表紙
市場調查報告書

廣告插播服務全球市場

Ad Insertion Servers

出版商 Global Industry Analysts, Inc. 商品編碼 248918
出版日期 內容資訊 英文 116 Pages
商品交期: 最快1-2個工作天內
價格
廣告插播服務全球市場 Ad Insertion Servers
出版日期: 2020年02月01日內容資訊: 英文 116 Pages
簡介

本報告研究全球廣告插播服務市場,彙整市場背景、技術定義和概要、優點、技術創新及新產品市場投入趨勢、企業間動向、主要企業簡介、按地區和國家的市場成長預測等情報。

第1章 前言、研究方法、產品定義

第2章 摘要整理

  • 產業概要
    • 廣告插播服務市場
      • 從影片消費模式的變化中受惠
      • 聚焦目標&個人化廣告
    • 快速擴大的影片娛樂產業中的收益化機會
      • 推動廣告插播服務市場
    • VOD的普及
    • 廣播電視業者和有線業者的全數位網路轉移
  • 市場趨勢和課題
    • 廣播電視業者:轉向DAI技術縮減Online Media House收益差距
    • ATSC 3.0:廣播電視業者推動DAI技術導入
    • DAI技術導入:於傳統委託播送契約受阻
    • 動態廣告插入:VoD內容收益化實現
    • 動態廣告插入:推動內容收益化
    • 服務端廣告插入
    • 客戶端廣告插入技術缺點:轉移焦點至服務端廣告插入
    • 服務端廣告插入勝客戶端廣告插入之優點:概要
    • 服務端廣告插入:對多螢幕裝置之目標性廣告提供可行選項
    • 更佳的控制和透明度
    • 支援各種廣告形式
    • 對平台的非依存性
    • 可擴充性課題
    • 直播內容處理
    • 無縫視聽體驗、其他
  • 產品概要
    • 何為廣告插入?
    • 簡介:廣告服務
    • 廣告投放運作
    • 廣告服務各種類型
    • 廣告服務一般機能和高度機能
    • 廣告服務各種方法
    • 廣告插播服務
    • 主要廣告插入技術:概要
    • 播放清單技術
    • In-Stream廣告
    • 廣告拼接
    • 服務端廣告拼接
    • 廣告插入技術
    • 數位節目插入
    • 有線廣播電視網路的廣告插入
    • 服務端廣告插入、其他
  • 產品創新和銷售
    • STV Player:在Amazon Fire TV直播串流投入可做目標的DAI
    • Ericsson:推出OTT串流廣告插入解決方案
    • Zattoo:推出服務基礎的動態廣告插入
    • Nine:在Apple TV推出9Now
    • Imagine Communications:強化動態廣告插入機能
    • Ooyala:推出直播服務端廣告插入技術Ooyala Pulse
    • Adobe Primetime:推出MPEG-DASH影片導向動態廣告插入
    • Ericsson:發表MediaFirs影片傳輸
    • Google:發表DoubleClick的出版商導向新機能、其他
  • 近年企業動向
  • 主要企業
    • Adobe Systems Incorporated (美國)
    • Anevia S.A.S (法國)
    • ARRIS International plc (英國)
    • Beijing Topreal Technologies Co., Ltd. (中國)
    • Brightcove, Inc. (美國)
    • Cisco Systems, Inc. (美國)
    • DJC Media Group (美國)
    • Edgeware AB (瑞典)
    • Harmonic, Inc. (美國)
    • Imagine Communications Corporation (美國)
    • Nokia Corporation (芬蘭)
    • SeaChange International, Inc. (美國)
    • Telefonaktiebolaget L. M. Ericsson (瑞典)
  • 全球市場展望

第3章 地區市場分析

  • 美國
  • 加拿大
  • 日本
  • 歐洲
    • 法國
    • 德國
    • 義大利
    • 英國
    • 西班牙
    • 俄國
    • 其他
  • 亞太地區
  • 拉丁美洲
  • 其他地區

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目錄
Product Code: MCP-7666

Ad Insertion Servers market worldwide is projected to grow by US$1.1 Billion, driven by a compounded growth of 7.6%. Ad Insertion Servers, one of the segments analyzed and sized in this study, displays the potential to grow at over 7.6%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$2.8 Billion by the year 2025, Ad Insertion Servers will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 6.5% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$39.2 Million to the region's size and clout in the next 5 to 6 years. Over US$33.8 Million worth of projected demand in the region will come from Rest of Europe markets. In Japan, Ad Insertion Servers will reach a market size of US$155.4 Million by the close of the analysis period. As the world's second largest economy and the new game changer in global markets, China exhibits the potential to grow at 11.3% over the next couple of years and add approximately US$314.8 Million in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific, Latin America and the Middle East. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others,

  • Adobe Systems Incorporated
  • Anevia S.A.S
  • ARRIS International plc
  • Brightcove Inc.
  • Cisco Systems Inc.
  • DJC Media Group
  • Edgeware AB
  • Harmonic Inc.
  • Imagine Communications Corporation
  • Nokia Corporation
  • SeaChange International Inc.
  • Telefonaktiebolaget L. M. Ericsson

TABLE OF CONTENTS

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Ad Insertion Servers Market: Benefiting from Changing Video Consumption Patterns and Focus on Targeted & Personalized Advertising
  • Recent Market Activity
  • Growing Opportunities to Monetize the Rapidly Expanding Video Entertainment Industry to Drive Ad Insertion Servers Market
  • Proliferation of VOD Content
  • Migration of Broadcasters and Cable Operators towards All-Digital Networks
  • Global Competitor Market Shares
  • Ad Insertion Servers Competitor Market Share Scenario Worldwide (in %): 2020 & 2029

2. FOCUS ON SELECT PLAYERS

  • Adobe Systems Incorporated
  • Anevia S.A.S
  • ARRIS International plc
  • Beijing Topreal Technologies Co., Ltd.
  • Brightcove, Inc.
  • Cisco Systems, Inc.
  • DJC Media Group
  • Edgeware AB
  • Google, LLC
  • Harmonic, Inc.
  • Imagine Communications Corporation
  • Nokia Corporation
  • SeaChange International, Inc.
  • Telefonaktiebolaget L. M. Ericsson

3. MARKET TRENDS & DRIVERS

  • Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses
  • Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses
  • Adoption of DAI Technology Tripping on Legacy Carriage Deals
  • Dynamic Ad Insertion Enabling VoD Content Monetization
  • Dynamic Ad Insertion Propelling Content Monetization
  • Server-side Ad Insertion: A Star in Making
  • Drawbacks of Client-based Ad Insertion Technology Shift Focus to Server-Side Ad Insertion
  • Server-side Ad Insertion Offers Viable Option for Targeted Ads on Multiscreen Devices
  • Issues with Server-side Ad Insertion Technique
  • Server-Side Ad Insertion Enabling Generation of User-friendly Online Ads
  • Seamless Viewing Experience
  • Flexible Platforms, Simpler Delivery
  • Integrated Personalization Approach
  • Advances in Ad Insertion Technologies - Opportunities to Increase Ad Revenues
  • Ad Insertion Technology Powering Live Streaming Market
  • Personalized Ad Insertion for Live Streaming Content
  • Broadcasting Rights Vital for Monetization of Live Streaming Service
  • Video Advertising Benefiting from VPAID and VAST Ad Tags
  • Video Ad Serving Template (VAST) Ad Tag
  • Video Player-Ad Interface Definition (VPAID)
  • Cloud Ad Insertion: Service Providers Still in Wait and Watch Mode for Using Cloud-based Ad Insertion Solutions
  • Analyzing the Advantages & Drawbacks of Cloud-based Ad Insertion Technology

4. GLOBAL MARKET PERSPECTIVE

  • TABLE 1: Ad Insertion Servers Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025
  • TABLE 2: Ad Insertion Servers Global Retrospective Market Scenario in US$ Thousand by Region/Country: 2009-2017
  • TABLE 3: Ad Insertion Servers Market Share Shift across Key Geographies Worldwide: 2009 VS 2019 VS 2025

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • Market Facts & Figures
    • TABLE 4: United States Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2018 to 2025
    • TABLE 5: Ad Insertion Servers Market in the United States: A Historic Review in US$ Thousand for 2009-2017
  • CANADA
    • TABLE 6: Canadian Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018 to 2025
    • TABLE 7: Canadian Ad Insertion Servers Historic Market Review in US$ Thousand: 2009-2017
  • JAPAN
    • TABLE 8: Japanese Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2018-2025
    • TABLE 9: Ad Insertion Servers Market in Japan: Historic Sales Analysis in US$ Thousand for the Period 2009-2017
  • CHINA
    • TABLE 10: Chinese Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2018-2025
    • TABLE 11: Ad Insertion Servers Historic Market Analysis in China in US$ Thousand: 2009-2017
  • EUROPE
    • Market Facts & Figures
    • TABLE 12: European Ad Insertion Servers Market Demand Scenario in US$ Thousand by Region/Country: 2018-2025
    • TABLE 13: Ad Insertion Servers Market in Europe: A Historic Market Perspective in US$ Thousand by Region/Country for the Period 2009-2017
    • TABLE 14: European Ad Insertion Servers Market Share Shift by Region/Country: 2009 VS 2019 VS 2025
  • FRANCE
    • TABLE 15: Ad Insertion Servers Market in France: Estimates and Projections in US$ Thousand for the Period 2018-2025
    • TABLE 16: French Ad Insertion Servers Historic Market Scenario in US$ Thousand: 2009-2017
  • GERMANY
    • TABLE 17: Ad Insertion Servers Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025
    • TABLE 18: German Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017
  • ITALY
    • TABLE 19: Italian Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2018-2025
    • TABLE 20: Ad Insertion Servers Historic Market Analysis in Italy in US$ Thousand: 2009-2017
  • UNITED KINGDOM
    • TABLE 21: United Kingdom Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2018-2025
    • TABLE 22: Ad Insertion Servers Market in the United Kingdom: Historic Sales Analysis in US$ Thousand for the Period 2009-2017
  • SPAIN
    • TABLE 23: Spanish Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018 to 2025
    • TABLE 24: Spanish Ad Insertion Servers Historic Market Review in US$ Thousand: 2009-2017
  • RUSSIA
    • TABLE 25: Russian Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2018 to 2025
    • TABLE 26: Ad Insertion Servers Market in Russia: A Historic Review in US$ Thousand for 2009-2017
  • REST OF EUROPE
    • TABLE 27: Rest of Europe Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018-2025
    • TABLE 28: Ad Insertion Servers Market in Rest of Europe in US$ Thousand: A Historic Review for the Period 2009-2017
  • ASIA-PACIFIC
    • TABLE 29: Asia-Pacific Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025
    • TABLE 30: Ad Insertion Servers Market in Asia-Pacific: Historic Market Analysis in US$ Thousand by Region/Country for the Period 2009-2017
    • TABLE 31: Asia-Pacific Ad Insertion Servers Market Share Analysis by Region/Country: 2009 VS 2019 VS 2025
  • AUSTRALIA
    • TABLE 32: Ad Insertion Servers Market in Australia: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025
    • TABLE 33: Australian Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017
  • INDIA
    • TABLE 34: Indian Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018 to 2025
    • TABLE 35: Indian Ad Insertion Servers Historic Market Review in US$ Thousand: 2009-2017
  • SOUTH KOREA
    • TABLE 36: Ad Insertion Servers Market in South Korea: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025
    • TABLE 37: South Korean Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017
  • REST OF ASIA-PACIFIC
    • TABLE 38: Rest of Asia-Pacific Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2018-2025
    • TABLE 39: Ad Insertion Servers Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Thousand for the Period 2009-2017
  • LATIN AMERICA
    • TABLE 40: Latin American Ad Insertion Servers Market Trends by Region/Country in US$ Thousand: 2018-2025
    • TABLE 41: Ad Insertion Servers Market in Latin America in US$ Thousand by Region/Country: A Historic Perspective for the Period 2009-2017
    • TABLE 42: Latin American Ad Insertion Servers Market Percentage Breakdown of Sales by Region/Country: 2009, 2019, and 2025
  • ARGENTINA
    • TABLE 43: Argentinean Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018-2025
    • TABLE 44: Ad Insertion Servers Market in Argentina in US$ Thousand: A Historic Review for the Period 2009-2017
  • BRAZIL
    • TABLE 45: Ad Insertion Servers Market in Brazil: Estimates and Projections in US$ Thousand for the Period 2018-2025
    • TABLE 46: Brazilian Ad Insertion Servers Historic Market Scenario in US$ Thousand: 2009-2017
  • MEXICO
    • TABLE 47: Ad Insertion Servers Market in Mexico: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025
    • TABLE 48: Mexican Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017
  • REST OF LATIN AMERICA
    • TABLE 49: Rest of Latin America Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2018 to 2025
    • TABLE 50: Ad Insertion Servers Market in Rest of Latin America: A Historic Review in US$ Thousand for 2009-2017
  • MIDDLE EAST
    • TABLE 51: The Middle East Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025
    • TABLE 52: Ad Insertion Servers Market in the Middle East by Region/Country in US$ Thousand: 2009-2017
    • TABLE 53: The Middle East Ad Insertion Servers Market Share Breakdown by Region/Country: 2009, 2019, and 2025
  • IRAN
    • TABLE 54: Iranian Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2018-2025
    • TABLE 55: Ad Insertion Servers Market in Iran: Historic Sales Analysis in US$ Thousand for the Period 2009-2017
  • ISRAEL
    • TABLE 56: Israeli Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018-2025
    • TABLE 57: Ad Insertion Servers Market in Israel in US$ Thousand: A Historic Review for the Period 2009-2017
  • SAUDI ARABIA
    • TABLE 58: Saudi Arabian Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2018-2025
    • TABLE 59: Ad Insertion Servers Historic Market Analysis in Saudi Arabia in US$ Thousand: 2009-2017
  • UNITED ARAB EMIRATES
    • TABLE 60: Ad Insertion Servers Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025
    • TABLE 61: United Arab Emirates Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017
  • REST OF MIDDLE EAST
    • TABLE 62: Ad Insertion Servers Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025
    • TABLE 63: Rest of Middle East Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017
  • AFRICA
    • TABLE 64: African Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2018 to 2025
    • TABLE 65: Ad Insertion Servers Market in Africa: A Historic Review in US$ Thousand for 2009-2017

IV. COMPETITION

  • Total Companies Profiled: 48
  • AD INSERTION SERVERS MCP-7666
  • CONTENTS