成本壓力 - 全球採購趨勢

61.2%的法國消費者、56.8%的德國消費者和51.7%的英國受訪者對本國未來六個月的經濟表現感到悲觀。在德國，61.9%的沉默世代和41.0%的嬰兒潮世代擔心未來六個月經濟狀況惡化。為了應對通膨壓力，消費者正在調整消費習慣，優先購買食品雜貨、健康美容、服裝等必需品，同時減少傢俱、電子產品和家居用品等非必需品大件商品。

調查範圍

消費者將關注2024年的經濟前景

經濟焦慮在老年世代中蔓延

通貨膨脹導致消費者支出變化

該報告審視和分析了全球購買趨勢，提供了消費者對各國經濟波動、對家庭預算的影響、零售支出、優先考慮重要行業、應對價格上漲、購買奢侈品等的見解，並提供了主要的成本趨勢。

目錄

• 執行摘要
• 成本壓力的主要趨勢
• 消費者洞察
• 研究方法、調查

This report provides key trends within cost pressures and consumer insights on change in the economy, impact on personal finances, retail spending, prioritizing essential sectors, coping with rising prices, and purchasing big ticket categories across different countries.

Consumers are pessimistic about the economy in their respective countries over the next six months, with 61.2% of French consumers, 56.8% of German consumers, and 51.7% of UK respondents expecting their economies to worsen over the period. In Germany, the older generations expressed the most significant anxiety concerning their financial health, with 61.9% of the Silent Generation and 41.0% of Baby Boomers bracing for a decline in their financial status over the next six months. In response to inflationary pressures, consumers are adjusting their spending habits, prioritizing essential categories such as food & grocery, health & beauty, and clothing, while retreating from spending on non-essential and high-value items like furniture, electronics, and home goods.

Scope

Consumers enter 2024 concerned about economic outlook

Financial worries prevalent among older generations

Consumer spending shifts amid inflation

Reasons to Buy

• Understand how consumers across different countries view the health of the economy over the next six months and the worsening impact on their own personal finances across different demographics.
• Understand how consumers are coping with rising prices in their respective countries and prioritizing essential categories over non-essential.
• Discover consumers' views about visiting shops less often as they are trying to save, and how they see their shopping behavior changing for big ticket purchases in their respective countries.

Table of Contents

Table of Contents

• Executive Summary
• Key Trends Within Cost Pressures
• Consumer Insights
• Methodology & Contacts