與趨勢分析

  • 各地區趨勢分析與市場佔有率，2021年及2028年
  • 北美
  • 歐洲
  • 亞太地區
  • 中南美
  • 中東·非洲

第8章 競爭分析

第9章 企業簡介

  • Samsung Electronics Co. Ltd.
  • Sony Corporation
  • LG Electronics Inc.
  • Toshiba Corporation
  • Haier Electronics Group Co., Ltd.
  • VIZIO Inc.
  • Videocon Industries Ltd.
  • Sansui Electric Co. Ltd.
Product Code: GVR-4-68039-936-4

Television Market Growth & Trends:

The global television market size is expected to reach USD 504.51 Billion by 2028, registering a CAGR of 10.0% in the forecast period from 2022 to 2028, according to a new report by Grand View Research, Inc. The growing disposable income in developing economies like China, India, and Brazil is propelling the demand for television.

Increasing technological innovations coupled with the broadcasting industry's digital transformation are among the main factors driving the market. Moreover, the mounting number of connected device users around the world and noteworthy smart TV features are anticipated to foster market expansion in the coming years. Also, the growth of this market is also attributable to the rising popularity of Video on Demand (VOD) and Over the Top (OTT) platforms such as Amazon Prime Video, Netflix, and HOOQ on television sets. All these factors are anticipated to boost the growth of this market during the forecast period.

Moreover, a lockdown condition has been experienced during the COVID-19 outbreak, and it showed an impact on the market due to the delayed or suspended supply of raw material products. However, it significantly impacts the supply chain of the market across the globe. Moreover, the rising demand for television owing to rising online retailing, innovative product launches, and rising digitalization after the COVID pandemic will create opportunities for the leading market players. Thus, the market is expected to witness a healthy market growth rate over the forecast period.

Attractive features and prices have progressively attracted customers to purchase new television sets, this factor plays a prime role in fostering the growth of this market. Additionally, manufacturers are aiming for strategic partnerships and collaborations to expand their expertise and knowledge-sharing operations with other players. Thus, these factors are expected to drive the growth of this market.

The smart TV type segment contributed a share of more than 70% in the global market revenue in 2021 due to its increasing demand. Smart TVs are furnished with advanced applications and features compared to conventional TV. Smart TVs have a significant viewing experience. Additionally, increasing demand for 4K display smart TVs from developing regions owing to their better picture quality is further projected to propel the growth of this smart TV type segment during the forecast period.

The online segment will register the highest growth at over 12.1% from 2022 to 2028. This can be attributed to its growing usage. Major manufacturers are tying up with online retailers with the goal to reach out to the new buyer's base. Also, an upsurge in sales of television sets mainly through company websites and other e-commerce platforms is further anticipated to drive the growth of the online distribution channel segment in the coming years.

Asia Pacific holds the majority of industry share and is expected to continue its dominance in coming years owing to rising demand for smart TVs from developing countries such as China, Japan, and India. Additionally, increasing middle class and rising disposable income in this region is also a major factor for persistent demand for televisions. Many Chinese players have entered the market in partnership with e-commerce platforms to offer products at competitive pricing which in turn will drive industry growth over the forecast period.

Television Market Report Highlights:

  • Asia Pacific is expected to register the fastest growth of 12.7% CAGR from 2022 to 2028 owing to rising disposable income in developing countries including India.
  • Smart TVs segment contributed to the highest share of 70% in the global revenue in 2021 due to rising demand for smart TVs across the globe.
  • The offline distribution channel held the largest share in 2021 and contributed more than 80% of the total revenue due to the rising organized retail sector in developing countries.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Distribution Channels & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Information & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Ingredients Outlook
  • 2.3. Type Outlook
  • 2.4. Distribution Channel Outlook
  • 2.5. Competitive Insights

Chapter 3. Television Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales/Retail Channel Analysis
    • 3.3.2. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's Five Forces Analysis
      • 3.5.1.1. Supplier Power
      • 3.5.1.2. Buyer Power
      • 3.5.1.3. Substitution Threat
      • 3.5.1.4. Threat from New Entrant
      • 3.5.1.5. Competitive Rivalry
  • 3.6. Roadmap of Television Market
  • 3.7. Market Entry Strategies
  • 3.8. Impact of COVID-19

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Type Adoption
  • 4.4. Observations & Recommendations

Chapter 5. Television Market: Type Estimates & Trend Analysis

  • 5.1. Type Movement Analysis & Market Share, 2021 & 2028
  • 5.2. Smart TV
    • 5.2.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 5.3. LCD, Plasma, and LED TVs
    • 5.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 5.4. Cathode-Ray Tube (CRT) and Rear-Projection TVs
    • 5.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)

Chapter 6. Television Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Ingredients Movement Analysis & Market Share, 2021 & 2028
  • 6.2. Offline
    • 6.2.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 6.3. Online
    • 6.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)

Chapter 7. Television Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2021 & 2028
  • 7.2. North America
    • 7.2.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    • 7.2.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
    • 7.2.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.2.4. U.S.
      • 7.2.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.2.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.2.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 7.3. Europe
    • 7.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    • 7.3.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
    • 7.3.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.3.4. Germany
      • 7.3.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.3.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.3.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.3.5. U.K.
      • 7.3.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.3.5.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.3.5.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.3.6. France
      • 7.3.6.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.3.6.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.3.6.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    • 7.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
    • 7.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.4.4. China
      • 7.4.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.4.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.4.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.4.5. Japan
      • 7.4.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.4.5.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.4.5.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 7.5. Central & South America
    • 7.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    • 7.5.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
    • 7.5.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.5.4. Brazil
      • 7.5.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.5.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.5.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 7.6. Middle East & Africa
    • 7.6.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    • 7.6.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
    • 7.6.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.6.4. South Africa
      • 7.6.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.6.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.6.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)

Chapter 8. Competitive Analysis

  • 8.1. Key Global Players, Recent Developments & their Impact on the Industry
  • 8.2. Key Company/Competition Categorization (Key innovators, Market Leaders, Emerging Players)
  • 8.3. Vendor Landscape
    • 8.3.1. Key Company Market Share Analysis, 2021

Chapter 9. Company Profiles

  • 9.1. Samsung Electronics Co. Ltd.
    • 9.1.1. Company Overview
    • 9.1.2. Financial Performance
    • 9.1.3. Product Benchmarking
    • 9.1.4. Strategic Initiatives
  • 9.2. Sony Corporation
    • 9.2.1. Company Overview
    • 9.2.2. Financial Performance
    • 9.2.3. Product Benchmarking
    • 9.2.4. Strategic Initiatives
  • 9.3. LG Electronics Inc.
    • 9.3.1. Company Overview
    • 9.3.2. Financial Performance
    • 9.3.3. Product Benchmarking
    • 9.3.4. Strategic Initiatives
  • 9.4. Toshiba Corporation
    • 9.4.1. Company Overview
    • 9.4.2. Financial Performance
    • 9.4.3. Product Benchmarking
    • 9.4.4. Strategic Initiatives
  • 9.5. Haier Electronics Group Co., Ltd.
    • 9.5.1. Company Overview
    • 9.5.2. Financial Performance
    • 9.5.3. Product Benchmarking
    • 9.5.4. Strategic Initiatives
  • 9.6. VIZIO Inc.
    • 9.6.1. Company Overview
    • 9.6.2. Financial Performance
    • 9.6.3. Product Benchmarking
    • 9.6.4. Strategic Initiatives
  • 9.7. Videocon Industries Ltd.
    • 9.7.1. Company Overview
    • 9.7.2. Financial Performance
    • 9.7.3. Product Benchmarking
    • 9.7.4. Strategic Initiatives
  • 9.8. Sansui Electric Co. Ltd.
    • 9.8.1. Company Overview
    • 9.8.2. Financial Performance
    • 9.8.3. Product Benchmarking
    • 9.8.4. Strategic Initiatives

List of Tables

  • 1. Television Market - Key Market Driver Analysis
  • 2. Television Market - Key Market Restraint Analysis
  • 3. Global Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 4. Global Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 5. North America Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 6. North America Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 7. North America Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 8. The U.S. Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 9. The U.S. Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 10. The U.S. Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 11. Europe Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 12. Europe Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 13. Europe Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 14. Germany Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 15. Germany Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 16. Germany Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 17. The U.K. Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 18. The U.K. Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 19. The U.K. Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 20. France Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 21. France Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 22. France Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 23. Asia Pacific Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 24. Asia Pacific Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 25. Asia Pacific Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 26. China Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 27. China Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 28. China Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 29. Japan Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 30. Japan Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 31. Japan Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 32. Central & South America Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 33. Central & South America Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 34. Central & South America Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 35. Brazil Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 36. Brazil Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 37. Brazil Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 38. Middle East & Africa Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 39. Middle East & Africa Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 40. Middle East & Africa Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 41. South Africa Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 42. South Africa Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 43. South Africa Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 44. Vendor landscape

List of Figures

  • 1. Television Market Snapshot
  • 2. Television Market Segmentation & Scope
  • 3. Television Market Penetration & Growth Prospect Mapping
  • 4. Television Market Value Chain Analysis
  • 5. Television Market Dynamics
  • 6. Television Market Porter's Five Forces Analysis
  • 7. Television Market: Type Movement Analysis
  • 8. Television Market: Distribution Channel Movement Analysis
  • 9. Television Market: Regional Movement Analysis