市場調查報告書

程序化廣告平台的全球市場

Programmatic Advertising Platform

出版商 Global Industry Analysts, Inc. 商品編碼 941147
出版日期 內容資訊 英文 144 Pages
商品交期: 最快1-2個工作天內
價格
程序化廣告平台的全球市場 Programmatic Advertising Platform
出版日期: 2020年07月01日內容資訊: 英文 144 Pages
簡介

在COVID-19危機中,到2020年,程序化廣告平台的全球市場估計將達到52億美元,到2027年將達到337億美元,到2020-2027年將達到30.7%。 預計將以CAGR的速度增長。 實時競標這一細分市場預計將以33.1%的複合年增長率增長,到分析期末將達到197億美元。

此報告調查了程序化廣告平台市場,並提供了全面的信息,例如市場概述,市場驅動因素分析,市場規模趨勢和按區域劃分的預測,競爭狀況以及主要公司的概況。

接受調查的公司示例

  • Adform
  • Adobe Systems, Inc.
  • AdRoll Advertising Limited
  • AppNexus, Inc.
  • Beeswax
  • Between Digital
  • Centro Incorporated
  • Connexity, Inc.
  • DataXu, Inc.
  • Fluct,Inc.
  • Google LLC
  • IPONWEB GmbH
  • MediaMath, Inc.
  • RhythmOne
  • Rocket Fuel Inc.
  • The Rubicon Project, Inc.
  • The Trade Desk
  • Turn Inc.
  • Verizon Digital Media Services
  • Yahoo!, Inc.
h3> 內容

I簡介,調查方法,調查範圍

II執行摘要

第1章市場概述

  • 全球競爭對手的市場份額
  • 程序化廣告平台競爭對手全球市場份額情景(%):2019年和2025年
  • Covid-19的影響和即將到來的全球衰退

第2章主要公司

第3章市場趨勢和驅動力

第4章世界市場展望

III市場分析

  • 各地區市場分析
  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 意大利
  • 英國
  • 其他歐洲
  • 亞太地區
  • 其他地區

IV衝突

  • 所有簡介的公司:46
目錄
Product Code: MCP14234

Global Programmatic Advertising Platform Market to Reach $33.7 Billion by 2027

Amid the COVID-19 crisis, the global market for Programmatic Advertising Platform estimated at US$5.2 Billion in the year 2020, is projected to reach a revised size of US$33.7 Billion by 2027, growing at a CAGR of 30.7% over the analysis period 2020-2027. Real Time Bidding, one of the segments analyzed in the report, is projected to record a 33.1% CAGR and reach US$19.7 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Private Marketplace segment is readjusted to a revised 28.6% CAGR for the next 7-year period.

The U.S. Market is Estimated at $1.6 Billion, While China is Forecast to Grow at 29.7% CAGR

The Programmatic Advertising Platform market in the U.S. is estimated at US$1.6 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$5.7 Billion by the year 2027 trailing a CAGR of 29.6% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 27.5% and 26.2% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 21.4% CAGR.

Automated Guaranteed Segment to Record 26.1% CAGR

In the global Automated Guaranteed segment, USA, Canada, Japan, China and Europe will drive the 26% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$650.6 Million in the year 2020 will reach a projected size of US$3.3 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$4 Billion by the year 2027.We bring years of research experience to this 7th edition of our report. The 144-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,

  • Adform
  • Adobe Systems, Inc.
  • AdRoll Advertising Limited
  • AppNexus, Inc.
  • Beeswax
  • Between Digital
  • Centro Incorporated
  • Connexity, Inc.
  • DataXu, Inc.
  • Fluct,Inc.
  • Google LLC
  • IPONWEB GmbH
  • MediaMath, Inc.
  • RhythmOne
  • Rocket Fuel Inc.
  • The Rubicon Project, Inc.
  • The Trade Desk
  • Turn Inc.
  • Verizon Digital Media Services
  • Yahoo!, Inc.

TABLE OF CONTENTS

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Global Competitor Market Shares
  • Programmatic Advertising Platform Competitor Market Share Scenario Worldwide (in %): 2019 & 2025
  • Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

  • TABLE 1: Programmatic Advertising Platform Global Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
  • TABLE 2: Programmatic Advertising Platform Market Share Shift across Key Geographies Worldwide: 2020 VS 2027
  • TABLE 3: Real Time Bidding (Transaction Mode) World Market by Region/Country in US$ Million: 2020 to 2027
  • TABLE 4: Real Time Bidding (Transaction Mode) Market Share Breakdown of Worldwide Sales by Region/Country: 2020 VS 2027
  • TABLE 5: Private Marketplace (Transaction Mode) Potential Growth Markets Worldwide in US$ Million: 2020 to 2027
  • TABLE 6: Private Marketplace (Transaction Mode) Market Sales Breakdown by Region/Country in Percentage: 2020 VS 2027
  • TABLE 7: Automated Guaranteed (Transaction Mode) Geographic Market Spread Worldwide in US$ Million: 2020 to 2027
  • TABLE 8: Automated Guaranteed (Transaction Mode) Market Share Distribution in Percentage by Region/Country: 2020 VS 2027
  • TABLE 9: Large Enterprises (Enterprise Size) World Market Estimates and Forecasts by Region/Country in US$ Million: 2020 to 2027
  • TABLE 10: Large Enterprises (Enterprise Size) Market Share Breakdown by Region/Country: 2020 VS 2027
  • TABLE 11: SMEs (Enterprise Size) World Market by Region/Country in US$ Million: 2020 to 2027
  • TABLE 12: SMEs (Enterprise Size) Market Share Distribution in Percentage by Region/Country: 2020 VS 2027

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • Market Facts & Figures
    • US Programmatic Advertising Platform Market Share (in %) by Company: 2019 & 2025
    • Market Analytics
    • TABLE 13: United States Programmatic Advertising Platform Market Estimates and Projections in US$ Million by Transaction Mode: 2020 to 2027
    • TABLE 14: United States Programmatic Advertising Platform Market Share Breakdown by Transaction Mode: 2020 VS 2027
    • TABLE 15: United States Programmatic Advertising Platform Market Estimates and Projections in US$ Million by Enterprise Size: 2020 to 2027
    • TABLE 16: United States Programmatic Advertising Platform Market Share Breakdown by Enterprise Size: 2020 VS 2027
  • CANADA
    • TABLE 17: Canadian Programmatic Advertising Platform Market Estimates and Forecasts in US$ Million by Transaction Mode: 2020 to 2027
    • TABLE 18: Programmatic Advertising Platform Market in Canada: Percentage Share Breakdown of Sales by Transaction Mode for 2020 and 2027
    • TABLE 19: Canadian Programmatic Advertising Platform Market Estimates and Forecasts in US$ Million by Enterprise Size: 2020 to 2027
    • TABLE 20: Programmatic Advertising Platform Market in Canada: Percentage Share Breakdown of Sales by Enterprise Size for 2020 and 2027
  • JAPAN
    • TABLE 21: Japanese Market for Programmatic Advertising Platform: Annual Sales Estimates and Projections in US$ Million by Transaction Mode for the Period 2020-2027
    • TABLE 22: Japanese Programmatic Advertising Platform Market Share Analysis by Transaction Mode: 2020 VS 2027
    • TABLE 23: Japanese Market for Programmatic Advertising Platform: Annual Sales Estimates and Projections in US$ Million by Enterprise Size for the Period 2020-2027
    • TABLE 24: Japanese Programmatic Advertising Platform Market Share Analysis by Enterprise Size: 2020 VS 2027
  • CHINA
    • TABLE 25: Chinese Programmatic Advertising Platform Market Growth Prospects in US$ Million by Transaction Mode for the Period 2020-2027
    • TABLE 26: Chinese Programmatic Advertising Platform Market by Transaction Mode: Percentage Breakdown of Sales for 2020 and 2027
    • TABLE 27: Chinese Programmatic Advertising Platform Market Growth Prospects in US$ Million by Enterprise Size for the Period 2020-2027
    • TABLE 28: Chinese Programmatic Advertising Platform Market by Enterprise Size: Percentage Breakdown of Sales for 2020 and 2027
  • EUROPE
    • Market Facts & Figures
    • European Programmatic Advertising Platform Market: Competitor Market Share Scenario (in %) for 2019 & 2025
    • Market Analytics
    • TABLE 29: European Programmatic Advertising Platform Market Demand Scenario in US$ Million by Region/Country: 2018-2025
    • TABLE 30: European Programmatic Advertising Platform Market Share Shift by Region/Country: 2020 VS 2027
    • TABLE 31: European Programmatic Advertising Platform Market Estimates and Forecasts in US$ Million by Transaction Mode: 2020-2027
    • TABLE 32: European Programmatic Advertising Platform Market Share Breakdown by Transaction Mode: 2020 VS 2027
    • TABLE 33: European Programmatic Advertising Platform Market Estimates and Forecasts in US$ Million by Enterprise Size: 2020-2027
    • TABLE 34: European Programmatic Advertising Platform Market Share Breakdown by Enterprise Size: 2020 VS 2027
  • FRANCE
    • TABLE 35: Programmatic Advertising Platform Market in France by Transaction Mode: Estimates and Projections in US$ Million for the Period 2020-2027
    • TABLE 36: French Programmatic Advertising Platform Market Share Analysis by Transaction Mode: 2020 VS 2027
    • TABLE 37: Programmatic Advertising Platform Market in France by Enterprise Size: Estimates and Projections in US$ Million for the Period 2020-2027
    • TABLE 38: French Programmatic Advertising Platform Market Share Analysis by Enterprise Size: 2020 VS 2027
  • GERMANY
    • TABLE 39: Programmatic Advertising Platform Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Transaction Mode for the Period 2020-2027
    • TABLE 40: German Programmatic Advertising Platform Market Share Breakdown by Transaction Mode: 2020 VS 2027
    • TABLE 41: Programmatic Advertising Platform Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Enterprise Size for the Period 2020-2027
    • TABLE 42: German Programmatic Advertising Platform Market Share Breakdown by Enterprise Size: 2020 VS 2027
  • ITALY
    • TABLE 43: Italian Programmatic Advertising Platform Market Growth Prospects in US$ Million by Transaction Mode for the Period 2020-2027
    • TABLE 44: Italian Programmatic Advertising Platform Market by Transaction Mode: Percentage Breakdown of Sales for 2020 and 2027
    • TABLE 45: Italian Programmatic Advertising Platform Market Growth Prospects in US$ Million by Enterprise Size for the Period 2020-2027
    • TABLE 46: Italian Programmatic Advertising Platform Market by Enterprise Size: Percentage Breakdown of Sales for 2020 and 2027
  • UNITED KINGDOM
    • TABLE 47: United Kingdom Market for Programmatic Advertising Platform: Annual Sales Estimates and Projections in US$ Million by Transaction Mode for the Period 2020-2027
    • TABLE 48: United Kingdom Programmatic Advertising Platform Market Share Analysis by Transaction Mode: 2020 VS 2027
    • TABLE 49: United Kingdom Market for Programmatic Advertising Platform: Annual Sales Estimates and Projections in US$ Million by Enterprise Size for the Period 2020-2027
    • TABLE 50: United Kingdom Programmatic Advertising Platform Market Share Analysis by Enterprise Size: 2020 VS 2027
  • REST OF EUROPE
    • TABLE 51: Rest of Europe Programmatic Advertising Platform Market Estimates and Forecasts in US$ Million by Transaction Mode: 2020-2027
    • TABLE 52: Rest of Europe Programmatic Advertising Platform Market Share Breakdown by Transaction Mode: 2020 VS 2027
    • TABLE 53: Rest of Europe Programmatic Advertising Platform Market Estimates and Forecasts in US$ Million by Enterprise Size: 2020-2027
    • TABLE 54: Rest of Europe Programmatic Advertising Platform Market Share Breakdown by Enterprise Size: 2020 VS 2027
  • ASIA-PACIFIC
    • TABLE 55: Programmatic Advertising Platform Market in Asia-Pacific by Transaction Mode: Estimates and Projections in US$ Million for the Period 2020-2027
    • TABLE 56: Asia-Pacific Programmatic Advertising Platform Market Share Analysis by Transaction Mode: 2020 VS 2027
    • TABLE 57: Programmatic Advertising Platform Market in Asia-Pacific by Enterprise Size: Estimates and Projections in US$ Million for the Period 2020-2027
    • TABLE 58: Asia-Pacific Programmatic Advertising Platform Market Share Analysis by Enterprise Size: 2020 VS 2027
  • REST OF WORLD
    • TABLE 59: Rest of World Programmatic Advertising Platform Market Estimates and Forecasts in US$ Million by Transaction Mode: 2020 to 2027
    • TABLE 60: Programmatic Advertising Platform Market in Rest of World: Percentage Share Breakdown of Sales by Transaction Mode for 2020 and 2027
    • TABLE 61: Rest of World Programmatic Advertising Platform Market Estimates and Forecasts in US$ Million by Enterprise Size: 2020 to 2027
    • TABLE 62: Programmatic Advertising Platform Market in Rest of World: Percentage Share Breakdown of Sales by Enterprise Size for 2020 and 2027

IV. COMPETITION

  • Total Companies Profiled: 46