全年送禮:2022年 - 市場分析，趨勢，消費者意識，主要加入企業

All Year Gifting 2022 - Analyzing Market, Trends, Consumer Attitudes and Major Players

出版日期: 2022年09月15日 | 出版商:

GlobalData | 英文 155 Pages | 訂單完成後即時交付

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簡介目錄圖表

2022年的全年送禮的普及率與前一年同期比較上升2.8ppts。比COVID-19大流行受到大幅影響的2021年的稍微恢復，這個數字還沒到達2020年高度。2023年，由於各種慶祝活動繼續，及解除在大流行期間計劃的慶祝活動的延誤，普及率可能更加上升。

本報告提供全年送禮市場相關調查，生日，婚禮，新生兒等全年送禮場景中消費者趨勢與消費習慣相關之全面性洞察。

All Year Gifting 2022 report forms part of GlobalData's Retail Occasions series, and offers comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting occasions, such as birthdays, weddings and new babies. The report analyses the market, the major players, the main trends, and consumer attitudes.

All year gifting penetration rose in 2022 by 2.8ppts on last year. Although this is somewhat of a recovery on 2021, which was heavily impacted by the COVID-19 pandemic, this figure is yet to reach the heights of 2020. As people continue to celebrate various occasions, and the backlog of occasions that were planned during the pandemic come to fruition, it is likely that penetration could rise further in 2023.

Scope

While more people are purchasing for all year gifting, spending across most categories was down in 2022, with those buying for retirement/leaving occasions being the hardest hit as consumer prioritise family and close friends over work colleagues.
Having suffered during the pandemic, spending on experiences, such as spa days, has rebounded in 2022, rising by 4.1ppts in 2022. Consumers have returned to purchasing meals out, gift experiences and event tickets for loved ones which were harder for gift recipients to take advantage of in 2021.
Amazon proved most popular among all year gifting shoppers for the second consecutive year, as retailer usage rose by 2.3ppts in 2022. This was an impressive performance given the Amazon was up against a strong comparative.

Reasons to Buy

Understand how consumers attitudes and shopping behaviours changed as a result of the pandemic.
Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
Use our in-depth consumer insight to learn which areas within all year gifting shopping are most important to ensure that product offers are catering to the needs and wants of customers - for example whether consumers believe they should give a card and/or gift for a certain occasion.
Use our in-depth analysis of the leading retailers for gifting occasions to understand how to appeal shoppers and maximise market share.

THE KEY FINDINGS

The Key Findings
Penetration rises, but falls short of pre-pandemic levels
Spending on experiences regained popularity after suffering setbacks during the pandemic
Amazon still ranks top for gifts
Trend insight - in store
Trend insight - online

CONSUMER ATTITUDES

Buying dynamics
Financial wellbeing
Gift spending
Financial spending
Occasions bought for
Research
Perceptions
Retailer promotions
Retailer ratings
All year gifting statements
Social media

GIFTING

Attitudes towards gifting
Buying dynamics
Spending
Recipients
Planned/impulse purchases
Categories purchased
Retailer used
Buying dynamics (for all gifting categories)
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Research
Personalisation

BIRTHDAYS

Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research
WEDDINGS/ENGAGEMENTS
Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research
PREGNANCY/NEW BABY
Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research
RELIGIOUS/CEREMONIAL OCCASIONS
Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research

LIFE ACHIEVEMENTS

Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research
RETIREMENT/LEAVING OCCASIONS
Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research
GRATITUDE/SYMPATHY
Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research

SPONTANEOUS GIFTING

Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research
Methodology
Technical details: consumer survey work

簡介目錄圖表

List of Tables

Retailer ratings across key measures - grocers, 2022
Retailer ratings across key measures - non-food retailers, 2022
Retailers shopped at for gifting (overall), 2021 & 2022
Products purchased - clothing & accessories, 2021 & 2022
Retailers used - clothing & accessories, 2021 & 2022
Products purchased - plants & flowers, 2021 & 2022
Retailers used - plants & flowers, 2021 & 2022
Products purchased - books, 2021 & 2022
Retailers used - books, 2021 & 2022
Products purchased - gift food & drink, 2021 & 2022
Retailers used - gift food & drink, 2021 & 2022
Products purchased - toys & games, 2021 & 2022
Retailers used - toys & games, 2021 & 2022
Products purchased - health & beauty, 2021 & 2022
Retailers used - health & beauty, 2021 & 2022
Products purchased - fine jewellery & watches, 2021 & 2022
Retailers used -fine jewellery & watches, 2021 & 2022
Products purchased - homewares, 2021 & 2022
Retailers used - homewares, 2021 & 2022
Products purchased - music & video, 2021 & 2022
Retailers used - music & video, 2021 & 2022
Products purchased - footwear, 2021 & 2022
Retailers used - footwear, 2021 & 2022
Products purchased - electrical products, 2021 & 2022
Retailers used - electrical products, 2021 & 2022
Products purchased - stationery, 2021 & 2022
Retailers used - stationery, 2021 & 2022
Products purchased - baby products, 2021 & 2022
Retailers used - baby products, 2021 & 2022
Products purchased - computers, 2021 & 2022
Retailers used - computers, 2021 & 2022
Products purchased - sports products, 2021 & 2022
Retailers used - sports products, 2021 & 2022
Products purchased - gardening & DIY, 2021 & 2022
Retailers used - gardening & DIY, 2021 & 2022
Products purchased - experience, 2021 & 2022
Products purchased - vouchers & gift cards, 2021 & 2022

List of Figures

All year gifting shopper penetration, by demographic & region, 2022, & 2021 penetration
Financial wellbeing compared to last year, 2021 & 2022
All year gifting spending compared to last year, 2021 & 2022
How consumers financed all year gifting spending, 2021 & 2022
What occasions shoppers purchased for, 2022 & change on 2021
When shopping for gifts, what activities have you undertaken online over the past year, 2021 & 2022
Which occasions consumers believe they should give cards and gifts for, 2022
Which retailer did the best job of promoting gifting and greeting cards products, 2022
Agreement & disagreement with statements about all year gifting, 2022
Which social media sites do you use, 2022
Did you purchase an item as a gift that you saw on social media, 2022
Agreement statements - It is more convenient to have a gift list, (by demographic & male/female) 2022 & 2021 overall
Agreement statements - It is acceptable to have a gift list, (by demographic & male/female) 2022 & 2021 overall
Agreement statements - It is acceptable to ask for vouchers/gift cards, (by demographic & male/female) 2022 & 2021 overall
Agreement statements - It is acceptable to ask for cash gifts instead of a present, (by demographic & male/female) 2022 & 2021 overall
Agreement statements - It is acceptable to ask friends/family for donations to a large purchase, (by demographic & male/female) 2022 & 2021 overall
Birthday gifting penetration, 2022 (by demographic & male/female) & 2021
Weddings/engagements gifting penetration, 2022 (by demographic & male/female) & 2021
Pregnancy/new baby gifting penetration, 2022 (by demographic & male/female) & 2021
Religious/ceremonial occasions gifting penetration, 2022 (by demographic & male/female) & 2021
Life achievement gifting penetration, 2022 (by demographic & male/female) & 2021
Retirement/leaving gifting penetration, 2022 (by demographic & male/female) & 2021
Gratitude/sympathy gifting penetration, 2022 (by demographic & male/female) & 2021
Holiday souvenir gifting penetration, 2022 (by demographic & male/female)
Spontaneous gifting penetration, 2022 (by demographic & male/female) & 2021
Average spend per occasion on gifting, 2022 & change on 2021
Gift recipients - overall gifting, 2022 & change on 2021
Planned/impulse purchases - overall gifting, 2022 & 2021
Gifting categories purchased for all occasions, 2022 & change on 2021
Retailers shopped at for gifting, 2021 & 2022
Clothing & accessories gifting penetration, by occasion, 2021 & 2022
Gift food & drink gifting penetration, by occasion, 2021 & 2022
Plants & flowers gifting penetration, by occasion, 2021 & 2022
Books gifting penetration, by occasion, 2021 & 2022
Toys & games gifting penetration, by occasion, 2021 & 2022
Health & beauty gifting penetration, by occasion, 2021 & 2022
Money gifting penetration, by occasion, 2021 & 2022
Vouchers & gift cards gifting penetration, by occasion, 2021 & 2022
Fine jewellery & watches gifting penetration, by occasion, 2021 & 2022
Homewares gifting penetration, by occasion, 2021 & 2022
Footwear gifting penetration, by occasion, 2021 & 2022
Music & videos gifting penetration, by occasion, 2021 & 2022
Electrical products gifting penetration, by occasion, 2021 & 2022
Baby products gifting penetration, by occasion, 2021 & 2022
Stationery gifting penetration, by occasion, 2021 & 2022
Experience gifting penetration, by occasion, 2021 & 2022
Gardening & DIY gifting penetration, by occasion, 2021 & 2022
Sports products gifting penetration, by occasion, 2021 & 2022
Computers gifting penetration, by occasion, 2021 & 2022
What's driving retailer selection - overall gifting, 2022
Consumers using each channel for purchasing gifts, 2022 (browsed and purchased)
Consumers using each store type for purchasing gifts, 2022 (browsed and purchased)
Consumers using each device for gifting, 2022 (browsed and purchased)
Fulfilment options for gift purchases made online, 2022
Research undertaken - overall gifting, 2022
Personalisation - overall gifting, 2021 & 2022
Personalisation - books, clothing & accessories, health & beauty, homewares, stationery, and fine jewellery & watches, 2021 & 2022
Birthday gifting penetration, 2022 (by demographic & male/female) & 2021
What's driving retailer selection - birthdays, 2022
Gift recipients - birthday, & average spend per recipient, 2022
Categories purchased - birthday, 2022 & change on 2021
Consumers using each channel for purchasing birthday gifts, 2022 (browsed and purchased)
Consumers using each store type for purchasing birthday gifts, 2022 (browsed and purchased)
Consumers using each device for birthday gifting, 2022 (browsed and purchased)
Fulfilment options for birthday gift purchases made online, 2021 & 2022
Research undertaken - birthday, 2022
Weddings/civil ceremony gifting penetration, 2022 (by demographic & male/female) & 2021
Engagements gifting penetration, 2022 (by demographic & male/female) & 2021
Weddings/relationship anniversaries gifting penetration, 2022 (by demographic & male/female) & 2021
What's driving retailer selection - weddings/engagements, 2022 & change on 2021
Gift recipients - weddings/engagements, & average spend per recipient, 2022
Categories purchased - weddings/engagements, 2022 & change on 2021
Consumers using each channel for purchasing weddings/engagement gifts, 2022 (browsed and purchased)
Consumers using each store type for purchasing wedding/engagement gifts, 2022 (browsed and purchased)
Consumers using each device for weddings/engagement gifting, 2022 (browsed and purchased)
Fulfilment options for weddings/engagement gift purchases made online, 2021 & 2022
Research undertaken - wedding/engagement, 2022
Pregnancy gifting penetration, 2022 (by demographic & male/female) & 2021
Baby shower/new baby gifting penetration, 2022 (by demographic & male/female) & 2021
Maternity/paternity leave gifting penetration, 2022 (by demographic & male/female) & 2021
What's driving retailer selection - pregnancy/new baby, 2022
Gift recipients - pregnancy/new baby, & average spend per recipient, 2022
Categories purchased - pregnancy/new baby, 2022 & change on 2021
Consumers using each channel for purchasing pregnancy/new baby gifting, 2022 (browsed and purchased)
Consumers using each store type for purchasing pregnancy/new baby gifting, 2022 (browsed and purchased)
Consumers using each device for pregnancy/new baby gifting, 2022 (browsed and purchased)
Fulfilment options for pregnancy/new baby gift purchases made online, 2022
Research undertaken - pregnancy/new baby, 2022
Christening gifting penetration, 2022 (by demographic & male/female) & 2021
Holy Communion gifting penetration, 2022 (by demographic & male/female) & 2021
Bar Mitzvah/Bat Mitzvah gifting penetration, 2022 (by demographic & male/female) & 2021
Other religious/ceremonial occasions gifting penetration, 2022 (by demographic & male/female) & 2021
What's driving retailer selection - religious/ceremonial, 2022 & change on 2021
Gift recipients - religious/ceremonial occasions, & average spend per recipient, 2022
Categories purchased - religious/ceremonial occasions, 2022 & change on 2021
Consumers using each channel for purchasing religious/ceremonial occasions gifting, 2022 (browsed and purchased)
Consumers using each store type for purchasing religious/ceremonial occasions gifting, 2022 (browsed and purchased)
Consumers using each device for religious/ceremonial occasions gifting, 2022 (browsed and purchased)
Fulfilment options for religious/ceremonial occasions gift purchases made online, 2021 & 2022
Research undertaken - religious/ceremonial occasions, 2022
Educational achievement gifting penetration, 2022 (by demographic & male/female) & 2021
Passing driving test gifting penetration, 2022 (by demographic & male/female) & 2021
New home gifting penetration, 2022 (by demographic & male/female) & 2021
New job gifting penetration, 2022 (by demographic & male/female) & 2021
Other life achievement gifting penetration, 2022 (by demographic & male/female) & 2021
What's driving retailer selection - life achievements, 2022 & change on 2021
Gift recipients - life achievement, & average spend per recipient, 2022
Categories purchased - life achievement, 2022 & change on 2021
Consumers using each channel for purchasing life achievement gifts, 2022 (browsed and purchased)
Consumers using each store type for purchasing life achievement gifts, 2022 (browsed and purchased)
Consumers using each device for life achievement gifting, 2022 (browsed and purchased)
Fulfilment options for life achievement gift purchases made online, 2021 & 2022
Research undertaken - life achievement, 2022
Leaving do gifting penetration, 2022 (by demographic & male/female) & 2021
Retirement gifting penetration, 2022 (by demographic & male/female) & 2021
What's driving retailer selection - retirement/leaving, 2022 & change on 2021
Gift recipients - retirement/leaving, 2022
Categories purchased - retirement/leaving, 2022 & change on 2021
Consumers using each channel for purchasing retirement/leaving gifts, 2022 (browsed and purchased)
Consumers using each store type for purchasing retirement/leaving gifts, 2022 (browsed and purchased)
Consumers using each device for retirement/leaving gifting, 2022 (browsed and purchased)
Fulfilment options for retirement/leaving gift purchases made online, 2021 & 2022
Research undertaken -retirement/leaving, 2022
Thank you gifting penetration, 2022 (by demographic & male/female) & 2021
End of year teacher gifting penetration, 2022 (by demographic & male/female) & 2021
Get well soon gifting penetration, 2022 (by demographic & male/female) & 2021
Sympathy/condolences gifting penetration, 2022 (by demographic & male/female) & 2021
What's driving retailer selection - gratitude/sympathy, 2022 & change on 2021
Gift recipients - gratitude/sympathy, & average spend per recipient, 2022
Categories purchased - gratitude/sympathy, 2022 & change on 2021
Consumers using each channel for purchasing gratitude/sympathy gifts, 2022 (browsed and purchased)
Consumers using each store type for purchasing gratitude/sympathy gifts, 2022 (browsed and purchased)
Consumers using each device for gratitude/sympathy gifting, 2022 (browsed and purchased)
Fulfilment options for gratitude/sympathy gift purchases made online, 2021 & 2022
Research undertaken -gratitude/sympathy, 2022
Spontaneous gifting penetration, 2022 (by demographic & male/female) & 2021
What's driving retailer selection - spontaneous gifting, 2022 & change on 2021
Gift recipients - spontaneous gifting, & average spend per recipient, 2022
Categories purchased - spontaneous gifting, 2022 & change on 2021
Consumers using each channel for purchasing spontaneous gifts, 2022 (browsed and purchased)
Consumers using each store type for purchasing spontaneous gifts, 2022 (browsed and purchased)
Consumers using each device for spontaneous gifting , 2022 (browsed and purchased)
Fulfilment options for spontaneous gifting gift purchases made online, 2021 & 2022
Research undertaken - spontaneous gifting, 2022