市場調查報告書
商品編碼
1402357
梅斯卡爾市場規模 - 按產品類型、濃度、配銷通路、包裝類型和預測,2023 年 - 2032 年Mezcal Market Size - By Product Type, Concentration, Distribution Channel, Packaging Type & Forecast, 2023 - 2032 |
由於雞尾酒文化在全球範圍內的日益普及,預計 2023 年至 2032 年梅斯卡爾市場規模將以 14.5% 的CAGR擴大。
全球調酒趨勢的興起將推動調酒師和消費者對梅斯卡爾酒的需求,因為它具有複雜的口味、煙燻味以及調製獨特雞尾酒的多功能性。鑑於其獨特的特點,梅斯卡爾酒提供了一個發揮創造力的平台,從而越來越受到有創造力的調酒師的青睞。飲酒偏好的演變,加上對獨特風味體驗的強烈渴望,正在促使產業參與者為消費者創造獨特的產品,推動產業擴張。例如,2023 年 7 月,Mala Mia Mezcal 進入烈酒行業,推出了四種以釀造梅斯卡爾酒所用龍舌蘭品種命名的變體。
整個產業分為產品類型、集中度、包裝類型、配銷通路和地區。
根據產品類型,雷波薩多梅斯卡爾市場預計在 2023 年至 2032 年間將以 14.8% 的CAGR獲得顯著成長。雷波薩多梅斯卡爾酒在橡木桶中陳釀一段規定的時間,與年輕的同類酒相比,可提供細緻入微的風味特徵和更順滑的餘味。對優質和手工烈酒的需求不斷成長,以及人們對 reposado mezcal 獨特特性的認知不斷增強,也將有助於提高產品接受度。
在配銷通路方面,線上零售領域的梅斯卡爾市場預計將錄得可觀的銷售額,並在 2023 年至 2032 年期間以 14.1% 的CAGR擴張。梅斯卡爾酒帶給全世界的消費者。線上平台還提供各種梅斯卡爾品牌和變種,使愛好者能夠輕鬆探索和購買獨特的選擇。此外,消費者轉向數位市場將進一步推動該細分市場的成長。
從地區來看,受消費者對正宗和多樣化烈酒興趣激增的推動,2023年至2032年歐洲梅斯卡爾市場預計將呈現14.5%的成長率。探索傳統和文化豐富的飲料的趨勢正在推動梅斯卡爾酒在歐洲國家的流行。此外,不斷發展的雞尾酒文化和對手工烈酒的強烈偏好為一些行業參與者提供了潛在的成長機會,支持了區域市場的成長。例如,2023 年 7 月,Nucano Mezcal 與 Anker 阿姆斯特丹烈酒公司合作,推出了 Barril Nucano Mezcal 和 Arroqueo Nucano Mezcal,擴大了其在歐洲的影響力。
Mezcal Market size is projected to expand at 14.5% CAGR from 2023 to 2032 attributed to the surging popularity of the cocktail culture worldwide.
The rising global trend of mixology is set to boost the demand for mezcal amongst bartenders and consumers due to its complex flavors, smokiness, and versatility in crafting unique cocktails. Given its distinctive characteristics, mezcal provides a platform for creativity, leading to the growing preference for inventive mixologists. This evolution in drinking preferences coupled with the strong desire for unique flavor experiences is spurring industry participants to create distinctive products for consumers, propelling the industry expansion. For instance, in July 2023, Mala Mia Mezcal entered the spirits business with the launch of four variations named based on the agave species used in making the mezcal.
The overall industry is segmented into product type, concentration, packaging type, distribution channel, and region.
Based on product type, the reposado mezcal market is estimated to gain significant traction at 14.8% CAGR between 2023 and 2032. Reposado mezcal is aged in oak barrels for a defined period to give a nuanced flavor profile and smoother finish compared to its younger counterparts. The rising demand for premium and artisanal spirits along with the growing awareness about the unique characteristics of reposado mezcal will also contribute to the increasing product acceptance.
In terms of distribution channel, the mezcal market from the online retail segment is anticipated to record considerable sales and expand at 14.1% CAGR from 2023 to 2032. The ease of online purchasing, coupled with the burgeoning e-commerce landscape is expanding the accessibility of mezcal to consumers worldwide. Online platforms also offer a diverse array of mezcal brands and variants, enabling enthusiasts to explore and purchase unique options conveniently. Moreover, the consumer shift towards digital marketplace will further propel the segment growth.
Regionally, the Europe mezcal market is set to exhibit a 14.5% growth rate from 2023-2032, driven by the surge in consumer interest in authentic and diverse spirits. The trend towards exploration of traditional and culturally rich drinks is fueling the popularity of mezcal in European countries. Furthermore, the growing cocktail culture and the strong preference for handcrafted spirits is providing potential growth opportunities to several industry players, supporting the regional market growth. For instance, in July 2023, Nucano Mezcal partnered with Anker Amsterdam Spirits to broaden its reach in Europe with the launch of Barril Nucano Mezcal and Arroqueo Nucano Mezcal.