市場調查報告書
商品編碼
1433956
摩托車市場- 按類型(標準、標準、巡洋艦、冒險)、按推進類型(內燃機(ICE)、電動)、按引擎容量(踏板車、500cc 以下、500cc - 1000cc、1000cc 以上)、預測2024 - 2032年Motorcycle Market - By Type (Standard, Standard, Cruiser, Adventure), By Propulsion Type (Internal Combustion Engine (ICE), Electric), By Engine Capacity (Scooters, Under 500cc, 500cc - 1000cc, Over 1000cc), Forecast 2024 - 2032 |
在年輕人口不斷成長的推動下,2024 年至 2032 年摩托車市場規模預計將以 8.5% 的CAGR成長。最近,年輕消費者擴大尋求經濟高效且靈活的交通方式,這有助於摩托車的採用,因為摩托車提供了一種自由感、負擔能力,並且能夠有效地駕馭城市環境。此外,社群媒體的影響力正在促進摩托車文化並與年輕騎士建立牢固的聯繫。
此外,不斷推出的創新電動車型正在重塑消費者的偏好,吸引了一群新的環保意識的騎士。一些製造商也致力於永續實踐,開發具有先進電池技術和續航力的新型摩托車模型,促進產業成長。例如,2023年12月,本田全球宣布計畫在2024年在印度推出一款相當於110-125cc通勤者的電動摩托車,作為其新摩托車電氣化策略的一部分,到2030年在新產品和研究上投資34億美元。
摩托車產業分為類型、推進類型、引擎容量和地區。
從類型來看,巡洋艦細分市場的市場價值在2023年需求旺盛,預計2024-2032年將錄得可觀的收入。 Cruiser因其獨特的設計和悠閒的騎行風格而受到全世界摩托車愛好者的歡迎。此外,巡洋艦自行車對不同人群(從經驗豐富的騎士到新手)的吸引力,尋求輕鬆而強大的騎行體驗,預計將推動該細分市場的成長。
根據推進類型,由於人們越來越重視永續交通和環保意識的增強,電動摩托車市場預計將在 2024 年至 2032 年間獲得顯著成長。電池技術的快速進步、續航里程的提高以及充電基礎設施的不斷改進正在推動電動自行車的日益普及。全球多個國家的政府都在鼓勵電動車的採用,同時主要製造商也在投資電動車以推動創新和擴大消費者的選擇。向清潔交通解決方案的持續轉變也將促進該領域的成長。
從地區來看,北美摩托車市場在 2023 年產生了可觀的收入,並且由於消費者偏好的不斷變化以及對休閒和休閒騎行的日益關注,預計到 2032 年將以強勁的CAGR擴張。該地區對各種摩托車類型(包括巡洋艦、運動自行車和冒險自行車)的需求大幅增加。經濟狀況的改善導致休閒車的可自由支配支出大幅增加,提供了利潤豐厚的成長機會。例如,2023 年 11 月,中國 Evoke 電動摩托車在北美推出了全新 Grand Tourer 電動摩托車。客製化和個人化的成長趨勢也將促進售後市場銷售,促進區域產業擴張。
Motorcycle Market size is poised to expand at 8.5% CAGR from 2024 to 2032 propelled by the expanding youthful demographics. Lately, young consumers are increasingly seeking cost-effective and agile transportation, contributing to the adoption of motorcycles as they offer a sense of freedom, affordability, and the ability to navigate urban environments efficiently. Additionally, social media influence is promoting the motorcycle culture and creating a strong connection with younger riders.
Furthermore, the ongoing introduction of innovative electric models is reshaping consumer preferences, attracting a new host of eco-conscious riders. Several manufacturers are also committing to sustainable practices by developing new motorcycle models featuring advanced battery technologies and range capabilities, adding to the industry growth. For instance, in December 2023, Honda Global announced plans to introduce an electric motorbike equal to 110-125 cc commuters in India by 2024 as part of its new motorcycle electrification strategy, with an investment of $3.4 billion in new products and research by 2030.
The motorcycle industry is segmented into type, propulsion type, engine capacity, and region.
In terms of type, the market value from the cruiser segment witnessed high demand in 2023 and is expected to record considerable revenue from 2024-2032. Cruisers are gaining popularity among motorcycle enthusiasts worldwide due to their distinctive design and laid-back riding style. Additionally, the appeal of cruiser bikes to a diverse demographic, from seasoned riders to newcomers, for seeking a relaxed yet powerful riding experience, is expected to fuel the segment growth.
Based on propulsion type, the electric motorcycle market is set to gain significant traction between 2024 and 2032 owing to the increasing emphasis on sustainable mobility and rising environmental consciousness. Rapid advancements in battery technology, improved range, and the ongoing improvements in charging infrastructure are contributing to the rising popularity of electric bikes. Several governments worldwide are incentivizing electric vehicle adoption whilst major manufacturers are investing in electric models for driving innovations and expanding consumer choices. The ongoing shift towards cleaner transportation solutions will also augment the segment growth.
Regionally, the North America motorcycle market generated substantial revenue in 2023 and is set to expand at a robust CAGR through 2032 attributed to the evolving consumer preferences and an increasing focus on leisure and recreational riding. The demand for diverse motorcycle types, including cruisers, sport bikes, and adventure bikes in the region has significantly surged. The improving economic conditions have resulted in the jump in discretionary spending on recreational vehicles, providing lucrative growth opportunities. For instance, in November 2023, China-based Evoke Electric Motorcycles launched its all-new grand tourer electric motorcycle in North America. The growing trend of customization and personalization will also foster the aftermarket sales, adding to the regional industry expansion.