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市場調查報告書

商品編碼

1460148

零售互動式資訊亭市場 - 按組件（硬體、軟體、服務）、按技術（基於觸控的資訊亭、基於手勢的資訊亭、語音啟動資訊亭、混合）、按類型和預測，2024 年至 2032 年

Retail Interactive Kiosk Market - By Component (Hardware, Software, Services), By Technology (Touch-based Kiosks, Gesture-based Kiosks, Voice-activated Kiosks, Hybrid), By Type & Forecast, 2024 - 2032

出版日期: 2024年02月21日 | 出版商:

Global Market Insights Inc. | 英文 220 Pages | 商品交期: 2-3個工作天內

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簡介目錄

零售互動資訊亭市場規模預計從 2024 年到 2032 年將以 9% 的CAGR擴大，這主要是由於對自助服務技術的需求不斷成長，以增強客戶體驗並降低營運成本。全通路零售的興起推動了零售互動終端的採用，客戶期望線上和線下通路之間的無縫整合。

觸控螢幕、人工智慧和物聯網等重大技術發展以及新產品開發使互動式資訊亭變得更加複雜，對零售商更具吸引力。例如，2023 年 5 月，三星電子推出了 KMC-W，這是三星 Kiosk 的更新 Windows 版本，為食品和飲料、零售、旅遊和醫療保健等行業提供擴展的軟體相容性。

COVID-19 大流行的爆發也加速了對非接觸式解決方案的需求，隨著企業尋求更安全的方式與客戶互動，從而提高了零售互動式資訊亭的滲透率。此外，互動式資訊亭也提供個人化行銷、資料收集和分析的機會，增加了其在各個零售領域的採用。

市場分為組件、技術、類型和地區。

根據類型，自動販賣機領域的零售互動式販賣機市場預計將在 2024 年至 2032 年間大幅成長，因為它們的便利性、可近性和產品範圍的擴大。自動販賣亭為顧客提供 24/7 全天候供應的各種產品，包括零食、飲料和電子產品，同時滿足不斷成長的行動消費需求。支付系統和庫存管理方面不斷湧現的創新進一步提高了自動販賣機的效率和可靠性，從而增加了其採用率。

印表機領域的零售互動式資訊亭產業將從 2024 年到 2032 年以顯著的CAGR擴張。對收據列印、票務和優惠券功能的需求增加正在推動互動式資訊亭中採用先進印表機。高速和高解析度列印功能的整合提高了自助服務終端操作的整體效率和效果。這有助於滿足零售商不斷變化的需求，以增強各種零售環境中的客戶體驗。

從地區來看，由於城市化的快速發展、可支配收入水準的提高以及零售業對技術的日益採用，到 2032 年，亞太地區零售互動資訊亭市場規模將成長 10% 以上。對自助服務解決方案的需求不斷成長，加上政府促進數位化和自動化的舉措，正在推動對互動式資訊亭的需求。不斷擴大的零售基礎設施和蓬勃發展的電子商務產業也增加了整個地區互動資訊亭的部署。

產業生態系統分析
利潤率分析
技術與創新格局
專利分析
重要新聞和舉措
監管環境
衝擊力
- 成長動力
  - 零售業採用率不斷提高
  - 人們越來越喜歡非接觸式交易和客戶互動
  - 需要增強顧客參與度和購物體驗
  - 智慧城市計畫激增
  - 加強與人工智慧和物聯網的整合
- 產業陷阱與挑戰
  - 維護和技術問題
  - 使用者介面設計
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按組成部分，2018 年 - 2032 年

主要趨勢
硬體
- 印表機
- 顯示器
- 其他
軟體
服務
- 管理服務
- 整合與發展

第 6 章：市場估計與預測：依技術分類，2018 - 2032

主要趨勢
觸控式資訊亭
基於手勢的資訊亭
語音啟動資訊亭
混合

第 7 章：市場估計與預測：按類型，2018 - 2032

主要趨勢
資訊亭
互動內容亭
尋路亭
產品促銷亭
自動販賣亭
其他

第 8 章：市場估計與預測：按地區分類，2018 年 - 2032 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳新銀行
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地區
MEA
- 阿拉伯聯合大公國
- 沙烏地阿拉伯
- 南非
- MEA 的其餘部分

第 9 章：公司簡介

Advantech Co., Ltd.
Diebold Nixdorf
Frank Mayer and Associates, Inc.
IBM Corporation
KIOSK Information Systems
Meridian Kiosks
MetroClick
NCR VOYIX Corporation
Olea Kiosks Inc.
Panasonic Corporation
Peerless-AV
Phoenix Kiosk, Inc.
REDYREF Retail Interactive Kiosks
VeriFone, Inc.

簡介目錄

Product Code: 8209

Retail Interactive Kiosk Market size is projected to expand at 9% CAGR from 2024 to 2032, majorly led by the increasing demand for self-service technologies to enhance customer experience and reduce operational costs. The rising trend of omnichannel retailing is fueling the adoption of retail interactive kiosks, with customers expecting seamless integration between online and offline channels.

Significant technology developments, such as touchscreens, AI, and IoT, and new product developments are making interactive kiosks more sophisticated and appealing to retailers. For instance, in May 2023, Samsung Electronics launched KMC-W, an updated Windows version of the Samsung Kiosk for offering expanded software compatibility for industries, such as food and beverage, retail, travel, and healthcare.

The onset of the COVID-19 pandemic also accelerated the need for contactless solutions, boosting the penetration of retail interactive kiosks as businesses seek safer ways to engage with customers. Moreover, interactive kiosks also offer opportunities for personalized marketing, data collection, and analytics, adding to their adoption across various retail sectors.

The market is segregated into component, technology, type, and region.

Based on type, the retail interactive kiosk market from the vending kiosks segment is estimated to grow at significant rate between 2024 and 2032, due to their convenience, accessibility, and expanded product offerings. Vending kiosks provide customers with 24/7 access to a variety of products, including snacks, beverages, and electronics while meeting the increasing demand for on-the-go consumption. Rising innovations in payment systems and inventory management are further enhancing the efficiency and reliability of vending kiosks, adding to their adoption.

Retail interactive kiosk industry from the printers segment will expand at notable CAGR from 2024 to 2032. Enhanced demand for receipt printing, ticketing, and couponing functionalities is driving the adoption of advanced printers in interactive kiosks. The integration of high-speed and high-resolution printing capabilities improves the overall efficiency and effectiveness of kiosk operations. This is helping serve the evolving needs of retailers for enhancing the customer experiences in various retail environments.

Regionally, the Asia Pacific retail interactive kiosk market size will witness over 10% gains up to 2032, due to the rapid urbanization, increasing disposable income levels, and the growing adoption of technology in retail sectors. The rising demand for self-service solutions coupled with government initiatives for promoting digitalization and automation is boosting the demand for interactive kiosks. The expanding retail infrastructure and the thriving e-commerce sector is also increasing the deployment of interactive kiosks across the region.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360 degree synopsis, 2018 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Profit margin analysis
3.3 Technology & innovation landscape
3.4 Patent analysis
3.5 Key news & initiatives
3.6 Regulatory landscape
3.7 Impact forces
- 3.7.1 Growth drivers
  - 3.7.1.1 Growing retail adoption
  - 3.7.1.2 Growing preference for contactless transactions and customer interactions
  - 3.7.1.3 Need for enhancing customer engagement and shopping experience
  - 3.7.1.4 Surge in smart cities projects
  - 3.7.1.5 Increasing integration with AI and IoT
- 3.7.2 Industry pitfalls & challenges
  - 3.7.2.1 Maintenance and technical issues
  - 3.7.2.2 User interface design
3.8 Growth potential analysis
3.9 Porter's analysis
- 3.9.1 Supplier power
- 3.9.2 Buyer power
- 3.9.3 Threat of new entrants
- 3.9.4 Threat of substitutes
- 3.9.5 Industry rivalry
3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Component, 2018 - 2032 (USD Million)

5.1 Key trends
5.2 Hardware
- 5.2.1 Printers
- 5.2.2 Displays
- 5.2.3 Others
5.3 Software
5.4 Services
- 5.4.1 Managed services
- 5.4.2 Integration & development

Chapter 6 Market Estimates & Forecast, By Technology, 2018 - 2032 (USD Million)

6.1 Key trends
6.2 Touch-based kiosks
6.3 Gesture-based kiosks
6.4 Voice-activated kiosks
6.5 Hybrid

Chapter 7 Market Estimates & Forecast, By Type, 2018 - 2032 (USD Million)

7.1 Key trends
7.2 Informational kiosks
7.3 Interactive content kiosks
7.4 Wayfinding kiosks
7.5 Product promotion kiosks
7.6 Vending kiosks
7.7 Others

Chapter 8 Market Estimates & Forecast, By Region, 2018 - 2032 (USD Million)

8.1 Key trends
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 UK
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 Italy
- 8.3.5 Spain
- 8.3.6 Russia
- 8.3.7 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 ANZ
- 8.4.6 Rest of Asia Pacific
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 Rest of Latin America
8.6 MEA
- 8.6.1 UAE
- 8.6.2 Saudi Arabia
- 8.6.3 South Africa
- 8.6.4 Rest of MEA