2021年橄欖球聯盟世界盃 (Rugby League World Cup):活動後分析

Rugby League World Cup, 2021 - Post Event Analysis

出版日期: 2022年12月30日 | 出版商:

GlobalData | 英文 22 Pages | 訂單完成後即時交付

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簡介目錄

BBC的平台收看了2021年橄欖球聯盟世界盃的男子，女子，輪椅淘汰賽的61場比賽的累積平均比賽觀眾數是2,924萬人。還有觀眾動員數為42萬3,789，低於2013年大會的45萬3,483人。贊助商方面，2021年的橄欖球聯盟世界盃的贊助商總合為18家公司，年度總額上升到1,340萬美元。

本報告提供2021年橄欖球聯盟世界盃 (Rugby League World Cup) 調查，活動概要，贊助商組合，電視台，賞金，觀眾動員，票銷售等分析。

摘要整理
電視台
2021年橄欖球聯盟世界盃:英國的明細
2021年橄欖球聯盟世界盃:其他地區的明細
贊助商
2021年橄欖球聯盟世界盃:贊助商的明細
2021年橄欖球聯盟世界盃:年度贊助商的明細
參加、賞金
橄欖球聯盟世界盃2021:參加、賞金明細
觀眾動員、票銷售
橄欖球聯盟世界盃2021:觀眾動員數的明細
橄欖球聯盟世界盃2021:票券銷售的明細

附錄

簡介目錄

Product Code: GDUKSPC91188

An analysis of the recent 2021 Rugby League World Cup, which provides insight the event's broadcasters, sponsorship portfolio, prize money, attendance and ticketing

This year's final between Australia and Samoa boasted a total attendance figure of 67,502, the highest attended match of the tournament.

Adult tickets varied from £25 ($30.97) to £180 ($223.47) at this year's tournament, with approximately 350,000 tickets sold before the event began. England's semi-final against Samoa generated a TV audience of 2.5 million in the United Kingdom across BBC platforms, the larger TV audience of any match at the event.

England's quarter-final match against Papua New Guinea accrued a peak audience of 1.7 million, the second highest viewed match at the tournament. The event's current sponsorship deals are worth an estimated $13.4 million, as per GlobalData.

The deal with Cazoo, an online automotive retailer who serve as a principal sponsor the event, is the largest sponsor on this year's roster. GlobalData estimates this deal to be worth $2 million annually and covers the duration of the tournament.

Key Highlights

A cumulative average match audience of 29.24 million tuned into the 2021 Rugby League World Cup on BBC platforms, from the 61 games from the men's, women's and wheelchair tournaments. Alongside this, aggregate attendance stoof at 423,789, which is less than the 453,483 at the 2013 event.
Regarding sponsorship, the 2021 Rugby League World Cup had a total of 18 sponsors, which are worth a total of $13.4 million annually.

Scope

This report provides an overview of the event including a look at the event's sponsorship portfolio, broadcasters, prize money, attendance and ticketing. An analysis of the 2021 Rugby League World Cup sponsors is included and the estimated annual values for some of these deals. Information regarding some of the events broadcasting and ticketing figures