市場調查報告書
商品編碼
1399624
成人尿布市場規模 - 按產品類型、按類別、按尺寸、按材料、按包裝數量、按消費者群體、按配銷通路、2023 - 2032 年全球預測Adult Diapers Market Size - By Product Type, By Category, By Size, By Material, By Packaging Quantity, By Consumer Group, By Distribution Channel, Global Forecast 2023 - 2032 |
在尿布設計、材料和技術不斷進步的推動下,2023 年至 2032 年成人尿布市場規模預計將以超過 6.8% 的CAGR成長。持續的發展,例如謹慎的套穿內衣款式、吸濕排汗布料和增強吸收性技術,有助於滿足尋求舒適和便利的消費者不斷變化的偏好。設計創新在減少與成人尿布相關的恥辱方面也發揮著關鍵作用,使它們更加方便用戶使用且更容易被社會接受。
此外,製造商越來越關注並投資開發有效的解決方案來滿足不斷變化的消費者需求,這將進一步加速產業擴張。例如,2023 年10 月,Suzano 投資近1 億美元新建一座絨毛工廠,以滿足全球對嬰兒和成人尿布、女性衛生用品和寵物墊等吸收性個人衛生產品不斷成長的需求,同時實現永續發展目標。
成人紙尿褲產業分為產品類型、類別、尺寸、材料、包裝數量、消費群體、配銷通路和地區。
根據產品類型,預計 2023 年至 2032 年套穿內衣的市佔率複合CAGR為 6.4%。該細分市場的成長歸因於對易於穿著、有彈性且合身的產品的需求不斷成長,這些產品為用戶提供正常和獨立的感覺。此外,套穿式內衣成人尿布所提供的便利性和可自由選擇性,使得其在經常活動和活動的尿失禁患者中越來越受到青睞。
從消費群體來看,女性市場的成人紙尿褲行業預計在 2023 年至 2032 年間將實現 7% 的成長率。這是由於女性對健康問題的意識不斷增強以及人口老齡化迅速擴大所推動的。懷孕、分娩和更年期等因素會導致失禁,進一步擴大了消費者群體。此外,社會向打破失禁相關恥辱的轉變將推動女性對成人尿布的接受度更高。
從地區來看,由於人口迅速老化、人們對失禁問題的認知不斷提高以及醫療保健基礎設施的改善,亞太地區成人紙尿褲市場預計到 2032 年將成長 7.4%。此外,政府為滿足老年人需求而採取的不斷舉措,以及針對不同喜好客製化的各種產品的可用性的提高,將擴大該地區的市場前景。例如,2023年5月,印度紙尿褲巨頭Nobel Hygiene Pvt Ltd的旗艦品牌Friends推出了專為患有輕度失禁的年輕消費者設計的纖薄一次性吸水內褲。
Adult Diapers Market size is projected to expand at over 6.8% CAGR from 2023-2032 propelled by the rising advancements in diaper designs, materials, and technology. The ongoing developments, such as discreet pull-on underwear styles, moisture-wicking fabrics, and enhanced absorbency technologies are helping to address the evolving preferences of consumers seeking comfort and convenience. Design innovations are also playing a pivotal role in reducing the stigma associated with adult diapers, making them more user-friendly and socially acceptable.
Moreover, the rising focus and investments led by manufacturers for the development of effective solutions to respond to the evolving consumer needs will further accelerate the industry expansion. For instance, in October 2023, Suzano invested nearly $100 million in a new fluff pulp factory to address the expanding global demand for absorbent, personal hygiene products, such as infant and adult diapers, feminine hygiene, and pet pads whilst meeting the sustainability goals.
The adult diapers industry is segmented into product type, category, size, material, packaging quantity, consumer group, distribution channel, and region.
Based on product type, the market share from the pull-on underwear is anticipated to witness 6.4% CAGR from 2023-2032. The segment growth is attributed to the rising demand for easy-to-wear, elasticized, and form-fitting products for providing a sense of normalcy and independence to users. Moreover, the convenience and discretion offered by pull-on underwear adult diapers is contributing to their rising preference among active and mobile individuals experiencing incontinence.
As per consumer group, the adult diapers industry from the female segment is expected to depict a 7% growth rate between 2023 and 2032. This is driven by the growing awareness of health issues among women along with the rapidly expanding aging population. Factors, such as pregnancy, childbirth, and menopause are contributing to incontinence, further extending the consumer base. Additionally, the societal shifts towards breaking stigmas associated with incontinence will push the higher acceptance of adult diapers among women.
Regionally, the Asia Pacific adult diapers market is poised to exhibit a 7.4% rate through 2032 attributed to the rapidly aging population, increasing awareness about incontinence issues, and improvements in healthcare infrastructure. Additionally, the rising government initiatives for addressing the needs of the elderly along with the higher availability of a diverse range of products tailored to different preferences will augment the regional market outlook. For instance, in May 2023, Friends, the flagship brand of Indian diapering behemoth Nobel Hygiene Pvt Ltd, introduced slim disposable absorbent underpants specifically designed for younger consumers suffering from light incontinence.