5G 企業和消費者商業用例：更新和運營商上市策略

運營商開始推出標準化的 5G B2B 服務，同時也在尋找私有 5G 機會。對於 WiFi 或標準 5G 接入還不夠的企業，有機會提供一個有效的解決方案來保證覆蓋和帶寬。公司利用 5G URL LC 和 MMTC 的用例仍然很少，但試驗在 2022 年開始變得更加普遍。到目前為止，專用網絡一直主導著企業 5G 的採用，因此運營商需要通過利用網絡採用優勢以及物聯網和託管服務的互補功能的解決方案來滿足需求。

本報告面向 5G 超可靠低時延通信 (URLLC)、擴展移動寬帶 (eMBB)、固定無線接入 (FWA)、專用無線網絡、5G 大型機器類通信 (MMTC) 的消費者和企業。關於部署的運營商服務，它展示了全球商業部署或試用 5G 用例的現狀。它還概述了運營商在定位和用例示例方面採用的市場進入策略。該報告旨在為全球行業高管在 5G 用例和商業市場進入戰略方面的決策過程提供信息。

目錄

目錄

• 執行摘要

第一章介紹：5G企業特性和用例

• 5G 功能和早期企業用例
• 選定的企業公共 5G 網絡用例（2021 年）
• 關注 5G URL LC：主要特徵和介紹性因素
• 關注 5G URL LC：服務提供商活動
• 關注 eMBB 和 FWA：主要特點和介紹性因素
• 關注 eMBB 和 FWA：服務提供商活動
• 關注大規模物聯網：主要特性和部署驅動力
• 關注大規模物聯網：服務提供商活動

第2章電信運營商5G商用案例研究

• URLLC：Swisscom 和 Rhomberg Sersa
• 大規模物聯網 (MMTC)：Reliance-Jio 和 Tata Power Delhi Distribution
• eMBB 和 FWA：沃達豐和福特

第三章電信業務5G消費者商用案例研究

• 5G B2C 營銷難點
• 5G 無限變現策略：Elisa 芬蘭
• 豐富的5G體驗：沃達豐德國GigaAR
• 主要發現和建議
• 附加材料

"5G Enterprise and Consumer Commercial Use Cases Update and Telco Go-To-Market Strategies," a Global Outlook Report by GlobalData, provides a status update on commercially-deployed or in trial 5G use cases globally, focusing on operator services for consumer and enterprise adoption of 5G ultra-reliable low latency communications (URLLC), enhanced mobile broadband (eMBB), fixed wireless access (FWA), private wireless networks, and 5G massive machine type communications (MMTC). It also outlines the go-to-market strategies that telcos have adopted for these commercial and in-trial 5G offers in terms of positioning and use case examples.

This global outlook report provides an examination of 5G services and telco use cases for both consumers and enterprises, to help telecom operators harness the technology and leverage monetization levers to capture new revenue streams.

The report's objective is to help inform global industry executives' decision-making process on 5G use cases and commercial go-to-market strategies.

The report is designed for an executive-level audience, helping industry leaders gain knowledge into peer telcos' commercialized 5G propositions in order to effectively craft their 5G go-to-market and monetization strategies. The report is separated into two main parts focusing respectively on enterprise 5G and consumer 5G.

The report is structured as follows -

• Executive Summary. Section 1: Introduction - Enterprise 5G Capabilities and Use Cases; a snapshot of the different kinds of primary use cases enabled by 5G, a status update with examples of use cases that have been commercially launched or are in trial, and for each of the three subsets above (URLLC, eMBB/FWA/private networks, and MMTC), a description of key characteristics, deployment drivers, and service provider activity.
• Section 2: Telco Enterprise Commercial use Cases, highlighting deployments that align with the kinds of primary use cases described above.
• Section 3: Telco Consumer 5G Commercial Use Cases a description of key characteristics, deployment drivers and service provider activity in the Consumer market as well as examples of commercial use cases.
• Section 4: Key Findings and Recommendations; we conclude the report with a set of key findings and recommendations for telecom operators to consider in their 5G strategies when selling to consumers and enterprises.

Scope

• Network operators are beginning to launch standardized 5G B2B services, also focusing on opportunities with private 5G. There is an opportunity to provide effective solutions delivering coverage and bandwidth guarantees for enterprises where WiFi or standard 5G access is not good enough.
• Use cases in the enterprise that leverage 5G URLLC and MMTC are still nasacent but trials have started to become more common in 2022. Telcos can demonstrate the potential for leveraging 5G by highlighting successful edge computing deployments using private 5G, LTE, or WiFi, as well as existing large scale deployments of low power connectivity using 5G-compatible LTE-M and NB-IoT.
• As private networks have accounted for most enterprise 5G adoption so far, telcos should meet demand with solutions that take advantage of their strengths in network implementation as well as complementary capabilities in IoT and managed services.
• The dearth of strong, varied, and easy-to-deploy 5G use cases in the consumer market drove operator activity in the area of FWA as a simple, often prepaid, connectivity option for homes and second or holiday homes, particularly during COVID-19 lockdown. In some markets, FWA is also being deployed as a failover solution for home fixed-broadband.

Reasons to Buy

• This report provides a status update of commercially deployed 5G solutions (or solutions in trial) aimed at consumers and businesses, focusing on ultra low latency, massive IoT, enhanced mobile broadband, FWA, and private network solutions.
• The report also offers an overview of several different consumer and enterprise use cases supported by each of the types of solutions noted above, highlighting deployment goals and solutions.
• The report's objective is to help inform global industry executives' decision-making process on telco strategies, 5G use case deployments and 5G different go-to-market strategies.
• The report is designed for an executive-level audience, helping industry leaders gain knowledge into peer telcos' commercialized 5G propositions in order to effectively craft their own 5G go-to-market and monetization strategies.

Table of Contents

Table of Contents

• Executive Summary

Section 1: Introduction - Enterprise 5G Capabilities and Use Cases

• 5G Capabilities and Initial Enterprise Use Cases
• Selected Enterprise Public 5G Network Use Cases 2021-2021
• Focus on 5G URLLC: Key Characteristics and Deployment Drivers
• Focus on 5G URLLC: Service Provider Activity
• Focus on eMBB and FWA: Key Characteristics and Deployment Drivers
• Focus on eMBB and FWA: Service Provider Activity
• Focus on Massive IoT: Key Characteristics and Deployment Drivers
• Focus on Massive IoT: Service Provider Activity

Section 2: Telco Enterprise 5G Commercial Case Studies

• Case Study for URLLC: Swisscom and Rhomberg Sersa
• Case Study for Massive IoT (MMTC): Reliance-Jio and Tata Power Delhi Distribution
• Case Study for eMBB and FWA: Vodafone and Ford

Section 3: Telco Consumer 5G Commercial Case Studies

• 5G B2C Marketing Struggles
• Case Study for Unlimited 5G Monetization Strategy: Elisa Finland
• Case Study Rich Content 5G Experiences: Vodafone Germany GigaAR
• Key Findings and Recommendations
• Additional Resources

List of Figures

List of Figures

• Exhibit 1: ITU IMT 2020 Use Cases
• Exhibit 2: Key Verticals
• Exhibit 3: Selected Enterprise 5G Network Deployments
• Exhibit 4: 5G Video Analytics System
• Exhibit 5: Private Wireless Network
• Exhibit 6: Verticals for Massive IoT
• Exhibit 7: AT&T, US, URLLC Use Case Snapshot
• Exhibit 8: XL Axiata, Indonesia, mMTC Use Case Snapshot
• Exhibit 9: Vodafone UK, Ford Private Networks Use Case Snapshot
• Exhibit 10: FWA Forecast
• Exhibit 11: ELISA B2C 5G Unlimited Use Case
• Exhibit 12: Vodafone Germany GigaAR