KINTO 行動策略概況

最大化資產利用率，提高車輛長期價值，這是KINTO品牌的核心

這家高階汽車製造商於 2015 年開始分拆全資子公司，負責處理非傳統汽車持有模式。趨勢已經改變，大眾市場的OEM製造商已經佔據主導，豐田的KINTO已成為市場上公認的品牌。自 2015 年以來，豐田在共享出行領域的策略發生了顯著變化，從更被動的角色轉變為更主動的角色。早在 2015 年，豐田就同時在汽車共享領域進行了多個試點，並與 Uber 和 Getaround 等其他營運商建立了多個合作夥伴關係。但現在獨立子公司提供的服務涵蓋了從幾分鐘到幾小時到幾個月的每個使用案例，並涵蓋了從用戶權限到所有權的全方位經營模式。此外，豐田繼續扮演汽車供應商的角色。尤其是現在，隨著共用車隊（混合動力汽車汽車和氫動力汽車）擴大普及永續車輛。到 2040 年，豐田計劃透過汽車共享、訂閱和微移動服務來擴展其 MaaS 生態系統，與其減少事故、擁塞和污染的整體策略相結合。

本次分析的目的如下。

• Kinto 在全球行動市場的策略概況
• 介紹 Kinto 在行動領域的活動及其產品組合的擴展，包括新的行動產品和服務
• 2023年及未來Kinto在旅遊領域活動的比較分析
• 了解徹底改變汽車產業的新型移動產品和服務
• 策略結論/建議

目錄

戰略衝動

• 為什麼成長如此困難？
• The Strategic Imperative 8（TM）
• 戰略要求對 KINTO 移動出行的影響
• 成長機會推動Growth Pipeline Engine（TM）

成長機會分析

• 分析範圍
• 豐田集團的共享旅遊計畫：概述
• 生長促進因子
• 成長阻礙因素
• 豐田集團結構與移動定位
• 競爭形勢
• OEM廠商出行子品牌及策略
• OEM行動舉措
• 按地區分類的共享行程
• OEM和自行駕駛細分市場：熱圖
• OEM和 Be：驅動和 MaaS 細分：熱圖
• 從擁有汽車到使用汽車：KINTO 的 USP

成長機會分析：KINTO Mobility

• KINTO移動願景和策略
• KINTO區域概況
• KINTO 移動覆蓋範圍：歐洲
• KINTO 移動覆蓋範圍：亞太地區
• KINTO Mobility：美洲、中東、南非地區覆蓋率

KINTO Mobility 的共享旅遊解決方案

• 搭車共享：KINTO 加入
• 汽車共享：KINTO Share
• 叫車服務與需量反應型交通：KINTO Ride
• MaaS：KINTO Go
• 我的路線應用程式：日本 (KINTO Go)
• KINTO Mobility的競爭形勢

KINTO Mobility 的長期行動解決方案

• KINTO One：服務與功能
• KINTO One 的主要亮點
• KINTO 租賃與彈性
• 豐田皮夾的特點
• KINTO Mobility的其他服務
• 日本的其他 KINTO 服務

豐田：未來行動解決方案

• 編織星球控股公司
• 編織城市概況
• 編織城市：發展主題
• 豐田集團：共享自動駕駛出行

綜上所述

• 繼續進行的方式

成長機會宇宙

• 成長機會一：車輛使用模式
• 成長機會2：共享車隊的車輛供應商
• 成長機會3：PBV和VaaS模式
• 圖表列表
• 免責聲明

Maximizing Asset Utilization and Enhancing the Long-term Value of Vehicles, Central to the KINTO Brand

Spinning off wholly owned subsidiaries to handle nontraditional car ownership models started in 2015 with premium automakers. The trend has shifted, with volume OEMs taking the lead, and Toyota's Kinto has become a well-accepted brand in the market. Toyota's strategy in the shared mobility space has evolved quite a lot since 2015, from being more passive to taking on a more active role now. In 2015, Toyota had several pilots running simultaneously in the car-sharing space and had several partnerships with other operators such as Uber and Getaround. But now, its stand-alone subsidiary offers services covering all use cases, ranging from a few minutes to hours or months, covering the entire breadth of usership-to-ownership business models. In addition, Toyota continues to play the role of a vehicle supplier, especially now that the penetration of sustainable vehicles in shared fleets is increasing (both hybrid and hydrogen vehicles). By 2040, Toyota plans to expand its MaaS ecosystem through car-sharing, subscription, and micromobility services, tying in with the overall strategy of fewer accidents and lesser congestion and pollution.

The following are the objectives of the analytics:

• To provide a strategic overview of Kinto's presence in the global mobility market.

• To profile the activities of Kinto in the mobility space and its portfolio expansion to include new mobility products and services.

• To provide a comparative analysis of Kinto's activity in the mobility space in 2023 and the future.

• To understand the new mobility products and services revolutionizing the automotive industry.

• To provide strategic conclusions and recommendations.

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on KINTO Mobility
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Toyota Group's Shared Mobility Initiatives-An Overview
• Growth Drivers
• Growth Restraints
• The Toyota Group Structure and Where Mobility Fits In
• Competitive Landscape
• OEMs' Mobility Sub-brands and Strategies
• OEMs' Mobility Initiatives
• Shared Mobility by Region
• OEMs and the Drive-yourself Segment-Heatmap
• OEMs and the Be-driven and MaaS Segment-Heatmap
• From Car Ownership to Usership-KINTO's USP

Growth Opportunity Analysis-KINTO Mobility

• KINTO Mobility-Vision and Strategy
• KINTO Regional Summary
• KINTO Mobility Coverage-Europe
• KINTO Mobility Coverage-APAC
• KINTO Mobility Coverage-Americas, Middle East and South Africa Coverage

KINTO Mobility's Shared Mobility Solutions

• Ride-sharing-KINTO Join
• Car-sharing-KINTO Share
• Ride-hailing and Demand Responsive Transit-KINTO Ride
• MaaS-KINTO Go
• My Route App-Japan (KINTO Go)
• The Competitive Landscape for KINTO Mobility

KINTO Mobility's Long term Mobility Solutions

• KINTO One-Services and Features
• KINTO One-Key Highlights
• KINTO Rent and Flex
• Toyota Wallet Features
• Other Services in Japan-KINTO Mobility Market
• Other KINTO Services in Japan

Toyota- Future Mobility Solutions

• Woven Planet Holdings
• Woven City Overview
• Woven City-Development Themes
• The Toyota Group-Shared Autonomous Mobility

Conclusion

• The Way Forward

Growth Opportunity Universe

• Growth Opportunity 1-Vehicle Usership Models
• Growth Opportunity 2-Vehicle Suppliers for Shared Fleet
• Growth Opportunity 3-PBV and VaaS Models
• List of Exhibits
• Legal Disclaimer