數位生活方式 - TrendSights 分析 (2023)

數位生活方式是 GlobalData 作為 TrendSights 系列的一部分介紹的 63 個子趨勢之一。

數位連結已深深融入消費者的日常生活中，加深了他們對即時滿足的渴望和多任務處理的傾向。 隨著技術變得越來越容易取得，人們對品牌利用數位平台的期望正在改變。 為此，行業領導者正在採取長期策略，以實現跨內部和外部管道的全通路體驗。

範圍

• 在餐飲服務領域，供應商推出了數位解決方案，以促進店內和店外訂購。 利用人工智慧神經搜尋和數位看板等技術，可以簡化行動訂購。
• 飲料、美容和食品公司正在密切採用智慧型手機技術來幫助產品發現和虛擬交流。
• 品牌也利用智慧功能在使用其產品時提供新的體驗（例如支援藍牙的瓶蓋）。

本報告審視並分析了數位生活方式趨勢，深入了解這些趨勢的重要性、其影響、品牌和製造商如何利用它們以及未來的前景。

目錄

第 1 章 TrendSights：數位生活風格

• 趨勢摘要
• 什麼
• 為什麼
• 如何
• 接下來會發生什麼事？

第 2 章附錄

Abstract

"Digital Lifestyles" is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last.

Being digitally connected is heavily ingrained in consumers' daily lives, creating a deepening desire for instant gratification and a propensity to multitask. As technology becomes more accessible, the level of expectation for brands to harness digital platforms changes. In response, leading companies in the industry have adopted long-term strategies to create an omnichannel experience between on- and off-premise channels.

Scope

• In foodservice, providers launch digital solutions to ease ordering on-premise and off-premise. Using technologies such as AI neural search and digital signage streamlines the ability to order on the go.
• Beverage, beauty, and food companies are closely incorporating smartphone technology to aid in looking up products and virtual communication.
• Brands also use smart features to offer new experiences when using a product (e.g. a Bluetooth-enabled bottle cap).

Reasons to Buy

• Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
• Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
• Understand how new concepts and ideas fit into-or challenge-current consumer trends.
• Gain insight and inspiration for innovation programs and new product development.

Table of Contents

Table of Contents

1. TrendSights: Digital Lifestyles

• Trend Overview
• What?
• Why?
• How?
• What Next?

2. Appendix