歐洲和北美的行動即服務 (MaaS) 成長機會

開放資料政策、資料共用、官民合作關係和政府支持對於成功至關重要

在北美和歐洲，由於工作環境的變化和產業結構的變化，消費者對城市出行的偏好正在改變。城市正在更加主動地重新思考其交通網路，以使其更加靈活和永續。需要創新的解決方案來滿足公民的需求，確保全面且有效率的交通系統，並符合全球環境目標。永續交通可以解決快速都市化和日益嚴重的交通堵塞的挑戰。

MaaS（行動即服務）將不同提供者的各種交通途徑整合到一個應用程式中，該應用程式可以處理所有與旅遊相關的事務（旅遊計劃、支付等）。未來很可能還會包括其他附加價值服務。 MaaS 已成為用戶獨立的企業對客戶 (B2C) 解決方案，地方政府和區域公共對 MaaS 平台表現出了廣泛的興趣和採用。對於 MaaS 供應商來說，這是一個提供最佳化行動網路所需的工具、資料和技術的機會。 MaaS 市場仍處於起步階段，業務和收益模式正在不斷發展。

其他主題包括：

• MaaS 營運商和價值池的潛在市場（到 2030年終）
• 移動生態系統相關人員和生態系統的預期演變
• 實施模型和成功預測水平
• 短期、中期、長期市場趨勢

目錄

戰略問題

• 為什麼成長如此困難？
• The Strategic Imperative 8（TM）
• MaaS（移動即服務）產業關鍵策略激勵措施的影響
• 成長機會推動Growth Pipeline Engine（TM）

成長機會分析

• 分析範圍
• 定義
• 市場區隔
• 成長指標
• 生長促進因子
• 成長抑制因素
• 主要相關人員
• 實施模型
• 與各種實施模型的比較
• 獨特的賣點
• 可能和收益收益
• 未來市場情景
• 主要競爭
• 預測假設
• 收益和預測
• 地區收益預測
• 按部門分類的收益預測
• 區域收益預測分析
• 競爭環境

成長機會分析：歐洲

• 成長指標
• 收益預測
• 按部門分類的收益預測
• MaaS 成熟度指數
• B2G 和 B2C MaaS 部署
• MaaS 計劃和共用行動電信商映射
• B2C 和 B2G MaaS 應用程式的調查結果
• MaaS 影響評估

成長機會分析：北美

• 成長指標
• MaaS 市場收益與預測
• 按部門分類的收益預測
• MaaS 成熟度指數
• 不同型態的 MaaS 解決方案
• 與大眾交通工具整合的範例
• 大眾交通工具、跨國公司和規劃應用程式之間的合作：成功還是失敗？

主要企業簡介

• Mobilleo
• Trafi
• Gaiyo
• Hacon
• SkedGo

成長機會宇宙

• 成長機會 1：改變出行和通勤模式
• 成長機會2：公私合作
• 成長機會3：市場整合

結論

• 結論

下一步

Open Data Policies, Data Sharing, Public-Private Partnerships, and Government Pushes Vital for Success

Evolving work environments and shifting industry structures in North America and Europe have changed consumer preferences for urban mobility. Cities have become more proactive in rethinking their transportation networks to make them more flexible and sustainable. Innovative solutions are necessary to meet citizens' needs, ensure integrated and efficient transportation systems, and comply with global environmental goals. Sustainable mobility can solve the challenges of rapid urbanization and increased congestion.

Mobility-as-a-service (MaaS) consolidates various transport modes from different providers into a single app that handles all travel matters (e.g., travel planning and payments). In the future, it will include other value-added services. MaaS emerged as a stand-alone business-to-customer (B2C) solution for users, and local and regional governments are registering widespread interest in and adoption of MaaS platforms. This is an opportunity for MaaS providers to offer the necessary tools, data, and technology to optimize mobility networks. The MaaS market is still in the nascent phase, with evolving business and revenue models.

Other topics covered include:

• the addressable market for MaaS operators and value pool by the end of 2030;
• mobility ecosystem stakeholders and the ecosystem's expected evolution;
• implementation models and projected success levels; and
• market trends in the short, medium, and long terms.

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Mobility-as-a-Service Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Definition
• Market Segmentation
• Growth Metrics
• Growth Drivers
• Growth Restraints
• Major Stakeholders
• Implementation Models
• Various Implementation Models and Comparison
• Unique Selling Points
• Possible and Future Revenue Models
• Future Market Scenarios
• Key Competitors*
• Forecast Assumptions
• Revenue Forecast
• Revenue Forecast by Region
• Revenue Forecast by Segment
• Revenue Forecast Analysis by Region
• Competitive Environment

Growth Opportunity Analysis: Europe

• Growth Metrics
• Revenue Forecast
• Revenue Forecast by Segment
• MaaS Maturity Index
• B2G and B2C MaaS Deployments
• Mapping of MaaS Programs and Shared Mobility Operators
• B2C and B2G MaaS App Findings
• MaaS Impact Assessment

Growth Opportunity Analysis: North America

• Growth Metrics
• MaaS Market Revenue Forecast
• Revenue Forecast by Segment
• MaaS Maturity Index
• Different Forms of MaaS solutions
• Examples of Public Transit Integrations
• Public Transit Partnership with TNC and Planning Apps: Success or Letdown?

Key Company Profiles

• Mobilleo
• Trafi
• Gaiyo
• Hacon
• SkedGo

Growth Opportunity Universe

• Growth Opportunity 1: Changing Mobility and Commuting Patterns
• Growth Opportunity 2: Public-Private Collaborations
• Growth Opportunity 3: Market Consolidation

Conclusions

• Conclusions

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer