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市場調查報告書

商品編碼

1460157

文具產品市場規模（依產品類型、應用、價格、配銷通路），預測 2024 - 2032 年

Stationery Products Market Size by Product Type, By Application, By Price, By Distribution Channel, Forecast 2024 - 2032

出版日期: 2024年02月23日 | 出版商:

Global Market Insights Inc. | 英文 301 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

文具產品市場規模預計從 2024 年到 2032 年CAGR將超過 3.7%。全球對教育的日益重視和學生人數的不斷成長正在推動對筆記本、鋼筆和鉛筆等文具產品的需求。 COVID-19 大流行的爆發引發了遠距工作和家庭辦公室的趨勢，進一步增加了對個人和專業用途固定產品的需求。根據印度品牌資產基金會 (IBEF) 的數據，到 2025 會計年度，印度教育產業的投資預計將達到 2,250 億美元。教育部門的擴張可能會加速學校和學院對文具產品的需求。

此外，產品設計和客製化選項的不斷創新有助於滿足不同消費者的喜好。隨著環保和永續文具產品的出現，送禮文具的趨勢不斷成長，吸引了具有環保意識的消費者。線上零售通路的快速擴張提高了可近性，進一步提高了產品的滲透率。

文具產品市場按產品類型、應用、價格、配銷通路和地區分類。

根據產品類型，美術用品領域的市場規模預計從 2024 年到 2032 年將以 3.7% 的CAGR成長。這可以歸功於 DIY 工藝品、藝術治療和創意愛好的日益普及。對顏料、畫筆和素描本等藝術用品的需求是由尋求創意途徑和緩解壓力的消費者所推動的。展示藝術品和教程的社交媒體平台的興起鼓勵個人投資優質藝術用品，以有效地追求他們的藝術興趣。

在應用方面，預計到2032年，學校領域的文具產品產業將以3.9%的成長率成長。這是由於全球學生人數的激增和對教育的日益重視。由於入學率持續上升，對筆記本、鋼筆、鉛筆和尺等基本文具的需求將保持穩定。學校數位學習平台的整合與傳統文具產品相輔相成，為混合學習解決方案創造了機會。

從地區來看，到 2032 年，歐洲文具產品市場將成長 3.9%。對教育和識字的日益重視正在推動對學校和辦公用品的需求。遠距工作和家庭辦公室的成長趨勢也促進了個人和專業用途文具產品的滲透。對環保和永續文具產品的傾向將進一步推動區域產業的發展。

產業生態系統分析
技術與創新格局
重要新聞和舉措
監管環境
衝擊力
- 成長動力
  - 識字率不斷提高
  - 農村地區學校和學院數量的增加
  - 藝術學校數量不斷增加
  - 透過電子商務增加產品銷售
- 產業陷阱與挑戰
  - 學校和學院的快速數位化
消費者購買行為分析
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：依產品類型，2018 年 - 2032 年

主要趨勢
書寫工具
- 鋼筆
- 鉛筆
- 標記
- 螢光筆
- 橡皮擦
- 其他（削鉛筆機、筆芯等）
辦公文具
- 訂書機
- 迴紋針
- 剪刀
- 統治者
- 打孔機
- 郵票
- 其他（印台、圖釘等）
美術用品
- 油漆
- 刷子
- 帆布
- 粉彩
- 木炭
- 黏土
- 其他（繪圖板、素描本等）
文件
其他（膠帶、膠水等）

第 6 章：市場估計與預測：按應用分類，2018 年 - 2032 年

主要趨勢
學校
辦公室
家

第 7 章：市場估計與預測：按價格，2018 - 2032

主要趨勢
低的
中等的
高的

第 8 章：市場估計與預測：依配銷通路分類，2018 年 - 2032 年

主要趨勢
線上通路
線下通路

第 9 章：市場估計與預測：按地區分類，2018 年 - 2032 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 馬來西亞
- 印尼
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地區
MEA
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非
- MEA 的其餘部分

第 10 章：公司簡介

Artline
BIC
Faber-Castell
Fullmark
Kokuyo Camlin
Linc Pens & Plastics Ltd.
Maped
Mead
Muji
Navneet
Paper Mate
Pilot Corporation
Reynolds Pens
Rifle Paper Co.
Schwan Stabilo
Staedtler
3M

簡介目錄

Product Code: 8238

Stationery Products Market size is projected to expand at over 3.7% CAGR from 2024 to 2032. The increasing emphasis on education and the growing student population worldwide are fueling the demand for stationery items, such as notebooks, pens, and pencils. The onset of the COVID-19 pandemic introduced the trend of remote work and home offices, further proliferating the demand for stationary products for personal and professional use. As per the India Brand Equity Foundation (IBEF), the education sector of India is estimated to reach USD 225 billion by FY25. This expansion of the education sector is likely to accelerate the demand for stationary products for usage in schools and colleges.

Moreover, the rising innovations in product designs and customization options are helping in serving diverse consumer preferences. The growing trend of gifting stationery items along with the emergence of eco-friendly and sustainable stationery products are attracting environmentally conscious consumers. The rapid expansion of online retail channels for enhancing accessibility is further increasing the product penetration.

The stationery products market is segregated into product type, application, price, distribution channel, and region.

Based on product type, the market size from the art supplies segment is estimated to grow at 3.7% CAGR from 2024 to 2032. This can be credited to the increasing popularity of DIY crafts, art therapy, and creative hobbies. The demand for art supplies like paints, brushes, and sketchbooks is driven by consumers seeking creative outlets and stress relief. The rise of social media platforms showcasing artwork and tutorials is encouraging individuals to invest in quality art supplies to pursue their artistic interests effectively.

With regards to application, the stationery products industry from the school segment is projected to expand at 3.9% growth rate until 2032. This is due to the proliferating student population worldwide and the increasing emphasis on education. The demand for essential stationery items like notebooks, pens, pencils, and rulers will remain steady due to continuous school enrollment. The integration of digital learning platforms in schools complements traditional stationery products is creating opportunities for hybrid learning solutions.

Regionally, the Europe stationery products market will exhibit 3.9% gains through 2032. The increasing emphasis on education and literacy are driving the demand for school and office supplies. The growing trend of remote work and home offices is also boosting the penetration of stationery products for personal and professional use. The inclination towards eco-friendly and sustainable stationery items will further drive the regional industry progression.

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360 degree synopsis, 2018 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Technology & innovation landscape
3.3 Key news and initiatives
3.4 Regulatory landscape
3.5 Impact forces
- 3.5.1 Growth drivers
  - 3.5.1.1 Growing literacy rates
  - 3.5.1.2 Increase in number of schools and colleges in rural areas
  - 3.5.1.3 Rising number of art schools
  - 3.5.1.4 Rising product sales through E-commerce
- 3.5.2 Industry pitfalls & challenges
  - 3.5.2.1 Rapid digitalization in schools and colleges
3.6 Consumer buying behavior analysis
3.7 Growth potential analysis
3.8 Porter's analysis
- 3.8.1 Supplier power
- 3.8.2 Buyer power
- 3.8.3 Threat of new entrants
- 3.8.4 Threat of substitutes
- 3.8.5 Industry rivalry
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2018 - 2032, (USD Million) (Thousand Units)

5.1 Key trends
5.2 Writing instruments
- 5.2.1 Pens
- 5.2.2 Pencils
- 5.2.3 Markers
- 5.2.4 Highlighters
- 5.2.5 Erasers
- 5.2.6 Others (sharpeners, refills, etc.)
5.3 Office Stationery
- 5.3.1 Staplers
- 5.3.2 Paper clip
- 5.3.3 Scissors
- 5.3.4 Rulers
- 5.3.5 Hole punchers
- 5.3.6 Stamps
- 5.3.7 Others (ink pads, pushpins etc.)
5.4 Art supplies
- 5.4.1 Paints
- 5.4.2 Brushes
- 5.4.3 Canvas
- 5.4.4 Pastels
- 5.4.5 Charcoal
- 5.4.6 Clay
- 5.4.7 Other (drawing pads, sketchbooks, etc.)
5.5 Files
5.6 Others (tape, glue, etc.)

Chapter 6 Market Estimates & Forecast, By Application, 2018 - 2032, (USD Million) (Thousand Units)

6.1 Key trends
6.2 School
6.3 Office
6.4 Home

Chapter 7 Market Estimates & Forecast, By Price, 2018 - 2032, (USD Million) (Thousand Units)

7.1 Key trends
7.2 Low
7.3 Medium
7.4 High

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2018 - 2032, (USD Million) (Thousand Units)

8.1 Key trends
8.2 Online channels
8.3 Offline channels

Chapter 9 Market Estimates & Forecast, By Region, 2018 - 2032, (USD Million) (Thousand Units)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.4.6 Malaysia
- 9.4.7 Indonesia
- 9.4.8 Rest of Asia Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Rest of Latin America
9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa
- 9.6.4 Rest of MEA