無酒精飲料的主要趨勢 - 價格合適，數位化，健康和保健，ESG，人口動態

Top Trends in Non-Alcoholic Beverages - Affordability, Digitalization, Health and Wellness, ESG and Demographics

出版日期: 2023年04月27日 | 出版商:

GlobalData | 英文 57 Pages | 訂單完成後即時交付

價格

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簡介目錄

本報告提供無酒精飲料產業調查分析，考察今後數年形成無酒精飲料的主要趨勢及其理由。

Abstract

The report explores the key trends shaping non-alcoholic beverages in the next few years and why they have come about.

The impact of the pandemic and new economic realities since have reshaped consumers' social and economic behaviors. New combinations of 'who, what, when, where, and why' are forming around non-alcoholic beverages. Occasions are still emerging, combining old and new locations, motivations, and product choices. 2023's trends reflect new ways of looking at occasions, the march of demographic change, the dominance of health and wellness trends, and consumers' more calculated choices.

Scope

There is a growing conflict between value and premium offerings. In on-trade companies will increasingly look for complex beverages and inviting outlet spaces to tempt people back to on-premise. On the other hand, companies focused on off-trade sales will attempt to find more convenient and affordable products and services.
Technology will underpin the at home experience. Emerging and growing technologies such as the Metaverse and Virtual Reality are offering consumers an enhanced experience at home.
Demand for sugar free beverages will overtake regular product variants. Consumers increasingly expect low and no sugar variants of regular beverages particularly in carbonates and energy drinks to be available as standard.

Reasons to Buy

Understand multiple trends and company responses in order to tap into what is really impacting the industry.
Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
Access valuable strategic take-outs to help direct future decision-making and inform new product development.